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Armchair World

Full company profile

uuid0034x4h

Namestring
Armchair World
Legal namestring
Armchair World
Websiteurl
armchair.com
Company typeenum
Private
Founded yearint
1995
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online specialty retail, indoor water fountains, corporate travel agency, gourmet cooking supplies, travel insurance services
Industry4 codes
1Island, Beach & Resort Travel Agencies
CodeTHAKAFALPrimaryYes
2Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas)
CodeCRAIAIAFPrimaryNo
3Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings)
CodeCRAMADAEPrimaryNo
4Sporting Goods, Outdoor & Fitness Marketplaces
CodeCRAFABAIPrimaryNo
NAICS code3 codes
  • Furniture and Home Furnishings Retailers4491
  • Hobby, Toy, and Game Retailers45912
  • Furniture, Home Furnishings, Electronics, and Appliance Retailers449
SIC code2 codes
  • Retail-Home Furniture, Furnishings & Equipment Stores5700
  • Services-Amusement & Recreation Services7900
Product category
Specialty E-commerce Retail
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Product Sales
TypeOne Time License
Description

One-time sales of physical products including water fountains, gourmet cooking supplies, science products, health products, travel accessories, and unique gifts. Products are shipped via FEDEX Ground, USPS Priority Mail, or USPS 1st Class Mail.

armchair.com
2Travel Agency Services
TypeProfessional Services
Description

In-house corporate travel agency arranging business travel including specialty yacht and plane charters. Also arranges air travel, hotels, and rail passes for private individuals. ARC accredited with over 15 years of expertise.

armchair.com
3Travel Insurance
TypeLicensing Royalties
Description

Agency for travel-related medical insurances including short and long term major medical policies for U.S. citizens and foreign nationals traveling outside their home country. Also agents for terrorism and kidnapping insurances.

armchair.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Pricing details7 tiers
1Gourmet/Sourdough Products
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Sourdough Starter Packet G-101: $5.50; 32 oz Porcelain Crock G-116: $29.99; Deluxe Sourdough Baking Set G-260: $141.49

armchair.com
2Amish/Mennonite Cooking Products
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Modified Amish Friendship Bread Recipe and Starter G-110: $9.50; Amish Mennonite Cookbook G-130: $23.00; Deluxe Amish Friendship Bread Baking Set G-262: $130.00

armchair.com
3Indoor Water Fountains
ModelUnit PricingBilling cadencePay-as-you-go
Notes

River Rocks Water Fountain A-105: $190.00; Jade Brook Fountain A-131: $62.50; Blue Ice Fountain A-114/A-115: $475.00; Classic Blue Ice Fountain A-116/A-117: $650.00

armchair.com
4Tibetan/Spiritual Products
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Tibetan Singing Bowl 6.5 inch ST-50: $74.00; Buddhist Prayer Wheel 8 inch ST-59: $25.00; Handmade Didgeridoo ST-60: $175.00

armchair.com
5Science Products
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Grating Spectroscope Kit S-110: $15.50; Professional Anaglyph Glasses S-100: $12.50; Magic Tree Crystal Kit S-120: $10.00

armchair.com
6Health Products
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Computer Armrest HP-50: $95.00 (utility patent pending, design patented); Premium Yoga Mat HP-161/HP-162: $38.00

armchair.com
7Shipping/Handling Charges
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Orders $15.00 or less: $7.00; $15.01-$25.00: $9.95; $25.01-$35.00: $14.75; $35.01-$60.00: $15.75; $60.01-$100.00: $17.50; $100.01-$200.00: $21.50; $200.01-$300.00: $27.50; $300.01-$400.00: $31.00; above $400.00: request quote

armchair.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1The Gourmet's Helper
Description

The company's gourmet cooking products section featuring sourdough starters, baking supplies, Amish cooking products, and cookware

armchair.com
+2 more records
Core offering1 text field

Armchair World operates a direct-to-consumer e-commerce store (armchair.com) selling specialty physical products including its own-designed indoor water fountains, gourmet cooking supplies (sourdough and Amish baking products), science/educational kits, health products, and unique gifts. The company also runs an ARC-accredited in-house corporate travel agency offering air, hotel, rail, charter, and travel insurance services for both corporate clients and individual travelers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Armchair World operates a comprehensive e-commerce platform offering five main product categories: (1) Indoor/Outdoor Water Fountains including their signature Blue Ice, Karoline, River Rocks, Jade Brook, and Jade Bell fountains, plus fountain kits and accessories; (2) Gourmet Cooking Products including sourdough starters, Amish Friendship Bread supplies, baking tools, cookie cutters, cookbooks, pasta makers, and baking sets; (3) Science/Educational Products including grating spectroscopes and 3D viewing glasses; (4) Health Products including the patent-pending Computer Armrest, yoga mats, and wheatgrass books; and (5) Unique Gifts including Tibetan singing bowls, prayer wheels, prayer flags, didgeridoos, and Zen rock gardens. The company also offers a curated selection of travel products and holographic art pieces. Their product portfolio emphasizes handcrafted, artisanal items with many exclusive designs.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established multi-category lifestyle brand combining content, e-commerce, and travel/services. While broader and far larger than Armchair World, Orvis is a relevant peer for the content-plus-commerce-plus-travel hybrid model.

TypeDirect peer
Description

Curated online retailer specializing in unique, handcrafted, and quirky gifts and home products—directly comparable to Armchair World's niche e-commerce model across Tibetan gifts, Zen gardens, holograms, and unique home items.

3Frontgate
TypeDirect peer
Description

Premium home goods and outdoor living retailer with strong assortment in fountains, patio, and home décor. Closest direct comparison for Armchair World's indoor and outdoor water fountain category and home furnishings offerings.

TypeDirect peer
Description

Specialty online retailer of indoor and outdoor water fountains, wall features, and accessories. Most direct competitor for Armchair World's signature water fountain category including tabletop and outdoor offerings.

TypeBroad incumbent
Description

Specialty grain, flour, and baking ingredient brand. Comparable to Armchair World's sourdough and Amish baking supply category, though at far greater scale and broader grocery distribution.

TypeDirect peer
Description

Long-running catalog and online retailer of specialty, nostalgic, and hard-to-find goods with a content-rich heritage website. Highly comparable to Armchair World's 30-year-old content-plus-e-commerce positioning and niche product discovery.

TypeDirect peer
Description

Specialty baking brand selling sourdough starters, baking supplies, cookbooks, and equipment. Direct peer for Armchair World's sourdough, Amish Friendship Bread, and gourmet baking category.

TypeBroad incumbent
Description

Large, established travel agency network offering leisure, corporate, and specialty travel services. Broader incumbent comparable for Armchair World's ARC-accredited travel agency business, particularly the corporate and specialty charter segments.

TypeDirect peer
Description

Curated home and lifestyle catalog/online retailer with a similar focus on distinctive, design-forward home products. Comparable assortment mix and customer to Armchair World's fountain, home, and gift categories.

TypeDirect peer
Description

Long-established retail travel agency chain selling leisure and corporate travel. Direct comparable for Armchair World's in-house ARC-accredited travel agency and specialty booking services.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Armchair World

Specialty E-commerce Retailarmchair.com

Armchair World firmographics

Firmographics
Name
Armchair World
Legal name
Armchair World
Website
https://armchair.com
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Armchair World industry classification

Industry
Product category
Specialty E-commerce Retail
NAICS
Furniture and Home Furnishings Retailers (4491), Hobby, Toy, and Game Retailers (45912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
SIC
Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Island, Beach & Resort Travel Agencies (THAKAFAL)
akta.pro secondary industries
Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

  • Online specialty retail
  • Indoor water fountains
  • Corporate travel agency
  • Gourmet cooking supplies
  • Travel insurance services

Where Armchair World is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Armchair World business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Product Sales: One-time sales of physical products including water fountains, gourmet cooking supplies, science products, health products, travel accessories, and unique gifts. Products are shipped via FEDEX Ground, USPS Priority Mail, or USPS 1st Class Mail.
  2. Travel Agency Services: In-house corporate travel agency arranging business travel including specialty yacht and plane charters. Also arranges air travel, hotels, and rail passes for private individuals. ARC accredited with over 15 years of expertise.
  3. Travel Insurance: Agency for travel-related medical insurances including short and long term major medical policies for U.S. citizens and foreign nationals traveling outside their home country. Also agents for terrorism and kidnapping insurances.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goGourmet/Sourdough Products
Unit PricingPay-as-you-goAmish/Mennonite Cooking Products
Unit PricingPay-as-you-goIndoor Water Fountains
Unit PricingPay-as-you-goTibetan/Spiritual Products
Unit PricingPay-as-you-goScience Products
Unit PricingPay-as-you-goHealth Products
Unit PricingPay-as-you-goShipping/Handling Charges

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Armchair World product offering

Product offering

Core offering

Armchair World operates a direct-to-consumer e-commerce store (armchair.com) selling specialty physical products including its own-designed indoor water fountains, gourmet cooking supplies (sourdough and Amish baking products), science/educational kits, health products, and unique gifts. The company also runs an ARC-accredited in-house corporate travel agency offering air, hotel, rail, charter, and travel insurance services for both corporate clients and individual travelers.

Product overview

Armchair World operates a comprehensive e-commerce platform offering five main product categories: (1) Indoor/Outdoor Water Fountains including their signature Blue Ice, Karoline, River Rocks, Jade Brook, and Jade Bell fountains, plus fountain kits and accessories; (2) Gourmet Cooking Products including sourdough starters, Amish Friendship Bread supplies, baking tools, cookie cutters, cookbooks, pasta makers, and baking sets; (3) Science/Educational Products including grating spectroscopes and 3D viewing glasses; (4) Health Products including the patent-pending Computer Armrest, yoga mats, and wheatgrass books; and (5) Unique Gifts including Tibetan singing bowls, prayer wheels, prayer flags, didgeridoos, and Zen rock gardens. The company also offers a curated selection of travel products and holographic art pieces. Their product portfolio emphasizes handcrafted, artisanal items with many exclusive designs.

Differentiator

Problem solved

Functional benefit

Brands

  • The Gourmet's Helper: The company's gourmet cooking products section featuring sourdough starters, baking supplies, Amish cooking products, and cookware
  • The Company Store
  • In-House Travel Agency

Companies that use Armchair World

Customer profile

Segments4 records

Ideal customer profiles2 records

Armchair World technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Armchair World partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Armchair World competitors and assessment

Company assessment

Broad incumbents

  • Orvis: Established multi-category lifestyle brand combining content, e-commerce, and travel/services. While broader and far larger than Armchair World, Orvis is a relevant peer for the content-plus-commerce-plus-travel hybrid model.
  • Bob's Red Mill: Specialty grain, flour, and baking ingredient brand. Comparable to Armchair World's sourdough and Amish baking supply category, though at far greater scale and broader grocery distribution.
  • AAA Travel: Large, established travel agency network offering leisure, corporate, and specialty travel services. Broader incumbent comparable for Armchair World's ARC-accredited travel agency business, particularly the corporate and specialty charter segments.

Direct peers

  • Uncommon Goods: Curated online retailer specializing in unique, handcrafted, and quirky gifts and home products—directly comparable to Armchair World's niche e-commerce model across Tibetan gifts, Zen gardens, holograms, and unique home items.
  • Frontgate: Premium home goods and outdoor living retailer with strong assortment in fountains, patio, and home décor. Closest direct comparison for Armchair World's indoor and outdoor water fountain category and home furnishings offerings.
  • Adagio Water Features: Specialty online retailer of indoor and outdoor water fountains, wall features, and accessories. Most direct competitor for Armchair World's signature water fountain category including tabletop and outdoor offerings.
  • The Vermont Country Store: Long-running catalog and online retailer of specialty, nostalgic, and hard-to-find goods with a content-rich heritage website. Highly comparable to Armchair World's 30-year-old content-plus-e-commerce positioning and niche product discovery.
  • King Arthur Baking Company: Specialty baking brand selling sourdough starters, baking supplies, cookbooks, and equipment. Direct peer for Armchair World's sourdough, Amish Friendship Bread, and gourmet baking category.
  • Improvements Catalog: Curated home and lifestyle catalog/online retailer with a similar focus on distinctive, design-forward home products. Comparable assortment mix and customer to Armchair World's fountain, home, and gift categories.
  • Liberty Travel: Long-established retail travel agency chain selling leisure and corporate travel. Direct comparable for Armchair World's in-house ARC-accredited travel agency and specialty booking services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Armchair World social profiles

Digital presence

Armchair World financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Armchair World leadership team

Management profile

Number of profiles

Profiles1 record

Armchair World funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Armchair World M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armchair World

What does Armchair World do?

Armchair World operates a direct-to-consumer e-commerce store (armchair.com) selling specialty physical products including its own-designed indoor water fountains, gourmet cooking supplies (sourdough and Amish baking products), science/educational kits, health products, and unique gifts. The company also runs an ARC-accredited in-house corporate travel agency offering air, hotel, rail, charter, and travel insurance services for both corporate clients and individual travelers.

Is Armchair World a public or private company?

Armchair World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Armchair World founded?

Armchair World was founded in 1995. It employs 1 to 10 people.

Where is Armchair World based?

Armchair World is headquartered in Los Angeles, United States, in the North America region.

How does Armchair World make money?

Three revenue lines are on record. Product Sales are the primary driver. The others are travel Agency Services and travel Insurance.

Who are Armchair World's main competitors?

Broad incumbents on record are Orvis, Bob's Red Mill and AAA Travel. Direct peers are Uncommon Goods, Frontgate, Adagio Water Features, The Vermont Country Store, King Arthur Baking Company, Improvements Catalog and Liberty Travel.

Does Armchair World have an API?

No public API is recorded for Armchair World.

What industry is Armchair World in?

Armchair World's product category is Specialty E-commerce Retail. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 4491 and its SIC code is 5700.

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