Emmy's Organics

What Emmy's Organics does

Emmy's Organics is a US-based specialty organic cookie company founded in 2009/2010 by Ian and Samantha in Ithaca, New York, where it operates its headquarters and manufacturing facility. The company produces three core product lines: Coconut Cookies (soft, chewy grain-free cookies in four flavors), Coconut Crunch'Ems (crunchy coconut clusters in Original and Chocolate), and Oatmeal No-Bakes (a 2025 oat-based no-bake expansion). Recipes are built from 7-12 simple, organic, whole-food ingredients, free from gluten, dairy, eggs, corn, and soy, and certified Non-GMO Project Verified, USDA Organic, Vegan, Kosher, and Gluten-Free Certification Organization (GFCO) approved. The company is a subsidiary of Grupo Bimbo (Bimbo Bakeries USA), giving it access to large-scale distribution and manufacturing resources.

Emmy's Organics sells through a multi-channel distribution model combining direct-to-consumer e-commerce on Shopify (including a Subscribe & Save subscription program offering 10% recurring discounts), wholesale distribution through the Faire marketplace targeting independent retailers, and physical retail placement at Wegmans, Sprouts Farmers Market, and Whole Foods Market, with additional online availability on Amazon and Instacart. Pricing is unit-based, with 2-pack coconut cookies priced around $12.99-$25.95, Grab & Go 3-packs at $9.00, and bundled multipacks offering roughly 10% savings. The customer base is health-conscious consumers and individuals with dietary restrictions seeking clean-label, allergen-free indulgent snacks; the company reports 100+ million cookies sold cumulatively over its 15-year history.

The business model is a hybrid retail + DTC operation with a small recurring revenue program. Geographic reach is US-only, with no international shipping offered. Marketing is conducted primarily through Instagram, email newsletters, content marketing on the Shopify storefront, and display advertising. The company holds no disclosed patents, has no disclosed funding rounds, and does not report revenue independently as a subsidiary of Grupo Bimbo. Its operational footprint is small (11-50 employees), with a secondary consumer-relations office in Horsham, Pennsylvania, and its brand narrative remains closely tied to its co-founder origins.

Name

Emmy's Organics

Legal name

Emmy's Organics LLC

Website

https://emmysorganics.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Emmy's Organics is a US-based organic cookie brand that makes gluten-free, vegan, Non-GMO, and USDA Organic coconut cookies, coconut crunch clusters, and oat-based no-bakes, selling direct-to-consumer via Shopify, wholesale through Faire, and at retailers like Whole Foods, Sprouts, and Wegmans.

Ownership category

akta.pro rank

Product category

Organic Cookies and Snacks

NAICS

Baked Goods Retailers (445291), Confectionery Merchant Wholesalers (42445), All Other Specialty Food Retailers (445298)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic Bakery & Confectionery Wholesale (AFAIAJAG)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

Keywords

• Organic cookies
• Gluten-free snacks
• Vegan baked goods
• Plant-based snacks
• Better-for-you treats

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the company's Shopify e-commerce platform. Customers can purchase individual products, bundles, and subscription plans. Revenue is generated through one-time purchases and recurring subscription orders.
2. Wholesale Distribution: Wholesale distribution to retail partners including grocery stores and natural food retailers through the Faire marketplace platform.
3. Retail Distribution: Products sold through major retail chains including Wegmans, Sprouts Farmers Market, Whole Foods Market, and via Amazon and Instacart marketplace platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Emmy's Organics manufactures and sells organic, gluten-free, vegan, and Non-GMO cookie and snack products under three core lines: Coconut Cookies, Coconut Crunch'Ems, and Oatmeal No-Bakes. The company sells directly to consumers via its Shopify storefront (with subscriptions), to independent retailers through the Faire wholesale platform, and distributes through major grocery chains and online marketplaces including Wegmans, Sprouts, Whole Foods, Amazon, and Instacart.

