BADL Logistics
BADL Logistics is a private, Memphis-based transportation and logistics company founded in 1997 with 51-100 employees. It offers data-driven freight logistics services focused on dynamic pricing and spot rate strategies for navigating market volatility.
- Company typePrivate
- Founded1997
- HeadquartersMemphis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
BADL Logistics firmographics
Firmographics- Name
- BADL Logistics
- Website
- https://badllogistics.com
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 51–100 employees
- Short description
- BADL Logistics is a private, Memphis-based transportation and logistics company founded in 1997 with 51-100 employees. It offers data-driven freight logistics services focused on dynamic pricing and spot rate strategies for navigating market volatility.
- Ownership category
- akta.pro rank
BADL Logistics industry classification
Industry- Product category
- Freight Logistics Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro industry
- Freight Brokerage (Truckload/LTL/Intermodal)Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed)Truckload (TL) Freight BrokerageTransportation & Logistics/Freight Transportation (Air, Maritime, Rail, Trucking)/Freight Brokerage ServicesDedicated Transportation / Private Fleet OutsourcingTransportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed)
Keywords
Where BADL Logistics is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Markets served
BADL Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D
BADL Logistics product offering
Product offeringCore offering
BADL Logistics provides transportation and logistics services, with a focus on freight logistics in the spot rate and dynamic pricing space. The company applies data-driven approaches to help clients navigate market volatility, manage surge demand, and optimize costs through dynamic pricing and spot rate strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Freight logistics services Transportation and logistics services for businesses, with a focus on freight logistics in the spot rate and dynamic pricing space, applying data-driven approaches to navigate market volatility and optimize costs.
Companies that use BADL Logistics
Customer profileIdeal customer profiles1 record
BADL Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BADL Logistics competitors and assessment
Company assessmentDirect peers
- RXO: Pure-play North American truckload brokerage spun out of XPO, focused on truckload, LTL, and last-mile with significant technology investment (Coyote acquisition). Comparable as a directly competing freight broker in the same spot and contract TL market.
- Echo Global Logistics: Technology-enabled freight brokerage offering truckload, LTL, intermodal, and managed transportation services across North America. Direct peer competing for the same shipper customers with a tech-led brokerage model.
- Landstar System: Asset-light freight transportation services provider that uses an agent-based model to move truckload and less-than-truckload freight across North America. Closely comparable in business model (non-asset brokerage) and customer base.
- NFI Industries: Family-owned, vertically-integrated supply chain solutions provider offering dedicated transportation, brokerage, warehousing, and intermodal. Comparable as a privately-held freight broker/3PL with similar asset-light and asset-based mix.
Broad incumbents
- Hub Group: Asset-based intermodal and logistics services provider with a sizable brokerage and dedicated operations. Comparable as a 3PL/broker serving shippers in intermodal and truckload across the US.
- Schneider National: Large multimodal carrier and 3PL offering truckload, intermodal, logistics, and brokerage services. Comparable as an incumbent in truckload and brokerage competing for the same shipper base.
- CH Robinson Worldwide: One of the largest North American freight brokerages and 3PLs, with a global truckload, LTL, intermodal, and supply chain consulting portfolio. Comparable as the dominant incumbent in the same freight brokerage market where BADL operates.
- J.B. Hunt Transport Services: Large, diversified transportation and logistics company with major intermodal, dedicated, ICS brokerage, and final-mile segments. Comparable as a broader incumbent offering freight brokerage alongside asset-based services.
- ArcBest: Integrated logistics company combining asset-based LTL (ABF Freight) with asset-light truckload brokerage and supply chain solutions. Comparable incumbent competing in the same US freight brokerage market.
Emerging players
- Uber Freight: Technology-first digital freight brokerage and transportation management platform. Comparable as a tech-enabled competitor reshaping spot and contract TL pricing dynamics that BADL explicitly targets.
Market position
Customer concentration
BADL Logistics social profiles
Digital presenceBADL Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
BADL Logistics leadership team
Management profileNumber of profiles
BADL Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BADL Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BADL Logistics
What does BADL Logistics do?
BADL Logistics provides transportation and logistics services, with a focus on freight logistics in the spot rate and dynamic pricing space. The company applies data-driven approaches to help clients navigate market volatility, manage surge demand, and optimize costs through dynamic pricing and spot rate strategies.
When was BADL Logistics founded?
BADL Logistics was founded in 1997. It employs 51 to 100 people.
Where is BADL Logistics based?
BADL Logistics is headquartered in Memphis, United States, in the North America region.
Who are BADL Logistics's main competitors?
Direct peers on record are RXO, Echo Global Logistics, Landstar System and NFI Industries. Broad incumbents are Hub Group, Schneider National, CH Robinson Worldwide, J.B. Hunt Transport Services and ArcBest. Uber Freight is listed as an emerging player.
Does BADL Logistics have an API?
No public API is recorded for BADL Logistics.
What industry is BADL Logistics in?
BADL Logistics's product category is Freight Logistics Services. Its primary akta.pro industry code is TLAIAEAC, Freight Brokerage (Truckload/LTL/Intermodal), with a secondary code of TLADAMAB, Truckload (TL) Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.