Arctic Explorers

Name

Arctic Explorers

Legal name

Arctic Explorers Norway AS

Website

https://arcticholidays.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

Keywords

• Arctic tour services
• Northern lights tours
• Whale watching tours
• Fjord excursions
• Sami cultural tours

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Bookings (Direct Operations): The company sells tours operated directly by Arctic Explorers Norway AS, including Northern Lights minibus and big bus chases, and fjord tours. Customers pay full price per person at time of booking. The company also acts as an intermediary for third-party operated tours (dog sledding, snowmobile, reindeer/Sami experiences, certain whale transport services), passing bookings to suppliers.
2. Tour Packages: Customers can combine multiple tours into a custom package through the 'Add & Book More' booking feature. Pricing per tour remains the same as individual bookings; packages do not offer additional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arctic Explorers operates and sells guided Arctic adventure tours in Tromsø, Norway, including Northern Lights minibus and big bus chases, RIB-based whale watching safaris to Skjervøy, fjord tours to Senja and around Tromsø, dog sledding, snowmobile adventures, and Sami reindeer cultural experiences. The company runs some tours directly and resells third-party operated tours (snowmobile, dog sledding, reindeer/Sami, certain whale transport) as an intermediary. Customers book through the company's own website with full payment in NOK at booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Lights Minibus Chase Premium small-group Northern Lights hunting tour in Tromsø with maximum 15 guests, real-time weather chasing across multiple zones (incl. Finland and inland), thermal suits, Baffin boots rated to -70°C, warm bonfire dinner, hot drinks, and professional aurora portrait photography included in the price. For international tourists visiting Tromsø.
• Northern Lights Big Bus Chase Budget-friendly Northern Lights tour for up to 48 guests in a modern coach with onboard restrooms and Wi-Fi, using the same chasing strategy as premium tours, including light snacks, hot drinks, and free aurora portraits. For international tourists visiting Tromsø on a budget.
• Whale Watching RIB Tour Small-group whale watching safari using rigid inflatable boats (RIB) with up to 12 guests, travelling to Skjervøy feeding grounds for close encounters with orcas, humpback whales and occasionally fin whales. Includes bus transfer from Tromsø, flotation suit, boots, life vest, ski goggles and lunch. For international tourists visiting Tromsø.
• Whale Watching Self-Transfer Flexible whale watching option where guests meet the boat directly at Skjervøy independently and join a small RIB group for close marine wildlife encounters. For independent travellers who prefer to arrange their own transport.
• Day Tour to Senja Full-day (10–10.5 hours) guided expedition to Senja island featuring dramatic coastal landscapes, a ferry crossing, scenic mountain routes and some of Norway's most impressive Arctic scenery. Includes lunch, drinks, guide, transport, thermal suit, winter boots and ferry. For international tourists visiting Tromsø.
• Tromsø Fjord Tour Half-day (5–6 hours) scenic fjord experience exploring Arctic fjords, fishing villages and dramatic mountain landscapes around Tromsø, with flexible routing based on weather conditions. Includes transport, guide, lunch and hot drinks. For international tourists visiting Tromsø.
• Snowmobile Adventure Guided snowmobile tour across frozen valleys and mountain plateaus, suitable for beginners with full instruction. Includes thermal suit, boots, mittens, balaclava, helmet, warm stew, drinks, transport, English-speaking guide and traffic insurance. Resold by Arctic Explorers from a third-party operator. For international tourists visiting Tromsø.
• Dog Sledding Full-day Arctic dog sledding adventure where guests drive their own husky team through pristine snowy landscapes. Includes thermal suit, boots, mittens, hat, hot meal, drinks, transport and English-speaking guide. Resold by Arctic Explorers from a third-party operator. For international tourists visiting Tromsø.
• Long Reindeer Sledding, Feeding and Sami Culture 4-hour Sami cultural experience featuring a 25–30 minute reindeer sledding ride through snowy valleys, hand-feeding a herd of 300 reindeer, a traditional meal in a lavvu and joik storytelling around the campfire. Resold by Arctic Explorers from a third-party operator. For international tourists visiting Tromsø.
• Reindeer Feeding and Sami Culture 4-hour Sami cultural tour visiting a reindeer camp to hand-feed 300 reindeer, followed by a traditional hot meal inside a lavvu with joik and stories about Sami heritage. No sledding. Resold by Arctic Explorers from a third-party operator. For international tourists visiting Tromsø.
• Arctic Packages Customizable multi-tour package allowing customers to combine Arctic Explorers tours (Northern Lights, whale watching, fjords, snowmobile, dog sledding, reindeer experiences) into a single booking via the 'Add & Book More' feature, with the same per-tour pricing as individual bookings. For international tourists planning a multi-day Arctic holiday in Tromsø.

Quantifiable outcome

• 96.39% Northern Lights sighting success rate for 2025/2026 season
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Third-party tour operators (unnamed)minorChannel Partner/ Reseller/ DistributorArctic Explorers acts as an intermediary for tours operated by third-party suppliers, including snowmobile tours, dog sledding, reindeer/Sami experiences, and certain whale transport services. The company resells these partner tours alongside its own directly operated tours. The partner's cancellation policy applies to their tours, and Arctic Explorers is not responsible for refund decisions made by third-party suppliers.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northern Norway Travel: Tromsø-anchored tour company offering Northern Lights packages, whale watching safaris, and multi-day Arctic itineraries. Direct competitor for package-style international bookings.
• Tromsø Safari: Tromsø-based tour operator offering Northern Lights, whale watching, fjord, and snowmobile experiences from the same geographic base. Directly competes for the same international tourist segment with overlapping product mix.
• Polar Adventures Tromsø: Tromsø-based operator running Northern Lights, whale watching, dog sledding, and Sami cultural tours. Overlapping product portfolio and similar direct-to-consumer booking model.
• Arctic Adventure Norway: Tromsø tour operator running Northern Lights, dog sledding, snowmobile, and reindeer experiences. Closest direct competitor with similar small-group premium positioning and bundled-gear value proposition.
• Lyngsfjord Adventure: Lyngen/Tromsø operator focused on Northern Lights chases, snowmobile safaris, and fjord excursions. Competes for the same chase-routing demand and small-group aurora customer base.

Regional players

• Svalbard Wildlife Expeditions: Polar expedition operator based in Svalbard offering wildlife and aurora experiences in a different Norwegian Arctic geography. Comparable product category but distinct operating territory.

Broad incumbents

• Aurora Expeditions: Polar expedition cruise operator running Arctic and Antarctic voyages with aurora viewing and wildlife itineraries. Overlapping end-customer (adventure-seeking aurora/wildlife traveler) but delivery model is ship-based.
• Fjord Tours Norway: Established Norwegian tour distributor packaging fjord, Northern Lights, and Arctic itineraries for international visitors. Competes as a broader incumbent through multi-destination packages that include Tromsø.
• Hurtigruten Group: Major Norwegian cruise and expedition company offering coastal voyages that include Northern Norway port calls with Northern Lights and Arctic excursions. Broad incumbent with overlapping shore-excursion content but different core business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ArcticExplorer1
• YouTubeyoutube.com/channel/UCK3GtO2PG27f0oCq6dug4TA
• Facebookfacebook.com/Arcticexplorers
• Instagraminstagram.com/northernlightstromsoe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arctic Explorers