Dongqiudi
Dongqiudi is a Chinese digital sports media platform that aggregates football and basketball news, live scores, statistics, expert predictions, and community discussion for Chinese-speaking fans across 36+ global leagues. It monetizes via Red Diamond subscriptions, advertising, and paid expert prediction content.
- Company typePrivate
- Founded2013
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dongqiudi does
Dongqiudi (懂球帝), founded in 2013 and headquartered in China (registered in Tianjin per ICP licensing; Beijing operations), is a privately held Chinese-language digital sports media platform that aggregates football and basketball content for Chinese-speaking fans. Its core product is the Dongqiudi/All Football mobile app and the dongqiudi.com website, which together provide real-time match scores, animated match trackers, betting odds, comprehensive league and player statistics across 36+ competitions (including the FIFA World Cup, the five European top leagues, UEFA Champions League and Europa League, the Chinese Super League, AFC Champions League, NBA, and CBA), editorial news, expert match predictions, and a user comment community. The underlying technology stack supports real-time data streaming, a multi-league statistics database, structured data pages for SEO capture, an expert prediction marketplace with public leaderboards, and a creator publishing platform (懂球号).
Dongqiudi monetizes through three diversified streams: (1) recurring subscription revenue via the Red Diamond (红钻) premium membership purchased through in-app recharge, which removes advertising and unlocks enhanced features; (2) display advertising sold directly to brands through a dedicated 广告投放 page; and (3) transaction fees on paid expert prediction articles priced between ¥29 and ¥288 per item, with the platform taking a commission on each sale. Distribution is product-led and self-serve — primarily through the mobile app downloaded via QR code, the website, and the official Weibo account (@ballpure) — with supplementary content syndication partnerships extending reach to All Football, QQ Live, YY Live, Leisu Sports, QTX, Suning, Zhibo.tv, and Huoqiu Sports. The company has raised approximately $66.4 million in total disclosed funding across four rounds between 2014 and 2016, with investors including HSG, Tianxing Capital, Arena Capital Partners, and K2VC, and is led by founder and CEO Chen Cong.
Dongqiudi firmographics
Firmographics- Name
- Dongqiudi
- Legal name
- 懂球帝 (Dongqiudi)
- Website
- https://dongqiudi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dongqiudi is a Chinese digital sports media platform that aggregates football and basketball news, live scores, statistics, expert predictions, and community discussion for Chinese-speaking fans across 36+ global leagues. It monetizes via Red Diamond subscriptions, advertising, and paid expert prediction content.
- Ownership category
- akta.pro rank
Dongqiudi industry classification
Industry- Product category
- Digital Sports Media
- NAICS
- Professional, Scientific, and Technical Services (541), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industry
- Fantasy Data Feeds & Statistics Providers (MPAEAHAE)
Keywords
Where Dongqiudi is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dongqiudi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium subscription (Red Diamond / 红钻): Users can purchase a 'Red Diamond' (红钻) premium membership to access ad-free content, exclusive features, and priority customer support. The subscription is processed through the in-app recharge system.
- Advertising: The platform sells display advertising placements on its website and mobile app, with a dedicated '广告投放' (advertising) page for prospective buyers.
- Expert prediction paid content: Expert pundits publish paid match prediction articles (priced from ¥29 to ¥288 per prediction) on the platform, with Dongqiudi taking a commission on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Expert prediction articles — individual paid content items |
| Subscription | Monthly | Red Diamond (红钻) premium membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dongqiudi product offering
Product offeringCore offering
Dongqiudi is a Chinese football and basketball media and live-data platform that delivers real-time match scores, comprehensive league standings and player statistics, editorial news and match reports, video highlights, and an expert prediction marketplace across 36+ global competitions (World Cup, Premier League, La Liga, Bundesliga, Serie A, Ligue 1, UEFA Champions League/Europa League, Chinese Super League, AFC Champions League, NBA, CBA). The platform is distributed through the dongqiudi.com website and a mobile app, monetizes via display advertising, a "Red Diamond" (红钻) premium subscription, and commissions on paid expert prediction articles priced ¥29–¥288+.
Product overview
Dongqiudi (懂球帝) operates as a comprehensive football media platform offering both web and mobile applications. The core product is the Dongqiudi/All Football App, which provides football news, live scores, match data, and community features. The platform's product ecosystem includes a full-featured website (dongqiudi.com), a Live Match Center for real-time score tracking with betting odds, a League Data Center covering major international and Asian competitions, an Expert Predictions premium service with paid analysis, a League Center hub, the 懂球号 content creator platform, and 红钻会员 premium membership. The platform covers European five major leagues, World Cup, Champions League, Asian competitions, and Chinese domestic football.
Differentiator
Problem solved
Functional benefit
Products and services
- Dongqiudi Mobile App (懂球帝/All Football App) Mobile application for individual football and basketball fans providing real-time live scores, match schedules, league data, news articles, video highlights, expert predictions, and community discussions covering 36+ global leagues.
- Dongqiudi Website (dongqiudi.com) Web platform for individual football and basketball fans featuring editorial news, live match coverage, league standings, expert predictions, match statistics, video content, and community discussion across major global football leagues.
- Live Match Center (比分直播) Real-time football and basketball live score tracking service with animated match visualizations, betting odds, and filtering options across leagues and competitions for sports fans.
- League Data Center (数据) Sports statistics service providing league standings, player rankings (goals, assists), team rankings, club rankings, national team rankings, and match schedules covering 36+ global competitions including FIFA World Cup, Premier League, La Liga, Bundesliga, Serie A, Ligue 1, UEFA Champions League, Chinese Super League, and AFC Champions League.
- Expert Predictions (专家预测) Paid expert analysis and match prediction service featuring expert rankings, winning streaks (e.g., 13-game correct prediction streaks), and paid prediction recommendations priced ¥29–¥288+ for football and basketball matches.
- League Center (联赛中心) League aggregation hub providing dedicated coverage pages for major football leagues and competitions including the European top five leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1), UEFA competitions, and Chinese Super League.
- Dongqiudi Creator Platform (懂球号) Content creator platform allowing users to publish and share football-related articles and commentary, supporting Dongqiudi's user-generated editorial layer.
- Red Diamond Membership (红钻会员) Premium paid membership service offering exclusive content, an ad-free browsing experience, and priority customer support for individual football and basketball fans, purchased via the in-app 红钻充值 (Red Diamond recharge) system.
- Advertising Placements (广告投放) Display advertising placement service offered to brands and businesses to reach Dongqiudi's large, engaged Chinese-language football and basketball fan audience across the website and mobile app.
Quantifiable outcome
- Thousands of user comments per major match article, indicating high community engagement
- +2 more outcomes
Companies that use Dongqiudi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Dongqiudi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dongqiudi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- All Football (ALL FOOTBALL)minorDongqiudi content and links are syndicated to All Football app (ALL FOOTBALL), extending Dongqiudi's reach to users of the All Football platform.
- 企鹅直播 (QQ Live)minorDongqiudi maintains links to QQ Live for live streaming content distribution.
- yy直播 (YY Live)minorDongqiudi maintains links to YY Live for live streaming content distribution.
- 雷速体育 (Leisu Sports)minorDongqiudi maintains links to Leisu Sports for sports data and streaming content.
- 球天下体育 (QTX)minorDongqiudi maintains links to QTX for sports media content distribution.
- 苏宁易购 (Suning)minorDongqiudi maintains links to Suning e-commerce platform for sports-related commerce content.
- 中国体育 (Zhibo.tv)minorDongqiudi maintains links to Zhibo.tv for live sports streaming content.
- 火球体育 (Huoqiu Sports)minorListed as a '合作伙伴' (partner) on Dongqiudi's website footer. Provides sports media content integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dongqiudi competitors and assessment
Company assessmentDirect peers
- Hupu (虎扑): Hupu is China's largest independent sports community platform, particularly strong in basketball and football, with news, forums, and live scores. It is the most directly comparable Chinese sports media platform to Dongqiudi, sharing the same vertical content/community/advertising monetization model.
- Zhibo8 (直播吧): Zhibo8 is a leading Chinese live sports scores and streaming aggregator covering football, basketball, and other sports. It directly competes with Dongqiudi's Live Match Center product on real-time scores, schedules, and animated match trackers.
- Goal.com: Goal.com is a global football-specific digital media platform offering news, live scores, and editorial content across 36+ leagues. Its international football coverage and editorial positioning closely mirror Dongqiudi's, making it a useful global comparable despite different geographies.
- LiveScore: LiveScore is a global live-scores and sports data platform covering football and other sports. It competes with Dongqiudi's Live Match Center product on real-time scores, odds, and match tracking, and shares a similar data-led product positioning.
Broad incumbents
- Tencent Sports: Tencent Sports is the dominant Chinese sports media platform, part of Tencent's content ecosystem, holding major broadcast rights (NBA, Premier League, Champions League). It competes with Dongqiudi for football audience attention but operates at vastly larger scale with super-app distribution via WeChat and QQ.
- Sina Sports (新浪体育): Sina Sports is the sports media vertical of Sina Corporation, a legacy Chinese internet portal. It offers football news, scores, and editorial coverage comparable to Dongqiudi but is embedded within Sina's broader general-news platform and ecosystem.
- Sohu Sports (搜狐体育): Sohu Sports is the sports media arm of Sohu, one of China's legacy internet portals. It competes with Dongqiudi on Chinese football editorial coverage and live scores, with similar ad-supported revenue dynamics.
- NetEase Sports (网易体育): NetEase Sports is the sports media vertical of NetEase, covering football, basketball, and other sports with editorial and live scores. It competes with Dongqiudi for Chinese football audience attention within NetEase's broader content ecosystem.
- PP Sports (PP体育): PP Sports (formerly PPTV Sports) was a major Chinese sports streaming platform owned by Suning, holding premium broadcast rights (Premier League, La Liga, Serie A, Bundesliga). It represents the broadcast-heavy incumbent model against which Dongqiudi competes for Chinese football audience attention.
Emerging players
- 90min: 90min is a global football media platform offering news, live scores, and fan community features. It is comparable to Dongqiudi as a football-focused digital media platform, though it operates primarily in Western markets and has a different scale and content focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dongqiudi social profiles
Digital presenceDongqiudi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dongqiudi leadership team
Management profileNumber of profiles
Profiles1 record
Dongqiudi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dongqiudi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dongqiudi
What does Dongqiudi do?
Dongqiudi is a Chinese football and basketball media and live-data platform that delivers real-time match scores, comprehensive league standings and player statistics, editorial news and match reports, video highlights, and an expert prediction marketplace across 36+ global competitions (World Cup, Premier League, La Liga, Bundesliga, Serie A, Ligue 1, UEFA Champions League/Europa League, Chinese Super League, AFC Champions League, NBA, CBA). The platform is distributed through the dongqiudi.com website and a mobile app, monetizes via display advertising, a "Red Diamond" (红钻) premium subscription, and commissions on paid expert prediction articles priced ¥29–¥288+.
Is Dongqiudi a public or private company?
Dongqiudi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dongqiudi founded?
Dongqiudi was founded in 2013. It employs 101 to 250 people.
Where is Dongqiudi based?
Dongqiudi is headquartered in Beijing, China, in the Asia region.
How does Dongqiudi make money?
Three revenue lines are on record. Premium subscription (Red Diamond / 红钻) is the primary driver. The others are advertising and expert prediction paid content.
Who are Dongqiudi's main competitors?
Direct peers on record are Hupu (虎扑), Zhibo8 (直播吧), Goal.com and LiveScore. Broad incumbents are Tencent Sports, Sina Sports (新浪体育), Sohu Sports (搜狐体育), NetEase Sports (网易体育) and PP Sports (PP体育). 90min is listed as an emerging player.
Does Dongqiudi have an API?
No public API is recorded for Dongqiudi.
What industry is Dongqiudi in?
Dongqiudi's product category is Digital Sports Media. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of MPAEAHAE, Fantasy Data Feeds & Statistics Providers. Its NAICS code is 541 and its SIC code is 7310.