Eagle Radio
- Company typePrivate
- Founded1948
- HeadquartersSalina, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Eagle Radio firmographics
Firmographics- Name
- Eagle Radio
- Legal name
- Eagle Radio Incorporated
- Website
- https://advertisingsalina.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Eagle Radio industry classification
Industry- Product category
- Radio Broadcasting & Advertising
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where Eagle Radio is headquartered
LocationHeadquarters
- HQ city
- Salina
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eagle Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Radio advertising spots sold across multiple stations targeting different demographics. Includes 30-second and 60-second commercial placements, with potential for host endorsements driving 400% increase in listener response.
- Digital Advertising Products: Online and digital advertising solutions complementing traditional radio spots for comprehensive marketing campaigns.
- Co-op Advertising: Joint advertising programs where vendors partially fund advertising costs for their retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom advertising packages tailored to business needs and budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Eagle Radio product offering
Product offeringCore offering
Eagle Radio sells radio and digital advertising inventory across four owned Salina, Kansas radio stations (Prime FM 94.5, 99KG, KINA News/Talk, Power Hits 97.5) plus the broader 28-station Eagle Communications network in Kansas, Nebraska, and Missouri. Offerings include 30- and 60-second spot placements, host endorsements, co-op advertising programs, commercial production and voice-over services, digital advertising products, and audio-based demographic targeting.
Product overview
Eagle Radio operates as a network of four local radio stations in Salina, Kansas—Prime FM 94.5 (Classic Hits), 99KG 99.9 FM (New Country), KINA Radio 910AM & 107.5 FM (News/Talk), and POWER HITS 97.5 (Contemporary Hit Radio)—under the parent company Eagle Communications which owns 28 stations across Kansas, Nebraska, and Missouri reaching over 300,000 people. The company offers radio advertising services including commercial production, digital products, and audio targeting solutions. Marketing support is provided through regional consultants who develop personalized advertising strategies for local businesses. The stations stream online via SecureNet Systems platforms, with dedicated 'Listen Live' functionality for each station.
Differentiator
Problem solved
Functional benefit
Products and services
- Prime FM 94.5 Radio station offering Classic Hits and Rhythmic Pop format targeting affluent adults 35-64, playing 80s and 90s Superstars including Journey, Boston, Eagles, and Fleetwood Mac; positioned as one of the fastest-growing classic hits formats in America and a distinct audience-targeting vehicle for advertisers.
- 99KG 99.9 FM 100,000-watt New Country music radio station targeting affluent listeners 18-54 with a strong core audience of 25-54 females, featuring artists such as Blake Shelton, Carrie Underwood, and Keith Urban and home of The Bobby Bones Show; distinct advertising vehicle for reaching country-music listeners.
- KINA Radio 910AM & 107.5 FM News/Talk format radio station launched in September 2005 as the Conservative voice of Central Kansas, targeting affluent men 35+ with high earning power, carrying Fox News Network and local sports including Salina Liberty Football and Kansas City Chiefs; a distinct advertising vehicle for reaching news/talk listeners.
- Power Hits 97.5 (KJCK FM) Contemporary Hit Radio (CHR)/Top 40 format station, Salina's only CHR/Top 40 station, targeting women 18-49 and adults 18-34 with artists such as Ed Sheeran, Bruno Mars, and Taylor Swift, reaching over 47,000 Adults 18+ weekly; a distinct advertising vehicle for reaching younger, broad-appeal audiences.
- Radio Advertising Services Comprehensive radio advertising solutions for local and regional businesses including 30- and 60-second commercial placements, commercial production and voice-over services, free custom demo commercials, and host endorsements; supported by regional marketing consultants who develop low-cost personalized advertising strategies across the Eagle Radio station cluster.
- Digital Products Digital advertising products and online marketing solutions offered by Eagle Radio to complement traditional radio advertising spots, providing advertisers with online and digital campaign capabilities to extend reach beyond broadcast airtime.
