What Bol d'Air does

Bol d'Air is a privately-held French leisure and hospitality operator founded in 1987 by Régis Laurent in La Bresse, Vosges mountains (Grand Est region). The company operates a vertically integrated adventure park and accommodation complex, combining outdoor thrill activities (giant zipline, bungee jumping, reverse bungee, paragliding, accrobranche, immersive outdoor escape games, children's enchanted forest) with a unique lodging portfolio of more than 30 units spanning premium treehouses, themed cabins (e.g., Hobbit House, Tribu Perchée at 18m), furnished tourist apartments, 3-star hotel rooms and studios, and group gîtes. The group consists of two legal entities: BOL D'AIR GROUPE SARL (parent, share capital €639,500) and SAS Bol d'air Parapente, which operates the paragliding school.

The business is anchored by physically distinctive infrastructure that is difficult to replicate, including the Fantasticable zipline (1.35 km, 110 km/h, one of France's longest and fastest), the 18-meter Tribu Perchée treehouse complex, and the first Explor Games connected outdoor game in France. Revenue is generated through five streams: activity ticketing (€11–€110 per person), accommodation rentals (€86–€456 per night for cabins; up to €1,440 for group gîtes), an on-site restaurant, ski equipment rental in winter, and gift cards/vouchers valid for two years. Go-to-market is purely direct-to-consumer via the company's e-commerce platform, phone reservations, and on-site sales, with no intermediary distribution.

Bol d'Air serves a diversified customer base — families with children, corporate groups and comités d'entreprise, youth/school groups, bachelor/bachelorette parties, and adventure-sports enthusiasts — and attracts roughly 40,000 visitors annually. Distribution is concentrated within the Grand Est region of France, though the site is accessible from Paris in roughly 2h45 by TGV. The company is registered as a tourism operator with Atout France (IM088120002) and has received EU/Region Grand Est/Leader programme subsidy support for building expansion.

Name

Bol d'Air

Legal name

BOL D'AIR GROUPE SARL

Website

https://bol-d-air.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Bol d'Air is a privately-held French adventure park and unique-accommodation operator founded in 1987 in La Bresse, Vosges, offering thrill activities (ziplines, bungee, paragliding, accrobranche) alongside more than 30 unusual lodgings (treehouses, themed cabins, gîtes), serving roughly 40,000 families, corporate groups, and tourists annually.

Ownership category

akta.pro rank

Product category

Adventure Park & Tourism Hospitality

NAICS

Fitness and Recreational Sports Centers (71394), Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Aerial Adventure & Flight Schools (Paragliding, Hang Gliding, Paramotoring) (THAAAKAA)

akta.pro secondary industries

Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Mountain & Ski Homes (THAMAAAG), Parachute-Based Thrill Rides (Parasailing, Towed Parachute Jumps) (THAAAMAE)

Keywords

• Adventure park attractions
• Unusual treehouse accommodation
• Outdoor leisure activities
• Paragliding school services
• Corporate team building events

Headquarters

HQ city

La Bresse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Activity Bookings: Revenue from selling tickets and bookings for adventure activities including paragliding, ziplines, bungee jumping, tree climbing, and seasonal sports. Individual activity prices range from €11-110. Packaged deals (Packs) combine multiple activities at discounted rates.
2. Accommodation Rentals: Revenue from renting unusual accommodations including treehouses, cabins, apartments, studios, hotel rooms, and group gîtes. Nightly rates from €86-456 for various accommodation types. Includes breakfast for cabin stays. Season and length-of-stay discounts available.
3. Restaurant Services: Le Resto des Aventuriers on-site restaurant and terrace serving families and children.
4. Gift Cards and Vouchers: Gift cards (bons cadeaux) valid for 2 years for any accommodation or activity. Sold through website platform.
5. Ski and Equipment Rental: Winter season ski equipment rental service for visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bol d'Air operates a vertically integrated outdoor leisure complex in La Bresse, Vosges, selling directly to consumers adventure activity tickets (ziplining, bungee jumping, reverse bungee, paragliding school, accrobranche, Bol d'Air Line slalom, Bois des Lutins, Explor Games), overnight stays in 30+ unusual and traditional accommodations, on-site restaurant service, seasonal ski equipment rental, corporate seminar/event packages, and gift cards valid for two years. The company combines all of these offerings at a single mountain-site destination serving families, school groups, celebration parties, and corporate clients year-round.

