EMax Veneers, Crowns & Inlay's

What EMax Veneers, Crowns & Inlay's does

EMax Veneers, Crowns & Inlay's operates as CitiDental Associates, a privately-held, single-location dental practice founded in 2004 and headquartered at 105-46 CrossBay Blvd, Queens, NY. The practice serves individuals and families in the greater New York metropolitan area with a one-stop-shop model covering general dentistry (checkups, cleanings, fillings, root canals, pediatric care, emergency care), restorative services (eMax lithium disilicate crowns, BruxZir zirconia crowns, porcelain crowns, dental bridges, flexible dentures, bone and gum grafts), cosmetic and orthodontic services (veneers, teeth whitening, clear braces/Invisalign, smile makeovers, facial aesthetics including Botox and Juvéderm), and a full suite of implant options (single implants, mini implants, same-day implants, All-on-4/6, full-mouth implants, implant-supported dentures). On-site specialists include an endodontist, periodontist, oral surgeon, and anesthesiologist, eliminating typical external referrals.

Revenue is generated through fee-for-service dental care billed at the time of service, with the practice participating as an in-network provider for most major dental PPO plans (Delta Dental, Aetna, Cigna, MetLife, United Healthcare, Blue Cross/Blue Shield, Guardian, Humana, Fidelis, CDPHP, CSEA, American Airlines, Port Authority), government dental plans, and no-fault/auto-accident dental insurance. Patients without adequate insurance coverage can access interest-free third-party financing via CareCredit, LandingClub Patient Financing, and Health Credit Services. The practice is operated by four named dentists (Marina Shraga, Jeffrey Haimson, Robert Rahm, Dr. Sharon Lee) with no disclosed external investors, parent company, or funding history. Distribution is exclusively direct-to-consumer through the physical Queens office, with lead capture handled via the citidental.com website, phone (718-865-8111), and SMS appointment booking. The website is currently broken (PHP fatal errors on the home and contact templates), and the latest copyright date is 2021, indicating limited recent investment in digital infrastructure.

Name

EMax Veneers, Crowns & Inlay's

Legal name

CitiDental Associates

Website

https://citidental.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

EMax Veneers, Crowns & Inlay's operates as CitiDental Associates, a privately-held, single-location dental practice in Queens, NY, founded in 2004. It serves New York-area individuals and families with general, restorative, cosmetic, orthodontic, and implant dentistry plus facial aesthetics, billed via fee-for-service and major PPO insurance networks.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA)

Keywords

• Restorative dentistry services
• Cosmetic dental procedures
• Dental implant services
• Orthodontic treatment
• Family dental care

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Dental Service Fees: Fee-for-service dental care delivered across general, restorative, cosmetic, and orthodontic categories. Patients pay at time of service. The practice accepts cash, checks, and credit cards (Visa, MasterCard, American Express, Discover, debit cards).
2. Dental Insurance / PPO Participation: The practice participates with most dental PPO insurance plans, bank and airline dental PPO plans, and state/federal/local dental insurance plans. They bill insurance directly on behalf of patients. The practice works with major insurers including Delta Dental, Aetna, Cigna, Blue Cross/Blue Shield, MetLife, United Healthcare, Guardian, Humana, and many others.
3. Patient Financing / Interest-Free Financing: Third-party patient financing through CareCredit, LandingClub Patient Financing, and Health Credit Services offering interest-free monthly payment options for patients without sufficient insurance coverage or out-of-pocket costs.
4. No-Fault / Auto Accident Dental Insurance: The practice accepts no-fault and auto accident dental injury insurance for patients who have dental injuries resulting from car accidents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EMax Veneers, Crowns & Inlay's operates as CitiDental, a full-service dental practice offering comprehensive general, restorative, cosmetic, pediatric, orthodontic, and facial aesthetic dentistry. Core offerings include eMax and BruxZir crowns, porcelain veneers, dental implants (including mini, same-day, All-on-4/6, and full-mouth), clear braces and Invisalign, root canal therapy, dentures, teeth whitening, bone and gum grafts, Botox and Juvéderm fillers, and emergency dental care, all delivered from a single Queens, NY office.

Product overview

EMax Veneers, Crowns & Inlay's operates as a dental service practice offering a comprehensive range of restorative and cosmetic dental procedures. The practice provides dental crowns in multiple materials including eMax lithium disilicate ceramic crowns and BruxZir zirconia crowns, alongside porcelain and zirconia crown options. Cosmetic services include dental veneers, teeth whitening, and smile makeover treatments. The practice offers various tooth replacement options from single dental implants to full mouth reconstructions including All-on-4 and All-on-6 implant systems, mini dental implants, same-day dental implants, and traditional implant-supported dentures. Additional services include orthodontic treatments (clear braces, Invisalign), facial aesthetics (Botox, Juvederm, facial fillers), root canal procedures, flexible dentures, dental bridges, bone grafts, gum grafts, and general family dentistry. The practice accepts most major dental insurance PPO plans and offers financing through CareCredit, LandingClub, and Health Credit Services.

Differentiator

Problem solved

Functional benefit

Products and services

• eMax Crowns Top-of-the-line dental crowns made from eMax lithium disilicate ceramic material, offering exceptional aesthetics and durability for tooth restoration. Targeted at patients needing restorative or cosmetic crown work.
• BruxZir Crowns Monolithic zirconia dental crowns designed for durability and natural shade matching, suitable for anterior and posterior restorations, particularly for patients who grind their teeth.
• Porcelain and Zirconia Crowns Ceramic dental crowns in porcelain and zirconia materials for natural-looking tooth restoration across general restorative needs.
• Dental Veneers Porcelain and composite dental veneers for cosmetic smile enhancement and restoration of damaged or discolored front teeth.
• Teeth Whitening Professional teeth whitening procedures for cosmetic smile enhancement and stain removal.
• Smile Makeover Comprehensive cosmetic dentistry treatment plan combining multiple procedures including crowns, veneers, implants, bridges, and teeth whitening to redesign a patient's smile.
• Dental Implants Titanium screw-based dental implants to replace missing tooth roots and support artificial teeth, crowns, or dentures, addressing single or multiple missing teeth.
• Mini Dental Implants Smaller diameter dental implants (2mm-3.5mm) requiring a single surgical procedure with healing in approximately two days, designed as an affordable alternative for patients with limited bone density or smaller teeth.
• Same Day Dental Implants Immediate loading dental implant procedure allowing attachment of a temporary crown or bridge on the same day as implant placement for eligible patients, with a success rate above 80%.
• All-on-4 Dental Implants Full arch tooth replacement using four titanium implants as foundational posts to support a permanent denture prosthesis.
• All-on-6 Dental Implants Full arch tooth replacement using six titanium implants as foundational posts to support permanent artificial teeth.
• Full Mouth Dental Implants Comprehensive dental implant solution replacing all teeth in upper, lower, or both arches with titanium screw-supported artificial teeth.
• Denture Implants Implant-supported dentures including bar-retained, ball-retained, and fixed options for secure tooth replacement and jaw bone preservation.
• Clear Braces / Orthodontic Treatment Clear and invisible braces including Damon braces and Invisalign aligners for teeth straightening without traditional metal brackets.
• Invisalign Clear Aligners Clear invisible braces using removable aligner trays for teeth straightening without traditional metal brackets.
• Facial Aesthetics (Botox, Juvéderm, Facial Fillers) Comprehensive facial rejuvenation services including Botox injections, Juvéderm hyaluronic acid fillers, and facial filler treatments for wrinkle reduction and lip augmentation.
• Juvéderm Lip Injections FDA-approved hyaluronic acid injectable filler for lip augmentation and facial wrinkle treatment, with results lasting approximately one year.
• Root Canal Procedure Endodontic treatment to save damaged or infected teeth by removing pulp and sealing the tooth structure.
• Flexible Dentures Flexible partial and full dentures made from thermoplastic materials offering improved comfort and natural appearance versus traditional dentures.
• Dental Plates (Partial Dentures) Removable dental devices including partial dental plates, front tooth plates, and denture plates for replacing missing teeth.
• Dental Bridges Dental bridgework including traditional, cantilever, Maryland, and implant-supported bridges to replace missing teeth.
• Bone Graft Bone grafting procedure to improve jaw bone structure and support dental implants using synthetic, animal-derived, or donor bone materials.
• Gum Graft

Quantifiable outcome

• Same day dental implants achieve over 80% success rate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core.

