What SustainabilityTracker.com does

SustainabilityTracker.com, operated by Sustainable Choice Group Pty Ltd and founded in 2021 in South Melbourne, Australia, is a web-based transparency platform that aggregates and publishes brand sustainability information across 13 industry categories including Utilities, Fashion and Clothing, Financial Services, Food and Drink, Health and Beauty, Home and Garden, Pets and Animal Care, Retailers, Motor, Business Services, Technology, Travel, and Construction. The platform centralizes brand actions, commitments, evidence documents, certifications, and products into searchable profiles that consumers can use to evaluate sustainability claims, addressing greenwashing risk through structured disclosure rather than scoring. Verified brand members enter legally binding agreements to publish truthful and current information, giving the platform a curated content layer that distinguishes it from open-web directories.

The platform's technology stack centers on two proprietary tools in development: Tracker AI BETA, which uses natural language processing to generate sustainability assessments of brand profiles, and the Compass Tool, which flags vague, ambiguous, or unsubstantiated language in sustainability communications. These tools support a three-sided ecosystem consisting of consumers (free access), brand members (paid subscriptions), and sustainability service providers (listed in the Services directory, including certification bodies such as B Lab, Climate Active, GECA, Fairtrade, FSC, Marine Stewardship Council, OEKO-TEX, PEFC, Rainforest Alliance, and Global GreenTag).

The business model combines three revenue streams: recurring annual brand membership subscriptions (pricing undisclosed), one-time Impact Awards entry fees ($2,280 for non-members, which includes membership; free for existing members), and Services directory referrals connecting brands with sustainability consultants and certification providers. The annual Sustainability Tracker Impact Awards, with ten categories in the 2026 program, serve both as a recognition event and a membership conversion funnel. The LISN (Leaders in Sustainability Network) professional community, podcast and article content, and social media presence round out a community-led growth motion layered on top of the core directory business. The company is privately held, operates with 1-10 employees, and has not disclosed any external funding rounds.

Name

SustainabilityTracker.com

Legal name

Sustainable Choice Group Pty Ltd

Website

https://sustainabilitytracker.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SustainabilityTracker.com is a web-based transparency platform, operated by Sustainable Choice Group Pty Ltd from Melbourne, Australia, that aggregates verified brand sustainability profiles, certifications, and evidence across 13 industries for conscious consumers, paying brand members, and sustainability service providers.

Ownership category

akta.pro rank

Product category

Sustainability Transparency Platform

NAICS

Web Search Portals and All Other Information Services (51929), Environment, Conservation and Wildlife Organizations (813312)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

akta.pro secondary industries

Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE)

Keywords

• Sustainability transparency platform
• Brand sustainability verification
• ESG data aggregation
• Greenwashing detection tools
• Sustainability consulting directory

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Membership: Paid annual membership for brands to verify their sustainability credentials, publish transparent information, and access the platform's tools. Verified members enter legally binding agreements to publish honest, transparent and current information.
2. Impact Awards Entry Fees: Non-members pay $2,280 for Impact Awards entry (includes Sustainability Tracker membership). Members receive free entry.
3. Services Directory: The platform hosts a Services directory connecting businesses with sustainability service providers including certification, consulting, and advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SustainabilityTracker.com is a web-based transparency platform that aggregates brand sustainability information, initiatives, certifications, and evidence across 13 major industry categories. It operates on a paid brand membership model, where brands join as verified members under legally binding agreements to publish transparent sustainability information. The platform also provides AI-powered sustainability assessment tools (Tracker AI BETA and Compass) and a Services directory connecting businesses with sustainability service providers, supplemented by an annual Impact Awards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Membership (Verified Member Program)
• Services Directory

