Gitcha

What Gitcha does

Gitcha (legally Gitcha Home LLC) is a real estate technology company that addresses the buy-side of the residential real estate market by enabling licensed buyer agents to formally document and broadcast buyer demand within MLS ecosystems. Founded by CEO Dan Cooper and headquartered in Eugene, Oregon (with origins in Bend), the company's flagship offering is the Buyer Listing Service® (BLS), an MLS-integrated tool that allows agents to post structured buyer want-listings—capturing criteria such as location, must-haves, nice-to-haves, timeline, financing, and requested compensation—and receive AI-powered match alerts when properties align. The company complements this MLS-side product with a public-facing Gitcha Marketplace (app.gitcha.com) where licensed agents and consumers can view active buyer demand. Additional modules include the Buyer Listing Form (branded client intake), Custom Agent Bio Pages, Instant Share Cards for social sharing, an Agent Dashboard, Private Inventory Storage, Demand Reports, and the cross-market MLS Data Shares feature.

The platform's technical architecture combines AI-powered recommendation matching over structured buyer demand and property inventory, automated compliance guardrails for Clear Cooperation and Fair Housing requirements with auditable message logging, and white-labeled deployment capability that allows each MLS partner to brand the integration as its own. The MLS Data Shares feature (launched October 2025) enables permission-based buyer demand data exchange between participating MLSs. Gitcha holds a registered trademark on the Buyer Listing Service® brand and received Inman Innovator recognition in 2024.

Gitcha generates revenue through two primary streams: subscription-based access for individual agents (with 700+ subscribers reported in its Phoenix/Scottsdale beta market) and integration fees paid by MLS organizations and associations for BLS deployment. The company pursues a hybrid go-to-market strategy—product-led growth through self-serve agent sign-ups combined with an enterprise field sales motion led by Head of Business Development Bill Hang, targeting MLS executives and association leaders for white-label partnerships. Strategic partnerships include FBS/Flexmls (announced October 2025, serving 330,000+ real estate professionals), the Lubbock Association of Realtors (April 2025, 1,700+ members), and Momentum MLS (June 2026, western Arizona).

Name

Gitcha

Legal name

Gitcha Home LLC

Website

https://gitcha.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gitcha operates a buy-side real estate technology platform featuring the Buyer Listing Service®, an MLS-integrated system enabling licensed agents to broadcast structured buyer want-listings and receive AI-powered property matches. It serves real estate agents, MLS organizations, and associations through white-label integrations and subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate MLS Software

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Buyer listing service
• MLS integration platform
• Real estate technology
• Buyer demand marketplace
• MLS software solutions

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Agent Platform Subscriptions: Licensed real estate agents subscribe to access the Gitcha platform to create and broadcast buyer want-listings, access the public marketplace, and use agent tools like the Buyer Listing Form and Instant Share Cards. Agent subscribers in active markets (e.g., Phoenix/Scottsdale) number 700+.
2. MLS/Association Integration Fees: MLSs and real estate associations pay for The Buyer Listing Service integration deployment. Revenue is generated through functionality upgrades, adoption bonuses, and packaging of new datasets and reports. The integration is white-labeled to each MLS's branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gitcha operates a demand-based real estate platform centered on The Buyer Listing Service® (BLS), an MLS-integrated tool that lets licensed buyer agents create, broadcast, and match structured buyer want-listings. The platform combines a public marketplace (Gitcha Marketplace) with private MLS-integrated workflows and AI-powered matching, plus supporting modules such as the Buyer Listing Form, Agent Dashboard, Private Inventory Storage, Demand Reports, and MLS Data Shares for cross-market buyer demand sharing.

Product overview

Gitcha operates as a two-product platform designed for the buy-side of real estate. The core offerings are The Gitcha Marketplace (a public-facing demand marketplace displaying buyer want-listings) and The Buyer Listing Service® (BLS, an MLS-integrated tool for agent-to-agent discovery and AI-powered matching). These products work together: agents use BLS to input buyer details into MLS systems with compliance guardrails, while the public Marketplace displays buyer demand for broader visibility. Additional modules include the Buyer Listing Form (branded client intake form), Custom Agent Bio Pages, Instant Share Cards, Agent Dashboard, Private Inventory Storage, Demand Reports, and MLS Data Shares for cross-market buyer data sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Gitcha Marketplace Public-facing portal that displays structured buyer want-listings posted by licensed agents, creating a searchable and shareable demand marketplace. Agents use it to broadcast buyer needs, while the general public can browse active demand to gauge market interest.
• The Buyer Listing Service® (BLS) MLS-integrated product that enables buyer agents to input Buyer Listings into a secure environment, connect with fellow agents who may have matching properties, and benefit from AI-powered matching with built-in Clear Cooperation and Fair Housing compliance guardrails. Designed to be deployed as a white-labeled integration within MLS platforms.
• MLS Data Shares Cross-market buyer data collaboration capability within The Buyer Listing Service® that allows MLSs to securely share buyer demand data across participating markets. Enables real-time visibility into active buyer needs from neighboring MLSs without requiring software conversion.

Quantifiable outcome

• Agents report finding properties for buyers that 'would have never found without posting on Gitcha.'
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Momentum MLScoreTechnology or Integration · 2 June 2026Gitcha and Momentum MLS partnered to integrate the Buyer Listing Service into the MLS platform for real estate professionals in western Arizona. The integration creates a dual-sided marketplace displaying both seller listings and verified buyer demand, enhancing market visibility and transaction opportunities.
• FBS (Flexmls)coreTechnology or Integration · 21 October 2025Gitcha announced integration of its Buyer Listing Service platform with FBS's Flexmls system, making BLS available to Flexmls customers across the United States. The white-labeled integration allows MLS organizations using Flexmls to offer buy-side functionality to their subscribers. FBS serves 330,000+ real estate professionals and is the leading innovator in MLS technology.
• Lubbock Association of Realtors (LAR)coreTechnology or Integration · 15 April 2025The Lubbock Association of Realtors (LAR), representing 1,700+ members, partnered with Gitcha to integrate the Buyer Listing Service into its MLS. The integration replaces fragmented cooperation in private Facebook groups with a structured MLS-based workflow, improving market transparency and agent cooperation.
• Engel & VölkersminorGTM or Marketing PartnerEngel & Völkers agent Mike Swanson serves as a Gitcha Pro member and featured testimonial, endorsing the platform for luxury buyer representation. While not a formal corporate partnership, the relationship represents a key agent advocate relationship that drives credibility in the luxury segment.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Real Geeks: Real Geeks is a real estate technology provider offering websites, CRM, and lead generation tools for individual agents. It is comparable to Gitcha as an agent-focused SaaS platform serving real estate professionals, though it focuses on seller-side lead gen rather than buy-side demand matching.
• Offrs (First American): Offrs provides predictive analytics identifying likely home sellers and buyers for real estate professionals. Comparable to Gitcha as an MLS-aligned data and lead intelligence platform serving real estate agents, with overlapping use cases in market intelligence.
• CINC (Commissions Inc.): CINC provides digital marketing and lead generation systems for real estate agents and teams. Comparable to Gitcha as a real estate agent technology platform, though focused on paid lead generation and IDX websites rather than MLS-integrated buyer demand data.

Broad incumbents

• Compass: Compass is a large U.S. real estate brokerage with proprietary technology for agents. It is comparable as a technology-forward real estate platform serving buyer and seller agents, though it operates as a brokerage rather than an MLS-integrated intermediary marketplace.
• Realtor.com (Move, Inc.): Realtor.com is a major U.S. residential real estate portal operated by Move, Inc. (a News Corp subsidiary). It overlaps with Gitcha in serving home buyers and listing data, but operates at much larger scale and as a seller-listing-focused portal rather than a buyer-demand marketplace.
• CoStar Group (Homes.com): CoStar owns Homes.com and major real estate data businesses. It is a broad incumbent in residential real estate technology with deep market intelligence capabilities that overlap with Gitcha's MLS data ambitions, but it focuses on seller-side listings and listings marketing rather than buyer demand.
• Zillow Group: Zillow is the dominant U.S. residential real estate portal with consumer-facing search and agent tools. As a broad incumbent in real estate technology, it overlaps with Gitcha in connecting buyers and listings but does not focus on the buy-side demand marketplace that Gitcha pioneered.

Direct peers

• ShowingTime: ShowingTime (now part of Bridge Interactive) provides showing scheduling and home tour technology widely integrated with MLS platforms. It is comparable to Gitcha as MLS-embedded agent workflow infrastructure serving real estate professionals.
• MLS Grid: MLS Grid provides data infrastructure and API services for MLS organizations. Like Gitcha, it builds technology that connects MLS data with third-party applications and serves MLS organizations as primary customers.
• FBS (Flexmls): FBS is the leading MLS technology platform serving 330,000+ real estate professionals and is Gitcha's core integration partner for the Buyer Listing Service. Both companies operate in MLS-grade real estate technology infrastructure for real estate professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GitchaOfficial
• Facebookfacebook.com/gitchaofficial
• LinkedInlinkedin.com/company/gitchaofficial
• Instagraminstagram.com/gitchaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gitcha