Digitouch SpA
Digitouch SpA is an Italian B2B digital services firm providing marketing, data/AI, and commerce platform solutions to enterprises and government across seven verticals. Operating through four subsidiaries with ~350 employees and 400+ clients, listed on Euronext Growth Milan.
- Company typePublic
- Founded2015
- HeadquartersMilano, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Digitouch SpA does
Digitouch SpA is an Italian B2B digital services group that positions itself as a "Growth Orchestrator," combining marketing, commerce, and data/AI capabilities for enterprise and government clients. The firm delivers through three integrated business units — Digitouch Customer (marketing, content, AdTech, media activation), Digitouch Platform (data platform, advanced analytics, ML, generative AI, agentic orchestration with a proprietary MCP layer), and Digitouch Commerce (omnichannel e-commerce replatforming) — backed by four wholly owned subsidiaries (Digitouch Marketing, Digitouch Ecommerce Solutions, Digitouch Fintech Solutions, Digitouch Technologies) plus a public-service consortium (Consorzio Digitouch Public Service).
The company's product surface includes Digitouch GO (a data and AI-based enabler platform), a set of proprietary AI tools branded under the "Asset Mapping" framework (LeadScoutAI, Trends Finder, BrAInHub, Agentic BI, the Digitouch Agentic Campaign Manager, and the AI Agentic Avatar), and technology integrations with Meta (for audience expansion) and Zeotap (for audience profiling). The platform supports structured and text data modalities and orchestrates multimodal campaigns, while ISO 27001 certification and a D.Lgs. 231/01 governance model position the firm for regulated buyers. Historical capability expansion has been driven partly by acquisitions, with eight deals disclosed between 2014 and 2022, most recently Mobilesoft (€3.6 million, November 2022) for mobile and fintech capabilities.
Digitouch monetizes primarily through custom, project-based professional services engagements sold via a direct, consultative enterprise sales motion; multi-year contracts and integration with client core systems are typical. Revenue is generated across seven vertical segments — Finance & Insurance, Retail, Services, Public Administration, TMT, Energy & Utilities, and Fashion & Luxury — serving roughly 400+ named clients including TIM, Fastweb, CoopVoce, Credit Agricole, BNL, Poste Italiane, PagoPA, CameraDeputati, Ministero della Cultura, Loro Piana, Luxottica, Unieuro, Enel, Plenitude, Bocconi, Satispay, and Mooney. The company is listed on Euronext Growth Milan under the ticker DGT.MI (also bit:DGT), headquartered in Milan with five offices across Italy, and is led by Executive Chairman and co-founder Simone Ranucci Brandimarte (15.32% shareholder) alongside co-founder Daniele Meini (15.31%).
Digitouch SpA firmographics
Firmographics- Name
- Digitouch SpA
- Legal name
- DigiTouch S.p.A.
- Website
- https://gruppodigitouch.it
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Digitouch SpA is an Italian B2B digital services firm providing marketing, data/AI, and commerce platform solutions to enterprises and government across seven verticals. Operating through four subsidiaries with ~350 employees and 400+ clients, listed on Euronext Growth Milan.
- Ownership category
- akta.pro rank
Digitouch SpA industry classification
Industry- Product category
- Digital Marketing & MarTech Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Digitouch SpA is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Digitouch SpA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Services: Digital marketing services including content strategy, AdTech, and brand activation for enterprise clients.
- Technology & Platform Solutions: E-commerce platforms, data platforms, and AI-powered solutions implementation and management.
- Commerce Solutions: Omnichannel commerce platform development and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting and services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Digitouch SpA product offering
Product offeringCore offering
Digitouch SpA is an Italian B2B digital services provider that delivers digital marketing, data and AI platform solutions, and omnichannel e-commerce platform development to enterprise and public-sector clients. The company operates three business units (Digitouch Customer, Digitouch Platform, Digitouch Commerce) under the "Digitouch GO - Growth Orchestrator" framework, supplemented by a proprietary AI asset ecosystem (LeadScoutAI, Trends Finder, BrAInHub, Agentic BI, Agentic Campaign Manager, AI Agentic Avatar). Services span content and AdTech strategy, customer value management, predictive analytics, and agentic process automation.
Product overview
Digitouch SpA is a Growth Orchestrator Company that operates as a platform-based provider with multiple specialized business units. The core offering is Digitouch GO, a data and AI-based enabler platform for business growth, supported by three main business units: Digitouch Customer (marketing and advertising), Digitouch Platform (data/AI platforms), and Digitouch Commerce (ecommerce solutions). The company also operates specialized subsidiaries including Digitouch Marketing, Digitouch Ecommerce Solutions, Digitouch Fintech Solutions, Digitouch Technologies, and Consorzio Digitouch Public Service. Additionally, the company has developed proprietary AI tools including LeadScoutAI, Trends Finder, AI Agentic Avatar, BrAInHub, Agentic BI, and the Digitouch Agentic Campaign Manager, all orchestrated through the intelligent Asset Mapping framework.
Differentiator
Problem solved
Functional benefit
Brands
- LeadScoutAI: AI-powered lead generation and intelligence platform part of the Asset Mapping ecosystem.
- Trends Finder
- BrAInHub
- Digitouch Agentic Campaign Manager
Quantifiable outcome
- 400+ clients
- +2 more outcomes
Companies that use Digitouch SpA
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles5 records
Digitouch SpA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
Digitouch SpA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FastwebcoreDigitouch developed an omnichannel e-commerce platform for Fastweb guaranteeing continuity across touchpoints, integration with core systems, and scalable architecture supporting service evolution and business needs.
- CoopVocecoreDigitouch built an integrated Content Marketing and AdTech strategy for CoopVoce including branded platform, TV spots, audience profiling via Zeotap, and activation on Meta with lookalike and audience expansion.
- Credit AgricolecoreDigitouch evolved the data platform centralizing and certifying enterprise data, implemented ML and generative AI solutions for Customer Value Management, and optimized sales processes with Agentic solutions.
- PlenitudecoreDigitouch is the end-to-end partner for Plenitude for promotional operations and omnichannel activations: from administrative and legal management of contests to phygital field marketing at retail locations.
- TIMcoreDigitouch applied a continuous method of User Research, Design Thinking, Co-Design, and frontend development to redesign the experience for TIM business customers. Also involved in IT Wallet and request-to-pay projects.
- Poste ItalianecoreDigitouch modernized on-premises analytical platforms with cloud-native solutions using AI accelerators for reverse engineering, enabled agentic orchestration solutions on operations and ITSM processes.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Digitouch SpA competitors and assessment
Company assessmentBroad incumbents
- WPP (Italy): Global advertising holding with Italian agencies including GroupM and Ogilvy. Provides direct competition for Digitouch Customer's media, content, and brand activation engagements.
- Reply: Italian-listed IT consulting and systems integration group with strong data/AI and commerce capabilities. Competes for the same enterprise transformation mandates as Digitouch's Platform and Commerce units, with a much larger delivery footprint.
- Accenture (Italy): Global consulting and digital services incumbent with a significant Italian practice. The Giuseppe Sacco hire at Digitouch Platform highlights direct talent competition for senior Accenture alumni in Italy.
- Publicis Groupe (Italy): Global advertising and marketing services holding with Italian operations (Publicis, Leo Burnett, Starcom). Competes for the same marketing services and AdTech mandates, including former-Starcom executive Alessio Angiolillo's Digitouch Customer unit.
- Capgemini (Italy): Global IT consulting and digital services firm with a strong Italian practice in financial services and telco. Competes for the same transformation, data/AI and ITSM mandates as Digitouch Platform.
- Engineering Ingegneria Informatica: Large Italian IT services and digital transformation group with significant public-sector and financial-services exposure. Competes for similar transformation budgets as Digitouch, but at materially greater scale.
- NTT Data (Italy): Global IT services provider with deep Italian public-sector and telco presence. Competes for the same PA modernization and telco engagements that Digitouch runs for PagoPA, Poste Italiane, and TIM.
Direct peers
- Jakala: Italian martech and data-driven marketing services group serving enterprise clients across loyalty, CRM, and AI-driven activation. Directly competes with Digitouch Customer and the Asset Mapping agentic platform.
- Tinexta: Italy-listed digital trust, cybersecurity, and digital transformation group serving enterprises and public administration. Overlaps with Digitouch's Public Administration and Finance/Insurance verticals and platform business.
- Alkemy: Italian digital transformation company listed on EGM offering marketing, data, and commerce services to enterprise clients. Closely comparable business model and customer base to Digitouch's Customer, Platform and Commerce units.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digitouch SpA social profiles
Digital presenceDigitouch SpA compliance and trust
Trust signalCompliance1 record
Digitouch SpA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitouch SpA leadership team
Management profileNumber of profiles
Profiles9 records
Digitouch SpA subsidiaries and ownership
Company hierarchySubsidiaries5 records
Digitouch SpA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitouch SpA M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitouch SpA
What does Digitouch SpA do?
Digitouch SpA is an Italian B2B digital services provider that delivers digital marketing, data and AI platform solutions, and omnichannel e-commerce platform development to enterprise and public-sector clients. The company operates three business units (Digitouch Customer, Digitouch Platform, Digitouch Commerce) under the "Digitouch GO - Growth Orchestrator" framework, supplemented by a proprietary AI asset ecosystem (LeadScoutAI, Trends Finder, BrAInHub, Agentic BI, Agentic Campaign Manager, AI Agentic Avatar). Services span content and AdTech strategy, customer value management, predictive analytics, and agentic process automation.
Is Digitouch SpA a public or private company?
Digitouch SpA is a public company. It is classified as public and is currently operating.
When was Digitouch SpA founded?
Digitouch SpA was founded in 2015. It employs 251 to 500 people.
Where is Digitouch SpA based?
Digitouch SpA is headquartered in Milano, Italy, in the Europe region.
How does Digitouch SpA make money?
Three revenue lines are on record. Marketing Services are the primary driver. The others are technology & Platform Solutions and commerce Solutions.
Who are Digitouch SpA's main competitors?
Broad incumbents on record are WPP (Italy), Reply, Accenture (Italy), Publicis Groupe (Italy), Capgemini (Italy), Engineering Ingegneria Informatica and NTT Data (Italy). Direct peers are Jakala, Tinexta and Alkemy.
Does Digitouch SpA have an API?
No public API is recorded for Digitouch SpA.
What industry is Digitouch SpA in?
Digitouch SpA's product category is Digital Marketing & MarTech Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541810 and its SIC code is 7311.