Norway Eye Care

What Norway Eye Care does

Norway Eye Care is an independent optometry practice headquartered in Norway, Michigan, with a secondary office in Crystal Falls, serving Dickinson County and the surrounding Upper Peninsula region. The practice is staffed by three optometrists — Dr. Ryan Brown OD FAAO (board certified, ocular disease residency at Grand Rapids Veterans Hospital, fellowship in the American Academy of Optometry), Dr. Tyler Chartier OD, and Dr. Robert (Bo) Watters OD — supported by a small team (1-10 employees total). It offers comprehensive vision examinations, medical treatment for eye conditions such as glaucoma, macular degeneration, diabetic eye disease, and cataracts, pediatric and emergency eye care, and hard-to-fit contact lens services, alongside a retail showroom of over 1,000 eyeglass frames including exclusive designer brands.

The practice differentiates on the clinical side through capital-intensive diagnostic equipment — Optos Retinal Imaging, Haag-Streit Octopus 900 Pro Visual Field Analyzer, and Zeiss Cirrus OCT — used for early detection and management of ocular pathology. On the retail side, it claims the largest frame selection in Dickinson County with brands such as Juicy Couture, Lamb, Banana Republic, Oakley, Silhouette, Sperry, Nike, and Cole Haan, supported by in-house stylists.

Norway Eye Care operates a direct-to-consumer, professional services revenue model with no publicly disclosed pricing. Patients can book appointments online, by phone, or by text, and walk-ins are accommodated for emergencies. Demand generation relies primarily on community partnerships (Lions Clubs, YMCA, Dickinson Chamber, Rotary, Kiwanis, YPO) and word-of-mouth rather than paid advertising. The practice is privately held, founder-operated, and shows no evidence of external investment, acquisitions, or corporate restructuring.

Name

Norway Eye Care

Legal name

Norway Eye Care

Website

https://norwayeyecare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norway Eye Care is an independent optometry practice in Norway and Crystal Falls, Michigan, serving Dickinson County residents with comprehensive vision exams, advanced diagnostic imaging, eye disease treatment, specialty contact lenses, and over 1,000 eyeglass frames.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Optometry services
• Eye disease treatment
• Vision examinations
• Contact lens fitting
• Eyeglass frame sales

Headquarters

HQ city

Norway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Eye Examinations: Comprehensive vision exams and eye health evaluations provided by optometrists for new and existing patients.
2. Eyeglasses and Frames: Sale of prescription eyeglasses with over 1,000 frames available in their showroom, including exclusive designer brands. Carries Juicy Couture, Lamb, Banana Republic, Oakley, Silhouette, Sperry, Nike, and Cole Haan.
3. Contact Lenses and Solutions: Contact lens fittings and sales, including proprietary Opti Free Proline solutions (16 oz bottles).
4. Eye Disease Treatment: Treatment services for various eye conditions including emergency eye care, infections, and management of chronic conditions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Norway Eye Care is an optometry practice that provides comprehensive vision examinations, diagnosis and treatment of eye diseases (including glaucoma, macular degeneration, diabetic eye disease, and cataracts), contact lens fittings (including hard-to-fit cases), and retail sale of eyeglass frames. The practice operates from two physical locations in Norway and Crystal Falls, Michigan, and uses advanced diagnostic imaging equipment such as Optos Retinal Imaging, Zeiss Cirrus OCT, and Haag-Streit Octopus 900 Pro Visual Field Analyzer.

Product overview

Norway Eye Care is an optometry practice offering a unified set of eye care services centered around comprehensive vision exams, eye disease diagnosis and treatment, and corrective eyewear. The practice operates with multiple optometrists (Dr. Ryan Brown OD FAAO, Dr. Tyler Chartier OD, and Dr. Robert (Bo) Watters OD) providing services from two locations in Norway and Crystal Falls, Michigan. Core offerings include vision examinations, contact lens services with hard-to-fit specialty options, and an extensive selection of over 1,000 eyeglass frames featuring exclusive designer brands. The practice differentiates itself through investment in advanced diagnostic technology including Optos Retinal Imaging, Haag-Streit Octopus 900 Pro Visual Field Analyzer, Zeiss Cirrus OCT, and Visual Field Testing equipment for early detection and management of conditions such as glaucoma, macular degeneration, diabetic eye disease, and cataracts. Emergency eye care services are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision Exams Comprehensive eye examinations to assess visual acuity, eye health, and prescription needs for new and existing patients of all ages.
• Eye Disease Treatment Medical treatment for various eye conditions including glaucoma, macular degeneration, diabetic eye disease, conjunctivitis, blepharitis, and cataracts, plus emergency eye care for infections, foreign bodies, and styes.
• Contact Lens Services Fitting and provision of contact lenses, including hard-to-fit cases, with various solution options such as Opti Free Proline.
• Eyeglass Frames Over 1,000 eyeglass frames in the showroom, including designer brands such as Juicy Couture, Lamb, Banana Republic, Oakley, Silhouette, Sperry, Nike, Cole Haan, State, and Costa — the largest selection in Dickinson County with several brands available only at Norway Eye Care.
• Hard-to-Fit Contact Lenses Specialized contact lens fitting services for patients with difficult prescriptions or eye conditions.
• Pediatric Eye Care Children's eye exams, monitoring of eye development from newborns through adolescence, and treatment of amblyopia (lazy eye) and learning-related vision issues.
• Diabetic Eye Exams Annual diabetic eye exams and ongoing monitoring and management of diabetic eye disease for Type 1 and Type 2 diabetic patients.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Lions Clubs InternationalminorStrategic or Co-development PartnerCommunity partner organization. Lions Clubs International is a service club organization focused on humanitarian causes. Norway Eye Care partners with Lions Clubs as part of their community impact initiative.
• YMCA of the Upper PeninsulaminorStrategic or Co-development PartnerYMCA partner in the Upper Peninsula region. Norway Eye Care partners with YMCA as part of their corporate citizenship and community giving back initiative.
• Dickinson County Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber of commerce partnership supporting business community in Dickinson County, Michigan. Norway Eye Care is a partner member committed to local business development.
• Rotary InternationalminorStrategic or Co-development PartnerRotary International is a global service club organization. Norway Eye Care partners with Rotary as part of their community involvement and corporate citizenship efforts.
• YPO of the Upper PeninsulaminorStrategic or Co-development PartnerYoung Presidents' Organization chapter in the Upper Peninsula region. Norway Eye Care maintains partnership with YPO as part of their community network.
• Kingsford KiwanisminorStrategic or Co-development PartnerLocal Kiwanis service club in Kingsford, Michigan. Norway Eye Care partners with Kingsford Kiwanis as part of their community impact and giving back efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pearle Vision: National franchised optical brand with doctor-staffed offices providing exams and eyewear. Larger and broader than Norway Eye Care but addresses the same consumer use case across a much wider footprint.
• America's Best Contacts & Eyeglasses: High-volume national optical chain operated by National Vision Holdings, focused on value-priced exams, contacts, and eyewear. Competes for the same commodity eye-exam and frame-purchase demand as Norway Eye Care.
• Target Optical: In-store optical centers operated within Target retail locations offering routine exams and eyewear. Competes for convenience-driven optical customers in the same mass-market segment as Norway Eye Care.
• LensCrafters: National optical retailer offering eye exams and prescription eyewear. Overlaps with Norway Eye Care's retail and routine-exam services as a much larger, brand-driven incumbent.

Regional players

• Shopko Optical: Regional optical chain with strong Upper Midwest presence offering comprehensive eye exams and eyewear. Geographic overlap with Norway Eye Care's Michigan UP catchment makes it a relevant regional comparable.

Direct peers

• SVS Vision: Midwest-based optical and eye-care chain with doctor-staffed offices offering exams, eyewear, and contact lenses. Closely comparable operating model and geographic footprint to Norway Eye Care.
• Rx Optical: Michigan-headquartered regional optometry and optical retail chain with multiple doctor-staffed offices across the state. Most directly comparable to Norway Eye Care in terms of multi-location optometry clinics with on-site eyewear dispensing.
• Clarkson Eyecare: Multi-location optometry group offering comprehensive eye exams, disease management, and optical retail. Comparable to Norway Eye Care in combining clinical optometry with frame/contact lens sales and specialty services like hard-to-fit contacts.

Emerging players

• Warby Parker: Direct-to-consumer optical retailer offering prescription eyewear and contact lenses online and through retail stores. Represents a digitally native, lower-priced competitive vector for Norway Eye Care's eyewear revenue.

Others

• Costco Optical: Member-warehouse optical department offering low-priced exams and eyewear. Adjacent competitor for price-sensitive frame and contact lens buyers that may otherwise visit a local independent practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norwaymieyecare
• LinkedInlinkedin.com/company/norway-eye-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norway Eye Care