GEDAT

What GEDAT does

GEDAT Getränkedaten GmbH is a Hamburg-based B2B data exchange platform that operates as the de facto industry utility for the German beverage industry, founded in 1993 and employing approximately 30 people. The company connects more than 2,000 Getränkefachgroßhändler (specialist beverage wholesalers) with roughly 100 beverage manufacturers (breweries, mineral water producers, soft drink makers, spirits, and wine) through a portfolio of four standards-based products unified under a central getport portal: getDATA for standardized sales data reporting, getITEM for article master data, getEDI for electronic business document interchange (orders, invoices, delivery notifications), and getSTOCK for real-time full and empty container inventory exchange. The technology is cloud-based, EDI-formatted, and DSGVO-compliant, with data submission via web portal or ERP integration.

The business model is a hybrid of freemium, subscription, and managed services. getITEM and the getport self-serve portal are offered free to GFGH to drive network adoption, while manufacturers and GFGH pay annual, quote-based subscriptions for getDATA and getSTOCK, and transaction or subscription pricing for the getEDI managed conversion service. The company is owned by a consortium of the largest German beverage manufacturers including AB InBev, Bitburger, Carlsberg, Coca-Cola European Partners, and Adelholzener, which aligns platform governance with industry interests and creates a defensive ownership structure against competitor displacement. Technology and strategic partnerships with Systrion AG (article master data infrastructure), Huesch & Partner Logistikberater (sustainability impact validation), and Pipedrive (CRM) round out the operating model. Sales are conducted exclusively in Germany through direct enterprise field sales led by a named Key Account Manager, supported by content marketing, industry events, and a recurring market intelligence product (the GEDAT Markt Monitor).

Name

GEDAT

Legal name

GEDAT Getränkedaten GmbH

Website

https://gedat-service.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

GEDAT Getränkedaten is a Hamburg-based B2B data exchange platform founded in 1993 that connects more than 2,000 German beverage wholesalers with roughly 100 manufacturers via standardized sales data, article master data, EDI, and inventory exchange services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. getport Portal Access: Registration for getport is free for Getränkefachgroßhändler to access article master data. Fees apply for additional paid services if separately contracted. This free access model drives network effects and platform adoption among GFGH.
2. getDATA Subscription: Monthly subscription for beverage manufacturers to receive standardized sales data reports and import files from GFGH. Pricing is quote-based and contracted separately per manufacturer.
3. getEDI Managed Service: Managed EDI service where GEDAT receives, converts, and delivers business documents between trading partners. Charged as a subscription or transaction-based service, with quote-based pricing.
4. getSTOCK Subscription: Subscription for manufacturers and GFGH to exchange full and empty container inventory data in real time. Includes consulting and onboarding support.
5. getITEM for GFGH: Free for Getränkefachgroßhändler; manufacturers provide article master data free of charge. Revenue model relies on driving adoption to increase platform network value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GEDAT operates a cloud-based B2B data exchange platform for the German beverage industry, providing standardized services for transmitting sales data (getDATA), article master data (getITEM), full and empty container inventory levels (getSTOCK), and electronic business documents (getEDI). All services are unified under the getport online portal, connecting over 2,000 trading partners including beverage manufacturers and specialist wholesalers (Getränkefachgroßhandel).

Product overview

GEDAT is a B2B platform providing standardization and information exchange services exclusively for the German beverage industry. The platform operates as a multi-module ecosystem built around four core products — getDATA for sales data reporting, getITEM for article master data, getSTOCK for full/empty container inventory exchange, and getEDI for electronic business document interchange — all unified under the central getport portal. Together these services connect over 2,000 business partners across beverage manufacturing, wholesale, and retail, facilitating automated, standardized data flows in the out-of-home market.

Differentiator

Problem solved

Functional benefit

Brands

• getDATA: Branch standard for transmitting sales data in the beverage industry, connecting over 2,000 trading partners with manufacturers for out-of-home market sales reporting
• getEDI
• getITEM
• getSTOCK
• getport

Products and services

• getDATA getDATA is the industry standard for transmitting sales data from beverage wholesalers to manufacturers in the out-of-home market. More than 2,000 trading partners report sales by article and location; manufacturers receive standardized, DSGVO-compliant monthly reports and import files for sales controlling and rebate processing.
• getITEM getITEM provides centralized article master data for the beverage trade, accessible via the getport portal. GFGH access data free of charge; manufacturers update product information covering LMIV data, media assets, deposit data, and logistics data for ordering, webshops, and promotional materials.
• getSTOCK getSTOCK enables real-time exchange of full and empty beverage container inventory data between manufacturers, GFGH, and retailers. Features automated threshold notifications and predefined dashboards for article-level trend monitoring, reducing transport kilometers and CO2 emissions.
• getEDI getEDI is the industry standard for electronic transmission of business documents in the beverage industry, supporting ORDERS, ORDRSP, DESADV, INVOIC, RECADV, INVRPT, and SLSRPT messages. Operates as a managed service where GEDAT receives, converts, and delivers data without customer-side adaptations.
• getport getport is the central online platform providing unified access to all GEDAT services, serving as the customer portal for data exchange, article data retrieval, inventory monitoring, and EDI transaction tracking for beverage manufacturers and wholesalers.

Quantifiable outcome

• Up to 25% of truck journeys can be saved in empty container logistics through real-time inventory visibility with getSTOCK
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Systrion AGcoreTechnology or IntegrationSystrion AG (based in Hamburg) is GEDAT's technology partner for the getITEM article master data platform. Systrion brings over 25 years of master data experience and expertise in GDSN, PIM, interfaces, and data quality management. The partnership combines GEDAT's industry standards and market access with Systrion's technical platform. Wolfram Koller, CEO of Systrion, describes the collaboration as built on shared high standards for data quality.
• Huesch & Partner LogistikberatercoreStrategic or Co-development PartnerHuesch & Partner Logistikberater is a strategic partner that collaborated with GEDAT to calculate the sustainability impact of getSTOCK. The firm, with over 3,000 logistics projects, conducted calculations showing that getSTOCK can reduce truck journeys by 25% and CO2 emissions by 24% per year industry-wide. Maximilian Huesch serves on the GEDAT Stakeholder Advisory Board and co-authors content on beverage logistics optimization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEEBURGER: German-headquartered EDI, EAI and B2B integration platform. Directly competes with GEDAT's getEDI service for electronic document exchange, including ORDERS, INVOIC and DESADV messages among German SMEs and enterprises.
• EDITEL: European EDI and supply-chain integration provider with strong footprint in consumer goods and retail. Comparable to GEDAT's getEDI in delivering managed EDI services for trading partners exchanging orders, invoices and delivery notices.
• GS1 Germany: German arm of the global GS1 standards body operating GDSN and master-data services. Comparable to GEDAT's getITEM for standardised article master data exchange; both anchor industry-wide product data standards.
• Comarch: European software house offering EDI, integration and master data management solutions for retail and FMCG. Comparable to GEDAT's getEDI and getITEM for trading-partner data exchange across DACH-region supply chains.
• Crossinx (SEEBURGER Cloud Solutions): Cloud-based EDI/network operator, now part of SEEBURGER, with strong presence in German SMB EDI. Closely overlaps with GEDAT's hosted, multi-tenant EDI model for connecting trading partners without customer-side adaptations.

Regional players

• Lobster_data: German EAI/EDI middleware vendor serving mid-market integrators and trading partners in the DACH region. Comparable to GEDAT's getEDI in providing format conversion and document exchange without customer-side adaptations.

Emerging players

• 1WorldSync: Global product information network built on the GDSN standard. Competes with GEDAT's getITEM for cross-industry article master data synchronisation, including consumer goods manufacturers selling into German retail.

Broad incumbents

• TrueCommerce: Global EDI and supply-chain integration provider serving thousands of trading partners across retail, manufacturing and logistics. Overlaps with GEDAT's getEDI at the broader market level rather than as a vertical specialist.
• SPS Commerce: Large retail-focused EDI network and SaaS provider. While primarily US-centric, comparable in business model to GEDAT's managed getEDI/getDATA subscriptions connecting suppliers and retailers.
• OpenText (Trading Network / GXS): Enterprise information management vendor with one of the world's largest B2B trading networks (formerly GXS). Competes with GEDAT at the high end of EDI connectivity and managed document exchange.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gedat-getraenkedaten-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEDAT