Farmquip

What Farmquip does

Farmquip Limited is a family-owned New Zealand manufacturer of livestock handling equipment, established in 2007 in Hastings, Hawke's Bay, and operating from a single facility at 42 Johnston Way, Whakatu. The company designs and builds in-house a portfolio of cattle crushes, headbails, modular cattle and sheep yard systems, gates, drafting modules, hay feeders, and ancillary farm hardware, all constructed from hot-dip galvanised steel for year-round durability in NZ conditions. Its product range is organised around two branded ladders — Stockman (premium, featuring the patented Hydraloc™ ram locking headbail mechanism) and Farmhand (economical entry-level systems) — with capacity ranges from 5-head portable yards to 170+ head professional installations, alongside sheep yards from 30 to over 1,200 head capacity.

The company's business model is direct-to-consumer hardware sales through its own e-commerce storefront with nationwide NZ delivery, supported by 0800 phone and email channels and a monthly newsletter for promotions. Pricing is per-unit with GST added, ranging from NZ$16 accessories to NZ$43,810+ for the largest yard systems, with premium custom configurations handled by enquiry. The company claims approximately 2,000 customers served and 750 projects completed since founding, serving New Zealand cattle, sheep, deer, horse, and calf farmers as its primary vertical. Distribution is single-country domestic, with the website referencing 'farmers worldwide' but no international shipping infrastructure disclosed.

Farmquip is led by founder and CEO Mark Jance, operates with a team of approximately 21 members, and has no institutional investors, public listing, or external funding beyond a single NZ$44,183 Callaghan Innovation grant in September 2014. A related corporate entity, Woolaway Construction Ltd, appears in copyright notices, and a sub-brand 'Farmhand' operates within the portfolio. No public revenue figure is disclosed, and there is no app, API, or digital product layer.

Name

Farmquip

Legal name

Farmquip Limited

Website

https://farmquipnz.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmquip is a family-owned New Zealand manufacturer (est. 2007, Hastings) that designs and sells direct-to-farmer livestock handling equipment — cattle crushes, modular yard systems, headbails, gates, and accessories — via its e-commerce site, serving NZ cattle, sheep, deer, and horse farmers.

Ownership category

akta.pro rank

Product category

Livestock Handling Equipment

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Livestock handling equipment
• Cattle yard systems
• Sheep handling systems
• Farm equipment manufacturing
• Cattle crushes

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Livestock Handling Equipment Sales: Farmquip generates revenue through the sale of livestock handling equipment including cattle crushes, yard systems, sheep handling equipment, gates, and accessories. Products are sold as individual components or complete kitsets. Some larger systems require enquiry for pricing while standard items are available for direct purchase with GST added.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Farmquip designs and manufactures livestock handling equipment from its Hawke's Bay, New Zealand facility, including cattle crushes, modular cattle and sheep yard systems, headbails, gates, drafting modules, and supporting farm hardware. Products are built from hot-dip galvanised steel for year-round durability and sold direct to New Zealand farmers as standalone units, kitsets, or custom configurations. The range spans two tiers — a premium Stockman line and an economical Farmhand line — plus accessories such as slam latches, loading ramps, hay feeders, and animal clippers.

Product overview

Farmquip is a New Zealand-based manufacturer of livestock handling equipment offering a comprehensive portfolio of products designed for cattle, sheep, deer, horse, and calf operations. The product line is organized around two branded yard systems: the premium Stockman Professional Yard System and the economy Farmhand Economical Yard System, both featuring modular hot-dip galvanised steel construction. Core offerings include cattle crushes (vet and vetless variants), headbails, and complete yard systems ranging from 5 to 170+ head capacity. The accessory range encompasses cattle and sheep yard gates in multiple configurations (railed, fully sheeted, half rail), gate hardware (slam latches in various sizes and materials), and drafting modules. Supporting equipment includes calf handling (weigh crates, auto drafters), sheep handling (wool tables, fadge holders, 3-way draft modules), hay feeders, loading ramps, and farm hardware (clippers, earth augers). Products are available as complete kitsets or individual components for custom configurations, with nationwide delivery throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Farmhand: An economical product line offering cattle and sheep handling equipment, yard systems, and gates at competitive price points.

