LaViuda

What LaViuda does

LaViuda (legal entity Vda. De Rafael Estevan Giménez, S.L.) is a Spanish family-owned manufacturer founded in 1928 and headquartered in Sax, province of Alicante, Spain. The company designs, manufactures, and commercialises enclosure systems and sun protection solutions for the construction and architecture industries, with a product portfolio spanning aluminium and PVC rolling shutters, monoblock shutter boxes, exterior awnings, louver panels, mosquito screens, security shutters, pool cover slats, decorative cladding, and strip and string curtains. Manufacturing is vertically integrated on a 32,000 sq. mt. site that houses proprietary PVC extrusion and coextrusion lines, an in-house PVC mould design and production capability, and what the company describes as one of the most complete aluminium lacquering plants in Europe, offering more than 100 RAL colour options. The product range is rounded out by the Mauré sub-brand, a décor-oriented line for interior sun protection.

The company operates a B2B and B2C go-to-market, selling to architects, builders, contractors, and construction companies as well as directly to residential consumers. Distribution combines own direct sales and logistics across Spain and Europe with export reach into four continents, supported by a multilingual (Spanish, English, French, German) website that includes an e-commerce storefront alongside traditional quote-based pricing for custom and made-to-measure products. Pricing is transactional (one-time hardware purchase) with VAT-exclusive list pricing and tiered return policies differentiated between stock, non-stock, and custom items.

LaViuda is privately held with no external institutional investment or public listing disclosed. The founder family (Estevan Giménez) maintains operational control. The credential stack — ISO 9001, ISO 14001, CE marking, Passive House Institute certification for the Regilux 200 RTX, DAPcons environmental product declarations for aluminium and PVC lines, NF-132 PVC formulation compliance, and PYME Innovadora status — supports specification in European public tenders and high-performance building projects.

Name

LaViuda

Legal name

Vda. De Rafael Estevan Giménez, S.L.

Website

https://laviuda.es

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

LaViuda is a Spanish family-owned manufacturer founded in 1928 that produces PVC and aluminium enclosure systems, sun protection solutions, and decorative products for construction and residential markets across four continents.

Ownership category

akta.pro rank

Product category

Building Enclosure Systems and Sun Protection

NAICS

Blind and Shade Manufacturing (33792)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Roller shutter manufacturing
• Aluminium extrusion products
• Sun protection systems
• Mosquito screen systems
• PVC enclosure systems

Headquarters

HQ city

Sax

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing and Sale of Enclosure Systems: Manufactures and commercialises high-quality enclosure systems and sun protection solutions for the construction and architecture industries. Produces its own raw materials including PVC profiles and aluminium components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LaViuda manufactures and commercialises high-quality PVC and aluminium enclosure systems and sun protection solutions for the construction and architecture industries. Its catalogue spans aluminium and PVC roller shutters, exterior awnings, monoblock shutter boxes, louver panels, mosquito screens, decorative cladding, strip and string curtains, roller blinds, security roller shutters, and swimming pool slats, sold under the LaViuda brand and the Mauré interior décor sub-brand. The company produces its own raw materials, including PVC profiles and aluminium components, and uses in-house extrusion, coextrusion, mould-making, and aluminium lacquering capabilities.

Product overview

LaViuda is a Spanish manufacturer offering a comprehensive portfolio of enclosure systems and sun protection solutions for the construction and architecture industries. The product line encompasses Solar Control products (Aluminium Rolling Shutter, PVC Rolling Shutter, Exterior Awnings, PVC Monoblock Shutter Box, Aluminium Shutter Box, Louver Panel, Mosquito Screens), Decor products (Paredec cladding, Strip & String Curtains, Alicantina Roller Blinds), Security products (Security Roller Shutter, Door Security Roller Shutter), and Swimming pool slats (VP-70). The company also operates Mauré as an interior décor sub-brand. With over 29 main products and multiple variants, LaViuda serves residential and commercial construction markets across four continents, offering both standard and customized solutions with over 100 RAL color options for aluminium products.

Differentiator

Problem solved

Functional benefit

Brands

• Mauré: A décor trademark by LaViuda, created to integrate its sun protection product range aimed at interior design. Offers high quality products with attention to detail.

