The Warwickshire Golf & Country Club

What The Warwickshire Golf & Country Club does

The Warwickshire Golf & Country Club is a private, single-site country club operating from a 400+ acre estate in Leek Wootton, near Warwick in the West Midlands of England. It is operated as part of The Club Company (Group) Limited, a UK collection of country clubs, and offers an integrated portfolio of three golf courses (the 18-hole Earls and Kings championship courses plus the 9-hole Par 3 Castle Course), a 20-bay Strike Shack Toptracer driving range, a PGA-led golf academy, a Technogym-equipped gym, a 20-metre indoor pool, hydro-pool and spa facilities, a £2 million outdoor pool and spa garden opened in 2025, 100+ weekly fitness classes (including Les Mills programming and Reformer Pilates), personal training, on-site hotel accommodation, a restaurant and Pulse Bar, and event spaces hosting up to 150 guests. The customer base spans affluent local individuals, families, hotel guests, golf societies, and corporate/private event clients in Warwickshire and surrounding counties.

The business model is anchored by tiered monthly subscription memberships (Full Golf at £199/month plus a £299 joining fee, Weekday Golf at £136.50/month, Full Health at £139/month, Full Health Flex at £167/month, and Lifestyle at £97.50/month) that include reciprocal access to 28+ courses across The Club Company Collection. Recurring membership is supplemented by usage-based revenue streams — green fees, hotel room bookings (via Guestline), F&B spend (via Mr Yum), driving range ball buckets, PGA lessons, ticketed themed events, and gift vouchers — yielding a diversified, multi-touch revenue engine typical of premium UK hospitality operators. The go-to-market combines a self-serve online join portal, telephone and walk-in sales, personalised club tours, organic search and direct-to-consumer digital channels (web, Facebook, Instagram, LinkedIn), and a strong events calendar that drives both member engagement and non-member acquisition.

The digital ecosystem is built on third-party best-of-breed platforms rather than proprietary technology: intelligentgolf v10 for tee-time booking and handicap management, Technogym for equipment and member wellness tracking, Toptracer for driving-range analytics, Les Mills for class programming, Guestline for hotel reservations, Mr Yum for F&B ordering, and a The Club Company-branded app unifying class bookings and member access across the collection. The company is privately held (UK private limited company, Company No. 02461105), with a registered office for the parent operating entity in Reading, Berkshire, and operates with 51–100 employees.

Name

The Warwickshire Golf & Country Club

Legal name

The Warwickshire Golf & Country Club

Website

https://thewarwickshire.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Warwickshire Golf & Country Club is a private UK country club near Warwick offering three golf courses, Toptracer driving range, gym, pool, spa, fitness classes, Reformer Pilates, hotel, dining, and event hosting, with tiered memberships granting access to 28+ venues across The Club Company Collection.

Ownership category

akta.pro rank

Product category

Country Club and Golf Resort Services

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Country club membership
• Championship golf courses
• Health and fitness facilities
• Leisure and hospitality services
• Event and wedding venue

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: The club generates recurring monthly revenue through tiered memberships: Full Golf (£199/month + £299 joining fee), Weekday Golf (£136.50/month), Full Health (£139/month), Full Health Flex (£167/month), and Lifestyle (£97.50/month + £129 joining fee). Memberships include access to The Club Company Collection across multiple clubs. Subscriptions are billed monthly with 12-month commitments and notice periods.
2. Green Fees & Visitor Golf: Day visitors and non-members pay green fees to play the Earls Course, Kings Course, and Castle Course. Tee times are booked online up to 5 days in advance. Competition entry fees (e.g., Ladies Summer Open: £27.50 visitors/£22.50 members) add to this stream.
3. Hotel Accommodation: The on-site hotel generates revenue from room bookings (Double Room, Deluxe Room categories). Direct bookings include a Best Rate Promise, complimentary drink on arrival, and potential room upgrades. Golf break packages combine accommodation with rounds and dining.
4. Food & Beverage: The Pulse Bar (open daily 7am–9:30pm food service) and on-site restaurant serve members and visitors. Members receive 15% off food and drink. Dining covers breakfast, light bites, afternoon teas, and evening meals. Catering is provided for private events and weddings.
5. Events & Private Hire: Revenue from ticketed events (e.g., Traitors evening £49.50–£55, Murder Mystery £49, Spirit Evening £20), proms, birthday parties, corporate meetings, wakes, and weddings. The club hosts up to 150 guests in its event spaces.
6. Golf Lessons & Academy: PGA Professionals offer private 1-to-1 coaching, junior golf coaching, and group lessons. Additional revenue from society golf days, corporate golf days, and buggy/trolley hire.
7. Strike Shack Driving Range: Toptracer driving range charges per bucket of balls (50 balls £7.50, 100 balls £13.00). Strike Nine membership combines driving range access with 9-hole course play. Food and drink available during operating hours.
8. Gift Vouchers: Club Vouchers (£25–£100) redeemable against retail, golf, dining, and personal training. Golf-specific vouchers (£25–£100) redeemable for green fees, golf retail, and food and drink. Sold directly through the club website.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

