Priatek

What Priatek does

Priatek operates priatek.com under the brand 貔貅直播 (Pixiu Zhibo / "Priatek Live"), a Chinese-language sports live streaming platform founded in 2013 and headquartered in St. Petersburg, Florida with 11-50 employees. The site delivers real-time football (soccer) and basketball broadcasts alongside aggregated sports news and league standings, primarily covering European competitions including the Premier League, Champions League, Europa League, La Liga, and Serie A. Content is organized into discrete modules — /live-zuqiu/ for football streams, /tiyu-lanqiu/ for basketball streams, /xwzb/ for news, and /jifenlive/ for standings — targeting Chinese-speaking sports enthusiasts searching for free live content.

The underlying stack is a templated content-and-stream-aggregation site rather than a proprietary streaming infrastructure: no APIs, SDKs, patents, certifications, or third-party data integrations were disclosed, and the platform now deploys Anubis bot-protection challenges (v1.25.0) on its deeper pages. Traffic is acquired primarily through SEO targeting Chinese sports queries and reciprocal referral arrangements with partner aggregators (espn直播 at cjgdch.com, 来球网 at pournavi.com, 乐球吧 at dream-cycling.com). Leadership is led by President Milind Bharvirkar and Senior Vice President of Operations Mike Howard.

The business model is B2C, with consumers accessing streams free of charge and the company monetizing via third-party ad-network inventory (banner placements from pc28yc.cc and tf88792.com are visible on the homepage) and referral economics. No pricing tiers, subscription products, named advertising clients, ARR, or licensing arrangements were disclosed in the source material. Capital formation has been modest: a $760,000 seed in June 2015 and an undisclosed follow-on in May 2016 backed by Florida Funders. Note: the firmographics short description ("designs and manages prize promotions for local and national advertisers") is inconsistent with the first-party website evidence and is not supported by any other data point in the input; per source-precedence rules, this analysis relies on the primary website and product data as authoritative.

Name

Priatek

Legal name

貔貅直播

Website

https://priatek.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Priatek operates priatek.com (branded 貔貅直播 / Pixiu Live), a Chinese-language sports live streaming platform delivering football and basketball broadcasts, sports news, and league standings to Chinese-speaking fans. The US-registered firm (St. Petersburg, FL), founded 2013, has 11-50 employees.

Ownership category

akta.pro rank

Product category

Sports Live Streaming

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Live sports streaming
• Football match broadcasts
• Basketball streaming
• Sports news platform
• League standings tables

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Marketing channels2 records

Core offering

Priatek operates a Chinese-language sports media and live-streaming website (priatek.com, brand "貔貅直播" / Priatek Live) that aggregates real-time football (soccer) and basketball match broadcasts, sports news articles, and live league standings for individual Chinese-speaking sports fans. The site distributes banner advertising (e.g., //pc28yc.cc/ad/1.gif slots) and drives traffic via SEO and reciprocal partner links rather than via paid subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• 貔貅直播 (Priatek Live) Chinese-language sports live streaming website A Chinese-language consumer sports media and live-streaming website at priatek.com offering real-time football (soccer) and basketball match streams, sports news articles, and live league standings/score tables for Chinese-speaking sports fans. The site aggregates content (images sourced from Sina Sports / n.sinaimg.cn) and embeds banner advertising inventory. The platform's legal brand name is "貔貅直播" (Pixiu/Priatek Live).

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dongqiudi (懂球帝): Dongqiudi is a leading Chinese football-focused content and community platform with live scores, news, and fan discussion. It overlaps directly with Priatek's football-vertical content and its SEO-driven, mobile-first approach to Chinese football audiences.
• Hupu (虎扑): Hupu is one of China's largest sports communities, with strong basketball and football coverage including news, scores, and discussion forums. Comparable to Priatek as a Chinese-language multi-sport destination, but at vastly larger scale and with a stronger community layer.
• Zhibo8 (直播吧): Zhibo8 is a major Chinese-language live sports streaming and aggregation platform covering football, basketball and other sports. It is the closest direct peer to Priatek in terms of audience (Chinese-speaking sports fans), content mix (live streams + news + scores), and SEO-driven acquisition motion.

Broad incumbents

• Tencent Sports (腾讯体育): Tencent Sports is the dominant licensed sports broadcaster in China, with rights to NBA, Premier League, and major international competitions. It is the principal legitimate alternative that competes for the same Chinese sports audience Priatek targets, and represents the structural ceiling on what an unlicensed operator can reach.
• iQIYI Sports (爱奇艺体育): iQIYI Sports is a major licensed sports streaming service in China with premium rights to football and combat sports. It competes with Priatek for Chinese-speaking sports streaming audiences but does so with licensed inventory and significant production budget.
• DAZN: DAZN is a global sports streaming subscription service operating across multiple regions with licensed combat sports, football, and other content. It is comparable to Priatek as a streaming-first sports product targeting fans seeking live access to top competitions, though at far greater scale and with proper licensing.
• ESPN+: ESPN+ is a leading subscription sports streaming service in the US covering NBA, MLB, college sports and international football. While geographically distinct, it represents the global benchmark for what a licensed, sports-focused streaming product looks like at scale.
• Migu Video (咪咕视频): Migu is China Mobile's licensed sports streaming platform, holding rights to Premier League, La Liga, and other top European competitions. It targets the same Chinese audience as Priatek with licensed content, representing both a competitor and a potential distribution/rights partner.

Emerging players

• Flashscore: Flashscore is one of the largest live scores and sports data platforms globally, covering football, basketball, tennis and dozens of other sports. It competes with Priatek's score-tracking feature set and demonstrates the scale achievable in the live-data vertical that Priatek only partially addresses.
• Sofascore: Sofascore is a global live scores, statistics and sports data platform covering football, basketball and many other sports. It is comparable to Priatek's score-tables (/jifenlive/) vertical and represents the data-and-scores category that Priatek touches but does not own.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks3 records

Key highlights5 records

Customer concentration

• Xx.com/priatek
• Facebookfacebook.com/priatek
• LinkedInlinkedin.com/company/656

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priatek