• Delta DentalcoreChannel Partner/ Reseller/ DistributorDelta Dental is one of the major dental PPO insurance plans with which CitiDental participates, accepting patients covered under Delta Dental PPO plans and billing directly on their behalf.
• Aetna DentalcoreChannel Partner/ Reseller/ DistributorAetna Dental is a major national dental insurer with whom CitiDental participates as an in-network provider for PPO plans.
• Cigna DentalcoreChannel Partner/ Reseller/ DistributorCigna Dental PPO plan patients are accepted at CitiDental, with the practice billing Cigna directly for covered services.
• MetLife DentalcoreChannel Partner/ Reseller/ DistributorMetLife Dental PPO plan patients are accepted at CitiDental, with direct insurance billing provided.
• United Healthcare DentalcoreChannel Partner/ Reseller/ DistributorUnited Healthcare Dental PPO patients are accepted at CitiDental as an in-network provider.
• Blue Cross / Blue Shield DentalcoreChannel Partner/ Reseller/ DistributorBlue Cross/Blue Shield dental insurance plans are accepted at CitiDental with direct billing for covered services.
• Guardian DentalcoreChannel Partner/ Reseller/ DistributorGuardian Dental PPO plans are among the insurance providers with which CitiDental participates, billing directly for covered procedures.
• Humana DentalcoreChannel Partner/ Reseller/ DistributorHumana Dental PPO patients are accepted at CitiDental with in-network billing provided for covered dental services.
• Fidelis Care DentalcoreChannel Partner/ Reseller/ DistributorFidelis Care dental insurance plans are accepted at CitiDental, serving patients covered under this New York-based health plan's dental offerings.
• CDPHP DentalcoreChannel Partner/ Reseller/ DistributorCDPHP (Capital District Physicians' Health Plan) dental patients are accepted at CitiDental with direct billing provided for covered services.
• CSEA Dental PlanscoreChannel Partner/ Reseller/ DistributorCSEA (Civil Service Employees Association) dental plans are among the union/association dental PPO plans accepted at CitiDental.
• American Airlines Dental PlancoreChannel Partner/ Reseller/ DistributorThe American Airlines dental plan is among the airline and bank dental PPO plans accepted at CitiDental, with direct billing for covered services.
• Port Authority Dental PlancoreChannel Partner/ Reseller/ DistributorThe Port Authority dental plan is accepted at CitiDental as part of their broad participation in public sector and quasi-government employee dental benefit plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClearChoice Dental Implant Centers: ClearChoice is a network of dental implant-focused practices specializing in full-mouth implants and prosthodontics — directly overlapping with CitiDental's implant, mini-implant, and full-mouth restoration offerings.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a multi-location dental provider focused on dentures, extractions, and implants at value price points — comparable to CitiDental's denture and implant service lines with similar PPO/financing positioning.
• Dental365: Dental365 is a multi-location dental practice group operating primarily in the New York metro area, offering general, cosmetic, implant, and orthodontic services with broad insurance participation — directly comparable to CitiDental's service mix and geography.

Broad incumbents

• Great Expressions Dental Centers: Great Expressions is a multi-location dental group providing general, orthodontic, endodontic, and cosmetic services with broad insurance participation — same comprehensive-service, insurance-driven positioning as CitiDental but at significantly greater scale.
• Heartland Dental: Heartland Dental is one of the largest DSOs in the U.S., supporting hundreds of offices with general, restorative, and cosmetic dentistry under a fee-for-service + insurance model — comparable business model to CitiDental but with corporate backing and scale advantages.
• Aspen Dental: Aspen Dental is a large DSO operating hundreds of locations nationwide offering general dentistry, dentures, implants, and clear aligners with extensive insurance and financing partnerships — same full-service, PPO-driven model as CitiDental but at national scale.
• Jefferson Dental & Orthodontics: Jefferson Dental is a multi-location group practice offering general dentistry, orthodontics, implants, and cosmetic services with PPO and Medicaid participation — comparable full-service, insurance-led model to CitiDental in a different regional market.
• Pacific Dental Services: Pacific Dental Services supports a large network of dental offices offering general, cosmetic, implant, and orthodontic care with PPO insurance participation — directly comparable insurance-led, multi-specialty model to CitiDental but at significantly greater scale.
• Gentle Dental: Gentle Dental is a multi-location dental group offering general, cosmetic, orthodontic, and specialty services with broad insurance participation — overlapping with CitiDental's full-service, insurance-driven practice model at greater scale.

Emerging players

• Tend Dental Studios: Tend is a venture-backed modern dental studio chain offering general, cosmetic, and orthodontic services with a digitally native patient experience and insurance participation — comparable service mix to CitiDental but with materially superior digital booking and patient UX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veneers_s

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMax Veneers, Crowns & Inlay's