Naked Heart Foundation

What Naked Heart Foundation does

Naked Heart Foundation is a UK-registered charity (charity number 1122345) and company limited by guarantee (company number 6293334), founded in 2004 by supermodel and philanthropist Natalia Vodianova. Originally established as Naked Heart Foundation Inc in New York in 2004 and re-established in London after the founder's relocation, the organization operates from 59-60 Russell Square, London, with a staff of 1–10. Its stated mission is to help build an inclusive society open to people with disabilities and special needs by encouraging play and creating free support services for affected families. It is not a technology company and does not sell products or services; all programmes are provided free of charge to beneficiaries and funded entirely from donated income.

The foundation delivers three core programmes. First, "Play" — free, accessible inclusive playgrounds constructed to European safety standards, with three sites currently operating in the UK (Barnfield Estate/Woolwich SE18, Liverpool L8, and Cambuslang/Glasgow G72). Second, "Family Support Programmes" — free, tailored services for families of children and young adults with autism, Down's syndrome, cerebral palsy and other special needs, adapted to socioeconomic and cultural contexts. Third, "Global PET" (Parent Education and Training) — a 3-year, evidence-informed, culturally adaptable parent training curriculum for autism developed jointly with the University of Cape Town's Centre for Autism Research in Africa and the University of Edinburgh, targeted at low- and middle-income countries.

Revenue is generated exclusively through charitable giving: one-off and monthly recurring donations via the foundation's website (preset tiers from £5, accepting PayPal and bank wire), corporate partnership and employee engagement programmes, and supporter-led fundraising via events and personal fundraising pages. The foundation also operates an advocacy function aligned with WHO recommendations on autism as a global public health priority. Its expertise network includes WHO, Autism Speaks, National Autistic Society, Kennedy Krieger Institute, Marcus Autism Center, University of Glasgow, Emory University and KasariLab/JASPER, supporting research, professional training and knowledge exchange. Marketing and donor engagement run through the website, email newsletter, social media (Facebook, Instagram, Twitter), press releases and fundraising campaigns.

Name

Naked Heart Foundation

Legal name

Naked Heart Foundation

Website

https://nakedheart.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Naked Heart Foundation is a UK-registered charity founded in 2004 by supermodel Natalia Vodianova, delivering free inclusive playgrounds, family support services, and a global autism parent education programme for children with disabilities and special needs.

Ownership category

akta.pro rank

Product category

Charitable Disability and Family Support Services

NAICS

Individual and Family Services (6241), Educational Support Services (611710), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Disability Rights & Accessibility Advocacy (BPAGAFAF)

Keywords

• Charitable foundation services
• Inclusive play facilities
• Family support programs
• Disability advocacy programs
• Parent education training

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The foundation receives one-time and monthly donations from individual supporters through its website. Donors can select preset amounts (£5, £10, £25, £50) or other amounts for one-off or recurring monthly contributions.
2. Corporate Partnerships: Corporate engagement and partnership programs where businesses support the foundation's mission through donations, fundraising, and employee engagement.
3. Fundraising: Individual supporters can fundraise for the foundation through events, campaigns, and personal fundraising pages, with funds then donated to support the charity's programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Naked Heart Foundation is a registered charity in England and Wales that builds inclusive play facilities (playgrounds) and delivers free family support programmes for children with special needs and disabilities. It also operates the global Parent Education and Training (PET) programme to equip families and professionals with skills to support children with developmental needs.

Product overview

Naked Heart Foundation operates as a charitable organization offering a portfolio of interconnected programmes focused on supporting children and young people with special educational needs, mental and physical disabilities, and their families. The core offerings include: (1) Global PET — a global parent education and training programme developed in partnership with academic institutions for autism support; (2) Play facilities — inclusive play parks and playgrounds free and accessible to children of all abilities; and (3) Family Support Programmes — free, tailored support services for affected families. These programmes are delivered through sustained parent/carer training, knowledge exchange, individual specialist support, and advocacy for systemic societal change.

Differentiator

Problem solved

Functional benefit

Products and services

• Inclusive Play Facilities (Playgrounds) Free, accessible playgrounds designed for children with special needs and disabilities, located in local communities. These facilities enable inclusive play for children who otherwise lack suitable environments.
• Family Support Programmes Free programmes that provide direct support to families of children with special needs and disabilities, addressing social isolation and connecting families with services and community resources.
• Global PET (Parent Education and Training) An evidence-based parent education and training programme delivered globally, equipping families and professionals with skills to support children with developmental disabilities and special needs.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of Cape TowncoreStrategic or Co-development PartnerJoint project between Naked Heart Foundation and the University of Cape Town's Centre for Autism Research in Africa to develop a global Parent Education and Training (PET) programme for autism. Professor Petrus J de Vries leads the project focused on culturally adaptable programs for low-resource settings.
• University of EdinburghcoreStrategic or Co-development PartnerCollaborates with the University of Edinburgh on the global PET project to provide parents, caregivers, and childcare professionals access to the latest effective and scientifically approved methods of supporting autistic children.
• Autism SpeaksminorStrategic or Co-development PartnerListed as part of the foundation's expertise network and collaboration partners for autism-related initiatives.
• National Autistic SocietyminorStrategic or Co-development PartnerListed as part of the foundation's expertise network for autism support and advocacy.
• World Health OrganisationminorStrategic or Co-development PartnerCollaborates with WHO on autism spectrum disorder as a global public health priority, following WHO recommendations for parent education and training.
• Kennedy Krieger InstituteminorStrategic or Co-development PartnerPart of the foundation's expertise network for autism research and professional training.
• Marcus Autism CenterminorStrategic or Co-development PartnerListed as part of the foundation's expertise network for autism research and training programs.
• University of GlasgowminorStrategic or Co-development PartnerListed as part of the foundation's expertise network for research collaboration.
• Emory UniversityminorStrategic or Co-development PartnerPart of the foundation's expertise network for autism research collaboration.
• KasariLab / JASPERminorStrategic or Co-development PartnerListed as part of the foundation's expertise network for autism intervention research.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whizz-Kidz: UK charity providing disabled children and young people with mobility equipment and wheelchair services. Comparable UK-based focus on enabling physical inclusion for children with disabilities, complementing Naked Heart's inclusive play park model.
• Sense: UK charity supporting people who are deafblind or have complex disabilities, including children and families. Comparable in providing family support services and inclusive opportunities for children with disabilities in the UK.
• Autism Speaks: Major US-based autism advocacy and research organization listed in Naked Heart's expertise network. Comparable mission around family support, advocacy, and funding autism research, with much larger scale and global brand.
• Special Olympics: Global organization providing year-round sports training and athletic competition for children and adults with intellectual disabilities. Closely aligned with Naked Heart's mission of building inclusive play and participation opportunities for children with special needs.
• National Autistic Society: UK-based charity providing support, information, and campaigning for autistic people and families. Directly comparable to Naked Heart's UK-focused autism family support and advocacy work, though significantly larger and longer-established.
• Together for Short Lives: UK charity for children with life-limiting conditions and their families. Comparable family support and advocacy function for special needs children, though focused on palliative care rather than disability/inclusion broadly.
• Ambitious about Autism: UK charity focused on education and support for autistic children and young people. Directly comparable to Naked Heart's autism family support and education/training programs in the UK market.
• Caudwell Children: UK charity providing practical and emotional support to disabled children and their families, including equipment, therapy, and family services. Closely comparable in mission, beneficiary profile, and free-of-charge family support delivery model.

Broad incumbents

• Save the Children: Major international NGO focused on children's health, education, and protection globally. Comparable as a high-profile, donation-funded charity supporting children in need, though operating at much greater scale across many program areas.
• UNICEF: Global UN agency focused on children's rights, wellbeing, and development including children with disabilities. Comparable to Naked Heart's global PET initiative serving children in low- and middle-income countries, but vastly larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nakedheartf
• Facebookfacebook.com/nhfcharity
• LinkedInlinkedin.com/company/the-naked-heart-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Heart Foundation