Chocolaterie Guisabel

What Chocolaterie Guisabel does

Chocolaterie Guisabel is a French artisan chocolate manufacturer founded in 1990 in Candé, Anjou, by Guy and Isabelle SOLDE, whose combined first names form the brand. The company operates as SAS Guisabel, a privately held simplified joint-stock company with a registered capital of €37,000, and has been part of the diversified Groupe Saveurs et Délices since 2020, where it holds the group's premium chocolate positioning. It produces handcrafted chocolates from origin cocoa, pure cocoa butter, and no palm oil, executed by four master chocolatiers who train six apprentices on site.

Its portfolio centers on four core ranges: chocolate tablets (single-origin and filled), sachets of assorted bonbons, gift boxes (coffrets and ballotins), and hand-decorated molded chocolates (gourmandises, seasonal shapes). The Dubaï By Guisabel sub-brand extends the assortment with pistachio and kadaïf creations. B2B offerings include bulk/vrac chocolate for artisan professionals, packaged key-in-hand lines for fine food retailers, and a dedicated Espace Professionnel portal featuring a custom INCO-compliant labeling tool and order history management for bakers, pastry chefs, chocolatiers, and fine food shops.

The business operates a hybrid go-to-market: direct-to-consumer via guisabel.fr e-commerce (with free shipping over €70 in mainland France) and two company-owned boutiques (Candé headquarters and 'Chez mon Chocolatier' in Vaires-sur-Marne near Paris); direct B2B field sales to professionals and to companies/CSE works councils for corporate gifting; and a regional export channel into Finland, Sweden, and Eastern Europe since 2016. The Showcolat factory tour, launched in 2014, functions as a top-of-funnel brand experience and tourism asset. The company has no disclosed external funding, no AI/ML capability, and no subsidiary structure.

Name

Chocolaterie Guisabel

Legal name

SAS Guisabel

Website

https://guisabel.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Chocolaterie Guisabel is a French artisan chocolate manufacturer founded in 1990 in Candé, Anjou, producing handcrafted origin cocoa chocolates for individual consumers, artisan professionals, fine food retailers, and corporate gifting clients via e-commerce, two boutiques, B2B bulk sales, and limited European export.

Ownership category

akta.pro rank

Product category

Artisan Premium Chocolate Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan chocolate manufacturing
• Premium chocolate products
• Chocolate gift boxes
• Bulk chocolate wholesale
• Chocolate confectionery

Headquarters

HQ city

Candé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct online sales to consumers through www.guisabel.fr with product catalog including tablets, bonbons, sachets, coffrets, and seasonal specialties. Free shipping for orders over €70.
2. Retail Boutique Sales: In-store sales at 2 company-owned boutiques in Candé and Vaires-sur-Marne offering full product range plus local products
3. Professional Bulk/Wholesale: Bulk chocolate sales in vrac to professional artisans (bakers, pastry chefs, chocolatiers) for creating custom compositions, plus packaged offerings for fine food retailers
4. Corporate/Gift Sales: B2B catalog sales to enterprises and CSE (works councils) for corporate gifting and employee gifts with customizable options

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chocolaterie Guisabel is a French artisanal chocolate manufacturer established in 1990 in Candé, Anjou. It produces handcrafted premium chocolates (tablets, bonbons, sachets, coffrets, gourmandises and molded specialties) by four master chocolatiers using origin cocoa, pure cocoa butter and no palm oil. The company sells through its own e-commerce site, two retail boutiques, a wholesale/professional channel (bakers, pastry chefs, fine food shops) and corporate/CSE gift programs, and operates the signature Dubaï By Guisabel sub-brand inspired by Middle Eastern flavors.

Product overview

Chocolaterie Guisabel is a French artisan chocolate manufacturer established in 1990 in Candé, Anjou, producing high-end chocolates for both professionals (wholesale) and consumers (retail). Its product portfolio centers on four core ranges: chocolate tablets (origin and filled), sachets/bulk bags of assorted bonbons, boxed gift sets (coffrets/ballotins), and hand-decorated molded chocolates (gourmandises). A signature sub-brand, Dubaï By Guisabel, features pistachio and kadaïf-based products inspired by Middle Eastern flavors. The company also offers a B2B professional platform with a custom labeling tool for resellers, bakers, and pastry chefs to create compliant labels and manage orders. All products are handmade by four Master Chocolatiers using origin cocoa, pure cocoa butter, and no palm oil.

Differentiator

Problem solved

Functional benefit

Brands

• Dubaï By Guisabel: Premium chocolate collection inspired by Middle Eastern flavors featuring pistachio and kadaïf.

Products and services

• Tablettes de chocolat (Chocolate Tablets)
• Sachets (Bulk Bags of Assorted Chocolates)
• Coffrets (Chocolate Gift Boxes)
• Gamme Dubaï By Guisabel (Dubai By Guisabel Range)
• Les Gourmandises (Assorted Chocolates and Specialty Items)
• Bonbons de chocolat (Chocolate Bonbons)
• Professional Bulk/Wholesale Chocolate (Vrac)

Quantifiable outcome

• Awarded 'Meilleurs chocolatiers Français Régionaux' in 2006
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Restos du cœurminorOthers · 1 January 2022Charitable partnership in 2022 where Guisabel donated 2,900 kg of chocolate to Restos du cœur food bank organization.
• Groupe Saveurs et DélicescoreStrategic or Co-development Partner · 1 January 2020In 2020, Guisabel joined Groupe Saveurs et Délices, becoming the group's premium chocolate positioning. The group specializes in chocolate and confectionery, providing strategic backing and synergies across the portfolio.
• CMAP (Centre de Médiation et d'Arbitrage de Paris)minorOthersDesignated consumer dispute mediator per French law requirements, located at 39 avenue Franklin D. Roosevelt, 75008 Paris.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weiss Chocolate: Historic French chocolate maker (Saint-Étienne) producing artisanal tablets, confectionery, and seasonal chocolates with strong retail presence. Comparable on French artisanal production, tablet/coffret range, and gift-driven seasonality.
• Bonnat Chocolatier: Historic French artisan chocolatier (founded 1884) producing single-origin chocolate bars and confectionery in Voiron. Comparable on artisanal single-origin production, tablet and bonbon portfolio, and French heritage positioning.
• La Maison du Chocolat: Luxury French chocolate brand specialising in hand-crafted ganaches, bonbons, and gift boxes sold through boutiques and e-commerce. Comparable on premium gift-box assortment, French boutique retail model, and dark/milk chocolate range.
• Cacao Barry: Premium French-origin chocolate brand owned by Barry Callebaut, supplying professionals and artisans with couvertures and finished products. Comparable on B2B professional channel, single-origin range, and premium chocolate positioning.
• De Bondt: Belgian premium chocolate manufacturer offering bulk chocolate and finished products to professionals and retailers. Comparable on B2B bulk chocolate supply to bakers and chocolatiers, and on premium positioning in the European artisan segment.
• Michel Cluizel: French family-owned premium chocolate maker with single-origin plantation chocolates, B2C boutique sales, and gift boxes. Directly comparable on premium positioning, French heritage, single-origin tablets, and coffret ranges.
• Patrick Roger Chocolatier: French artisan chocolatier and MOF (Meilleur Ouvrier de France) with boutiques across Paris, single-origin chocolates, and signature sculptural creations. Comparable on French master-chocolatier model, boutique retail, and premium positioning.
• Valrhona: French premium chocolate manufacturer serving professional pastry chefs, bakers, and chocolatiers worldwide with single-origin couvertures. Directly comparable to Guisabel on B2B focus, single-origin positioning, and French artisan heritage.

Broad incumbents

• Lindt & Sprüngli: Global premium chocolate incumbent with broad product portfolio including tablets, pralines, and seasonal gifts sold through mass retail and own boutiques. Comparable as a premium chocolate benchmark but operating at vastly larger scale than Guisabel.
• Cémoi: Major French chocolate manufacturer with industrial-scale production and a portfolio spanning private label and branded premium products. Comparable as a French chocolate incumbent and supplier to professionals, but at much larger scale and broader reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChocolaterieGuisabel
• LinkedInlinkedin.com/company/guisabel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chocolaterie Guisabel