SoundInsight
SoundInsight, a Netherlands-based acoustic measurement company within the Demcon group, develops the Sonocat, a handheld instrument with a spherical 8-MEMS microphone array that performs in-situ sound absorption, 3D intensity, and pressure measurements. It sells hardware plus a subscription-licensed software suite to automotive, building, civil engineering, consultancy, and R&D buyers across Europe via distributor and direct channels.
- Company typePrivate
- Founded2014
- HeadquartersEnschede, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SoundInsight does
SoundInsight is a Netherlands-based (Enschede) private acoustic measurement technology company founded in 2014, operating within the Demcon group (corporate email and Demcon Sound Solutions branding). It develops the Sonocat, a handheld acoustic measurement device built around a spherical array of eight MEMS microphones with integrated acquisition hardware. The instrument applies the local-plane-wave method — an academically published methodology developed by researchers affiliated with the University of Twente — to separate incident from reflected sound in real-world environments, enabling in-situ measurement of sound absorption coefficient and transmission loss without impedance tubes, anechoic chambers, or an artificial sound source. The Sonocat measures sound pressure level, 3D sound intensity vector, particle velocity, sound power, and impedance, and is claimed to localize sound sources to within 2 degrees using 8 microphones versus traditional 2-microphone intensity probes.
The company monetizes through two streams: hardware sales of the Sonocat device and recurring software licensing for the dedicated Sonocat Software suite (Project, Monitor, Record, Analyse modules) on Windows, with the license tied to the hardware rather than token-based. Pricing is not publicly disclosed. SoundInsight targets five verticals — automotive, building and room acoustics, civil engineering, acoustics consultancy, and R&D — where acoustic engineers use the device for noise source identification, absorption characterization, and acoustic performance optimization across vehicles, buildings, bridges, HVAC systems, and industrial products.
Go-to-market relies on an international distributor network spanning the UK (ACSoft), Austria (LB-Acoustics), Sweden (Faleco), Poland (Systemy-Pomiarowe), Italy (Aesse-Ambiente), France (MATELYS), the Netherlands (Sysmex), and other markets, supplemented by direct enterprise inquiries through the company website. Marketing emphasizes technical credibility — academic publications, specifications, and application pages — rather than broad demand generation. The business remains a focused 11–50-employee specialist with no disclosed revenue, funding, or certification footprint, and no AI/ML, app, or SDK surface area beyond the Windows software bundle.
SoundInsight firmographics
Firmographics- Name
- SoundInsight
- Legal name
- SoundInsight
- Website
- https://soundinsight.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundInsight, a Netherlands-based acoustic measurement company within the Demcon group, develops the Sonocat, a handheld instrument with a spherical 8-MEMS microphone array that performs in-situ sound absorption, 3D intensity, and pressure measurements. It sells hardware plus a subscription-licensed software suite to automotive, building, civil engineering, consultancy, and R&D buyers across Europe via distributor and direct channels.
- Ownership category
- akta.pro rank
SoundInsight industry classification
Industry- Product category
- Acoustic Measurement Instruments
- NAICS
- Audio and Video Equipment Manufacturing (334310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industries
- Microphones & Acoustic MEMS (MEMS Mics/Ultrasonic Transducers) (HDAHALAH), Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where SoundInsight is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SoundInsight business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Sonocat Hardware Sales: Sale of the Sonocat acoustic measurement device - a handheld spherical microphone array with integrated acquisition hardware.
- Sonocat Software Licensing: Dedicated Sonocat software licenses that work exclusively with the Sonocat hardware. The software environment allows monitoring, recording and analyzing data. License is not token-based.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SoundInsight product offering
Product offeringCore offering
SoundInsight develops and sells the Sonocat, a handheld acoustic measurement instrument built around a spherical array of eight MEMS microphones with integrated acquisition hardware, used together with a dedicated Windows software suite. The product enables in-situ measurement of sound absorption coefficient, 3D sound intensity, sound power, particle velocity, and sound pressure/transmission loss in real-world environments without an impedance tube, anechoic chamber, or artificial sound source.
Product overview
SoundInsight offers the Sonocat, a handheld acoustic measurement device with a spherical array of eight MEMS microphones, paired with dedicated Sonocat Software for Windows. The Sonocat enables in-situ acoustic measurements including sound absorption coefficient, 3D sound intensity, sound power, particle velocity, and sound pressure levels. It is designed for automotive, building acoustics, civil engineering, consultancy, and R&D applications. The company is a knowledge-based acoustic company focused on developing technical solutions for acoustic engineers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sonocat Handheld acoustic measurement instrument featuring a spherical array of eight MEMS microphones with integrated acquisition hardware. It measures sound pressure level, particle velocity, 3D sound intensity vector, sound power, and in-situ sound absorption coefficient directly in real-world environments without requiring an artificial sound source or laboratory conditions. It is targeted at acoustic engineers in automotive, building acoustics, civil engineering, acoustics consultancy, and R&D organizations.
- Sonocat Software Dedicated Windows software for Sonocat measurements, structured into four sections: Project (project and measurement overview), Monitor (real-time sound field measurement), Record (precision measurement with full parameter control), and Analyse (calculation, analysis, comparison, combination, and export of measurement results). It is licensed per Sonocat device and is intended for acoustic engineers performing the measurements described under the Sonocat product.