The Warwickshire Golf & Country Club operates a multi-recreation countryside venue offering membership-based access to three golf courses (Earls and Kings 18-hole championships plus Castle 9-hole Par 3), a Toptracer Strike Shack driving range, a Technogym-equipped health club with indoor and outdoor pools, spa, Reformer Pilates studio, and 100+ weekly fitness classes. The club complements these facilities with an on-site hotel, full-service restaurant and Pulse Bar, and event/wedding hosting for up to 150 guests, all marketed primarily through tiered monthly subscriptions (Full Golf, Weekday Golf, Full Health, Full Health Flex, Lifestyle) with visitor green fees, lessons, and accommodation sold on a per-use basis.

Product overview

The Warwickshire Golf & Country Club is a comprehensive health, golf, and hospitality venue operating as a single unified brand with integrated facilities. The core product portfolio centers on three golf courses (the Earls Course and Kings Course as 18-hole championship courses, plus the Castle Course as a 9-hole Par 3), supported by the Strike Shack Toptracer driving range and professional golf academy with PGA coaching. Health and wellness facilities include a Technogym-equipped gym, 20-metre indoor swimming pool with hydro pool/sauna/steam, Reformer Pilates studio, and 100+ weekly fitness classes including Les Mills. The venue features a recently opened £2 million outdoor pool and spa garden. Hospitality offerings include hotel accommodation, on-site restaurant and Pulse Bar, and extensive private hire/event spaces for up to 150 guests. Family facilities encompass swimming lessons, junior golf, activities, and crèche services. Golf breaks packages combine accommodation with rounds on championship courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Earls Course An 18-hole championship golf course featuring tree-lined fairways, tight driving holes, tricky greens, spectacular woodland holes, and water hazards providing an all-round championship golf experience for members and visitor green-fee payers.
• Kings Course American-style 18-hole parkland golf course with wide fairways, large undulating greens, and water hazards throughout, offering risk-and-reward gameplay with memorable par 3s and an inspiring finishing stretch for members and visitors.
• Castle Course A 9-hole Par 3 golf course ideal for beginners or short-game practice, with holes ranging from 90 to over 200 yards and well-maintained greens, tees, and fairways.
• Strike Shack Driving Range A Toptracer-powered driving range with 20 heated bays, complimentary club hire, and interactive shot-tracking games; food is served on Fridays 4-9pm and weekends 12-7pm, with bay hire available through strikeshackgolf.com.
• Reformer Pilates Studio A bespoke Reformer Pilates studio offering low-impact, full-body workouts that build strength, flexibility, and core stability, with a full timetable of expert-led sessions for all levels included in membership.
• Swimming Pool & Spa A 20-metre indoor swimming pool with natural light, hydro pool, sauna, steam room, aqua classes, adult-only swim times, and Family Splash sessions for members and visitors.
• Outdoor Pool & Spa Garden Luxury outdoor pool and spa garden opened following a £2 million investment, offering year-round wellness features including a sauna, hydropool, sensory shower, firepit seating, and luxury sun loungers with countryside views.
• Health & Fitness Gym Spacious gym equipped with Technogym cardio, strength, and functional training equipment, a free weights zone, and group training sessions led by expert instructors.
• Food & Drink On-site dining at the Pulse Bar (breakfast and light bites, open daily) and clubhouse restaurant (The Warwick Room) serving fresh seasonal dishes and afternoon teas; members receive 15% off all food and drink.
• Hotel Accommodation Luxury countryside hotel with Double and Deluxe rooms offering countryside views, complimentary drinks on arrival, double-for-single upgrades (24+ hours advance booking), and room upgrades subject to availability under the Book Direct Promise.
• Private Hire & Events Event spaces for proms, birthdays, meetings, wakes, weddings, and corporate functions, with multiple suites up to 254m² accommodating up to 150 guests and a dedicated wedding coordinator.
• Golf Days Organised society, social, and corporate golf days coordinated by a specialist events team managing tee times, catering, buggy hire, driving range access, and on-course competitions.
• Golf Lessons PGA Professional coaching programme including 1-2-1 private lessons, junior golf coaching, and group lessons across all skill levels at the Warwickshire Golf Academy.
• Golf Breaks Multi-night golf getaway packages combining luxury hotel stay with rounds on championship courses and inclusive dinner, breakfast, and health club access (1 Night Stay with 2 Rounds, 2 Night Stay with 3 Rounds, 3+ Night Stay with 3 Rounds).
• Fitness Classes 100+ weekly fitness classes including Les Mills programmes (BODY PUMP, BODY BALANCE, BODY COMBAT, BODY ATTACK, RIDE), yoga, Pilates, HIIT, cardio, holistic, and core classes with Les Mills equipment in studios.
• Personal Training Bespoke personal training sessions delivered by expert trainers for strength, mobility, weight loss, and wellbeing goals, available as 1-2-1 sessions, shared sessions, or discounted packages.
• Club Family Programme Family activities including family swims, Swim England-aligned swimming lessons, 20+ weekly junior classes, junior Strike Shack sessions, junior golf, and creche facilities for children of all ages.
• Club and Golf Gift Vouchers Club Vouchers (£25-£100) redeemable against retail, dining, golf, and personal training, and Golf Vouchers (£25-£100) redeemable against green fees, golf retail, and food and drink, sold through the club website.

Quantifiable outcome

• Member testimonial reports losing 10kg through personal training transformation programme
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Strike Shack / ToptracercoreTechnology or IntegrationStrike Shack is the club's branded Toptracer-powered driving range. With 20 heated bays and shot-tracking technology, it provides interactive games, data-driven practice, and entertainment. The club rebrands Strike Shack as its own venue while the Toptracer technology is provided by Toptracer (Tracetronic AB). Strike Shack membership (Strike Nine) is also offered, combining driving range with 9-hole course access.
• TechnogymcoreTechnology or IntegrationThe gym is equipped with Technogym cardio, strength, and functional training equipment. The Technogym ecosystem also supports member wellness tracking and the 12-week Wellness Journey programme. This is a core operational partnership underpinning the health club's equipment infrastructure.
• Swim EnglandsupportingStrategic or Co-development PartnerSwimming lessons at The Warwickshire are delivered by Swim England-qualified teachers in a safe, encouraging environment. Swim England's structured lesson framework underpins the club's swimming programme for children and adults.
• Les MillscoreTechnology or IntegrationThe club offers Les Mills fitness classes including BODY PUMP, BODY BALANCE, BODY COMBAT, BODY ATTACK, and RIDE (Rhythm/Race). Les Mills provides programming, instructor training, and equipment for these classes, forming a core pillar of the group fitness offering with 100+ weekly classes.
• Cara Gainer (Professional Golfer & Ambassador)supportingStrategic or Co-development PartnerProfessional golfer Cara Gainer serves as a club ambassador, championing golf, community, and the next generation of players across The Club Company collection of clubs. Her partnership supports member engagement, junior golf development, and golf promotion.
• We Are The DramasupportingStrategic or Co-development PartnerWe Are The Drama partnered with The Warwickshire to create the 'Bubbles, Bites & Betrayal' Traitors-themed immersive evening (24th July 2026). The partnership delivers exclusive entertainment content that drives event revenue and introduces new audiences to the club.
• Intelligent GolfcoreTechnology or IntegrationThe tee time booking system (golf.thewarwickshire.com) is powered by intelligentgolf version 10.1.2. It handles member login, PIN management, competition entries, startsheet publication, handicap index tracking, and visitor tee bookings. The platform also manages the World Handicap System (WHS) handicap chart and course scorecards.
• Mr YumsupportingTechnology or IntegrationMr Yum is a cloud-based food ordering platform used within The Club Company venues for ordering food and drinks via mobile devices in the club's restaurant and bar areas, enhancing the dining experience for members and guests.
• Guestline (Hotel Booking Engine)coreTechnology or IntegrationGuestline provides the hotel reservation system (booking.eu.guestline.app/CLUBWAR) for room availability, booking, and management. It powers the club's direct hotel bookings, supporting the Book Direct Promise (best rate guarantee, complimentary drink, upgrades).