- Audio Targeting Audio-based advertising targeting service providing precise demographic audience reach for advertisers through digital audio capabilities, enabling advertisers to hit specific audience segments across the Eagle Radio multi-platform distribution footprint.
Quantifiable outcome
- $6+ sales lift per $1 spent on radio ads (Nielsen Catalina Study)
- +2 more outcomes
Companies that use Eagle Radio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Eagle Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Eagle Radio partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Eagle Radio competitors and assessment
Company assessmentDirect peers
- Alpha Media: Mid-market US radio group operating hundreds of stations in small and medium markets with similar format-based demographic targeting and local sales approach. Closest comparable in scale and strategy.
- Mid-West Family Broadcasting: Independent regional radio operator focused on small-to-mid markets across the Midwest. Direct peer for Eagle in scale, geographic footprint, and locally-rooted multi-station strategy.
Broad incumbents
- Salem Communications: Specializes in Christian and conservative talk radio formats, comparable to Eagle's KINA News/Talk conservative format. Overlapping advertiser base in news/talk and community-focused programming.
- iHeartMedia: Largest US radio broadcaster with 860+ stations across all major markets. Directly comparable commercial AM/FM radio advertising business with national reach that dwarfs Eagle's regional footprint.
- Entravision Communications: Spanish-language focused US broadcaster with radio and TV assets; relevant comparable for multi-market regional advertising sales motion in mid-size markets.
- Beasley Media Group: Operates radio stations across multiple US markets with mix of large and mid-size markets. Comparable multi-format advertising business model.
- Townsquare Media: Owns and operates ~320 radio stations concentrated in mid-size and small US markets, very similar operating profile to Eagle's regional strategy. Comparable in geographic focus and advertiser mix.
- Cumulus Media: Major US radio operator with hundreds of stations across both large and small markets. Competes for the same advertiser dollars and uses similar format segmentation approach.
- Emmis Communications: US radio broadcaster with portfolio of stations in multiple markets; comparable advertising-driven model targeting local and regional advertisers.
Emerging players
- Pandora / SiriusXM: Digital audio and satellite radio platforms competing for the same advertiser dollars that Eagle sells to local businesses. Key competitive substitute driving secular pressure on terrestrial radio ad spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eagle Radio social profiles
Digital presenceEagle Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Radio leadership team
Management profileNumber of profiles
Profiles5 records
Eagle Radio subsidiaries and ownership
Company hierarchySubsidiaries4 records
Eagle Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Radio
What does Eagle Radio do?
Eagle Radio sells radio and digital advertising inventory across four owned Salina, Kansas radio stations (Prime FM 94.5, 99KG, KINA News/Talk, Power Hits 97.5) plus the broader 28-station Eagle Communications network in Kansas, Nebraska, and Missouri. Offerings include 30- and 60-second spot placements, host endorsements, co-op advertising programs, commercial production and voice-over services, digital advertising products, and audio-based demographic targeting.
Is Eagle Radio a public or private company?
Eagle Radio is a private company. It is classified as management employee owned and is currently operating.
When was Eagle Radio founded?
Eagle Radio was founded in 1948. It employs 1 to 10 people.
Where is Eagle Radio based?
Eagle Radio is headquartered in Salina, United States, in the North America region.
How does Eagle Radio make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising Products and co-op Advertising.
Who are Eagle Radio's main competitors?
Direct peers on record are Alpha Media and Mid-West Family Broadcasting. Broad incumbents are Salem Communications, iHeartMedia, Entravision Communications, Beasley Media Group, Townsquare Media, Cumulus Media and Emmis Communications. Pandora / SiriusXM is listed as an emerging player.
Does Eagle Radio have an API?
No public API is recorded for Eagle Radio.
What industry is Eagle Radio in?
Eagle Radio's product category is Radio Broadcasting & Advertising. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.