What Lenke Automação does

Lenke Automação is a privately held Brazilian value-added reseller and distributor of industrial automation and identification hardware, operating exclusively through a WooCommerce-based e-commerce storefront at lenkeautomacao.com.br. The company distributes products from major global manufacturers — Zebra, Honeywell, Datalogic, Intermec, and Psion — spanning data collectors (rugged mobile computers), industrial and desktop thermal printers, fixed and handheld barcode scanners, RFID tags and labels, and supporting consumables. The catalog consists of 35 active SKUs organized into six product categories, supplemented by a small line of Lenke-manufactured proprietary products: the LK-2500 stainless steel static scale (6-1000kg capacity, battery-powered, designed for humid and cold-storage environments), 125kHz RFID-tagged plastic containers for food-industry freezing tunnels, proprietary thermal labels, and stainless steel protective enclosures for industrial printers.

The business model is straightforward hardware resale with configuration-driven, quote-based pricing that is not publicly displayed on the storefront. End markets are segmented across five verticals — warehouse and distribution (primary), retail and pharmacy, food processing and cold storage, manufacturing, and transportation and logistics — with pain points centered on equipment durability, extreme-temperature operation, battery life, and traceability. Distribution is entirely direct-to-customer via the proprietary e-commerce platform; the company operates only in Brazil (with a multilingual website in Portuguese, English, and Spanish signaling limited Latin American reach).

No parent company, institutional investors, funding rounds, named executive team, office locations, certifications, or patent portfolio are disclosed in available sources. Revenue, headcount, and financial metrics are not publicly available, consistent with a small, privately held Brazilian distribution business.

Name

Lenke Automação

Legal name

Lenke Automação

Website

https://lenkeautomacao.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Lenke Automação is a Brazilian e-commerce reseller and distributor of industrial automation hardware (barcode scanners, mobile computers, thermal printers, RFID systems, scales) from Zebra, Honeywell, Datalogic, Intermec, and Psion, serving warehouse, food processing, manufacturing, retail, and logistics buyers.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Papers & Allied Products (2600)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• Industrial automation equipment
• Barcode scanning devices
• RFID identification solutions
• Industrial weighing scales
• Thermal label printing

Headquarters

HQ city

Tubarão

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales: Lenke Automação generates revenue through the direct sale of industrial automation hardware including barcode scanners, mobile data collectors, label printers, RFID systems, and industrial scales. Products are sold through their e-commerce platform with pricing likely determined by configuration, quantity, and market conditions. The company acts as a value-added reseller distributing internationally-branded products (Zebra, Honeywell, Datalogic, Intermec, Psion) alongside proprietary Lenke-manufactured products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lenke Automação is a Brazilian value-added distributor and reseller of industrial automation hardware, carrying major brands such as Zebra, Honeywell, Datalogic, Intermec, and Psion. The company sells barcode scanners, mobile computers, thermal printers, and RFID readers, and complements these with proprietary offerings including RFID-enabled plastic containers, thermal labels, stainless steel enclosures, and LK-2500 industrial scales. Customers include warehouses, retailers, food processing plants, manufacturers, and logistics operators.

Product overview

Lenke Automação is a Brazilian automation and identification technology distributor offering a portfolio of enterprise hardware products organized into six main categories: data collectors (11 products including Zebra, Honeywell, Datalogic, and Psion brands), printers (9 products including Zebra and Honeywell industrial/desktop thermal printers), barcode readers (10 products including handheld, fixed, and wireless scanners), RFID technology (2 products including tags and plastic boxes with embedded RFID), static scales (Lenke LK-2500 series), and consumables/supplies (thermal labels, ribbons, and Zebra wristbands). The company also offers protective accessories like stainless steel printer enclosures. All products are third-party branded (Zebra, Honeywell, Intermec, Datalogic, Psion) rather than Lenke's own brand, positioning the company as a value-added reseller and integrator of industrial automation and identification hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Zebra industrial automation products

Quantifiable outcome

• Zebra TC8000 mobile computer increases worker productivity by 14% through reduced tilting movements and 33% weight reduction
• +5 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Zebra TechnologiesmajorChannel Partner/ Reseller/ DistributorLenke Automação is an authorized reseller and distributor of Zebra Technologies products including mobile computers (TC8000, MC32, MC33, MC92/MC93), barcode scanners (DS2208, LS2208, LI3678, DS7708), and industrial printers (ZT230, ZT410, ZD220, ZD500-R, ZQ520). The Zebra product line represents a significant portion of Lenke's catalog with 16 products across multiple pages of their store.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Elgin: Brazilian maker of POS equipment, thermal printers and weighing scales that overlaps with Lenke's printer and LK-2500 scale categories in retail and food-service channels across Brazil.
• Multilaser: Brazilian technology hardware vendor offering barcode scanners, thermal printers and POS peripherals; an in-country alternative for price-sensitive Brazilian buyers who might otherwise consider Lenke's catalog.
• Bematech: Brazilian manufacturer of POS and automation hardware (printers, customer displays, scales) competing most directly with Lenke's thermal printer and static scale lines in the domestic market.

Direct peers

• ScanSource: Global value-added distributor of AIDC, barcode, POS and RFID hardware from Zebra, Honeywell and Datalogic, with strong presence in Latin America — directly comparable business model to Lenke but at much larger scale and broader geographic coverage.
• BlueStar Infotech: Specialty AIDC/POS distributor for Zebra, Honeywell, Datalogic and other identification hardware brands across the Americas and EMEA — same value-added reseller model serving similar barcode, mobile computer and RFID customer segments as Lenke.

Broad incumbents

• Zebra Technologies: OEM manufacturer of the enterprise mobile computers, barcode scanners and industrial printers that form the bulk of Lenke's catalog. Zebra competes with Lenke at the solution level (especially for large accounts) while also being its largest supplier.
• Honeywell Productivity Solutions: Manufacturer of the CK75, Granit, Voyager and PM-series industrial printers/scanners that Lenke resells; Honeywell increasingly sells direct and via its own channel, competing with Lenke for end-customer wallet share.
• Datalogic: Italian manufacturer of industrial barcode readers and mobile computers (e.g., Skorpio X4, Magellan 3200VSi) distributed by Lenke; also offers direct sales and its own solution provider network in Latin America.
• TD SYNNEX Brasil: Large global IT and AIDC distributor active in Brazil; offers enterprise barcode, printer and RFID hardware from the same OEM brands as Lenke, competing primarily on breadth, logistics and credit terms.
• Ingram Micro Brasil: Broadline IT and automation distributor in Brazil carrying AIDC and POS hardware alongside much wider categories; competes with Lenke for the same mid-market Brazilian barcode/RFID customer but with vastly greater SKU breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenke Automação