What Wyldecrest Parks does

Wyldecrest Parks is a UK-based private operator of residential park home communities, founded in 2001 and headquartered in West Thurrock, Essex. The company owns and operates over 100 licensed parks across England, Scotland and Wales, housing more than 12,000 residents, and self-describes as the UK's largest residential park home operator. Its core product is factory-built, single-storey residential park homes sold to over-50 households for permanent year-round occupancy; all homes are built to British Standard BS 3632:2015 with a 10-year Gold Shield structural warranty, and the company holds ISO 9001:2015 quality management accreditation. Homes are sourced through preferred-supplier relationships with Omar Park Homes, Willerby Park Homes and Jans Modular, and are available as new builds (from £129,995) or preloved units across multiple price tiers.

The business model combines one-time home sale revenue with recurring monthly pitch fees for land rental, supported by an integrated set of customer-facing services: a Part Exchange scheme that purchases the buyer's existing property, flexible in-house finance options, a referral scheme for existing residents, customisation of fixtures and fittings, and a storage service at the Lakeview site. A separate Wyldecrest Holiday Parks sub-brand extends the platform into short-stay leisure occupancy. Distribution is multi-channel: a national inside-sales team reachable by phone, online enquiry and brochure-request forms, regular open-day events at parks, and direct in-person park visits, supplemented by organic social media (Facebook, Instagram, Twitter, YouTube) and content marketing aimed at downsizers, retirees and coastal/countryside lifestyle seekers.

The company is privately held and founder-controlled, with Alfie Best as Chairman and Elizabeth Best as Company Director; no external institutional investors or public shareholders are disclosed. Operations are governed by the Mobile Homes Act 1983/2013, which provides security of tenure and rights to residents. Wyldecrest is asset-heavy in real estate (land leases, parks, manufactured housing stock) but lean in corporate headcount (51–100 employees), with on-park management decentralised through a network of park managers.

Name

Wyldecrest Parks

Legal name

Wyldecrest Parks

Website

https://wyldecrestparks.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Residential Park Homes

NAICS

Manufactured (Mobile) Home Dealers (459930)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Residential park homes
• Park home sales
• Holiday parks
• Park communities
• Pitch fees

Headquarters

HQ city

West Thurrock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Park Home Sales: Wyldecrest sells residential park homes to buyers. New homes start from £129,995. The company offers both new and pre-owned park homes with customisation options. Customers can purchase show homes or have homes built to order with chosen fixtures and fittings.
2. Pitch Fees: Monthly pitch fees charged to park home owners for land rental. A promotional offer of £25 pitch fees for 25 months was available to mark the company's 25th anniversary, potentially saving buyers over £8,000 against standard rates.
3. Part Exchange: The company purchases customers' existing properties as part of the transaction when buying a new park home, providing full market value and handling the sale process.
4. Finance Services: Flexible finance options are offered to help buyers purchase park homes, including arrangements with lenders for mortgage or loan products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Wyldecrest Parks sells new build and pre-owned residential park homes on leased pitches across more than 100 parks throughout England, Scotland and Wales, with homes starting from £129,995 and built to BS 3632:2015 residential standard. The company also leases the land beneath each home via monthly pitch fees, purchases customers' existing properties through a Part Exchange scheme, and brokers finance arrangements to facilitate transactions. A separate Wyldecrest Holiday Parks sub-brand offers short-stay leisure accommodation.

Product overview

Wyldecrest Parks operates as the UK's leading residential park home operator, offering a unified portfolio of products centred on residential park homes for over-50s across more than 100 parks in England, Scotland, and Wales. The core offering is residential park homes (new builds and preloved units) priced from £129,995, supported by integrated services including flexible Finance options, a Part Exchange Scheme for buying existing properties, and bespoke Customisation Options allowing buyers to personalise floor plans and finishes. The company also operates Wyldecrest Holiday Parks as a separate sub-brand for leisure stays, and provides a Lakeview Storage Service. All residential parks are licensed for permanent occupation (365 days/year), built to BS 3632:2015 standards, and are predominantly located in England with additional parks in Scotland and Wales.

Differentiator

Problem solved

Functional benefit

Brands

• Wyldecrest Holiday Parks: Holiday parks division of Wyldecrest offering holiday home options
• Wyldecrest Storage Service

Products and services

• Residential Park Homes Factory-built single-storey homes placed on pitches within licensed residential parks, sold as permanent year-round residences for over-50s with full residential site licences and BS 3632:2015 certification. Available as new builds from £129,995 or as pre-owned stock across multiple price bands, with homes including insulation, central heating, double glazing and a 10-year Gold Shield structural warranty.
• Preloved Park Homes Pre-owned/secondhand park homes available for sale at reduced prices across price bands of up to £100,000, £100,000–£150,000, £150,000–£200,000, and £200,000 and over, offering buyers a lower entry point into the park home market.
• Wyldecrest Holiday Parks Separate holiday park operation (wyldecrestholidayparks.co.uk) offering holiday homes and leisure facilities for short-term leisure stays, distinct from the residential park home business.
• Pitch Fees (Land Lease) Recurring monthly land rental charged to park home owners for the pitch beneath their home, with a limited-time promotional offer of £25 pitch fees for 25 months celebrating the company's 25th anniversary, claimed to save new buyers over £8,000 against standard rates.
• Part Exchange Scheme Service where Wyldecrest purchases the buyer's existing property at full market value as part of the transaction when buying a new park home, removing property chain uncertainty and simplifying the move process.
• Finance Options Flexible financing arrangements brokered with third-party lenders to help buyers spread the cost of purchasing a park home through tailored monthly payment plans.
• Customisation Options Bespoke configuration service allowing buyers to personalise new park homes with chosen carpets, flooring, appliances, worktops, furniture, curtains, fixtures and fittings, with floor plans created to order.
• Lakeview Storage Service Storage facilities offered to Wyldecrest residents at the Lakeview location for personal belongings as part of the broader residential service ecosystem.

Quantifiable outcome

• Council Tax Band A (lowest band) provides ongoing savings compared to traditional properties
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Omar Park HomescoreOthersPreferred park home manufacturer partner with strong relationships. Wyldecrest offers homes from Omar Park Homes as part of their portfolio, providing customers with quality options and competitive pricing through the partnership.
• Willerby Park HomescoreOthersPreferred park home manufacturer partner. Wyldecrest works with Willerby Park Homes to supply residential park homes, offering customers access to well-known quality brands.
• Jans ModularminorOthersModular home manufacturer partner offering additional options for Wyldecrest customers seeking park homes.
• Lifesure (Insurance)minorOthersInsurance partner providing coverage options for park home residents. Featured on Wyldecrest website with animated banner linking to Lifesure insurance services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verdant Leisure: UK holiday park operator with parks across Scotland and England; comparable to Wyldecrest's Holiday Parks sub-brand in leisure-property operations, though focused on short-stay rather than residential.
• Bourne Leisure: Parent of Haven and Butlins; one of the UK's largest holiday park operators and a natural adjacent comparable for Wyldecrest's holiday parks sub-brand at scale.
• Audley Group: Luxury retirement village developer and operator; targets affluent downsizers with an integrated care and amenity offering adjacent to Wyldecrest's market.
• Rangeford Villages: UK retirement village operator serving over-60s; addresses the same downsizing need via villages rather than residential parks, pulling some buyers from the addressable pool.
• Inspired Villages: Operator of retirement villages for over-65s across the UK; competes for the same downsizing customer base but offers amenity-rich village living rather than standalone park homes.

Direct peers

• Tingdene Parks: One of the UK's established residential park home operators, providing a directly comparable product (BS 3632 park homes on leased pitches) to the same over-50s downsizer segment.
• Oasis Park Homes: Residential mobile home park operator in the UK focused on the same over-50s downsizer demographic, with comparable pitch-fee and home-sale economics.
• Berkeley Parks: UK residential park home operator with a multi-park estate serving the over-50s market, directly overlapping Wyldecrest's offerings in southern England.
• Chase Park Homes: UK operator of residential park home estates, selling new and pre-owned park homes and charging pitch fees—near-identical business model and customer base to Wyldecrest.

Others

• Lifesure: Insurance partner of Wyldecrest and a specialist provider of park-home and mobile-home insurance in the UK—adjacent ecosystem participant rather than a direct operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wyldecrest
• YouTubeyoutube.com/WyldecrestParks1
• Facebookfacebook.com/WyldecrestParks
• Instagraminstagram.com/wyldecrestparks
• LinkedInlinkedin.com/company/wyldecrest-parks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyldecrest Parks