• The Club Company CollectioncoreOthersThe Warwickshire is operated by The Club Company (Group) Limited, a collection of country clubs across the UK. Members of The Warwickshire get access to 28+ other golf courses, health facilities, studios, swimming, and padel tennis at sister clubs. The Club Company provides centralised technology (app, booking platforms), marketing, purchasing power, and brand infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nuffield Health: Nuffield Health is a national UK operator of premium health and fitness clubs, often co-located with medical/wellness services, comparable to The Warwickshire's Full Health / Full Health Flex memberships and class programming.
• St Andrews Links: St Andrews Links operates multiple championship courses, practice/driving range, clubhouse dining and golf tuition — a broader incumbent in UK golf-course operations comparable in scale of course portfolio and diversity of visitor/member offerings.
• QHotels (Collection of UK country-house hotels): QHotels operates a portfolio of UK luxury country-house hotels with on-site golf, spa, health club, dining and conference facilities — directly comparable to The Warwickshire's hotel, golf and wellness offering across a broader multi-site footprint.

Direct peers

• The Belfry: The Belfry is a UK golf and leisure resort in the West Midlands offering multiple championship courses, a hotel, spa, health club, dining and conference/event facilities — a near-identical UK country club model to The Warwickshire and its most direct geographic and product competitor.
• The Grove: The Grove is a luxury Hertfordshire country resort combining an 18-hole championship course, hotel rooms, spa, gym and event venues — directly comparable to The Warwickshire's premium countryside golf, stay, wellness and events proposition.
• Celtic Manor Resort: Celtic Manor is a luxury UK golf and leisure resort with multiple championship golf courses, on-site hotels, spa/wellness, restaurants and large-scale event/private hire facilities — directly comparable as a multi-course golf-led country club destination.
• David Lloyd Leisure: David Lloyd is the UK's largest premium health, racquets and family leisure club operator offering gym, swimming, classes, kids' activities, F&B and member events — directly comparable to The Warwickshire's health club, pool, classes and family programs at a similar price tier (£130–£200+/month).
• Forest of Arden Country Club (Marriott): Forest of Arden is a Midlands country club under Marriott offering two championship courses, hotel, health club/spa, dining and meeting/event space — a comparable UK Midlands golf, hotel, wellness and events destination.
• Hoebridge Golf Centre: Hoebridge is a Surrey golf and health club venue offering multiple courses, Toptracer driving range, gym, fitness classes and family-friendly facilities — strongly comparable to The Warwickshire's three-course plus Toptracer Shack plus health club structure.
• Breadsall Priory Country Club (Derbyshire): Breadsall Priory is a UK Marriott-operated country club combining two golf courses, hotel, leisure club (pool, spa, gym), dining and events — directly comparable mid-tier UK country club model to The Warwickshire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/warwickshiregcc
• LinkedInlinkedin.com/company/the-warwickshire-golf-&-country-club
• Instagraminstagram.com/thewarwickshiregolfandcc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Warwickshire Golf & Country Club