Vitrapack

What Vitrapack does

Vitrapack (legal entity Vitra NV) is a Belgian family-owned flexible packaging printing company founded in 1935 in the Antwerp region and now in its third generation of Laeremans family ownership. Headquartered in Wommelgem, Belgium, the company operates a 17,000 m² single-site production facility that runs flexographic (including HD-flexo and digitally-driven flexo), rotogravure, and digital printing on thin films (OPP, PE, PET, OPA, cellophane, bio-films) and paper substrates, with a BOBST 850CL laminator and three high-speed slitting machines. Vitrapack is a member of the KOROZO Group, which extends its catalog with KOROtop, KOROform, KOROform-rcy, KOROgpeel, KOROpack, KOROskin, KOROboard, PAPERSKIN, and stand-up and spout pouches for food applications as well as personal care, hygiene, household, and medical packaging through Korozo Non-Food.

The company sells through direct enterprise field sales organized around three service tiers — Premiopack (innovation and inspiration), Streampack (efficiency and standardization), and Carepack (full outsourcing) — supported by in-house prepress, color management with spectrophotometer-based fingerprinting, in-house ink formulation, mock-up sampling, QA laboratories, logistics with 700-1,000 tons of film inventory covering roughly 99% of available substrates, and on-site customer support. Pricing is project-based quotation (one-month validity, three-month execution window) rather than tiered subscription, with quantities billed at order-specific tolerances between 7% and 50% depending on size. Food-industry customers represent the primary vertical (biscuits, chocolate, candy, baked goods, cheese, meat, fish, fresh pasta, convenience foods) with a secondary non-food vertical enabled via KOROZO. Named enterprise customers include Perfetti Van Melle, Lotus Bakeries, Biscuiterie Thijs, Hands Off My Chocolate, Vondelmolen, Noble Food Group, and Mulder Natural Foods, with operations concentrated in the Benelux region. Vitrapack holds BRCGS Packaging Materials AA-grade certification since 2017 (certified since 2012), FSC Chain of Custody (FSC C184244), and operates under full GMP.

Name

Vitrapack

Legal name

Vitra NV

Website

https://vitrapack.be

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitrapack (Vitra NV) is a Belgian third-generation family-owned flexible packaging printer (founded 1935, HQ Wommelgem) operating flexo, rotogravure, and digital printing plus in-house prepress and laminating for food and non-food brand owners across the Benelux region.

Ownership category

akta.pro rank

Product category

Flexible Packaging

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL)

akta.pro secondary industries

Secondary & Multipack Packaging (IMALAHAB), Aseptic & Retort Packaging (Shelf-Stable) (IMALAHAN), Aseptic & Liquid Flexible Packaging (Bag-in-Box, Spouted Liquid Packs) (IMALABAI), Flexible Cosmetic Packaging (Pouches, Sachets, Stick Packs) (IMALAJAE)

Keywords

• Flexible packaging
• Printed packaging
• Flexographic printing
• Rotogravure printing
• Food packaging converter

Headquarters

HQ city

Wommelgem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Flexible Packaging Manufacturing: Custom printed flexible packaging solutions for food and non-food applications. Customers provide designs or work with Vitrapack's design team; Vitrapack produces printed film and paper packaging in various formats (rolls, bags, pouches). Revenue generated through per-order manufacturing with pricing based on complexity, volume, and print technique.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vitrapack is a Belgian flexible packaging converter that prints and fabricates custom flexible packaging for food and non-food applications using flexographic, rotogravure, and digital printing technologies. The company produces bags, stand-up and spout pouches, resealable foils, and film/paper on rolls, supported by in-house prepress, color management, and large film inventory. It operates as part of the KOROZO Group and serves B2B customers across food and industrial end-markets.

Product overview

Vitrapack is a Belgian family-owned flexible packaging printing company with over 90 years of experience, part of Korozo Group. The company operates three core printing technologies: flexographic printing (including HD-flexo and digitally-driven options), rotogravure printing (AAA quality), and digital printing. Beyond printing, Vitrapack offers a comprehensive ecosystem of products including customized bags (side-weld, CP/soufflé, block-bottom), resealable packaging foil, films and papers on rolls (OPP, PE, PET, OPA, cellophane, bio-films), and Korozo Food product lines (KOROtop, KOROform, KOROform-rcy, KOROgpeel, KOROpack, KOROskin, PAPERSKIN, KOROboard, stand-up pouches, spout pouches) plus Korozo Non-Food solutions. Three service packs organize the customer experience: Premiopack (inspiration and innovation), Streampack (efficiency and standardization), and Carepack (comprehensive outsourcing). Supporting services include prepress, mock-ups, color management with fingerprinting, quality assurance labs, laminating, coating, slitting, R&D, on-site support, logistics/stock management, and workflow management.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexographic Printing (Flexodruk) Flexographic printing service for custom flexible packaging, used by brand owners and industrial buyers for food and non-food packaging production runs.
• Rotogravure Printing (Diepdruk) Rotogravure printing service for high-volume flexible packaging runs, typically used for long-run food and consumer goods packaging requiring consistent print quality.
• Digital Printing Digital printing service for short-run, variable-data, and personalized flexible packaging, suited to prototyping, mock-ups, and small batch production.
• Bags (Side-weld, CP/soufflé, Block-bottom) Printed flexible packaging bags produced in side-weld, centre-fold/soufflé, and block-bottom constructions for food and non-food customers.
• Stand-up Pouches Printed stand-up pouches produced for food and consumer goods brands as a shelf-ready flexible packaging format.
• Spout Pouches Printed spout pouches produced for liquid and semi-liquid food and non-food products requiring integrated spouts.
• Resealable Packaging Foil Printed resealable foil lidding for food trays and containers, providing reclose functionality for end consumers.
• Film and Paper on Rolls Printed film and paper supplied on rolls for customers running form-fill-seal or further in-house converting operations.
• Carepack Branded service pack program from Vitrapack offering structured flexible packaging supply for customer brands.
• Streampack Branded service pack program from Vitrapack for streamlined flexible packaging supply to customer brands.
• Premiopack Branded premium service pack program from Vitrapack targeting higher-tier flexible packaging customers.
• Korozo Non-Food Packaging Flexible packaging solutions for non-food applications supplied under the Korozo brand portfolio, converted and printed by Vitrapack.
• Mock-ups Service Pre-production mock-up and prototyping service allowing customers to evaluate packaging designs before full production runs.
• Color Management Service Specialist color management service that ensures consistent printed color quality across SKUs and across the three printing technologies.
• On-site Support Service On-site technical support service where Vitrapack staff assist customers at their facilities with packaging line performance and quality.

Quantifiable outcome

• Sustainability and Fixed Colour Palette combined for reduced waste
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KOROZO GroupcoreStrategic or Co-development PartnerVitrapack is a member of Korozo Group, a Turkish packaging manufacturer with strong reputation for innovation, quality, and reliability. The partnership extends Vitrapack's capabilities into food and non-food flexible packaging categories including KOROtop, KOROform, KOROpack, and KOROskin product lines. Joint focus on sustainability with shared research capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wipak (Wihuri Group): Finland-based flexible packaging converter specializing in multilayer films, lidding, and vacuum/MAP packaging for food applications. Highly comparable in substrate technology (KOROtop-style tray sealing) and European food brand customer base.
• Coveris: European flexible and rigid packaging converter with operations in films, pouches, and printed packaging for food and consumer goods. Direct overlap in product formats and customer segments, though Coveris is larger and more geographically dispersed.
• Constantia Flexibles: Headquartered in Austria, Constantia Flexibles is one of Europe's largest flexible packaging converters serving food and pharma with a similar end-to-end offering of films, laminates, and printed packaging. Highly comparable in product mix (flexible films, pouches, lidding) and customer types, though at much larger scale.
• Schur Flexibles: Austria-based flexible packaging group producing printed films, laminates, and specialty barrier packaging for food and non-food customers. Closely comparable in mid-market European flexible packaging converting with similar film and lamination capabilities.
• Clondalkin Group: European flexible packaging specialist producing printed films, laminates, and pouches for food, beverage, and personal care. Comparable in converting and printing services, with similar multi-country European footprint.

Broad incumbents

• Huhtamaki: Finnish-listed global flexible and rigid packaging supplier with strong food-and-consumer-goods customer overlap. Comparable in flexible films, laminates, and printed packaging technology, though larger and more diversified geographically.
• Sealed Air: US-based global packaging company with strong food packaging (Cryovac) and protective packaging presence. Comparable in MAP/vacuum and barrier film technology (KOROform/KOROtop overlap), though broader and more globally distributed.
• Amcor: Global packaging giant with a substantial flexibles business serving food, beverage, and personal care through films, pouches, and laminates. Overlaps in technology and customer base but at considerably larger scale and broader geographic reach.
• Mondi: European packaging and paper group with flexible packaging converting operations producing films, laminates, and printed packaging for food and consumer goods. Comparable in substrate and converting capabilities, with broader upstream paper integration.

Emerging players

• Logoplaste: European rigid and flexible packaging supplier focused on food, beverage, personal care, and home care with in-house design and production capabilities. Partial overlap in flexible packaging and European food/non-food customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitra-nv
• Facebookfacebook.com/vitrapack

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrapack