Stellar Granola

What Stellar Granola does

Stellar Granola is a privately held, women-owned craft food company based in Chicago, Illinois, founded in 2021 by Emily. The company produces and sells a portfolio of allergen-friendly granola products, with all SKUs formulated to be gluten-free, nut-free, vegan, soy-free, and sesame-free. Core technology consists of small-batch, hand-crafted granola production using clean ingredients such as rolled oats, maple syrup, coconut oil, pumpkin seeds, puffed quinoa, chia seeds, flaxseeds, and coconut sugar, with no seed oils. The product line includes four core flavors (The OG, S'mores, Cinnamon Toast, Golden Milk), a Limited-Edition S'mores Granola Butter developed in partnership with Fueled AF, multi-pack bundles, branded merchandise, and three monthly subscription SKUs at $43 per month.

Revenue is generated primarily through direct-to-consumer e-commerce on stellargranola.com with national UPS shipping on a bi-monthly cadence, supplemented by a $43/month subscription program offering a 10% discount. The company also distributes through more than 15 Chicago-area premium retailers and restaurants (including Publican Quality Meats, Sunset Foods, Olivia's Market, Wishbone Cafe, and Schneider Deli), regional food service distributor Testa Produce, and the online wholesale platforms Faire and Airgoods, with an additional listing on the HereHere Market virtual marketplace for local Chicago makers. Pricing spans $12 per 8oz bag, $22-$46 for bundles, $15 for the limited-edition granola butter, $30-$55 for merchandise, and $43/month for subscriptions.

The firm is bootstrapped with no disclosed external capital, operates with 1-10 employees, and has been recognized as a Good Food Awards 2024 winner (The OG) and finalist (Cinnamon Toast), a Self Pantry Awards 2023 honoree, and a Target Forward Founders accelerator cohort member. The brand has earned national visibility through an NBC Today Show feature. Marketing relies on Instagram, an email newsletter, an SMS program, earned media, and wholesale marketplace presence rather than paid performance advertising at scale.

Name

Stellar Granola

Legal name

Stellar Granola

Website

https://stellargranola.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Stellar Granola is a Chicago-based, women-owned craft food company founded in 2021 that produces and sells allergen-friendly (gluten-free, nut-free, vegan, soy-free, sesame-free) granola via DTC e-commerce, subscriptions, Chicago retail, and wholesale marketplaces.

Ownership category

akta.pro rank

Product category

Specialty Packaged Food

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)

Keywords

• Allergen-friendly granola
• Small batch granola
• Gluten-free snacks
• Granola subscription boxes
• Premium breakfast cereal

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales: One-time purchase of granola products (individual bags, variety packs, bundles) and merchandise items sold through their e-commerce website and retail partners.
2. Subscription Products: Monthly subscription service delivering recurring shipments of granola products (Variety 4-pack, Best Sellers, or Your Choice) at $43/month with 10% discount, providing predictable recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Stellar Granola is a Chicago-based food brand that produces and sells allergen-friendly granola (gluten-free, nut-free, vegan, soy-free, sesame-free) in small batches, alongside a limited-edition granola butter, bundled variety packs, monthly subscription shipments, and branded merchandise. It sells direct-to-consumer through its e-commerce website with national UPS shipping on a bi-monthly cadence, and distributes through wholesale marketplaces (Faire, Airgoods), the Chicago-based distributor Testa Produce, the HereHere Market virtual marketplace, and a network of Chicago-area retail stores, restaurants, and cafes.

Product overview

Stellar Granola is a Chicago-based allergen-friendly granola company offering a portfolio of four core granola flavors (The OG, S'mores, Cinnamon Toast, and Golden Milk), a limited-edition granola butter spread, bundle packs, and monthly subscription options. The company also sells branded merchandise including apparel (sweatshirts, hoodies) and accessories (hats, tote bags). All granola products are gluten-free, nut-free, vegan, soy-free, and sesame-free, made with whole grains, coconut oil, maple syrup, and various superfoods.

Differentiator

Problem solved

Functional benefit

Products and services

• The OG Signature 8oz granola bag made with rolled oats, maple syrup, pumpkin seeds, coconut oil, puffed quinoa, coconut, flaxseeds, chia seeds, coconut sugar, and sea salt; gluten-free, nut-free, vegan, soy-free, and sesame-free. Good Food Awards 2024 Snack category winner.
• S'mores Chocolate-forward 8oz granola featuring vegan marshmallows and raw cacao nibs; gluten-free, nut-free, vegan, and sesame-free.
• Cinnamon Toast Cinnamon-forward 8oz granola with hints of sweet cinnamon and coconut, containing maca powder for added nutrition. 2024 Good Food Awards finalist.
• Golden Milk Turmeric-spiced 8oz granola with ginger, cinnamon, cardamom, and black pepper, capturing a golden milk flavor profile.
• Limited-Edition S'mores Granola Butter Nut-free spread co-developed with Fueled AF, featuring toasty granola, vegan marshmallows, and rich chocolate flavor; gluten-free, vegan, nut-free, and seed-oil free; sold as a limited-edition product at $15.
• Variety 4-Pack (8oz bags) Bundle of four 8oz bags of the four core flavors — The OG, S'mores, Cinnamon Toast, and Golden Milk — priced at $46.
• The Award Winners Bundle pairing the two award-validated flavors — The OG (2024 Good Food Awards winner) and Cinnamon Toast (2024 Good Food Awards finalist) — priced at $22.
• Shorties 4-Pack (4oz bags) Compact four-pack of 4oz bags designed for gifting or on-the-go snacking, with one bag each of The OG, S'mores, Cinnamon Toast, and Golden Milk; priced at $26.
• Variety 4-Pack Subscription Monthly subscription shipping one 8oz bag of each of the four core flavors (The OG, Cinnamon Toast, S'mores, Golden Milk) for $43/month with a 10% discount, automatic monthly refills, and ability to cancel anytime.
• Best Sellers Subscription Monthly subscription delivering two 8oz bags of The OG and two 8oz bags of Cinnamon Toast — the award-winning flavors — at $43/month with a 10% discount and automatic monthly refills.
• Your Choice Subscription Monthly subscription allowing customers to choose four 8oz bags of their favorite flavor, delivered monthly at $43/month with a 10% discount.
• Crew Neck Sweatshirt Comfort Colors garment-dyed sweatshirt with a relaxed oversized fit; 80% ring-spun cotton, 20% polyester; available in 4 colors (True Navy, Pepper, Flo Blue, Butter); priced at $40.
• Cinnamon Toast Hoodie Pigment-dyed hoodie with 100% cotton face and 80/20 cotton-polyester blend, regular fit with pouch pocket, designed to match the Cinnamon Toast granola flavor; priced at $55.
• 5 Panel Stellar Cap Mid-profile 5-panel cap in 65% polyester / 35% cotton with structured front panel, adjustable snap closure, and slightly curved visor; priced at $30.
• Stellar Denim Hat Pigment-dyed denim hat made of 100% cotton with 6-panel construction, adjustable strap, and a light, comfortable feel; priced at $30.
• The OG Hat Classic black unstructured 6-panel low-profile dad hat with OG stars on the front and Stellar Granola logo on the back; 100% chino cotton twill with adjustable strap and antique buckle; priced at $30.
• Stellar Dad Hat Classic 100% organic cotton dad hat with sustainable construction; priced at $30.
• Stellar Tote Bag Large eco-friendly tote made of 100% certified organic cotton; 20 x 14 x 5 inches, 6-gallon capacity, 30 lbs weight limit with self-fabric dual straps; priced at $35.

Quantifiable outcome

• Featured on Today Show as perfect gift for foodies on holiday lists
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Testa ProducecoreChannel Partner/ Reseller/ DistributorRegional Food Service distributor for Chicago and the surrounding Midwest. Restaurants, hotels, and cafes can reach out to their Testa Rep directly for pricing and ordering Stellar Granola products for their menus.
• Fueled AFminorStrategic or Co-development PartnerPartnered with Fueled AF to create the Limited-Edition S'mores Granola Butter, combining Stellar Granola's allergen-friendly base with Fueled AF's expertise in nut-free spreads.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where all Stellar Granola products are available with simple ordering process and shipping discounts for retailers.
• AirgoodscoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where all Stellar Granola products are available for retailer ordering.
• HereHere MarketminorChannel Partner/ Reseller/ DistributorVirtual marketplace for local Chicago makers where consumers can purchase individual bags or curated gift sets of Stellar Granola products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made Good: Allergen-friendly (gluten-free, nut-free, vegan) granola bars and snacks. Direct competitor in the allergen-friendly CPG space with broader national retail distribution.
• That's it. Clean-ingredient fruit bars with minimal ingredient lists. Direct competitor in the clean-label, allergen-conscious snack category with national retail presence.
• Bobo's: Oat-based snack bars and baked goods with allergen-friendly positioning. Comparable D2C-plus-retail CPG brand competing for the same health-conscious consumer.
• Emmy's Organics: Organic, allergen-friendly coconut-based snacks and granola. Small-batch, premium positioning closely comparable to Stellar's craft-style approach.
• Purely Elizabeth: Premium granola and granola-bar brand built on clean, functional ingredients (chia, flax, superfoods). Direct competitor in the same DTC-plus-retail channel mix, with overlapping 'better-for-you' positioning and price point.
• Eight Oats: Premium oat-based snack brand with allergen-friendly positioning. Comparable D2C-plus-retail CPG competitor in the better-for-you snack space.
• NuGo Nutrition: Nutrition-focused snack bars including allergen-friendly and protein variants. Competes for the same health-conscious, ingredient-aware consumer in similar retail channels.

Broad incumbents

• Enjoy Life Foods: Allergen-free snack brand (cookies, bars, baking) owned by Mondelez. Larger incumbent in the same allergen-friendly space with mass-market distribution.
• Simple Mills: Clean-ingredient crackers, cookies, and baking mixes with national CPG distribution. Broader portfolio but overlapping 'real food, no junk' brand identity and target consumer.
• Van's Foods: Gluten-free baked goods brand (waffles, crackers, cookies) with broad national CPG distribution. Adjacent incumbent operating at scale in the gluten-free category Stellar targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stellargranola
• Facebookfacebook.com/stellargranola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Granola