Product overview

Bol d'Air is a leisure park and hospitality company offering adventure activities and unique accommodations in La Bresse, Vosges, France. The company operates a multi-faceted platform combining: (1) Adventure activities including the Fantasticable giant zipline, bungee jumping, reverse bungee (Propuls'Air), paragliding, accrobranche adventure courses, forest slalom (Bol d'Air Line), immersive Explor Games, and the Bois des Lutins enchanted children's forest; (2) La Clairière aux Cabanes, a premium treehouse village with 27 unique cabin accommodations including treehouses, Hobbit house, lodges with spa facilities, and themed indoor cabins; (3) Traditional accommodations including furnished apartments, hotel rooms/studios, and group gîtes; (4) Corporate event and seminar services; and (5) Gift vouchers for activities and stays. The company serves individual tourists, families, groups, and corporate clients year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• La Clairière aux Cabanes (treehouse village accommodation) Premium treehouse village featuring 27 unique accommodation units — exceptional treehouses, a Hobbit House, themed cabins, and lodges with private sauna and nordic bath — sold per night with breakfast included; targets families, couples, and celebration groups seeking unusual stays in La Bresse.
• Fantasticable (giant zipline) 1,350 m zipline reaching up to 110 km/h with a 50 m maximum height, sold per solo (25-130 kg) or duo (50-140 kg) ticket; targets thrill-seekers aged 6+ and is one of France's longest and fastest ziplines.
• Fantasti'Kid (children's zipline) 200 m (round trip) children's zipline at 12 m height reaching up to 50 km/h; targeted at children weighing 15-35 kg and operated under parental supervision.
• Parapente (paragliding school and tandem flights) Paragliding services operated by the SAS Bol d'air Parapente subsidiary including tandem discovery flights (€110, ~15 min, weather-dependent), discovery days (€200), and a certified paragliding school with multi-day courses; targets learners aged 6+ and weighing 30-110 kg, plus thrill-seekers.
• Saut à l'Élastique (21 m bungee jump) 21 m bungee jump over the river, 15-minute activity including tandem option up to 140 kg; sold per ticket (€44) to participants aged 10-59 weighing 30-130 kg.
• Propuls'Air (reverse bungee ejection) Highest reverse bungee in France, launching participants 30 m above tree level with two ejections; sold per ticket (€18) to participants aged 10+ weighing 40-110 kg.
• Bol d'Air Line (forest slalom ride) Unique-in-France 900 m forest slalom ride through fir trees at up to 40 km/h; sold per ticket to participants aged 6+ weighing 30-110 kg.
• Parc d'Aventure (accrobranche, Big Air Jump, barefoot trail) Accrobranche (tree-climbing) courses for multiple levels plus Big Air Jump giant airbag jumps and the Sentier Pieds-Nus barefoot sensory trail; sold as a half-day pass for families and groups.
• Bois des Lutins (enchanted children's forest) Family day pass for an enchanted forest with giant trampoline nets, tree houses, troll village, and bumper rides; open to ages 2-102 and serves as the anchor activity for families and birthday parties.
• Explor Games (immersive outdoor escape games) Tablet-based connected outdoor adventure games including "A l'Origine du Futur" (ages 8+, 2h30, 5 km, 10 challenges) and "Pixelle World" (ages 4+, 1h, 8 challenges); the first Explor Games in France.
• La Tribu Perchée (signature treehouse complex) Three connected treehouses suspended up to 18 m above ground representing the four elements (water, fire, air, earth), with suspended terrace and panoramic views; sleeps up to 11 people at €456/night and serves as the architectural flagship of La Clairière aux Cabanes.
• La Maison du Hobbit (themed Tolkien-inspired cabin) Themed cabin inspired by Tolkien's universe with a large bed facing a wood stove and two bay windows; accommodates up to 4 people as part of La Clairière aux Cabanes.
• Meublés de Tourisme (3-star furnished apartments) 3-star furnished tourist apartments in La Bresse including Moyenmont (60 m², 8 pers.), Chevreroche (50 m², 5 pers.), and Haut du Comte (60 m², 6 pers.) with free WiFi; targets families and small groups looking for traditional self-catering accommodation.
• Studios et Chambres d'Hôtel (hotel rooms and studios) 3-star hotel rooms and studios including La Basse des Feignes, La Roche de Minuit, Blanchemer family room, Les Champis, Les Roches Beuty, and mountain studios; targets couples and small families seeking conventional overnight stays.
• Hébergements de Groupe (group gîtes) Group accommodations including Ferme de ma Grand-Mère (42 pers., 350 m², 4-star Gîte de France, private sauna and jacuzzi, €1,440), Ti'Marmaille (25 pers., 200 m², SDJES-approved, €486), and Chalet de la Moselotte (18 pers., 160 m², 7 rooms, €499); targets corporate groups, schools, and celebration groups.
• Location de Ski (winter ski equipment rental) Winter-season full-range ski equipment rental service with private ski storage locker; targets skiers visiting La Bresse and complements the year-round adventure park.
• Adventure Packs (bundled activity packages) Bundled adventure packages offering discounted combinations of activities, including Pack Xtrem (€52, adrenaline combo 10+), Pack 2 Parcs + Fantasticable (€62 ages 6-12 / €68 ages 13+), Pack Patrouille (from €30 family ages 3-12), Pack Tyros (€62 flying + slalom), and Pack 2 Parcs (from €17); targets families and groups seeking multiple activities at a lower per-activity cost.
• Séminaire & Sorties Entreprise (corporate seminars and team-building) Customized corporate packages combining team-building activities with meeting facilities and on-site accommodation for groups of 18-42 persons; targets HR departments and comités d'entreprise of French companies.
• Événements Privés (bachelor/birthday/family-reunion events) Private event packages including bachelor/bachelorette parties (EVG/EVJF), family reunions (cousinades), birthdays at Bois des Lutins, and school trips; targets adult celebration groups and family organizers.
• Le Resto des Aventuriers (on-site restaurant) On-site restaurant and terrace serving families and children, complementing the accommodation and activity offerings at the adventure park in La Bresse.
• Bons Cadeaux & Chèques Cadeaux (gift cards and vouchers) Gift vouchers sold online and valid for two years for cabin stays, adventure activities, or flexible amounts; targets gift-givers looking for unusual experiences across the Bol d'Air offering.

Quantifiable outcome

• 40,000 visitors annually

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Crédit MutuelminorOthersSecure payment processing for online bookings via Crédit Mutuel bank account or PayPal integration. Not a capital/investment relationship.
• Gîte de FranceminorOthersLa Ferme de ma Grand-Mère holds 4-star Gîte de France certification for group accommodation.
• TV channels (France 3, Météo à la Carte)minorOthersMedia coverage including France 3 regional report on Fantasticable in Météo à la Carte show. Not a formal partnership but earned media.
• EU, Region Grand Est, Leader ProgrammeminorOthersEuropean Union, Region Grand Est, and Leader programme logos shown in footer indicating subsidy support for new building/development projects.
• Atout FranceminorOthersOfficial tourism operator registration IM088120002 with Atout France, the French tourism development agency.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Huttopia: French operator of nature-based camping, glamping, and unusual accommodations (cabanes, chalets, lodges) across dozens of sites. Comparable to Bol d'Air on the unique-accommodations-plus-outdoor-experiences model and French regional leisure customer base.
• Cabanes de France: French chain of themed treehouse and unusual cabin accommodations. Closest direct comparable to Bol d'Air's Clairière aux Cabanes (27+ units including Hobbit-style and themed cabins) on product, customer, and pricing model.
• AccroCamp: French operator of multiple accrobranche and adventure parks targeting families and groups. Overlaps directly with Bol d'Air's Parc d'Aventure, accrobranche courses, and Big Air Jump offerings.
• Indian Forest: French chain of accrobranche and adventure parks. Directly comparable on core adventure park activities (tree climbing, themed courses, family audiences) and on multi-site French regional leisure positioning.
• Vertical'Art: French indoor climbing and adventure center chain. Comparable on activity-center leisure model, multi-site French footprint, and family/beginner audience overlap with Bol d'Air's Parc d'Aventure.
• Adrénaline Parc: French chain of extreme/adrenaline adventure parks with ziplines, bungee-style attractions, and family thrill rides. Direct competitor to Bol d'Air's Fantasticable, Propuls'Air, and bungee jumping offerings.
• Parc Aventure Land: French adventure park offering a mix of family-friendly and extreme attractions (ziplines, bungee, accrobranche). Closely comparable to Bol d'Air's mixed-thrill portfolio and French regional family-customer base.
• Wigwam / Le Hameau des Buis: French operator of unusual and themed accommodations (cabins, lodges, nature stays) with on-site activities. Comparable to Bol d'Air's integrated lodging-plus-activity destination model in the Vosges/French regional market.

Broad incumbents

• Center Parcs: Large European holiday park operator with cottages, on-site activities, and family positioning. Overlaps with Bol d'Air on the destination-with-activities model but at much larger scale and broader product breadth.
• Pierre & Vacances: Major French vacation rental operator (apartments, residences, villages) including Maeva, Center Parcs, and Adagio. Comparable on the French regional lodging + activities bundle targeting families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BoldairLaBresse
• Facebookfacebook.com/boldair
• Instagraminstagram.com/boldair_labresse
• Xx.com/Bol_dAir

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bol d'Air