Julianatoren

What Julianatoren does

Julianatoren is a privately held children's amusement park (Kinderpretpark / Kinderfreizeitpark) operating from a single site at Amersfoortseweg 35, Apeldoorn, Netherlands, with 51–100 employees. The business is organised around a fixed physical asset — a 1910 national-monument belvedere tower named after Princess Juliana — surrounded by 50 attractions, rides, and play areas explicitly designed for children up to 10 years old, complemented by eight on-site food and beverage outlets (Torenrestaurant, Suikerspinhuisje, Poffertjes Restaurant, Dino's Cafetaria, De Koude Koeienstal, Hamburger Kiosk, Jul's Thai Toko, Jul's Cafetaria) and two retail points (Souvenirshop, Julia's Boutique).

The core operating model is direct-to-consumer ticketing with a seasonal March–November calendar and a secondary institutional channel for Dutch and German primary schools, after-school care (BSO), preschools, and daycare centers. Ticketing combines online dated (from €23) and undated (€31) options, walk-up gate pricing of €31–€32.50, €10 parking, an optional reschedule guarantee add-on, and a discounted school-trip rate of €15 per child with free teacher admission. A free iOS/Android mobile app provides park maps and show schedules, and dedicated YouTube and TikTok channels for proprietary characters (Dino & Dina, Cas the Ranger) extend the brand beyond the park.

Revenue mechanics rest on five streams: entrance ticket sales, parking fees, food and beverage, souvenirs and merchandise, and school trip packages. Customer segments are families with children aged up to 10, Dutch and German school groups, and cross-border visitors from Germany (45 km from Kleef, 34 km from Arnhem), with multilingual web presence in Dutch, German, and English. Supporting infrastructure includes two parking areas with a free shuttle, 18 EV charging points, accessible toilets, free wheelchair rental, and a €10 disabled-visitor admission discount.

Name

Julianatoren

Legal name

Children's amusement park Julianatoren

Website

https://julianatoren.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Julianatoren is a privately operated children's amusement park in Apeldoorn, Netherlands, offering 50 attractions and eight food outlets for children up to 10 years old, with direct-to-consumer ticketing, school trip packages, and cross-border appeal to German visitors.

Ownership category

akta.pro rank

Product category

Family Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Children amusement park
• Family entertainment venue
• School trip packages
• Theme park attractions
• Family day outings

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entrance Ticket Sales: Primary revenue stream from selling admission tickets to the amusement park. Tickets are available as dated (specific visit date) or undated (valid during 2026 season). Children under 2 years enter free.
2. Parking Fees: Revenue from parking vehicle fees at the park's parking areas. Online parking tickets available for €10 per car.
3. School Trip Packages: Special school trip pricing at €15 per child with teachers free of charge. Optional lunch arrangements with French fries (€2.50), snacks (€1.50), drinks (€1.25), water ice lolly (€1.00), and coffee/tea (€3.25) per person.
4. Food & Beverage: On-site dining revenue from 8 food outlets including Torenrestaurant, Suikerspinhuisje (cotton candy/popcorn), Poffertjes Restaurant (Dutch mini pancakes), Dino's Cafetaria, De Koude Koeienstal (ice cream), Hamburger Kiosk, Jul's Thai Toko, and Jul's Cafetaria. Gluten-free options available.
5. Souvenirs & Merchandise: Revenue from souvenir shop (Souvenirshop) and Julia's Boutique located within the park.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Julianatoren operates a single-location physical children's amusement park in Apeldoorn, Netherlands, offering 50 themed attractions, rides, and play areas for children up to 10 years old. The park complements these attractions with eight on-site food and beverage venues, live character experiences, and theater performances, alongside an online ticketing platform, a dedicated mobile app, and dedicated school trip packages. Revenue is generated from park admission tickets, food and beverage sales, parking, EV charging, and souvenirs and merchandise.

Product overview

Julianatoren is a children's amusement park (Kinderfreizeitpark) located in Apeldoorn, Netherlands, offering a single integrated family entertainment experience for children up to 10 years old. The core offering consists of 50 themed attractions, rides, and play areas complemented by eight food and beverage venues, live character shows, and theater performances. The park operates an online ticketing platform with dated and undated tickets, a mobile app for navigation and park information, and specialized school trip packages. Additional services include accessibility accommodations, EV charging, and optional rescheduling guarantees. The product portfolio centers on the physical amusement park experience supplemented by digital tools for ticketing and guest services.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Admission and 50 Attractions

Quantifiable outcome

• All attractions open in rain except Large Slide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bobbejaanland: Belgian family theme park (now part of Plopsa Group) with a similar focus on families with young children, comparable ticket pricing tier, and cross-border draw from the southern Netherlands.
• Duinrell: Dutch amusement park + holiday resort in Wassenaar with a strong focus on families with young children, including the famous Tikibad water park. Closely comparable in age-targeting, Dutch heritage positioning, and integrated F&B/retail model.
• Efteling: Large-scale Dutch theme park operating in Kaatsheuvel. Direct competitor for family visitors in the Netherlands, with substantially larger scale, broader demographic appeal, and stronger brand IP (Fata Morgana, Symbolica, etc.). Closest direct peer for pricing, catchment, and school-trip competition.
• Toverland: Dutch theme park in Limburg operating themed lands for families and younger children. Comparable regional family-entertainment positioning and seasonal operating model.
• Plopsaland De Panne: Belgian theme park anchored on children's TV characters (Studio 100 IP), targeting a similar young-child demographic. Direct competitor for cross-border family day trips from the Netherlands and Germany, with a comparable character-driven business model.

Broad incumbents

• LEGOLAND Billund: Operated by Merlin Entertainments, this Danish LEGOLAND park targets a similar young-child demographic using a global IP. Represents an adjacent incumbent benchmark for young-child-focused theme parks in Northern Europe.
• Walibi Holland: Dutch theme park owned by Compagnie des Alpes, focused on thrill rides and broader demographics. Competes for the same family-day-trip wallet in the Netherlands, though targeting older children than Julianatoren.
• Slagharen: Dutch theme park and holiday resort with a Western-themed positioning, family and group-focused, comparable operating geography and seasonal model.

Regional players

• Phantasialand: Large German theme park near Cologne/Bonn. Competitor for German cross-border visitors; broader demographic appeal and significantly larger scale than Julianatoren.
• Tivoli Gardens: Historic Copenhagen amusement park (opened 1843) with a heritage-driven, family-appealing positioning similar to Julianatoren's national-monument narrative. Useful benchmark for heritage-driven family entertainment in Northern Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dejulianatoren

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julianatoren