Product overview

Emmy's Organics is a direct-to-consumer organic cookie company offering three main product lines: Coconut Cookies (soft, chewy grain-free cookies in four flavors), Coconut Crunch'Ems (crunchy coconut clusters in Original and Chocolate), and Oatmeal No-Bakes (newer soft, chewy oat-based cookies). Products are sold individually, in Grab & Go single-serve packs, and in discounted bundles. The company operates an e-commerce store, wholesale program through Faire, and distributes through retailers including Wegmans, Sprouts, Whole Foods, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Cookies Soft, chewy organic grain-free cookies made with 7-10 simple ingredients including organic coconut, almond flour, and coconut oil, available in four flavors: Dark Cacao, Vanilla Bean, Peanut Butter, and Chocolate Chip. Targeted at health-conscious consumers and those with dietary restrictions.
• Coconut Crunch'Ems Crunchy, bite-sized coconut clusters made with organic coconut chips. Available in Original (coconut and coconut sugar) and Chocolate (with organic chocolate chips) varieties. Targeted at consumers seeking a crunchy organic snack alternative.
• Oatmeal No-Bakes Soft, chewy oat-forward no-bake cookie chunks available in Chocolate Chip and Peanut Butter flavors with melt-in-your-mouth chips. Targeted at consumers seeking organic, gluten-free, no-bake snack options.
• Grab & Go Packs Convenient 3-cookie single-serve packs of Coconut Cookies offered in Chocolate Chip, Vanilla Bean, Dark Cacao, and Peanut Butter flavors for on-the-go snacking. Targeted at consumers seeking portion-controlled snack options.
• Best Sellers Bundle 8-pack bundle including 2 bags each of Peanut Butter, Chocolate Chip, Dark Cacao, and Vanilla Bean Coconut Cookies, priced with 10% savings. Targeted at consumers seeking variety and value.
• Chocolate Lovers Bundle 6-pack bundle featuring chocolate varieties: 2 bags each of Chocolate Chip, Dark Cacao Coconut Cookies and Chocolate Crunch'Ems. Targeted at chocolate-focused consumers seeking variety.
• Trial Pack 4-pack sampler with 1 bag each of all four Coconut Cookie flavors (Chocolate Chip, Peanut Butter, Dark Cacao, and Vanilla Bean) for customers wanting to try the full product range.
• Oatmeal No-Bakes Combo Pack 2-pack with 12 cookie chunks each of Chocolate Chip and Peanut Butter Oatmeal No-Bakes for trying both flavors.
• Coconut Crunch'Ems Combo Pack Bundle combining Original and Chocolate Coconut Crunch'Ems for variety.
• Wholesale Program Wholesale distribution program available through Faire marketplace offering 50% off first orders, free shipping for a year, and 60-day payment terms for eligible retailers. Targeted at independent natural food retailers and gift shops.

Quantifiable outcome

• 100+ million cookies enjoyed by customers
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• WegmanscoreChannel Partner/ Reseller/ DistributorMajor regional grocery retailer in the Northeastern US serving as a key retail distribution channel for Emmy's Organics products in physical store locations.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorNatural and organic grocery chain retailer distributing Emmy's Organics products across their store network specializing in health-focused consumers.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorPremium natural grocery retailer serving as a key retail partner for Emmy's Organics organic cookie products, aligning with their health-conscious customer base.
• AmazoncoreChannel Partner/ Reseller/ DistributorMajor e-commerce marketplace distribution partner enabling nationwide online sales of Emmy's Organics products with Prime shipping options.
• InstacartminorChannel Partner/ Reseller/ DistributorSame-day grocery delivery platform partner enabling customers to order Emmy's Organics products from local retailers for rapid home delivery.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform connecting Emmy's Organics with independent retailers, natural food stores, and gift shops. Offers retailers 50% off first orders (up to $150), 1 year free shipping, 60-day payment terms, and free returns on first orders.
• Bimbo Bakeries USA (Parent Company)coreOthersEmmy's Organics is a subsidiary of Grupo Bimbo, the world's largest baking company. This corporate relationship provides manufacturing scale, distribution networks, and operational resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hu Kitchen: Hu Kitchen produces paleo-friendly, organic chocolate bars and snacks with clean ingredients. Comparable to Emmy's on better-for-you clean-label snacks distributed in natural grocers like Whole Foods and Sprouts.
• Enjoy Life Foods: Enjoy Life Foods specializes in allergy-friendly, gluten-free, vegan snacks (cookies, bars, baking chocolate) sold across natural and mainstream grocery. Shares Emmy's allergen-friendly mission and similar retail footprint, making it a primary direct competitor.
• Lesser Evil: Lesser Evil makes organic, grain-free, paleo-friendly snacks (popcorn, puffs, cookies) using clean ingredients. Competes with Emmy's in the natural channel on better-for-you positioning and similar small-batch artisanal brand identity.
• Purely Elizabeth: Purely Elizabeth makes organic granola, oatmeal, and snack bars with clean ingredients (coconut oil, ancient grains). Comparable to Emmy's in natural-channel placement, organic positioning, and use of coconut as a hero ingredient.
• Bobo's Oat Bars: Bobo's produces organic oat-based baked bars and bites sold in natural and mainstream grocery. Overlaps with Emmy's on oat-forward, organic, allergen-friendly snacks and similar DTC + retail distribution model.
• Made Good: Made Good produces organic, allergen-free, gluten-free, and vegan cookies, granola bars, and crackers distributed in Whole Foods and other natural retailers. Directly overlaps Emmy's on allergen-friendly cookie offerings and natural-grocery distribution.
• Simple Mills: Simple Mills makes better-for-you crackers, cookies, and baking mixes using almond flour and clean-label organic ingredients. Closely matches Emmy's on organic, gluten-free, and 'simple ingredients' positioning in the natural channel, with overlapping customer base of health-conscious snackers.

Emerging players

• That's It. That's It. makes fruit-based, allergen-free, non-GMO snacks sold in natural and mainstream grocery. Partial overlap with Emmy's on clean-label, allergen-friendly positioning and similar DTC e-commerce channel.

Broad incumbents

• KIND Snacks: KIND (Mars-owned) is a mass-market better-for-you snack brand with bars and bites sold across all US retail channels. Represents the scaled-incumbent endpoint of the better-for-you category where Emmy's competes for shelf and consumer wallet share.
• Back to Nature Foods: Back to Nature (owned by Bimbo Bakeries USA, Emmy's parent company) makes organic crackers, cookies, and snacks at scale in mainstream grocery. Sister brand within the same corporate family and a direct overlap on organic cookies/crackers in retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/emmysorganics
• Xx.com/emmysorganics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emmy's Organics