Kocken

What Kocken does

Schuhhaus Kocken GmbH & Co. KG is a family-owned German footwear retailer founded on 1 March 1949 by Gertrud and Peter Kocken in Boisheim, now headquartered in Viersen. The company operates a multi-format retail network of approximately 10-15 physical stores across North Rhine-Westphalia and Rhineland-Palatinate, comprising multi-brand Schuhhaus Kocken Schuhfachgeschäft locations, dedicated Tamaris mono-label stores (including the Tamaris Flagship Store on Hohe Straße in Cologne), and specialized Kocken Kinderschuhe children's shoe departments. Its assortment spans roughly 20-23 footwear and accessories brands including Tamaris, Gabor, Lloyd, Ecco, Geox, Bugatti, Converse, Dr. Martens, UGG, Adidas, Skechers, Tommy Hilfiger, ARA, Sioux, Ricosta, Superfit, and Candice Cooper, complemented by handbags, leather accessories, and shoe care products. The business is differentiated by a service-oriented model that includes WMS-certified children's shoe fitting across 100% of relevant staff, free foot measurement, and a Kinderpass loyalty program offering up to 20% bonus on repeat purchases.

The company's revenue is generated primarily through direct retail sales (one-time purchases of footwear and accessories), with no subscription, licensing, or recurring software revenue. Distribution operates through four channels: owned multi-brand stores, owned Tamaris mono-label stores, the Schuhe.de online marketplace (used as primary e-commerce since 2019 following the discontinuation of the proprietary online shop), and supplementary outlet/marketplace domains (amovado.de, schuhe-outlet-shop.de, kocken-online.de). Customer segments are horizontally diversified across women (primary), men, and children/families, with no B2B enterprise exposure. The third-generation family shareholders (Ingeborg, Steffen, and Sebastian Kamp) hold ownership under a GmbH & Co. KG structure converted in 2014, with Günther Kamp serving as Managing Director (Geschäftsführer). The company has no parent, no institutional investors, and no disclosed external funding.

Name

Kocken

Legal name

Schuhhaus Kocken GmbH & Co. KG

Website

https://kocken-online.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Schuhhaus Kocken is a family-owned German footwear retailer founded in 1949, operating approximately 10-15 physical stores across North Rhine-Westphalia and Rhineland-Palatinate selling multi-brand shoes, children's footwear with WMS-certified fitting, and dedicated Tamaris mono-label stores.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (4582), Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Footwear retail
• Children's shoes
• Branded shoes
• Shoe fitting
• Family shoe store

Headquarters

HQ city

Viersen

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Footwear and Accessories: Revenue is generated through in-store sales of branded shoes, handbags, leather goods, and accessories across approximately 10-15 physical retail locations in Germany. The business also generates online sales via Schuhe.de marketplace (partner store listings) and dedicated Tamaris e-commerce portals (amovado.de, kocken-online.de, schuhe-outlet-shop.de). The company operates as both a multi-brand retailer (carrying brands such as Gabor, Lloyd, Ecco, Geox, Bugatti, Sioux, Converse, Dr. Martens, UGG, Adidas, Skechers, Tommy Hilfiger, ARA, and others) and as a Tamaris mono-label store operator.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Schuhhaus Kocken is a family-owned German footwear retailer operating a multi-format retail network across North Rhine-Westphalia: multi-brand Schuhhaus Kocken general shoe stores, Kocken Kinderschuhe specialized children's shoe departments, and Tamaris mono-label brand stores. The company sells branded footwear, handbags, leather goods, and shoe care products from more than 20 brands (Tamaris, Gabor, Lloyd, Ecco, Bugatti, Converse, Dr. Martens, UGG, Adidas, Skechers, Tommy Hilfiger, ARA, etc.) both through approximately 10-15 physical retail locations and online via the Schuhe.de marketplace.

Product overview

Schuhhaus Kocken is a family-owned German footwear retailer founded in 1949, operating a multi-format retail network including Kocken Kinderschuhe (specialized children's shoe departments), Schuhhaus Kocken Schuhfachgeschäft (general footwear stores for men, women, and families), and Tamaris branded stores (mono-label Tamaris Stores and Shop-in-Shop concepts). The company offers a curated selection of branded footwear across approximately 23 major brands including Tamaris, Gabor, Lloyd, Ecco, Bugatti, Converse, Geox, and others, complemented by handbags, accessories, and shoe care products. Online sales are primarily conducted through the Schuhe.de marketplace platform. Key differentiators include WMS-certified children's shoe expertise with in-store foot measurement services, a customer loyalty card program, and the proprietary Kinderschuhpass tracking system for children's foot development.

Differentiator

Problem solved

Functional benefit

Products and services

• Schuhhaus Kocken Schuhfachgeschäft General multi-brand footwear retail stores offering quality shoes for men and women, handbags, leather accessories, and shoe care products with expert customer service and personalized fitting consultation.
• Kocken Kinderschuhe Specialized children's shoe departments offering footwear for toddlers through teenagers, with all sales staff holding WMS (German Shoe Institute) certification for children's shoe fitting and providing free foot measurement services.
• Tamaris Stores Dedicated Tamaris mono-label brand stores specializing exclusively in Tamaris brand shoes, handbags, and accessories. Kocken operates multiple Tamaris Flagship Stores and Tamaris Shops including the flagship on Hohe Straße in Cologne.
• Handbags and Leather Accessories Handbags, leather goods, and fashion accessories complementing the core shoe offerings across all store formats and online channels.
• Shoe Care Products Shoe care products and accessories sold alongside footwear to support product care and longevity.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SSK Handelskonzepte GmbHcoreStrategic or Co-development Partner · 1 January 2019Kocken entered a strategic partnership with SSK Handelskonzepte GmbH as a Tamaris specialist. SSK operates Tamaris Stores alongside Kocken. The partnership enables coordinated expansion and expertise-sharing in the Tamaris mono-label store concept in the German market.
• Wortmann (Tamaris)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2006Kocken operates Tamaris mono-label stores in partnership with Wortmann, the parent company of the Tamaris brand. Kocken holds over 30,000 Tamaris shoe pairs in inventory and operates multiple Tamaris flagship, standard, and shop-in-shop formats across its network. The partnership began in 2006 with the opening of the first Viersen Tamaris Store.
• Schuhe.decoreChannel Partner/ Reseller/ DistributorKocken is a partner of Schuhe.de, one of Germany's leading online shoe marketplaces. Kocken operates multiple branded storefronts on Schuhe.de, enabling online sales of its Tamaris and general shoe inventory through the marketplace. The partnership allows Kocken to reach online customers while maintaining physical store presence.
• ANWR GroupminorOthersKocken uses ANWR Group's digital services infrastructure to distribute its customer loyalty card registration forms (PDF) and likely uses ANWR's purchasing/platform services common among German footwear retailers.

Scale indicators7 records

Recent moves16 records

Expansion highlights4 records

Direct peers

• ShoeCity: ShoeCity is a German specialty shoe retailer chain operating in shopping-center locations with multi-brand assortments. Comparable to Kocken as a German specialty footwear retailer serving mid-to-premium segments, with similar category focus on branded women's, men's, and family footwear.
• Siemes Schuhcenter: Siemes Schuhcenter is a family-owned German shoe retail chain with stores across multiple German states. Directly comparable to Kocken as another independent family-operated shoe retailer with multi-brand assortment, regional store density, and a similar service-and-expertise positioning rather than pure discount competition.
• Görtz: Görtz is a major German specialty shoe retailer headquartered in Hamburg, operating a multi-format network of full-line and outlet stores across Germany. Directly comparable to Kocken as a multi-brand family-owned-style shoe retailer with premium and mid-market brands, expert fitting service, and a strong regional store footprint — the closest national-scale analog to Kocken's service-led model.

Emerging players

• Runners Point: Runners Point is a German specialty retailer focused on athletic and running footwear with stores in shopping centers. Comparable to Kocken as a German branded-footwear specialty retailer, though Runners Point focuses on athletic/sport categories while Kocken's portfolio is dominated by casual and lifestyle footwear brands.

Broad incumbents

• Humanic / Leder & Schuh AG: Humanic (parent Leder & Schuh AG, Austria) is a Central European shoe retailer chain with stores in Germany, Austria, and other markets. Comparable to Kocken as a multi-brand specialty footwear retailer, though operating across multiple countries with a value-to-mid-market positioning.
• Deichmann: Deichmann is Europe's largest shoe retailer, headquartered in Essen (NRW), operating thousands of multi-brand stores across Europe including Germany. Directly comparable to Kocken as a multi-brand shoe retailer serving German consumers with a similarly broad brand portfolio (including own-label brands), but operating at vastly greater scale and serving a mass-market value segment versus Kocken's service-led premium positioning.
• Reno: Reno is a German footwear retailer with a national chain of shoe stores positioned in the mid-market segment. Comparable to Kocken as a German multi-brand shoe retailer with shopping-center locations, though Reno operates at greater scale and competes more on price than on Kocken's service-led premium positioning.

Regional players

• Hamm Schuhe: Hamm Schuhe is a regional German shoe retailer with stores concentrated in western Germany. Comparable to Kocken as a regional multi-brand shoe retailer with shopping-center locations and a similar mid-to-premium brand portfolio, operating in adjacent Rhineland/NRW geographies.

Others

• ANWR Group: ANWR Group is a German footwear retail buying and services cooperative that provides purchasing, logistics, and digital services to independent shoe retailers including Kocken. Comparable as the enabling ecosystem Kocken participates in for supplier terms, loyalty-card infrastructure, and digital platform services.
• Wortmann Schuh-Holding: Wortmann is the parent company of the Tamaris brand and a major German footwear manufacturer/retailer. Comparable to Kocken as a strategic partner in the Tamaris mono-label store concept — Kocken operates Tamaris Stores and shop-in-shops under Wortmann's brand license, making Wortmann the upstream counterpart for Kocken's Tamaris-anchored retail.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kockenonline
• Facebookfacebook.com/schuhhauskocken

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kocken