Products and services

• Stockman Professional Yard System Premium modular cattle yard system with heavy-duty hot-dip galvanised steel construction, designed for large-scale cattle handling with capacities ranging from 27 to 170 head. Larger professional configurations available via enquiry.
• Farmhand Economical Yard System Entry-level portable cattle yard system with hot-dip galvanised steel, featuring pin-together modular design for easy assembly, disassembly and relocation. Priced from $7,220 to $43,810 + GST for 5-head to 150-head configurations.
• Stockman Vet Crush Professional cattle crush with veterinary access panel and Hydraloc ram locking mechanism for controlled animal restraint during medical procedures. Priced at $13,565 + GST for Stockmaster Vet Crush and $15,730 + GST for Stockman Vet Crush.
• Stockman Vetless Crush Cattle crush designed for general handling without veterinary access, featuring yoke-style walk-through headbail for efficient cattle management operations.
• Farmhand Vetless Crush Economical cattle crush for general handling operations, providing reliable animal restraint with walk-through headbail design. Priced at $6,390 + GST.
• Stockman HD Headbail Heavy-duty walk-through headbail with patented Hydraloc ram locking mechanism for quiet, infinite locking of headbail doors in any position. Suitable for all classes of livestock from calves to large bulls. Priced at $11,880 + GST.
• Farmhand Walkthrough Headbail Economical walk-through headbail for cattle handling, compatible with Farmhand yard systems.
• Sheep Yard Systems Modular sheep yard systems made from hot-dip galvanised steel, available in configurations from 30 head to over 1,200 head capacity. Designed for sheep shearing, drafting and handling operations.
• Sheep Yard Components Individual components for sheep yard systems including W-bows, wool tables, wool fadge holders, drafting modules, portable sheep/calf panels and 3-way draft modules with V-sided design.
• Sheep Yard Gates Steel-framed sheep gates in multiple variants — frame-only, railed, fully sheeted and half-rail — available in widths from 1000mm to 3600mm. Built from 40x40x2mm box section uprights with hot-dip galvanised finish.
• Cattle Yard Gates Heavy-duty cattle yard gates including 6-rail Stockman gates with 97x42mm cattle rail, 7-rail Farmhand gates, and sliding gates for high-traffic areas. All hot-dip galvanised, available in widths from 750mm to 3600mm, priced $200 to $1,295 + GST.
• Slam Latches Gate latching hardware available in standard, short, heavy-duty and stainless steel variants ranging from 10mm to 25mm. Can be bolted, screwed or clamped. Priced $16 to $102 + GST.
• C3 Auto Drafter Automatic drafting system for cattle, integrated with crush and weighing systems for automated sorting and selection.
• Calf Handling Equipment Calf-specific handling equipment including the Calf Mate automatic drafter and Calf Manual Weigh Crate with single draft functionality for weighing and sorting operations.
• Stockman Cattle Loading Ramp Adjustable cattle loading ramp for safe and efficient livestock loading onto transport vehicles.
• Hay Feeders Range of hay feeders including hanging hay feeder with flip-top lid, round hay bale feeders in 9-head and 15-head configurations, and a compact lifestyle hay feeder for smaller operations. Priced $95 to $1,065 + GST.
• Farm Hardware (Clippers, Shears and Augers) Farm hardware line including electric animal clippers for livestock grooming, specialised horse clippers, 12v battery-powered sheep shears for mobile shearing, and a Bullmax two-man earth auger for fence post installation.

Quantifiable outcome

• Modular design allows yards to be relocated or reconfigured as farming circumstances change
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Te Pari Products: New Zealand-based manufacturer of livestock handling equipment including cattle crushes, headbails, sheep handlers and dosing systems. Closely comparable mid-sized NZ competitor serving the same farmer customer base with overlapping product categories.
• Gallagher Group: New Zealand-founded global leader in animal management solutions, including electric fencing, weighing, EID and livestock handling. Directly comparable as a Hamilton-based NZ manufacturer selling livestock handling and management equipment to farmers worldwide, though at materially larger scale.
• Prattley Industries: New Zealand manufacturer of sheep and cattle handling equipment, portable yard systems and crates. Closely comparable in scale, geography, and product mix, competing head-to-head with Farmquip's sheep and calf handling lines.
• Tru-Test Group: NZ-based manufacturer of livestock weighing, EID and milk metering equipment, now part of MSD Animal Health. Comparable as a NZ livestock technology OEM serving similar farmer customers, though with stronger focus on electronic weighing and identification than handling infrastructure.
• Arrowquip: Canadian manufacturer of cattle handling equipment including squeeze chutes, headgates and corral systems. Closely comparable product-by-product (cattle crushes, headbails, drafting) with similar premium positioning and direct-to-customer sales model, though serving the North American market.

Broad incumbents

• Sturdy Built / Powder River: US brands of livestock handling equipment including squeeze chutes, panels and gates. Comparable core products but at materially larger scale and with broader distribution through US ranch supply channels.
• Priefert: Large US manufacturer of livestock handling equipment, squeeze chutes, headgates and ranch infrastructure. Comparable in core product category but materially larger and broader in product portfolio, serving the US cattle market.
• Behlen Mfg & Supply: US-based diversified manufacturer producing livestock equipment, grain handling, and structural products. Comparable livestock handling line (gates, panels, feeders) but operates as a broad industrial incumbent with much greater scale.

Regional players

• IAE (Imperial Agricultural Engineering): UK manufacturer of livestock handling equipment, cattle and sheep yard systems, and fencing. Highly comparable product line, but operating primarily in the UK and Ireland market rather than New Zealand.
• Ritchey Agricultural: UK-based livestock equipment manufacturer producing cattle crushes, sheep handlers and race systems. Comparable product category but focused on the UK/European market rather than Australasia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/animalmanagment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmquip