Rivauto

What Rivauto does

Rivauto SRL is an authorized Toyota and Lexus dealership group operating four retail and service locations across Como province in Lombardy, Italy, as part of the locally owned Gruppo Riva Auto diversified automotive group. The company sells new Toyota and Lexus vehicles spanning the full powertrain range — full hybrid, plug-in hybrid, battery electric (including the bZ4X), and hydrogen fuel cell (Toyota Mirai) — alongside pre-owned and KM0 vehicles across multiple brands. Beyond transactional vehicle sales, Rivauto operates authorized workshop and bodywork services meeting Toyota standards, including mandatory vehicle inspections and the Toyota Relax Plus extended warranty program offering up to 15 years of coverage tied to annual maintenance at the network.

The business model blends one-time vehicle sales with recurring and usage-based revenue streams through the KINTO mobility platform: KINTO One long-term rental subscriptions at fixed monthly payments (€199–€992/month + IVA) inclusive of insurance, maintenance, and roadside assistance; KINTO Share hybrid car sharing via iOS and Android apps with pay-per-use and daily/weekly/monthly pricing; and KINTO Join carpooling for commuter mobility. Ancillary revenue is generated through financing, leasing, insurance, and administrative paperwork services delivered via partner financial institutions. Pricing on new vehicles ranges from approximately €17,950 (Aygo X Hybrid) to €150,000 (premium Lexus), with used vehicle financing at TAN 7.99% and TAEG 10.14–11.37%. The customer base is primarily individual consumers and families in Como province, supplemented by SMB and corporate fleet buyers via KINTO One and Toyota Professional commercial vehicles, plus car sharing users. Go-to-market is a traditional multi-location dealership model supplemented by an online configurator, test-drive booking, and social media sharing channels.

Name

Rivauto

Legal name

Rivauto SRL

Website

https://rivauto.it

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Rivauto SRL is an authorized Toyota and Lexus dealership group operating four showrooms and service centers across Como province, Italy, under Gruppo Riva Auto, selling new and used vehicles and delivering KINTO mobility, financing, and after-sales services to retail and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• Automotive dealership services
• New vehicle sales
• Used vehicle sales
• Vehicle maintenance services
• Mobility rental services

Headquarters

HQ city

Como

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sales of new Toyota and Lexus vehicles including cars, SUVs, and commercial vehicles
2. Used Vehicle Sales: Sales of pre-owned vehicles and KM0 (nearly new) vehicles with financing options
3. KINTO One Long-term Rental: Long-term vehicle leasing with fixed monthly payments including insurance, maintenance, and roadside assistance. Can save 15-25% compared to purchasing.
4. KINTO Share Car Sharing: Flexible car sharing service with pay-per-use, daily, weekend, and weekly rates. Revenue from rental fees based on time and distance.
5. Workshop and Maintenance Services: Authorized Toyota service center providing maintenance, repairs, bodywork, tire services, and mandatory vehicle inspections
6. Financial Services: Vehicle financing, loans, leasing, and insurance services offered through partnerships with financial institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Rivauto is an authorized Toyota and Lexus dealer in Como province, Italy, operating four physical showrooms (Como, Erba, Cantù, Beregazzo con Figliaro). It sells new Toyota and Lexus vehicles (including hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell models) and used/KM0 vehicles, runs an authorized workshop and bodywork facility, and delivers Toyota's KINTO mobility services (long-term rental, car sharing, carpooling) under one roof.

Product overview

Rivauto is an official Toyota and Lexus dealership for Como and province, operating as a multi-location dealer network (Beregazzo, Cantù, Erba, Como) under Gruppo Riva Auto. The product portfolio centers on vehicle sales and mobility services: new Toyota and Lexus vehicles (including hybrid, plug-in hybrid, full electric, and hydrogen fuel cell models), used and KM0 vehicles, and mobility solutions including long-term rental (KINTO One), car sharing (KINTO Share), and carpooling (KINTO Join). After-sales services include authorized maintenance workshops (Officina), bodywork (Carrozzeria), extended warranty (Toyota Relax Plus), vehicle financing, leasing, insurance, and administrative paperwork services.

Differentiator

Problem solved

Functional benefit

Brands

• WeHybrid: Hybrid vehicle technology ecosystem program by Toyota
• KINTO

Products and services

• New Toyota Vehicles (Auto Nuove Toyota)
• New Lexus Vehicles (Auto Nuove Lexus)
• Used Vehicles (Auto Usate)

Quantifiable outcome

• Save 15-25% by renting vs. buying with KINTO One long-term rental
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorOfficial authorized dealership for Toyota vehicles including the full passenger car range, Toyota Professional commercial vehicles, and Gazoo Racing performance models. Authorized to sell, service, and provide genuine parts for Toyota products.
• LexuscoreChannel Partner/ Reseller/ DistributorOfficial authorized dealership for Lexus premium vehicles in Como province. Authorized dealer for sales, service, and genuine parts for the complete Lexus model range including hybrid and plug-in hybrid models.
• KINTO (Toyota Mobility)coreChannel Partner/ Reseller/ DistributorExclusive provider of KINTO mobility services including KINTO One (long-term rental), KINTO Share (car sharing), and KINTO Join (carpooling platform) in Como and surrounding areas.
• Gazoo RacingminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Gazoo Racing merchandise and promotional partner for Toyota's motorsport and performance brand.
• CFP di AlbateminorStrategic or Co-development PartnerPartnership with Centro di Formazione Professionale di Albate for training and developing local automotive talent, supporting employment opportunities in the territory.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gruppo Bossoni: Italian automotive dealer group with multiple locations in Lombardy. Comparable as a regional multi-brand dealer operating showrooms, authorized workshops, and financing services in the same geography as Rivauto.
• Car Server: Italian automotive retailer group with multiple locations. Comparable as a multi-brand dealer operating showrooms, used vehicle sales, and after-sales services similar to Rivauto's integrated offering.
• Autotorino: One of Italy's largest multi-brand automotive dealer groups with locations across northern Italy. Highly comparable as a regional dealer network operating similar sales-service-mobility business models, though at significantly larger scale and with multiple OEM franchises.
• Intergea: Italian automotive retail group operating authorized dealerships across multiple regions. Directly comparable as a multi-location authorized dealer combining new/used vehicle sales, after-sales service, and mobility offerings.
• Barchetti Group: Diversified Italian automotive group operating dealerships for multiple brands across northern Italy. Directly comparable in business model (multi-location authorized sales and service) and geographic overlap in Lombardy.
• Enjoy (Eni): Italian car sharing service operating in major Italian cities including fleet partnerships with OEMs. Comparable specifically to Rivauto's KINTO Share business line as a competing car sharing platform in the Italian market.

Broad incumbents

• Toyota Financial Services Italy: Captive finance and mobility arm of Toyota in Italy. Relevant because Rivauto's financing, KINTO One subscription, and KINTO Share car sharing all flow through the Toyota/KINTO ecosystem - making the OEM parent the dominant ecosystem player.

Regional players

• MCar (Movi Spa): Italian automotive dealer group with a similar regional multi-location model. Comparable as a competing authorized dealer in adjacent Italian regions serving the same kind of individual and fleet customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rivautocomo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivauto