Robots of London

What Robots of London does

Robots of London Limited is a UK-based B2B robot rental and hire operator incorporated in 2011, serving event producers, exhibition organizers, conference planners, and trade show operators. The company aggregates an unusually broad catalog spanning more than 50 vendor brands, covering social robots (Pepper, NAO, Temi, TeoTronico), delivery robots (Ottonomy), entertainment and artistic platforms (the proprietary Titan robot and the patent-pending Artbot Mosaics system, which uses ML trained on 6,000+ portraits to generate personalized artwork), industrial robots such as HP SitePrint for construction layout, and therapeutic devices such as Paro and Wheel Chair Bot. Beyond event delivery, the company operates an international associate network across 18+ countries, enabling cross-border fulfillment without owning overseas infrastructure.

The business operates four revenue streams: short-duration rental or hire (the historical core), outright robot hardware sales, a Robot-as-a-Service subscription for delivery robots (Ottonomy deployments at retail and hospitality venues), and professional services covering software integration and operator training. Pricing is quote-based rather than published-list, consistent with custom deployment scoping. The company is ISO 14001 certified, GDPR-aligned, and from 2017 onward has publicly committed to green-energy operations.

Strategically, Robots of London has shifted from pure event hire to a multi-vertical service-plus-subscription model. Partnerships with Softbank Robotics, Temi, TeoTronica, Orionstar, and Ottonomy provide geographic and use-case breadth, while the in-house Artbot Mosaics development represents the principal proprietary technology asset. The international associate model is asset-light and defensible against direct competition only to the extent that the network, catalog breadth, and brand remain the preferred route for buyers seeking multi-vendor robot deployments under a single contract.

Name

Robots of London

Legal name

Robots of London Limited

Website

https://robotsoflondon.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Robots of London Limited is a UK-based B2B robot rental company founded in 2011 that rents and sells robots from 50+ vendors to event organizers, with a subscription RaaS arm and an 18-country associate network.

Ownership category

akta.pro rank

Product category

Robot Rental Services

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Humanoid & General-Purpose Robots (HDAAAIAJ), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Robot rental services
• Event robotics hire
• Humanoid robot rental
• Delivery robot solutions
• Exhibition robot services

Headquarters

HQ city

Epping

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Robot Rental/Hire: Short-term robot rental services for events, exhibitions, conferences, and trade shows. Clients hire robots to attract visitors, engage audiences, capture data, deliver presentations, and enhance brand presence at events.
2. Robot Purchase/Procurement: Sale of robot hardware to corporate clients who require permanent robot deployments for ongoing use at facilities, retail locations, or offices.
3. Robotics as a Service (RaaS): For delivery robots like Ottonomy, the company offers Robotics as a Service model where customers pay for access to autonomous delivery robots without upfront capital investment.
4. Robot Services, Software & Training: Supporting services including robot software, training programs, and Android development services to help customers effectively use robot technology.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Robots of London rents and hires an extensive portfolio of 50+ robot models — including social, humanoid, delivery, entertainment, industrial, and surveillance robots — to corporate clients for events, exhibitions, conferences, and trade shows across the UK and Europe. The company aggregates inventory from 50+ manufacturers, supports 100+ events per year, and supplements rentals with proprietary Artbot Mosaics technology, Robotics-as-a-Service delivery subscriptions, and software, training, and Android development services.

Product overview

Robots of London is a UK-based robot rental and hire company offering an extensive portfolio of robotics solutions for events, exhibitions, conferences, and private parties across the UK and Europe. The company operates a platform model providing access to over 50+ robot vendors and manufacturers through three core service divisions: Robot Services (rental and hire), Robot Software (configuration and customization), and Robot Training. Their product portfolio spans multiple categories including social robots (Pepper, Nao, Furhat), autonomous delivery robots (Ottonomy, LuckiBot, Temi variants), quadruped robots (Spot, Rex/Aibo), humanoid robots (K-NA, Human Robot, Mirokaï), entertainment robots (Titan, Oscar, Piano Robot/TeoTronico, Art Bot), mobile industrial robots (MiR series with capacities from 100KG to 1350KG), surveillance/inspection robots (Watchbot, Capra Hircus variants), and specialized robots (Paro therapeutic robot, Barista Robot, HP SitePrint). The company also offers customized solutions including Humanizing Personas for branded robot experiences and Digital Avatar Robots for telepresence applications. Robots are available for rental in over 18 countries including Finland, Sweden, Norway, USA, Germany, France, Italy, Spain, and across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Robot Rental Services Core rental and hire services providing robots for events, exhibitions, conferences, and private parties across the UK and Europe, targeting corporate clients needing differentiated entertainment and audience engagement.
• Robot Software Software services including robot configuration, programming, and customization tailored to specific event requirements for corporate clients.
• Robot Training
• Robot Android Development
• Robotics as a Service (RaaS) Delivery
• Robot Hardware Sales

Quantifiable outcome

• Footfall and sales increases of 3-4 fold reported as direct result of Oscar the Robot's presence at exhibition stands

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TeoTronica (Matteo Suzzi)coreTechnology or IntegrationTeoTronica, founded by Matteo Suzzi in Imola, Italy, is the creator of TeoTronico, the piano robot available through Robots of London. Matteo Suzzi began designing entertainment robots in 2007 and founded TeoTronica to specialize in edutainment robotics. The company uses advanced modeling and 3D printing technologies in robot design.
• OrionstarcoreTechnology or IntegrationOrionstar provides a range of delivery and service robots including LuckiBot (food delivery), LuckiBot Pro, LuckiBot Pro Autodoor, GreetingBot Mini, GreetingBot Nova, LuckiBot Plus, and CarryBot. Robots of London features dedicated product pages for these robots on their website.
• Softbank RoboticscoreTechnology or IntegrationSoftbank Robotics is the manufacturer of Pepper and NAO robots - flagship social humanoid robots that Robots of London offers for rental and hire. Pepper is highlighted as a featured robot solution on the main website.
• Temi RoboticscoreTechnology or IntegrationTemi Robotics manufactures the Temi platform, Temi robot, Temi Go, and Temi Mobile Advertising Robot - all featured prominently in Robots of London's portfolio with dedicated product pages.
• International Associate NetworkminorChannel Partner/ Reseller/ DistributorNetwork of regional robot hire partners across 18+ countries including Finland, Sweden, Norway, Portugal, Spain, Austria, Germany, Netherlands, Belgium, France, Ireland, Italy, Greece, Switzerland, Slovakia, Denmark, and USA. These associates provide local robot hire services for exhibitions and conferences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SoftBank Robotics: Global manufacturer of Pepper and NAO humanoid social robots that Robots of London rents at scale. A broad incumbent in service robotics whose own direct-to-customer rental programs could compete with or undermine the reseller relationship.
• KUKA: Large incumbent industrial and collaborative robot manufacturer with its own robotics-as-a-service and rental pilots. Broad overlap with Robots of London's industrial robot offering through a much wider portfolio and global scale.
• Boston Dynamics: Manufacturer of the Spot quadruped robot that Robots of London offers for rental. As Boston Dynamics scales its own leasing/rental programs globally, it represents both a key inventory source and a competitive threat.
• Mobile Industrial Robots (MiR): Manufacturer of autonomous mobile robots (MiR100 through MiR1350) for warehouse and industrial logistics — all of which Robots of London rents. A broad incumbent whose direct sales channel could compete with the rental intermediary model.

Direct peers

• Hire Intelligence: UK-based technology rental company supplying AV, IT, and event technology to corporate events and exhibitions. Closely comparable business model to Robots of London — short-term rental of technology equipment to event organizers across the UK.
• Ottonomy: Provider of fully autonomous delivery robots under a Robotics-as-a-Service model for retail, restaurants, and curbside/last-mile delivery. An existing partner of Robots of London and a direct comp in the autonomous delivery RaaS space.
• RobotLAB: US-based robotics integrator and rental company serving commercial clients across retail, hospitality, and education. Closely comparable model to Robots of London — multi-vendor robot rental, integration, and ongoing service contracts with B2B customers.
• Starship Technologies: Autonomous last-mile delivery robot operator running a Robotics-as-a-Service subscription model for food and parcel delivery. Directly comparable to Robots of London's RaaS delivery offering (Ottonomy, LuckiBot, Temi Go) and competing for the same retail/restaurant customers.
• Relay Robotics (formerly Savioke): Service robot vendor specializing in autonomous hotel delivery robots deployed on a subscription basis across hospitality chains. Comparable to Robots of London's hospitality service robot deployments (LuckiBot, GreetingBot, CarryBot) targeting the same vertical.
• Kiwibot: Autonomous sidewalk delivery robot operator offering RaaS to restaurants, campuses, and last-mile delivery customers. Directly comparable as a delivery-robot RaaS peer competing for similar retail/restaurant verticals in the same geographies.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/robotslondon
• YouTubeyoutube.com/user/RobotCenterUK
• Facebookfacebook.com/RobotsLondon
• LinkedInlinkedin.com/company/robots-of-london

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robots of London