Vietnammm
Vietnammm is a Vietnamese restaurant directory and review platform that aggregates listings, menus, and pricing across HCMC, Hanoi, Hoi An, and Da Nang, serving Vietnamese diners and visitors seeking food discovery and online ordering.
- Company typePrivate
- Founded2010
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vietnammm does
Vietnammm is a Vietnamese culinary guide and restaurant review platform operated by Công ty TNHH Việt Nam MM, a private limited liability company registered in Ho Chi Minh City in November 2010 (business license 0310449476). The platform functions as a content-driven restaurant directory — built on a standard WordPress-style web stack — that aggregates restaurant listings, user reviews, and itemized menu/pricing data across Vietnam, with primary coverage in Ho Chi Minh City and extension into Hanoi, Hoi An, and Da Nang. The site covers Vietnamese cuisine alongside a broad international set (Thai, Indian, Japanese, Korean, American, Italian, French, Russian, Middle Eastern, Pakistani), and integrates an online food ordering capability ("Đặt món") as a secondary product surface.
Its core products are the vietnammm.com culinary guide (directory + reviews + menus) and the "Đặt món" ordering service. The underlying technology is a SEO-optimized content platform with individual restaurant URLs, cuisine/city index pages, and a paginated editorial archive spanning 16+ pages of recent content.
Vietnammm's business model is advertising-supported: restaurants pay for sponsored listings, featured placement, and display advertising within the directory. Pricing is not publicly disclosed and no transaction-based fees, subscriptions, or commission economics are described. The platform is distributed solely through its owned website (vietnammm.com), relying on organic SEO traffic from food-intent search queries as its primary acquisition channel. The target audience is Vietnamese diners and visitors seeking restaurant discovery and ordering options across a wide range of cuisine types.
Vietnammm firmographics
Firmographics- Name
- Vietnammm
- Legal name
- Công ty TNHH Việt Nam MM
- Website
- https://vietnammm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vietnammm is a Vietnamese restaurant directory and review platform that aggregates listings, menus, and pricing across HCMC, Hanoi, Hoi An, and Da Nang, serving Vietnamese diners and visitors seeking food discovery and online ordering.
- Ownership category
- akta.pro rank
Vietnammm industry classification
Industry- Product category
- Online Restaurant Directory and Food Discovery
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Vietnammm is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Vietnammm business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Listings and Advertising: Vietnammm monetizes through sponsored restaurant listings, display advertising, and featured placement within its restaurant directory. The platform aggregates restaurants across Vietnam, offering restaurants a venue to showcase their menus, photos, and contact information to a food-interested audience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Vietnammm product offering
Product offeringCore offering
Vietnammm operates a Vietnamese culinary guide and restaurant directory website (vietnammm.com) that aggregates restaurant listings, reviews, menus, and pricing information across Vietnam. The platform also offers an integrated online food ordering service ("Đặt món") that enables users to browse menus and place orders from listed restaurants in cities such as Ho Chi Minh City, Hanoi, Hoi An, and Danang.
Product overview
Vietnammm is a Vietnamese culinary guide and restaurant review platform (Cẩm nang ẩm thực Việt) operated by Công ty TNHH Việt Nam MM. The platform functions as a restaurant directory listing hundreds of restaurants across Vietnam, featuring restaurant reviews, menus with pricing, and an integrated food ordering service (Đặt món). The site covers diverse cuisine types including Vietnamese, Thai, Indian, Japanese, Korean, American, European (Italian, French, Russian), Middle Eastern, and more. Vietnammm.com serves as a consumer-facing platform for discovering and ordering from restaurants in major Vietnamese cities including Ho Chi Minh City, Hanoi, and Danang.
Differentiator
Problem solved
Functional benefit
Products and services
- Vietnammm.com - Cẩm nang ẩm thực Việt (Vietnamese Culinary Guide) A Vietnamese culinary guide and restaurant review platform that lists restaurants across Vietnam, providing reviews, menus with itemized pricing, location information, and online food ordering. The directory covers Vietnamese, Thai, Indian, Japanese, Korean, American, European, and Middle Eastern cuisines across cities including Ho Chi Minh City, Hanoi, Hoi An, and Danang.
- Đặt món (Order Food) Service
Companies that use Vietnammm
Customer profileSegments1 record
Ideal customer profiles1 record
Vietnammm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vietnammm partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vietnammm competitors and assessment
Company assessmentBroad incumbents
- Yelp: Yelp is the global restaurant and business review platform that mirrors Vietnammm's core directory + reviews + advertising revenue model. While geographically distant, it is a structural template for Vietnammm's product and ad-driven monetization.
- TripAdvisor: TripAdvisor is a global travel and restaurant review platform that competes with Vietnammm for restaurant discovery content, particularly among Vietnam's tourist-frequented cities (Hanoi, Hoi An). It is a broad incumbent in the review/discovery advertising space.
- ShopeeFood: ShopeeFood is the food delivery service of Sea Group's Shopee super-app in Vietnam. It is a broader incumbent operating in adjacent food delivery and e-commerce, comparable to Vietnammm in the restaurant ordering category but with much wider scope.
- Grab Food: Grab Food is the food delivery arm of the Grab super-app, dominant in Vietnam and a directly listed competitor of Vietnammm. It is a broader incumbent (ride-hailing, payments, deliveries) with overlapping restaurant discovery and ordering capabilities.
Direct peers
- Now.vn: Now.vn is a Vietnamese online food delivery platform operated by Foody, explicitly listed alongside Vietnammm as a key competitive platform in Vietnam's online food delivery market. It offers overlapping restaurant discovery and ordering functionality.
- Eat.vn: Eat.vn is a Vietnamese food delivery platform named alongside Vietnammm as a competitor in the same market research source. It operates in the same restaurant ordering and discovery category targeting Vietnamese diners.
- Foody.vn: Foody.vn is Vietnam's largest restaurant review and food delivery platform, directly comparable to Vietnammm in restaurant discovery, reviews, and online ordering across Vietnamese cities. It is named as a direct competitor in the same market research report.
Emerging players
- Lozi: Lozi is a Vietnamese lifestyle and food discovery app that overlaps with Vietnammm's restaurant discovery and review focus. It is an emerging player in the same consumer food/content niche with a mobile-first product approach.
- TheFork: TheFork (Tripadvisor group) is a restaurant reservations and discovery platform globally. It is an emerging player in the dining booking space that overlaps with Vietnammm's restaurant discovery and 'Đặt món' functionality, representing a potential product evolution path.
Regional players
- Gojek GoFood: GoFood is the food delivery service of Gojek, a Southeast Asian super-app primarily operating in Indonesia but active across the region. It is a regional peer in restaurant ordering and delivery, comparable in business model to Vietnammm's ordering category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Vietnammm social profiles
Digital presenceVietnammm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vietnammm leadership team
Management profileNumber of profiles
Vietnammm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vietnammm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vietnammm
What does Vietnammm do?
Vietnammm operates a Vietnamese culinary guide and restaurant directory website (vietnammm.com) that aggregates restaurant listings, reviews, menus, and pricing information across Vietnam. The platform also offers an integrated online food ordering service ("Đặt món") that enables users to browse menus and place orders from listed restaurants in cities such as Ho Chi Minh City, Hanoi, Hoi An, and Danang.
Is Vietnammm a public or private company?
Vietnammm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vietnammm founded?
Vietnammm was founded in 2010. It employs 11 to 50 people.
Where is Vietnammm based?
Vietnammm is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Vietnammm make money?
One revenue line is on record: restaurant Listings and Advertising.
Who are Vietnammm's main competitors?
Broad incumbents on record are Yelp, TripAdvisor, ShopeeFood and Grab Food. Direct peers are Now.vn, Eat.vn and Foody.vn. Emerging players are Lozi and TheFork. Gojek GoFood is listed as a regional player.
Does Vietnammm have an API?
No public API is recorded for Vietnammm.
What industry is Vietnammm in?
Vietnammm's product category is Online Restaurant Directory and Food Discovery. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking.