Alulux GmbH

What Alulux GmbH does

Alulux GmbH is a German manufacturer of aluminium-based building envelope products, headquartered in Verl, Germany, and operating as a subsidiary of Stella Group. Founded approximately 60 years ago, the company designs and produces roller shutters (Rollladen), exterior venetian blinds (Raffstore), fabric sunscreens (Textilscreen), and aluminium garage doors (Garagentore), together with solar-powered variants and a smart-home control system branded Stella Advanced Technology. The product portfolio is split across multiple sub-brands including Varimaxx, Formado, SolidScreen, Detolux, Vertico, Resident, and Qompact, and emphasises "Made in Germany" precision roll-formed aluminium manufacturing, weather resistance (e.g., SolidScreen rated to 145 km/h wind), safety features such as obstacle detection on garage doors, and energy-efficiency positioning aligned with the German Buildings Energy Act and Climate Action Plan 2050.

The company's go-to-market is exclusively indirect through a network of approximately 3,000 specialty dealers in more than 50 countries, supported by a digital partner portal (partner.alulux.de) for product configuration and ordering, a public-facing dealer locator, online configurators, an architect specification dashboard with 2D/CAD data and AVA tendering aids, and in-house dealer training workshops. Revenue mechanics are one-time hardware sales of aluminium shading systems and garage doors, supplemented by partner-portal-driven dealer services; pricing is not publicly disclosed and is set through dealer relationships. End customers are primarily residential homeowners undertaking new builds or renovations, with a secondary architect/specifier persona influencing product selection in new-construction projects. Operations are privately held (GmbH), with Astride Esteve as Geschäftsführung and no disclosed venture, private equity, or public shareholders beyond the Stella Group parent.

Name

Alulux GmbH

Legal name

Alulux GmbH

Website

https://alulux.de

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Alulux GmbH is a German manufacturer of aluminium roller shutters, exterior venetian blinds, textile screens, and garage doors, sold exclusively through approximately 3,000 specialty dealers across more than 50 countries and owned by Stella Group.

Ownership category

akta.pro rank

Product category

Building Shading Solutions

NAICS

Blind and Shade Manufacturing (337920)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Garage Doors & Rolling Shutters (IMADAIAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Aluminium roller shutters
• Exterior venetian blinds
• Textile sunscreen systems
• Aluminium garage doors
• Building shading solutions

Headquarters

HQ city

Verl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aluminium Shading Products: One-time sale of aluminium roller shutters, facade slats, and textile screens for residential and commercial buildings. Products are sold through specialty dealers for both new construction and renovation projects.
2. Aluminium Garage Doors: Sale of aluminium garage doors including ceiling-running, side-running, and box rolling shutter variants. Includes safety features such as obstacle detection.
3. Partner Portal Services: Digital partner portal for product configuration and online ordering by specialty dealers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alulux GmbH manufactures and supplies roll-formed aluminium roller shutters (Rollladen), exterior venetian blinds (Raffstoren), textile sunscreen screens (Textilscreens), and aluminium garage doors. The company produces the entire product range in Germany and sells exclusively through a network of approximately 3,000 specialty dealers serving residential new-build and renovation projects across more than 50 countries.

Product overview

Alulux GmbH is a German manufacturer of aluminium shading solutions and garage doors, operating as a single unified product portfolio under the 'Made in Germany' quality standard. The core offerings comprise roller shutters (Rollladen), exterior venetian blinds (Raffstore), fabric sunscreens (Textilscreen), and aluminium garage doors (Garagentore), each available in multiple product lines and sub-brands. The company also offers solar-powered variants of its shading products and a smart home control system (Stella Advanced Technology). Digital configuration tools support customer customization across product categories. With approximately 60 years of company history and partnerships with around 3,000 specialist dealers worldwide across over 50 countries, Alulux positions itself in the premium segment of building shading and closure solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Varimaxx: Aluminium Vorbaurollladen (surface-mounted roller shutter) for retrofitting and new construction with five-sided box form
• Formado
• Punext
• Tanext
• ARTec
• SolidScreen
• Detolux
• Vertico
• Resident
• Qompact
• Stella Advanced Technology

Products and services

• Rollladen (Roller Shutters) Aluminium roller shutters providing energy efficiency, thermal insulation, privacy, security, and weather protection for residential buildings. Available in multiple configurations including new-build mounted systems, surface-mounted, recessed, security, and solar-powered variants for homeowners building or renovating properties.
• Raffstore (Exterior Venetian Blinds) Exterior venetian blinds made from filigree aluminium lamellas offering flexible light control, privacy, and sun protection with adjustable slat angles. Motor or radio-controlled operation, available as surface-mounted or integrated systems for residential facades.
• Textilscreen (Fabric Sunscreens) Semi-transparent fabric sunscreen systems combining design and functionality, allowing outward visibility while blocking sun and prying eyes. The SolidScreen variant features a welded zipper system that guides fabric through special rails, wind-resistant up to 145 km/h and covering surfaces up to 15 m².
• Garagentore (Garage Doors) Aluminium garage doors available as ceiling-running (Deckenlauftor), side-running (Seitenlauftor), and box rolling shutter (Kastenrolltor) configurations. Features space-saving design, integrated safety systems including obstacle detection, and enhanced security options for residential garages.
• Stella Advanced Technology (Smart Home Control System) Smart home control system for Alulux shading products, enabling automation and remote control of roller shutters, exterior blinds, and textile screens via smartphones and voice commands. Provides interoperability with broader smart home ecosystems.

Quantifiable outcome

• Wind resistance up to 145 km/h for SolidScreen Zip textile screens
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Stella GroupcoreStrategic or Co-development PartnerAlulux is part of the Stella Group, a parent company for shading solutions. The partnership provides strategic alignment within the group of companies for shared technology development and market positioning.
• ~3,000 Specialty Dealers WorldwidecoreChannel Partner/ Reseller/ DistributorAlulux maintains partnerships with approximately 3,000 specialty dealers (Fachhändler) worldwide who provide sales, consultation, and installation services for Alulux shading products and garage doors.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Warema Renkhoff SE: Germany-based manufacturer of Raffstoren, roller shutters, textile screens, and external sun protection systems. Warema is Alulux's most direct domestic peer, serving European residential and commercial markets through a comparable dealer network and overlapping product portfolio.
• ROMA KG: German manufacturer of roller shutters, external venetian blinds, and zip textile screens, with a strong focus on residential new construction and renovation. ROMA competes head-to-head with Alulux's core Rollladen and Raffstoren lines and serves overlapping dealer networks across DACH.
• heroal – Johann Henkenjohann GmbH & Co. KG: German aluminum systems manufacturer producing roller shutters, roller doors, garage doors, windows, and doors from aluminum profiles. Heroal directly overlaps with Alulux on aluminium roller shutters and aluminium garage doors and competes in the same premium Made-in-Germany dealer channel.
• Becker-Antriebe GmbH: German manufacturer of tubular drives and automation specifically for roller shutters, awnings, and textile screens. Becker's drive and control technology competes directly with Alulux's motorization and smart home offering across the same specialty dealer channel.

Broad incumbents

• Hunter Douglas N.V. Dutch global market leader in window coverings (blinds, shades, shutters). Hunter Douglas is the dominant global incumbent against which Alulux's textile screens and Raffstoren compete for premium commercial and high-end residential projects, particularly outside DACH.
• Schüco International KG: German building envelope specialist in windows, doors, façades, and sun protection. Schüco overlaps with Alulux on integrated shading and sun protection solutions for premium residential and commercial buildings, often via shared architectural specification channels.
• Somfy SA: French global leader in motorized solutions and smart home control for shading products. Somfy competes with Alulux's Stella Advanced Technology platform at the motorization/control layer, often as a supplier-complement to other shutter manufacturers including Alulux itself.
• Hörmann KG: Europe's largest manufacturer of garage doors, industrial doors, and entrance doors, headquartered in Germany. Hörmann directly competes with Alulux's aluminium garage door portfolio and dwarfs the segment, making it the dominant incumbent Alulux must differentiate against.

Regional players

• Krispol Sp. z o.o. Polish manufacturer of garage doors, roller shutters, and entrance doors with growing presence in Central and Eastern Europe. Krispol competes with Alulux at the value-to-mid tier in aluminium roller shutters and garage doors across Eastern European markets.
• Griesser AG: Swiss manufacturer of external sun protection including roller shutters, venetian blinds, and textile screens, focused primarily on DACH and Western European markets. Griesser is a regional peer with overlapping product categories (Raffstoren, textile screens) and a similar B2B dealer-distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/AluluxGmbH
• LinkedInlinkedin.com/company/alulux-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alulux GmbH