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sustainable Choice GroupcoreStrategic or Co-development PartnerSustainable Choice Group Pty Ltd operates SustainabilityTracker.com as a legally binding agreement entity. The group develops the platform, manages brand verification processes, and runs the Impact Awards program. The platform acknowledges Aboriginal and Torres Strait Islander peoples as traditional custodians of the lands.
• GECA (Good Environmental Choice Australia)coreStrategic or Co-development PartnerGECA is a certification provider listed in the Services directory, offering expert consultation and advisory services to help businesses navigate sustainability challenges. GECA has 25 years of experience and is featured prominently on the platform.
• Global GreenTagcoreStrategic or Co-development PartnerListed certification provider offering comprehensive certification services for sustainability, health, ethical supply chain, and circular economy. Available through the Services directory.
• PEFC (Programme for the Endorsement of Forest Certification)coreStrategic or Co-development PartnerForest certification services tailored to Australia's diverse ecosystems and socio-cultural contexts, listed in the certification provider directory.
• Marine Stewardship CouncilcoreStrategic or Co-development PartnerSets the world's most recognised standards for sustainable fishing and supply chains. Listed as a certification provider in the Services directory.
• FairtradecoreStrategic or Co-development PartnerCertification services guaranteeing small-scale farmers receive a Fairtrade Minimum Price, providing protection against market fluctuations. Featured in the certification provider directory.
• B Lab (B Corp)coreStrategic or Co-development PartnerB Lab AANZ partners with SustainabilityTracker.com, with B Corp certification being a key credential recognized on the platform. Multiple brands display B Corp certification on their profiles.
• Climate ActivecoreStrategic or Co-development PartnerClimate Active certification is recognized on the platform, with brands like Pablo & Rusty's displaying Climate Active Certified status.
• Rainforest AllianceminorStrategic or Co-development PartnerCertification services helping businesses align with sustainable practices, enhancing brand reputation and supply chain sustainability.
• FSC (Forest Stewardship Council)minorStrategic or Co-development PartnerForest certification recognized on the platform, appearing in the Labels to Look Out For section on the homepage.
• OEKO-TEXminorStrategic or Co-development PartnerStandard 100 certification for textiles tested for harmful substances, featured in the platform's recognized labels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fairtrade International: Global ethical sourcing and certification standard featured on SustainabilityTracker.com; a broad incumbent in supply chain sustainability verification with significant brand-side adoption.
• Climate Active: Australian government-backed carbon neutral certification body whose certification status is surfaced on SustainabilityTracker.com profiles; competes for the same brand transparency and credibility spend.
• B Lab: Operator of the B Corp certification, the dominant incumbent in third-party brand sustainability verification — a listed partner on SustainabilityTracker.com and the most established player in the brand-credibility segment.

Direct peers

• Ethical Consumer: UK-based research and ratings organization providing brand sustainability rankings and ethical product guides — comparable as a consumer-facing sustainability rating and directory service.
• Good On You: Direct competitor offering brand sustainability ratings across fashion, with a comparable two-sided marketplace of consumers seeking transparent brand data and brands seeking third-party credibility. Strong overlap in mission and rating methodology.
• HowGood: Sustainability data platform for CPG brands and retailers, providing product-level sustainability intelligence and brand ratings — directly comparable as a B2B2C transparency layer serving similar customer segments.
• Yuka: Consumer-facing mobile app that scores food and personal care products on health and environmental impact, aggregating brand sustainability information in a structured, comparable format — directly overlapping SustainabilityTracker.com's core transparency thesis.
• Open Food Facts (Eco-Score): Open collaborative product sustainability database with Eco-Score ratings, offering comparable consumer-facing transparency on food and household product sustainability claims.
• Ecolabel Index: Global directory of sustainability certifications and ecolabels, comparable in cataloguing and structuring third-party sustainability credentials for consumer and business discovery.

Emerging players

• Scope 4 (formerly BtheChange): Media platform covering sustainable business and certified brands, with comparable audience overlap among sustainability-conscious consumers and B Corp-certified companies.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sustainablechoiceau
• LinkedInlinkedin.com/company/sustainablechoice
• Instagraminstagram.com/sustainabilitytracker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SustainabilityTracker.com