Quantifiable outcome
- Sound intensity localization accuracy to within 2 degrees
- +2 more outcomes
Companies that use SoundInsight
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
SoundInsight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SoundInsight partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- ACSoftcoreUK-based distributor for SoundInsight products. Located at acsoft.co.uk. Part of the international distributor network.
- GeonoisecoreInternational distributor for SoundInsight products. Part of the global distribution network.
- LB-AcousticscoreAustrian distributor for SoundInsight products. Located at lb-acoustics.at.
- FalecocoreSwedish distributor for SoundInsight products. Located at faleco.se.
- Systemy-PomiarowecorePolish distributor for SoundInsight products. Located at systemy-pomiarowe.com.
- Aesse-AmbientecoreItalian distributor for SoundInsight products. Located at aesse-ambiente.it.
- MEQcoreInternational distributor for SoundInsight products. Located at meq.solutions.
- MATELYScoreFrench distributor for SoundInsight products. Located at matelys.com.
- SysmexminorDutch distributor for SoundInsight products, specializing in environment and safety solutions. Located at sysmex.nl.
- DemconflagshipParent company/strategic partner. SoundInsight is a Demcon company. Contact email is [email protected]. Demcon Sound Solutions logo appears on the website footer.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SoundInsight competitors and assessment
Company assessmentDirect peers
- Head Acoustics: Specializes in sound and vibration analysis solutions for automotive NVH, telecom voice quality and psychoacoustics. Comparable to SoundInsight in targeting acoustic engineers with measurement instrumentation, with overlap in automotive and R&D verticals.
- G.R.A.S. Sound & Vibration: Manufacturer of measurement microphones, intensity probes and acoustic sensors serving automotive, aerospace and R&D labs. Highly comparable to Sonocat in core product category (precision acoustic measurement hardware) and customer segments.
- 01dB (ACOEM): ACOEM subsidiary producing sound level meters, intensity probes and environmental noise monitoring systems. Comparable to Sonocat in delivering portable acoustic measurement tools to consultants and environmental/acoustics professionals.
- Microflown Technologies: Dutch-origin specialist in particle velocity (acoustic) sensors and source localization, also based in the Netherlands. Highly comparable to Sonocat in particle velocity measurement and 3D sound intensity, and a direct technical competitor in the same geographic ecosystem.
- NTi Audio: Swiss manufacturer of handheld sound level meters, acoustic analyzers and audio measurement tools. Comparable to Sonocat in form factor (portable/handheld acoustic instrumentation) and in serving building acoustics, AV and industrial customers.
- Norsonic (Norsonic AS): Norwegian manufacturer of sound level meters, intensity probes and building acoustics instruments. Directly comparable to SoundInsight in product category and in serving building acoustics, environmental noise and consultancy customers across Europe.
Broad incumbents
- PCB Piezotronics (MTS Sensors): Large U.S. manufacturer of measurement microphones, vibration sensors and acoustic instrumentation for industrial and aerospace customers. Comparable in underlying MEMS/measurement microphone technology feeding into Sonocat-like applications.
- Siemens (SoundCam / industrial acoustics): Through subsidiaries like SoundCam and industrial automation offerings, Siemens serves acoustic imaging and noise-source localization for industrial customers. Comparable to Sonocat in source localization use cases but at much broader industrial scale.
- Brüel & Kjær (HBK): Global leader in sound and vibration measurement, offering intensity probes, microphones and analyzers used in automotive NVH and industrial acoustics. Directly comparable to SoundInsight's Sonocat in end-application and customer base, but with a much broader portfolio and global scale.
Others
- Demcon (parent): Dutch high-tech supplier and apparent parent group of SoundInsight, providing mechatronic product development, manufacturing and industrialization services. Comparable as the strategic/operational backbone and channel into Demcon's enterprise relationships rather than as a competing product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SoundInsight social profiles
Digital presenceSoundInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundInsight leadership team
Management profileNumber of profiles
SoundInsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundInsight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundInsight
What does SoundInsight do?
SoundInsight develops and sells the Sonocat, a handheld acoustic measurement instrument built around a spherical array of eight MEMS microphones with integrated acquisition hardware, used together with a dedicated Windows software suite. The product enables in-situ measurement of sound absorption coefficient, 3D sound intensity, sound power, particle velocity, and sound pressure/transmission loss in real-world environments without an impedance tube, anechoic chamber, or artificial sound source.
Is SoundInsight a public or private company?
SoundInsight is a private company. It is classified as corporate owned and is currently operating.
When was SoundInsight founded?
SoundInsight was founded in 2014. It employs 11 to 50 people.
Where is SoundInsight based?
SoundInsight is headquartered in Enschede, Netherlands, in the Europe region.
How does SoundInsight make money?
Two revenue lines are on record. Sonocat Hardware Sales are the primary driver. The others are sonocat Software Licensing.
Who are SoundInsight's main competitors?
Direct peers on record are Head Acoustics, G.R.A.S. Sound & Vibration, 01dB (ACOEM), Microflown Technologies, NTi Audio and Norsonic (Norsonic AS). Broad incumbents are PCB Piezotronics (MTS Sensors), Siemens (SoundCam / industrial acoustics) and Brüel & Kjær (HBK). Demcon (parent) is listed as an others.
Does SoundInsight have an API?
No public API is recorded for SoundInsight.
What industry is SoundInsight in?
SoundInsight's product category is Acoustic Measurement Instruments. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of HDAHALAH, Microphones & Acoustic MEMS (MEMS Mics/Ultrasonic Transducers). Its NAICS code is 334310 and its SIC code is 3823.