Automa Electrosoft

What Automa Electrosoft does

Automa Electrosoft S.A.S. is an Italian B2B industrial automation company founded in 1993 by Carlo Bassan in Breganze and now headquartered in Villaverla, Italy. The company operates through four integrated service divisions: AE-Project (electrical CAD design using ige+xao software), AE-Automation (manufacturing of medium- and low-voltage electrical panels, motor control centers, and on-machine wiring), AE-Software (PLC programming across .NET, AS400, and Ladder platforms, HMI touch-screen interfaces, and custom management applications), and AE-Safety (PLC safety programming and the proprietary Automa-4Safe automated PPE dispensing system). It is a privately held family-owned limited partnership (S.A.S.) under the Bassan family following a 2012 generational transition.

The company serves industrial manufacturing clients primarily across Europe, with project-based sales-led engagement spanning electrical design, panel build, software development, and safety automation under a single-vendor model. Revenue is generated via professional services engagements and hardware sales of the Automa-4Safe system; pricing is quote-based and not publicly disclosed. Certifications include conformity with EN, UL, NEMA, and GOST standards, and every electrical panel is individually tested with a certificate of conformity. The Automa-4Safe system enables 24/7 automated dispensing of personal protective equipment, addressing regulatory compliance requirements for industrial employers.

Name

Automa Electrosoft

Legal name

Automa Electrosoft s.a.s di Bassan Carlo & C.

Website

https://automaelectrosoft.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Automa Electrosoft is an Italian family-owned industrial automation firm providing electrical design, panel manufacturing, PLC programming, and a proprietary automated PPE dispensing system to European manufacturing clients.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

Keywords

• Industrial automation services
• PLC programming
• Electrical panel manufacturing
• Industrial software development
• PPE dispensing systems

Headquarters

HQ city

Villaverla

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Industrial Automation Services: Comprehensive automation services including electrical design, industrial panel manufacturing, PLC programming, and custom software development for industrial clients. Services are provided from project inception through execution and ongoing maintenance.
2. Automa-4Safe Product Sales: Sale and implementation of the Automa-4Safe automated PPE dispensing system, including automatic distributors and control units.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Automa Electrosoft provides end-to-end industrial automation services to manufacturing clients, spanning electrical design (CAD schematics), production of industrial electrical panels (medium/low voltage, motor control centers), PLC programming and custom software development (.NET, AS400, Ladder PLC, HMI touch screens), and safety automation. The company also sells its proprietary Automa-4Safe system for automated dispensing of personal protective equipment and consumable materials to industrial sites.

Product overview

Automa Electrosoft is an industrial automation company offering a portfolio of four integrated service divisions: AE-Project Division (electrical CAD design using ige+xao), AE-Automation Division (industrial electrical panel manufacturing and on-machine wiring), AE-Software Division (PLC programming, HMI development, and management software in .NET/AS400/Ladder PLC), and AE-Safety Division (safety programming and the proprietary Automa-4Safe automated PPE dispensing system). The divisions work together to provide customers with a single point of contact for electrical design, panel manufacturing, software development, and safety automation.

Differentiator

Problem solved

Functional benefit

Products and services

• AE-Project Division Electrical design service using ige+xao CAD software for industrial automation, covering electrical schematics and panel design for manufacturing clients.
• AE-Automation Division Industrial electrical panel production including medium and low voltage panels, power centers, motor control centers, and on-machine wiring services for industrial clients.
• AE-Software Division PLC programming, industrial automation software development, HMI touch screen interfaces, and Windows/ASP.NET management applications for production reporting and visualization.
• AE-Safety Division PLC safety programming and automated PPE dispensing system management, including electronic control units and automatic cabinets for industrial safety compliance.
• Automa-4Safe Proprietary automated dispensing system for Personal Protective Equipment (PPE) and consumable materials, featuring automatic vending machines (floor, spiral, and pusher types) and electronic control units enabling 24/7 PPE availability and consumption monitoring for industrial sites.

Quantifiable outcome

• 24/7 PPE availability enabling workplace safety compliance
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ige+xaosupportingTechnology or IntegrationAutoma Electrosoft utilizes ige+xao electrical CAD software for industrial automation design projects. This software enables the technical office to create electrical schematics and documentation essential for modern electrical panel design.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Eaton: US-headquartered power management and industrial components company offering motor controls, relays, and automation hardware. Comparable to Automa Electrosoft across electrical industrial apparatus and industrial control components.
• Schneider Electric: Global specialist in energy management and automation, offering PLCs, motor control, industrial software and panel-building components. Comparable to Automa Electrosoft across the same value chain from electrical design through automation and software.
• Omron Industrial Automation: Global automation supplier of PLCs, HMIs, motion control, safety and vision systems serving machine builders and manufacturers. Overlaps with Automa Electrosoft across PLC programming, HMI development and integrated industrial automation solutions.
• Siemens Digital Industries: Industrial automation division of Siemens covering SIMATIC PLCs, SINAMICS drives, HMI, and industrial software. Overlaps directly with Automa Electrosoft's PLC programming, panel integration and software development offerings at much larger scale.
• Rockwell Automation: Global industrial automation incumbent offering PLCs, HMIs, motion control and integrated software platforms. Comparable to Automa Electrosoft as a full-stack automation supplier, though operating at vastly greater scale and serving multinational clients.

Direct peers

• Beckhoff Automation: German specialist in PC-based control, PLCs, drives and automation software serving machine builders and system integrators. Comparable to Automa Electrosoft's PLC/HMI/motion and custom software stack, though at a larger, more productized scale.
• Phoenix Contact: German manufacturer of industrial connection, interface, control and automation technology widely used by panel builders and system integrators. Comparable to Automa Electrosoft as a control-technology supplier and integration partner for industrial automation customers.
• Rittal: German enclosure and industrial panel manufacturer supplying system integrators across Europe. Directly comparable to Automa Electrosoft's AE-Automation Division in panel manufacturing, certification and on-machine wiring.
• WAGO: German manufacturer of interconnection, automation and interface electronics used widely by European panel builders and system integrators. Comparable to Automa Electrosoft in industrial control components, I/O and panel-building applications.
• Pilz: German safety automation specialist offering PLC-based safety controllers, safety relays and operator-safety solutions. Closely comparable to Automa Electrosoft's AE-Safety Division and the Automa-4Safe automated PPE/safety compliance offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automa-electrosoft

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automa Electrosoft