Wellfleet Student

What Wellfleet Student does

Wellfleet Student is a division of Wellfleet Group, LLC, a Berkshire Hathaway-owned insurance administrator headquartered in Springfield, Massachusetts, that has specialized in student health insurance since 1993. The company operates a B2B2C model, selling student health insurance plans, stop loss insurance, intercollegiate sports coverage, study abroad coverage, and dental/vision products directly to colleges and universities, which then make coverage available to their enrolled students. It serves more than 200 client schools and insures over 150,000 students, holding an A++ (Superior) A.M. Best rating through its licensed carriers, Wellfleet Insurance Company and Wellfleet New York Insurance Company.

The company's core technology is a student health insurance administration platform with a digital-first member experience, including a redesigned Student Member Web Portal (launched June 2026), a mobile app (iOS and Android), and WellFinder, a care navigation tool that integrates on-campus, in-network, and virtual care options. Underlying insurance is built on a national provider network powered by Cigna, a student-specific pharmacy solution (Wellfleet Rx) with 50+ medications at $0 copay, an integrated 24/7/365 behavioral health program (CareConnect), and a 9-feature Student Behavioral Health Suite that includes Teladoc, SilverCloud digital CBT, and Hinge Health virtual physical therapy. Dental and vision products are delivered through a strategic partnership with Ameritas, and ancillary services include maternity wellness, travel assistance, and stop loss for self-funded plans.

Revenue is generated through subscription/recurring premiums across fully insured and self-funded student health plans, stop loss premiums, intercollegiate sports premiums, study abroad premiums, and dental/vision premiums. Pricing is quote-based at the institutional level, with True Choice plans offering up to 20% savings versus commercial PPOs through a reference-based pricing model and dental/vision discount plans starting at $5.95/month. Go-to-market is led by institutional sales (VPs of Business Development and VP of Sales & Client Relations) targeting colleges and universities, supported by ACHA conference participation, content marketing via the Campus Health 360 initiative, and partner-driven member experience.

Name

Wellfleet Student

Legal name

Wellfleet Group, LLC

Website

https://wellfleetstudent.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Wellfleet Student, a Berkshire Hathaway-owned administrator founded in 1993, provides student health insurance plans, stop loss, intercollegiate sports, study abroad, and dental/vision coverage to 200+ U.S. colleges and universities, insuring 150,000+ students through a Cigna-powered provider network and a digital-first member portal.

Ownership category

akta.pro rank

Product category

Student Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Student Health Insurance Plans (Individual Market) (HLAEABAI)

akta.pro secondary industries

Student Health Insurance Plans (University-Sponsored) (FSAIAFAI), International Student Health & Travel Insurance (EDAIAMAA), Student & Study-Abroad Travel/Accident Insurance (FSAJAJAJ)

Keywords

• Student health insurance
• College health plans
• Intercollegiate sports insurance
• Stop loss insurance
• Student pharmacy benefits

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Student Health Insurance Premiums: Revenue generated from student health insurance plans purchased by or for college students through their institutions. Plans are offered as both fully-insured and self-funded options to colleges and universities.
2. Stop Loss Insurance: Stop loss insurance for self-funded student health plans, designed and underwritten exclusively for student health insurance. Provides protection against large claims for self-funded institutions.
3. Intercollegiate Sports Insurance: Health and accident insurance (base and catastrophic coverage) for student athletes, covering sports injuries during games and practices, physical therapy, and related costs.
4. Study Abroad Insurance: Medical coverage and emergency travel assistance services for students traveling overseas on university-sponsored programs.
5. Dental and Vision Insurance: Fully insured dental and vision products offered through partnership with Ameritas, available to students nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wellfleet Student designs, underwrites, and administers student health insurance plans exclusively for the college student population, sold to higher education institutions as fully-insured or self-funded options. The portfolio includes ACA-compliant student health plans, stop loss insurance for self-funded plans, intercollegiate sports injury coverage, and study abroad medical coverage, supported by national provider networks powered by Cigna and a student-targeted pharmacy formulary (Wellfleet Rx) with 50+ $0 copay medications.

Product overview

Wellfleet Student is a division of Wellfleet (Berkshire Hathaway company) offering a comprehensive portfolio of student health insurance solutions built exclusively for the college student population. The core offerings include Student Health Insurance Plans with national provider networks powered by Cigna, Intercollegiate Sports Insurance, Stop Loss Insurance, and Study Abroad Insurance. Key sub-products and modules include True Choice (reference-based pricing plan), Wellfleet Rx (student pharmacy solution with 50+ $0 medications), and Wellfleet Student Vision and Dental (via Ameritas partnership). The portfolio extends through value-added services including CareConnect (24/7 behavioral health hotline), Student Behavioral Health Suite, Teladoc, Nurseline, SilverCloud digital CBT, Hinge Health physical therapy, Maternity Wellness Services, Travel Assistance, and WellFinder care navigation tool. All services are supported through the Wellfleet Student Mobile App and redesigned Student Member Web Portal. The company serves 200+ client schools with 150,000+ students insured.

Differentiator

Problem solved

Functional benefit

Brands

• CareConnect: 24/7/365 integrated behavioral health program offering student members access to licensed behavioral health clinicians via telephone.
• Wellfleet Rx
• True Choice
• WellFinder
• Nurseline
• Campus Health 360

Products and services

• Student Health Insurance Plans ACA-compliant student health insurance plans built exclusively for the college student population, combining medical, behavioral health, pharmacy, vision, and dental benefits with national provider networks powered by Cigna. Offered as both fully-insured and self-funded options to colleges and universities.
• Intercollegiate Sports Insurance Health and accident insurance (base and catastrophic coverage) for student athletes covering sports injuries during games and practices, physical therapy, and rehabilitation costs. Includes self-funded and fully-insured deductible plans, club sport coverage, and catastrophic coverage.
• Stop Loss Insurance Stop loss insurance designed and underwritten exclusively for self-funded student health plans, providing protection against large claims for self-funded institutions. Includes variable eligibility, extended run-out protection, reduced aggregate corridors, custom specific deductibles with unlimited lifetime maximums, and no laser options upon renewal.
• Study Abroad Insurance Medical coverage and emergency travel assistance services for students traveling overseas on university-sponsored programs. Includes comprehensive medical coverage (hospitalization, physician services, maternity care, mental health, substance abuse, prescriptions) and 24/7 emergency travel assistance.
• True Choice Student Health Plan ACA-compliant student health insurance plan using reference-based pricing without traditional network constraints, allowing students to see any doctor with premium savings of up to 20% compared to commercial PPO plans. Currently available in AL, CO, FL, IN, KY, LA, ME, NC, OH, OK, and TX.
• Wellfleet Rx Student Formulary Student-focused pharmacy solution offering 50+ medications at $0 copay, including generics for depression, anxiety, and other commonly prescribed medications. Designed around student utilization patterns with incentives for generics over brand names and opioid abuse prevention controls.
• Wellfleet Student Vision and Dental (Ameritas) Fully insured dental and vision products offered through partnership with Ameritas Insurance Company, available to students nationwide. Provides comprehensive coverage with expanded provider networks and streamlined administration, replacing the prior Careington Dental and Davis Vision discount programs.

Quantifiable outcome

• 134% improvement in client well-being for partner organization The Dorm's alumni
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AetnacoreGTM or Marketing Partner · 6 November 2025In-network partnership with Aetna insurance networks to expand access to mental health services through The Dorm for students in the DC Metro area.
• AmeritascoreChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership to provide fully insured dental and vision products for Wellfleet-insured students nationwide. Transitioning from previous Careington Dental and Davis Vision discount programs to comprehensive Ameritas insurance products.
• CignacoreTechnology or IntegrationNational network of providers powered by partnership with Cigna. Wellfleet utilizes Cigna's PPO and OAP networks for provider access across student health insurance plans. Cigna provides mental health provider networks including 218,279+ psychiatrists, psychologists, APRNs, and therapists.
• ZeliscoreTechnology or IntegrationPartnership with Zelis, Inc. for online self-service cost comparison tool (Sapphire S365) and Independent Dispute Resolution (IDR) request processing for No Surprises Act compliance.
• CareingtonminorChannel Partner/ Reseller/ DistributorPrevious dental discount program partner. Being transitioned to Ameritas fully insured dental products for 2025-26 plan year.
• Davis VisionminorChannel Partner/ Reseller/ DistributorPrevious vision discount program partner. Being transitioned to Ameritas fully insured vision products for 2025-26 plan year.
• Wildflower HealthcoreTechnology or IntegrationMaternity wellness program partner providing doula services (available in AR, CA, CO, LA, and RI) and lactation consultation telehealth appointments.
• AeroflowcoreTechnology or IntegrationBreast pump provider and lactation services partner. Provides breast pumps at no additional cost and lactation consultation telehealth appointments to Wellfleet Student members.
• Hinge HealthcoreTechnology or IntegrationVirtual physical therapy partner providing personalized support from licensed physical therapists, health coaches, and orthopedic specialists through an app with real-time motion tracking.
• SilverCloudcoreTechnology or IntegrationDigital cognitive behavioral therapy partner providing 24/7 self-guided behavioral healthcare to help students develop skills for managing emotions and habits at no cost.
• TeladoccoreTechnology or IntegrationVirtual telehealth partner offering 24/7 general medical care, scheduled mental health visits, and dermatology consultations with board-certified practitioners.
• Travel GuardcoreTechnology or Integration24/7 emergency medical and travel assistance services provider for students traveling outside the U.S. Services include evacuation assistance, repatriation, and travel logistics support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• K&K Insurance Group: Specialty insurer offering intercollegiate sports insurance, accident coverage, and student-related accident products. Directly comparable to Wellfleet's Intercollegiate Sports Insurance line for student athlete coverage.
• Aetna Student Health: CVS Health subsidiary offering student health insurance plans sold through colleges and universities. Directly competes in the same institutional sales channel with comparable plan designs and national networks.
• GeoBlue: Specializes in international student and study abroad health insurance. Directly comparable to Wellfleet's Study Abroad Insurance product with similar coverage for students traveling overseas on university-sponsored programs.
• Blue Cross Blue Shield student plans: Various BCBS plans offer student health insurance products at the state level (e.g., BCBS Texas student plan). Directly compete for university contracts leveraging regional Blue network strength.
• Academic HealthPlans: Specialized student health insurance administrator serving universities and colleges. Offers comparable student health plans with similar B2B2C distribution and similar product breadth including dental and vision add-ons.
• ISO (International Student Insurance): Specialized provider of international student and study abroad health insurance plans. Directly comparable to Wellfleet's Study Abroad product, targeting the same international student segment at universities.
• UnitedHealthcare Student Resources: Largest dedicated student health insurance provider in the U.S., offering comparable ACA-compliant student health plans marketed through universities. Directly competes for the same institutional contracts as Wellfleet Student.

Broad incumbents

• Cigna Healthcare: Major national health insurer that powers Wellfleet's provider network via PPO/OAP partnerships. While currently a partner, Cigna also offers student health-adjacent products and represents both ecosystem dependency and latent competitive threat.
• Markel Insurance: Specialty insurer with scholastic and accident insurance programs serving educational institutions. Overlaps with Wellfleet's intercollegiate sports and student accident coverage but as part of a diversified specialty insurance portfolio.
• Chubb (student & scholastic programs): Global insurance giant offering accident and health products with scholastic/institutional segments. Overlaps with Wellfleet in student accident and institutional health coverage but operates as part of a much broader insurance portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellfleetins
• Facebookfacebook.com/wellfleetstudent
• LinkedInlinkedin.com/company/wellfleetstudent
• Instagraminstagram.com/wellfleetstudent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellfleet Student