Wild Wild Wet
Wild Wild Wet is a privately-held Singapore water theme park at Downtown East, operating 15 rides and attractions for families, tourists, and corporate event clients via day passes, memberships, and on-site ancillary services.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wild Wild Wet does
Wild Wild Wet is a privately-held water theme park located at Downtown East in Pasir Ris, Singapore, approximately 10 minutes from Changi International Airport. Founded in 2004, the park operates 15 attractions spanning thrill rides (Kraken Racers, Free Fall), family and children's zones (KidZ Zone), and leisure facilities, serving Singaporean families, tourists, and corporate or private event clients.
The core product is the day-pass experience, priced from $39, complemented by annual Wild & Wet Premium Membership subscriptions at $24, cabana and locker rentals, on-site food and beverage, retail merchandise, and ancillary programs including Pickle Splash (on-site pickleball), Happy Fish Swim School (infant swimming instruction), and event packages such as Birthday Celebrations, Splashtastic Family Day, and Corporate Wet Suit. Multi-day and event-led formats including SplashCamp and Songkrun 2026 extend the venue beyond a single-day attraction.
Distribution is direct-to-consumer via the official website and on-site box office, supplemented by channel partnerships with NTUC (union member discounts) and UPlay (bundled subscription with complimentary Day Pass). The company employs 51-100 staff, holds no disclosed parent company or external funding, and has built brand equity through multi-year TripAdvisor Travellers' Choice recognition (Top 10 in 2014-2016, Top 5 in Asia in 2019-2020), Straits Times Best Customer Service (2023/24), and 2025 HoneyKids Asia Gold and Marketing Excellence Awards.
Wild Wild Wet firmographics
Firmographics- Name
- Wild Wild Wet
- Legal name
- Wild Wild Wet
- Website
- https://wildwildwet.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wild Wild Wet is a privately-held Singapore water theme park at Downtown East, operating 15 rides and attractions for families, tourists, and corporate event clients via day passes, memberships, and on-site ancillary services.
- Ownership category
- akta.pro rank
Wild Wild Wet industry classification
Industry- Product category
- Water Theme Park
- NAICS
- Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)
- akta.pro secondary industries
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)
Keywords
Where Wild Wild Wet is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Wild Wild Wet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Day Pass and Ticket Sales: Primary revenue stream from selling day passes and ticket packages to visitors for access to water park attractions and rides.
- Membership Programs: Wild & Wet Premium Membership offering exclusive benefits and free day passes to members.
- Ancillary Services: Revenue from cabana rentals, locker rentals, merchandise, and food & beverage services within the park.
- Events and Private Bookings: Birthday celebrations, corporate events (Corporate Wet Suit), and venue rentals for private functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Day Pass - Regular park entry for all ages |
| Subscription | Annual | Wild & Wet Premium Membership - Annual membership with exclusive benefits |
| One time/ perpetual license | Pay-as-you-go | NTUC Member Deals |
| Subscription | Annual | UPlay Premium Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wild Wild Wet product offering
Product offeringCore offering
Wild Wild Wet operates a Singapore water theme park featuring 15 attractions including water slides, wave pools, the Kraken Racers, Free Fall, and KidZ Zone. It sells day passes, an annual Wild & Wet Premium Membership, cabana and locker rentals, food and beverage, retail merchandise, and event packages such as birthday parties, corporate outings, and the SplashCamp overnight experience. The park is located in Downtown East, Pasir Ris, roughly 10 minutes from Changi International Airport.
Product overview
Wild Wild Wet is a single unified water theme park and aqua park located in Downtown East, Singapore, approximately 10 minutes from Changi International Airport. The park operates as a unified attraction with 15 rides and attractions including Kraken Racers, Free Fall, and KidZ Zone. The core offering is the water theme park itself, supplemented by ticketed experiences including day passes and premium memberships. Additional services include cabana and locker rentals, pickleball activities (Pickle Splash), birthday celebrations, corporate events (Corporate Wet Suit, Splashtastic Family Day), and SplashCamp overnight experiences. The park also features Happy Fish Swim School for infant swimming lessons, food and beverage outlets, retail merchandise, and nearby accommodation at D'Resort. Various promotions including Songkrun 2026, Summer Sports Fiesta, and NTUC member deals are offered throughout the year.
Differentiator
Problem solved
Functional benefit
Brands
- Happy Fish Swim School: Swim school for infants operating within the Wild Wild Wet facility.
- Wild & Wet Premium Membership
- Pickle Splash
- D'Resort
Products and services
- Wild Wild Wet Water Theme Park Singapore's premier water theme park located in Downtown East, approximately 10 minutes from Changi International Airport, featuring 15 attractions including Kraken Racers, Free Fall, KidZ Zone, wave pools and water slides for families and tourists.
- WWW Day Pass Day admission ticket granting access to the water theme park, with operating hours of 12pm-6pm on off-peak weekdays and 11am-6pm on peak weekends and public holidays, last admission at 5pm.
- Wild & Wet Premium Membership Annual subscription membership from $24 that includes a FREE Wild Wild Wet Day Pass worth $39 and exclusive member benefits at the park.
- Cabana Rental Services Private cabana rentals at the water park for families and groups seeking exclusive lounge and shaded space during their visit.
- Locker Rental Services Secure locker rentals allowing visitors to store personal belongings while enjoying the water park attractions.
- Pickle Splash Pickleball activities and courts offered within the water park, combining the sport with waterpark fun for visitors.
- Happy Fish Swim School Swimming school program for infants and young children operating within the Wild Wild Wet facility.
- Birthday Celebrations Birthday party packages and celebration services hosted at the water park venue for children and families.
- Splashtastic Family Day Corporate team-building and family day packages combining water-based activities and events at the park.
- Corporate Wet Suit Corporate event and team-building packages tailored for businesses seeking water-themed corporate outings at the park.
- SplashCamp Overnight camping experience combined with water park access and activities for visitors.
- Songkrun 2026 Asia's first running festival combining fitness, waterpark fun, music and community activities at Wild Wild Wet.
- Summer Sports Fiesta Sport-themed water park event featuring pickleball, water activities and photo opportunities at the park.
- Stay at D'Resort Accommodation stay packages at D'Resort near the water park, bundled with park access for visitors.
- Foods & Drinks Food and beverage concessions operated within the water park premises for visitors.
- Retail Merchandise Retail merchandise and shopping outlets available at the water park for visitors.
Quantifiable outcome
- Gold Winner for Best Outdoor Activity for Kids at HoneyKids Asia Love Local Awards 2025
- +4 more outcomes
Companies that use Wild Wild Wet
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Wild Wild Wet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild Wild Wet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Downtown EastcoreWild Wild Wet is situated in Downtown East, one of Singapore's popular lifestyle destinations. This strategic location provides synergy with other leisure offerings in the area.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wild Wild Wet competitors and assessment
Company assessmentDirect peers
- Adventure Cove Waterpark: Adventure Cove Waterpark is the principal water park competitor to Wild Wild Wet within Singapore, operating inside Resorts World Sentosa. Both parks sell day passes, target families and tourists, and compete for the same Singapore-resident and inbound tourist demand, though Adventure Cove benefits from co-location with Universal Studios Singapore.
- Waterbom Bali: Waterbom Bali is one of the largest standalone water parks in Southeast Asia, frequently ranked among Asia's top water parks on TripAdvisor. It is directly comparable to Wild Wild Wet on standalone pay-per-entry water park model, family/tourist target market, and Asia-wide TripAdvisor recognition.
Broad incumbents
- Genting SkyWorlds Theme Park: Genting SkyWorlds Theme Park is an outdoor theme park at Resorts World Genting in Malaysia, operated by the same Genting group behind Resorts World Sentosa. It is comparable on outdoor theme-park economics and Southeast Asia family/tourist customer base, but serves a different primary geography and a broader integrated-resort portfolio.
- Resorts World Sentosa: Resorts World Sentosa is the integrated resort operator of Universal Studios Singapore and Adventure Cove Waterpark, Singapore's other major water park. It is comparable as a Singapore leisure-tourism operator competing for the same tourist and local family demand, but on a much broader entertainment and hospitality portfolio basis.
Regional players
- Sunway Lagoon: Sunway Lagoon is a multi-zone theme park in Malaysia with a major water park component integrated with the Sunway resort and mall complex. It is comparable to Wild Wild Wet on family/tourist day-pass water park model and on integration with a broader resort destination, although it competes in a different primary geography.
- Wet World Water Park Shah Alam: Wet World Water Park Shah Alam is a regional pay-per-entry water park in Malaysia. It is comparable on standalone water park economics, family day-pass model, and family/tourist customer base, though it serves a different national geography than Wild Wild Wet.
- LEGOLAND Water Park: LEGOLAND Water Park in Johor Bahru is a themed water park targeting families with children. It overlaps with Wild Wild Wet on the families-with-children segment and on family-tourist day-pass economics, though its primary catchment is cross-border visitors from Singapore rather than the local Changi-airport tourist flow.
- Desaru Coast Adventure Waterpark: Desaru Coast Adventure Waterpark is a destination water park in Johor, Malaysia targeting families and regional tourists. It is comparable as a Southeast Asia standalone pay-per-entry water park appealing to Singapore-resident day-trippers and regional tourists, putting it in direct competition with Wild Wild Wet for cross-border leisure spend.
Emerging players
- Columbia Pictures Aquaverse: Columbia Pictures Aquaverse is a newer IP-themed water park in Pattaya, Thailand, combining water attractions with movie-branded experiences. It overlaps with Wild Wild Wet on standalone day-pass water park model and on family/tourist appeal, and represents the IP-driven differentiation approach Wild Wild Wet does not currently pursue.
- HydroDash: HydroDash is a floating aqua park at Sentosa, Singapore, that competes for Singapore-resident family day-out and tourist water-based recreation spend. While smaller and differentiated as an inflatable obstacle course rather than a slide-based water park, it targets the same Singapore family/tourist customer base as Wild Wild Wet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Wild Wet social profiles
Digital presenceWild Wild Wet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Wild Wet leadership team
Management profileNumber of profiles
Wild Wild Wet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Wild Wet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Wild Wet
What does Wild Wild Wet do?
Wild Wild Wet operates a Singapore water theme park featuring 15 attractions including water slides, wave pools, the Kraken Racers, Free Fall, and KidZ Zone. It sells day passes, an annual Wild & Wet Premium Membership, cabana and locker rentals, food and beverage, retail merchandise, and event packages such as birthday parties, corporate outings, and the SplashCamp overnight experience. The park is located in Downtown East, Pasir Ris, roughly 10 minutes from Changi International Airport.
Is Wild Wild Wet a public or private company?
Wild Wild Wet is a private company. It is classified as unknown and is currently operating.
When was Wild Wild Wet founded?
Wild Wild Wet was founded in 2004. It employs 51 to 100 people.
Where is Wild Wild Wet based?
Wild Wild Wet is headquartered in Singapore, Singapore, in the Asia region.
How does Wild Wild Wet make money?
Four revenue lines are on record. Day Pass and Ticket Sales are the primary driver. The others are membership Programs, ancillary Services and events and Private Bookings.
Who are Wild Wild Wet's main competitors?
Direct peers on record are Adventure Cove Waterpark and Waterbom Bali. Broad incumbents are Genting SkyWorlds Theme Park and Resorts World Sentosa. Regional players are Sunway Lagoon, Wet World Water Park Shah Alam, LEGOLAND Water Park and Desaru Coast Adventure Waterpark. Emerging players are Columbia Pictures Aquaverse and HydroDash.
Does Wild Wild Wet have an API?
No public API is recorded for Wild Wild Wet.
What industry is Wild Wild Wet in?
Wild Wild Wet's product category is Water Theme Park. Its primary akta.pro industry code is THAAABAD, Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused), with a secondary code of THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides). Its NAICS code is 713110 and its SIC code is 7900.