Products and services

• Aluminium Rolling Shutter Roller shutter slats made from aluminium 3105 H46, available in multiple profiles (C-37, C-37 HQ, C-43, C-45, CS-45 LS, P-45, C-50, C-56, C-77) with varied thickness, covering surfaces, and thermal resistance ratings for residential and commercial solar control applications.
• PVC Rolling Shutter Roller shutter slats manufactured from PVC, including profiles such as Mini C-39, Mini C-40, Mini Compac 44, Modaplast 40 PL, Roma 40, Aitana 45, Leuka 50, Leuka 56, Rioja 50, Alcar 60, Roma 50 for window and door solar control.
• Exterior Solar Protection Awnings Exterior shading solutions including Sabana, Altea, Austral, Oregón, Ardesia, Sassi, Origen, Musa, Dover, Kenzo, Berna, Artis, Enso, Velvet, Verona, and Tribeca models for outdoor living spaces and building facades.
• PVC Monoblock Shutter Box Integrated PVC shutter boxes combining housing and shutter system, available as Regilux, Regiline, Regiblock, Modulblock, Regilux with integrated mosquito net, and Futurbox models for new construction and renovation.
• Aluminium Shutter Box Aluminium shutter box systems including Miniper curved, Miniper 45º, Miniper 90º, and ITE models for architectural integration in building construction.
• Louver Panel Fixed and pivoting louver systems including Fijalux Aluminium mono-wall, Fijalux PVC Double-Wall, Plegalux PVC 145, and Plegalux Aluminium 145 for ventilation, privacy, and architectural decoration.
• Mosquito Screens Insect protection systems including ECO22 pleated variants (lateral, reversible, vertical), Nova 40 pleated, vertical roll-up, lateral roller, collapsible doors, sliding, and fixed screens available as ready-made or sold by length.
• Paredec Cladding Decorative wall and ceiling cladding systems including single wall clickable ceiling panels, alveolar PVC decorative panels, and PVC Board White Range products for interior decoration.
• Strip & String Curtains Decorative curtain systems including Andrómmeda, Carinae, Cassiopea, Centauri, Draco strip curtains and Hydra, Arae, Orión, Pegasus, Sagitia, Tucana, Vela string curtains, plus flexible PVC industrial curtains.
• Alicantina Roller Blinds Traditional wooden (Alicantina Wood) and PVC roller blind systems in various finishes for interior window shading.
• Security Roller Shutter Reinforced roller shutters for security applications including VS-25 MP, CD-40, VS-41, VS-45, VS-45 MP, and CD-60 models with enhanced strength and wind resistance.
• Door Security Roller Shutter Heavy-duty security roller shutters for doors and commercial openings including VS-65, HR-65, VS-75, C-77, VS-79, VS-85, VS-100, and VS-110 models.
• VP-70 Swimming Pool Slats Floating pool cover slats (VP-70) that ensure safety and efficient water maintenance by acting as a protective barrier for residential and commercial swimming pools.
• Mauré Interior Décor Sub-brand Interior décor sub-brand integrating LaViuda's sun protection product range for interior design applications, featuring outdoor vertical systems and fabric samples.

Quantifiable outcome

• Thermal resistance up to 0.24 m2K/W for certain products (C-43 rolling shutter)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warema Renkhoff SE: German market leader in sun protection systems, including external Venetian blinds, awnings, roller shutters, and textile shading. Directly comparable to LaViuda across roller shutters, awnings, and exterior solar protection for residential and commercial construction.
• Roma KG: German manufacturer of roller shutters, external venetian blinds, insect screens, and awnings. Closely comparable product range to LaViuda's PVC and aluminium rolling shutters, monoblock boxes, and mosquito screens, with overlapping European B2B/B2C distribution model.
• Alulux GmbH: German specialist in aluminium roller shutters, sliding shutters, and awning systems. Highly comparable to LaViuda's aluminium rolling shutters, security shutters, and door security roller shutters serving European construction.
• Heroal (Heroal Johann Henkenjohann GmbH & Co. KG): German manufacturer of aluminium systems for roller shutters, sun protection, roller doors, windows, doors, and sliding systems. Comparable to LaViuda in aluminium roller shutters, shutter boxes, and architectural-grade extrusion and surface finishing.
• Griesser AG: Swiss/European manufacturer of external venetian blinds, roller shutters, awnings, and façade systems. Comparable to LaViuda in external solar protection and motorized shading for residential and commercial buildings.
• Reflexa GmbH: German manufacturer of awnings, conservatory awnings, textile sun protection, and roller shutters. Comparable to LaViuda's exterior awning and solar protection lines for European residential and commercial projects.
• Selve GmbH & Co. KG: German family-owned manufacturer of roller shutters, awnings, insect protection, and drive/control systems. Closely comparable to LaViuda across shutters, awnings, and motorization in a similar-sized European mid-market player profile.

Regional players

• Cortizo (Grupo Cortizo): Spanish manufacturer of aluminium and PVC systems for architecture, including curtain walls, windows, and enclosure systems. Regional peer to LaViuda with overlapping Iberian market presence and shared expertise in aluminium extrusion.

Broad incumbents

• Hunter Douglas N.V. Global leader in window coverings (blinds, shades, shutters, curtain walls) and architectural products. Competes broadly with LaViuda in window treatments and solar protection, but on a much larger scale and broader portfolio including commercial façade systems.
• Somfy SA: Global leader in motorized solutions for roller shutters, awnings, blinds, and smart home integration. Indirectly competes with LaViuda through motorization and automation layers that increasingly differentiate premium shutter and sun protection offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PersianasLaViuda
• LinkedInlinkedin.com/company/laviuda
• Instagraminstagram.com/persianaslaviuda

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaViuda