What CoopVoce does

CoopVoce is an Italian mobile virtual network operator (MVNO) and wholly-owned brand of Coop Italia Società Cooperativa, headquartered in Casalecchio di Reno and operating since 2007. It resells mobile connectivity over Vodafone Italy's 4G/5G infrastructure under a long-standing network partnership, claiming 99% nationwide coverage and offering plans priced between €3.90 and €9.90 per month with zero contracts and zero hidden costs — a stance it has held with no price increases since launch. Its core product line spans consumer mobile plans (TURBO 400/200, EVO 30, SIMPLE, SMART/SMART 30), prepaid top-ups (€5–€100), and digital SIM formats including eSIM (instant online activation) and ecoSIM (plastic recovered from decommissioned refrigerators).

The business extends into adjacent connectivity verticals through sub-brands: ConMe delivers IoT SIM services for smart-home, security and business monitoring (ConMe Casa, ConMe Alarm, ConMe Casa 12 Mesi, ConMe Impresa), while Subbyx layers a smartphone subscription service for new and refurbished devices with theft protection on top of the connectivity stack. International travel is addressed via Carta Mondo (roaming in 100+ countries at €29.90/30 days) and No Frontiere (free international calling to selected destinations). Distribution runs through Coop Italia's 1,200+ physical retail outlets across Italy, a self-managed website and mobile app, e-commerce activation, and a 24/7 customer-service hotline — anchored by the coop-member autoricarica mechanic that converts grocery loyalty points into mobile credit, producing an unusually tight cross-vertical link between supermarket spend and telecom wallet.

Revenue is generated almost entirely through recurring subscription fees (consumer, IoT, business, international roaming, device subscription) plus usage-based prepaid top-ups. The go-to-market is hybrid: physical retail for activation, top-up and support, and digital channels (web, iOS/Android/Huawei apps, social) for acquisition, account management and digital SIM provisioning. Customer segmentation spans individual consumers, Coop members (Socio Coop), IoT/smart-home users, international travellers, and SMBs/business customers. CoopVoce is privately held inside the cooperative group, has no disclosed external funding, no patents, no publicly disclosed revenue or subscriber figures, and a headcount of 51–100.

Name

CoopVoce

Legal name

Coop Italia Società Cooperativa

Website

https://coopvoce.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

CoopVoce is an Italian mobile virtual network operator (MVNO) and wholly-owned brand of Coop Italia, reselling Vodafone 4G/5G connectivity to consumers, SMBs and IoT users through 1,200+ Coop retail outlets and digital channels at €3.90–€9.90/month with no contracts.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Consumer mobile plans
• IoT connectivity services
• Prepaid telecommunications
• International roaming

Headquarters

HQ city

Casalecchio Di Reno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription fees from mobile plans offering voice, SMS, and data services. Plans range from €3.90 to €9.90 per month with various data allowances.
2. IoT SIM Services: SIM cards for IoT devices including smart home, security, and monitoring applications. Plans include ConMe Casa (€2.50/month), ConMe Alarm (€4.50/month), and ConMe Casa 12 Mesi (€24 for 12 months).
3. International Roaming Packages: Travel packages for use in EU and worldwide destinations, including Carta Mondo for 100+ countries at €29.90 for 30 days.
4. Prepaid Top-ups: Credit top-ups available in amounts of €5, €10, €20, €50, and €100 for prepaid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CoopVoce is a Mobile Virtual Network Operator (MVNO) that sells consumer and small-business mobile voice, SMS, and data subscription plans (TURBO, EVO, SIMPLE, SMART, CoopVoce Impresa) over Vodafone's 4G/5G network in Italy. It complements those plans with IoT SIM offerings under the ConMe brand (ConMe Casa, ConMe Alarm, ConMe Impresa), the Subbyx smartphone subscription service, international roaming packages (Carta Mondo, Carta Estero), and loyalty-integrated top-ups through Coop grocery points (Autoricarica con la spesa).

Product overview

CoopVoce is an Italian mobile virtual network operator (MVNO) that operates on the Coop network, offering consumer and business mobile telecommunications services. The product portfolio centers on mobile voice and data plans (TURBO 400, TURBO 200, SIMPLE, EVO 30, SMART) with competitive pricing, zero constraints, and no hidden costs. The company differentiates through eSIM and ecoSIM technologies (virtual and environmentally-friendly SIMs), IoT services (ConMe Casa, ConMe Alarm, ConMe Impresa) for smart home and business monitoring, and smartphone subscriptions via Subbyx. Additional offerings include international roaming (Carta Mondo, Carta Estero), automatic top-up via loyalty points (Autoricarica con la spesa), and business solutions. The company also operates Coonnect, a multimedia magazine platform.

Differentiator

Problem solved

Functional benefit

Brands

• Coonnect: A multimedia magazine platform by CoopVoce that gives voice to various topics and stories
• ConMe
• ecoSIM
• Subbyx

Products and services

• TURBO 400 Premium consumer mobile plan offering 400 GB of data, unlimited minutes, and 200 SMS per month for €9.90 on 5G.
• TURBO 200 Mid-tier consumer mobile plan with 200 GB of data for €7.90 per month on the 5G network.
• EVO 30 Basic consumer mobile plan offering unlimited minutes, 1,000 SMS and data for €4.90 per month.
• SIMPLE (EVO Simple) Entry-level consumer mobile plan offering unlimited minutes, 1,000 SMS, and 500 MB of data for €3.90 per month.
• SMART 30 Value consumer mobile plan offering 30 GB of data with voice and SMS for €4.90 per month.
• CoopVoce Impresa Business mobile plans and solutions targeted at Italian small and mid-sized business customers.
• Self Sim Self-service SIM activation option that lets customers activate their own physical SIM card without in-store assistance.
• eSIM Digital SIM technology that allows customers to activate their CoopVoce line entirely online without physical SIM delivery.
• ecoSIM Environmentally friendly SIM card made from 100% recycled plastic recovered from decommissioned refrigerators and roughly 50% smaller than standard SIMs.
• ConMe Casa IoT SIM subscription for home monitoring over 4G, offering 500 MB, 50 minutes, and 200 SMS per month for €2.50.
• ConMe Casa 12 Mesi Annual prepay version of ConMe Casa: 12 months of IoT home monitoring service for €24 (first 12 months free with activation included), with 500 MB, 50 minutes, and 200 SMS.
• ConMe Alarm IoT SIM service for home alarm and security monitoring over 4G with 20 GB of data for €4.50 per month.
• ConMe Impresa Business IoT solution for connecting and managing office or company devices via 4G SIM connectivity.
• Subbyx Smartphone subscription service from CoopVoce offering new and refurbished smartphones on flexible plans, with optional theft protection and Subbyx Care.
• Carta Mondo International roaming add-on providing the same data allowance as the Italian plan in 100+ countries worldwide for €29.90 over 30 days.
• Carta Estero International roaming cards for travel in EU and worldwide destinations with competitive bundled rates.
• Ricarica (Top-up) Mobile credit top-up service available in €5, €10, €20, €50, and €100 denominations via credit card or PayPal for prepaid CoopVoce lines.
• Autoricarica con la spesa Automatic top-up service for Coop members that converts 250 Coop loyalty grocery points into €5 of phone credit when shopping.

Quantifiable outcome

• Zero price increases since 2007
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VodafonecoreTechnology or IntegrationCoopVoce operates as an MVNO utilizing Vodafone's mobile network infrastructure for 4G and 5G connectivity across Italy. This network partnership enables CoopVoce to offer nationwide coverage without building its own network infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vodafone Italia: Italian arm of Vodafone and the host network operator for CoopVoce. Dual role as wholesale supplier and retail competitor, also owner of Ho. Mobile.
• Fastweb: Italian fixed and mobile operator now owned by Swisscom. Offers mobile plans alongside fixed broadband, competing in the broader consumer and SMB connectivity space where CoopVoce Impresa operates.
• TIM (Telecom Italia): Incumbent Italian MNO controlling Kena Mobile. Sets wholesale MVNO terms and competes at the retail level, anchoring the price umbrella CoopVoce operates under.

Direct peers

• Very Mobile: Italian MVNO operated by Wind Tre on its network. Competes directly with CoopVoce in the budget Italian consumer mobile segment with overlapping plan structures.
• PosteMobile: Italian MVNO operated by Poste Italiane, leveraging the postal retail network as physical distribution. Closest direct competitor to CoopVoce's retail-anchored MVNO model in Italy.
• Kena Mobile: Italian MVNO owned by TIM (Telecom Italia), offering low-cost mobile plans. Directly comparable prepaid/value-tier MVNO competing for the same Italian consumer segment.
• Ho. Mobile: Italian MVNO owned by Vodafone, operating on the same underlying network as CoopVoce. Targets price-sensitive consumers with competitive plans, making it a direct head-to-head rival.
• Lyca Mobile: European MVNO focused on international/ethnic segments with multi-country SIMs. Comparable MVNO model and competes with CoopVoce's international roaming (Carta Mondo) offerings.

Emerging players

• Iliad Italia: Italian MNO that disrupted the market with aggressive low pricing and unlimited plans. While not an MVNO, it competes for the same price-sensitive CoopVoce customer and pressures MVNO economics.
• Spusu Italia: Austrian-origin MVNO recently expanding into Italy. Competes with CoopVoce on transparent, contract-free pricing in the Italian value segment.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tweetCoopVoce
• YouTubeyoutube.com/channel/UCoGc9J9-VUD0k28twYhp7yQ
• Facebookfacebook.com/CoopVoce
• Instagraminstagram.com/coopvoce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoopVoce