Consejo Municipal del Deporte de Guadalajara

What Consejo Municipal del Deporte de Guadalajara does

Consejo Municipal del Deporte de Guadalajara (COMUDE Guadalajara) is a decentralized public municipal organism operating under the government of Guadalajara, Jalisco, Mexico, with the statutory mandate to manage public sports programming across the city. The organization serves the general citizenry of Guadalajara, with a specific focus on children and youth through its Escuelas Deportivas (sports initiation schools) and Becas Deportivas (athletic scholarship program). Its operational scope spans the Guadalajara Metropolitan Area under the current 2025-2027 administration.

COMUDE's core product is the Mi Cuenta Comude online portal, which consolidates user-facing services including payment of sports school tuition, facility reservations, event registration, and electronic invoicing. Underlying infrastructure includes multi-channel payment processing (Santander bank references, OXXO cash-in-store receipts, Visa/Mastercard online card payments) and an event registration platform partnership with Marcate.com.mx. The physical distribution layer consists of Unidades Deportivas (sports facilities) across the city, complemented by neighborhood-based programs (Colonia Activa, Vía RecreActiva) and physical activation programs (GDL Muévete). The product portfolio includes recurring annual events such as the 10K GDL and 42K GDL Maratón, the Gran Giro GDL cycling event, and ongoing sports leagues and cups (volleyball, swimming).

The business model blends municipal government budget allocations with user fees. Revenue streams include recurring monthly fees from sports schools, transaction-based event registration fees, and recurring sports facility rentals. Many flagship programs are explicitly free to the public (Vía RecreActiva, Serial de Carreras, GDL Muévete, Colonia Activa, scholarships), funded by the municipal budget. Corporate sponsorship (notably Electrolit as title sponsor for Gran Giro GDL and Serial de Carreras) provides supplementary event funding. The go-to-market model is community-driven, executed through free public events, sports schools, recreational programs, and a network of physical sports units, with citizen reach via the online portal, physical facilities, and direct neighborhood outreach.

Name

Consejo Municipal del Deporte de Guadalajara

Legal name

Consejo Municipal del Deporte de Guadalajara

Website

https://portal.comudeguadalajara.gob.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Decentralized municipal sports council of Guadalajara, Mexico, operating sports schools, athletic events, recreational programs, and citywide sports facilities under the 2025-2027 administration, serving residents of the Guadalajara Metropolitan Area and generating fee income from tuition, registrations, and facility rentals.

Ownership category

akta.pro rank

Product category

Public Sports and Recreation Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Athletics Facilities & Venue Management (EDALAIAL), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Municipal sports programs
• Community recreation services
• Sports facility management
• Public sports administration
• Sports event management

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sports School Fees: Monthly fees charged for participation in sports initiation schools for various disciplines.
2. Event Registration Fees: Fees collected from participants registering for running events, cycling events, and sports competitions.
3. Sports Facility Rental: Revenue from renting sports courts and facilities at sports units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

COMUDE is a municipal sports council that organizes free community sports programs (Vía RecreActiva, GDL Muévete, Colonia Activa), paid sports initiation schools for children and youth, competitive athletic events (running and cycling races), and operates a network of municipal sports facilities. Its integrated online portal (Mi Cuenta Comude) supports user account management, online payments, event registration, and electronic invoicing for all services.

Product overview

Consejo Municipal del Deporte de Guadalajara operates as a decentralized public sports organization providing a comprehensive platform of recreational and competitive sports services. The core offering centers on Mi Cuenta Comude, an integrated online portal for managing sports school payments, facility reservations, and event registrations. The organization delivers programs including Vía RecreActiva outdoor activation, GDL Muévete, Colonia Activa, and sports scholarships. Its portfolio includes major athletic events such as the Serial de Carreras Deportivas (10K GDL, 42K GDL), Gran Giro GDL Electrolit cycling event, and various leagues and cups including volleyball and swimming competitions. The service model combines digital platforms (Mi Cuenta Comude portal, online payment systems, electronic invoicing) with physical infrastructure including sports schools and municipal sports facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Vía RecreActiva: Outdoor recreational sports program in Guadalajara
• GDL Muévete
• Colonia Activa
• Serial de Carreras Deportivas
• Escuelas Deportivas
• Unidades Deportivas

Products and services

• Mi Cuenta Comude

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• ElectrolitflagshipGTM or Marketing Partner · 1 January 2026Major sponsor of the Gran Giro GDL and Serial de Carreras events. Electrolit branded as title sponsor for major running and cycling events organized by COMUDE. Relationship involves event sponsorship and marketing visibility.
• SantandercoreChannel Partner/ Reseller/ DistributorBanking partner providing reference numbers for sports school payments and sports league registration fees. Enables bank-based payment processing for citizens.
• OXXOcoreChannel Partner/ Reseller/ DistributorConvenience store chain partner enabling in-store cash payment options for sports services and event registrations.
• Visa/MastercardcoreChannel Partner/ Reseller/ DistributorCredit and debit card processing for online payments of sports school fees and event registrations.
• Vía RecreActivaflagshipStrategic or Co-development PartnerJoint program for open-air recreational sports activities on designated routes. COMUDE hosts information about Vía RecreActiva program on its platform, indicating a collaborative relationship.
• Marcate.com.mxcoreChannel Partner/ Reseller/ DistributorEvent registration platform partner used for 10K GDL and Gran Giro events. Provides online registration and timing services for running events.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maratón de la Ciudad de México: Mexico's largest mass-participation road race, organized in coordination with INDEPORTE CDMX. Direct peer to COMUDE's Serial de Carreras Deportivas (10K GDL, 42K GDL) in scale, sponsor model, and event-production mechanics.
• IDRD (Instituto Distrital de Recreación y Deporte de Bogotá): Bogotá's municipal sports and recreation institute, which operates the Ciclovía open-streets program that inspired Guadalajara's Vía RecreActiva. Direct international functional equivalent: decentralized public entity managing public sports facilities, leagues, and free community activation.
• INDEPORTE CDMX (Instituto del Deporte de la Ciudad de México): Mexico City municipal sports institute that runs the Maratón de la Ciudad de México, Muévete en Bici, and a network of deportivos. Closest direct functional peer to COMUDE in Mexico: same decentralized public entity model, same mix of free community programs, paid schools, and mass-participation events.
• Parkrun México: Free weekly community 5K events operating in Mexican cities including Guadalajara. Direct peer to COMUDE's free Serial de Carreras and community-running programs in terms of free, recurring, volunteer-supported mass-participation running model.
• Inder Medellín (Instituto de Deportes y Recreación de Medellín): Medellín's municipal sports and recreation institute operating Escuelas Populares del Deporte, ciclovía, and a city-wide Unidades Deportivas network. Direct international peer to COMUDE in mission, structure, and program mix.
• Ciclovía Bogotá / Open Streets Program: Sunday open-streets recreational program in Bogotá that is the conceptual and operational model for COMUDE's Vía RecreActiva. Closest direct peer for the flagship free community activation program.
• INDEPORTE Jalisco (Instituto de la Juventud y Cultura Física y Deporte de Jalisco): State-level sports and youth institute in Jalisco, the same state as COMUDE. Operates complementary sports schools, facilities, and events for Jalisco, with overlapping geographic mandate and a near-identical mission of mass-participation sports promotion.

Broad incumbents

• CONADE (Comisión Nacional de Cultura Física y Deporte): Federal Mexican sports commission that funds and coordinates state/municipal programs including COMUDE. Acts as the upstream budget authority and national federation interlocutor — a broader incumbent that sets the policy and funding context in which COMUDE operates.

Others

• Marcate.com.mx: Mexican online sports event registration and timing platform that COMUDE uses for 10K GDL and Maratón GDL registrations. Adjacent ecosystem enabler rather than direct competitor, but critical to COMUDE's event monetization funnel.

Emerging players

• Ironman Mexico: International mass-participation triathlon series that has staged events in Mexican cities. Comparable as a branded mass-participation endurance event operator with title sponsors, online registration, and paid participant fees, though it serves a more affluent niche than COMUDE's free programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comudegdl
• Facebookfacebook.com/comudegdl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consejo Municipal del Deporte de Guadalajara