Lincoln Park Strategies

What Lincoln Park Strategies does

Lincoln Park Strategies (LPS) is a Washington, DC-based full-service analytic research firm founded in 2009 by Stefan Hankin, employing 1-10 people, that delivers custom research, consulting, and a monthly national omnibus survey to corporate, nonprofit, political, and government clients. The firm's product surface spans quantitative surveys, qualitative focus groups and in-depth interviews, brand testing, predictive data analytics, and consulting; it also operates a recurring monthly Omnibus of 1,000 American adults 18+ with standard demographic cuts. Methodologically, LPS relies on a proprietary predictive modeling approach that segments populations into attitudinal cohorts via tailored question sets, and it has integrated AI tooling into qualitative analysis (AI-assisted theme extraction and AI-conducted interviews with real-time adjustment) to expand interview throughput and reduce cost per project.

The firm makes money through three channels: project-based custom research engagements (quote-based, no public pricing), a subscription-style monthly National Omnibus offering that allows clients to test ideas year-round, and broader consulting around data organization, integration, and strategic planning. Customer logos span Fortune 100 corporates (Coca-Cola, Raytheon), federal/state/municipal government (U.S. Department of Transportation, State of Maine, City of Los Angeles), major nonprofits and issue advocacy organizations (America's Promise, NRDC, Southern Environmental Law Center, Everytown for Gun Safety), and national political campaigns (Barack Obama 2008, Cory Booker 2020). Geographic reach extends across all 50 U.S. states plus two U.S. territories and 25+ countries with 20+ languages under founder-led project delivery.

Go-to-market is sales-led and relationship-driven: the firm acquires clients through direct sales, an active content marketing/earned media presence (Data Calling newsletter, blog, major outlet citations in NYT/WSJ/WaPo/Politico), and radio/TV appearances by the founder. The company is privately held, founder-controlled, with no disclosed institutional investors or external financing, and reports no current job openings. Founder Hankin separately co-founded Trendency Research, an adjacent audience research platform, as a personal venture.

Name

Lincoln Park Strategies

Legal name

Lincoln Park Strategies

Website

https://lpstrategies.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lincoln Park Strategies is a Washington, DC-based full-service analytic research firm founded in 2009 by Stefan Hankin, serving Fortune 100 corporates, government agencies, nonprofits, and political campaigns with custom quantitative/qualitative research, predictive modeling, a monthly national omnibus, and AI-assisted qualitative analysis.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Research Projects: Project-based research engagements including quantitative surveys, qualitative focus groups, brand testing, and data analytics for corporate, non-profit, and political clients. Each project is customized to client needs with no boilerplate approach.
2. National Omnibus Services: Monthly national omnibus survey services allowing clients to test ideas throughout the year. Provides flexible research design for upcoming projects, initiatives, and messaging campaigns.
3. Consulting Services: Data organization, integration, analysis, and strategic planning services tailored to unique client needs. Covers data consolidation, advanced analytics, and bespoke solutions for data management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lincoln Park Strategies is a full-service analytic research firm that delivers custom quantitative surveys, qualitative research (focus groups and in-depth interviews), brand testing, a monthly national omnibus survey, and consulting services. The firm applies a proprietary predictive modeling methodology to segment populations into cohorts of likeminded thinkers for accurate audience targeting. Services are delivered to corporate, non-profit, government, and political clients.

Product overview

Lincoln Park Strategies is a full-service analytic research firm offering a portfolio of research services including Quantitative Research (surveys), Qualitative Research (focus groups and interviews), Data Analytics (predictive modeling), Brand Assessment, National Omnibus (monthly national surveys), and Consulting Services. The company utilizes proprietary predictive modeling methodology to segment populations into cohorts of likeminded thinkers. Founded by Stefan Hankin, the firm also co-founded Trendency Research, a dynamic audience research platform. The services are delivered as integrated offerings rather than modular software products, with AI capabilities increasingly being incorporated into qualitative data analysis workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Trendency Research: A dynamic audience research platform co-founded by Stefan Hankin

Products and services

• Quantitative Research
• Qualitative Research
• Data Analytics
• Brand Assessment
• National Omnibus
• Consulting Services

Quantifiable outcome

• Research published in major media outlets including Washington Post, USA Today, Christian Science Monitor, Wall Street Journal, Politico, The Hill, LA Times, and New York Times

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Trendency ResearchminorStrategic or Co-development PartnerCo-founded by Stefan Hankin, Founder and President of Lincoln Park Strategies. Trendency Research is described as a dynamic audience research platform. This represents a personal business venture of the founder rather than an operational partnership for Lincoln Park Strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morning Consult: Washington DC-based technology-enabled market research and polling firm operating a large proprietary panel and recurring brand-tracking products. Comparable in polling methodology, AI-enabled analysis, and enterprise customer base, though at materially greater scale.
• GQR Research: Democratic-aligned polling and strategic research firm serving political campaigns, advocacy groups, and corporate clients with quantitative and qualitative research. Directly comparable in target customer set and method mix to Lincoln Park Strategies.
• Public Opinion Strategies: Washington DC-based political and public opinion polling firm founded by Glen Bolger that serves corporate, advocacy, and political clients. Highly comparable in scale, service mix (survey research, message testing, predictive modeling), and DC political-firm positioning to Lincoln Park Strategies.
• Hart Research Associates: Washington DC-based polling firm founded by Peter Hart, where Lincoln Park Strategies' founder Stefan Hankin previously trained. Offers the same core service portfolio — quantitative surveys, qualitative focus groups, and strategic consulting — to Democratic-aligned political, corporate, and nonprofit clients.
• Anzalone Liszt Research: Washington DC-based public opinion research firm serving Democratic campaigns, nonprofits, and corporate clients with survey research, focus groups, and strategic communication testing. Comparable boutique-scale peer in the political polling space.

Broad incumbents

• YouGov: Global online market research and polling firm with a continuously refreshed proprietary panel covering 70+ markets. Comparable on core polling methodology and Fortune 500 / political customer base, but at much larger scale with productized data products.
• Gallup: Global analytics and polling firm serving corporate, government, and NGO clients with quantitative research, brand measurement, and engagement studies. A broad incumbent offering overlapping survey-research capabilities across a much wider product portfolio than Lincoln Park Strategies.
• Pew Research Center: Nonpartisan public opinion research organization with expertise in U.S. and global polling, media research, and demographic studies. A broader institution than Lincoln Park Strategies but one that operates in the same survey-research category and serves overlapping advocacy and government audiences.
• NORC at the University of Chicago: Independent research institution conducting survey, behavioral, and policy research for government, foundation, and corporate clients. Operates AmeriSpeak Panel, a national probability-based household panel competing directly with omnibus-style offerings in the same market research category as Lincoln Park Strategies.

Emerging players

• Marist Poll: University-affiliated survey research institute known for independent public opinion polling and sponsored custom research. Comparable on methodology (national surveys, political and consumer research) and customer mix of media, advocacy, and academic sponsors, though operating in a different institutional context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LPStrategies
• Facebookfacebook.com/Lincoln-Park-Strategies-174472559257385
• LinkedInlinkedin.com/company/lincoln-park-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Park Strategies