Cadena Dial
Cadena Dial is a Madrid-based Spanish-language pop music radio station and subsidiary of PRISA, broadcasting nationally across FM/AM and streaming online, with companion podcasts, live events, and three programming formats serving Spanish-speaking music audiences throughout Spain.
- Company typePrivate
- Founded1990
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cadena Dial does
Cadena Dial is a Spanish-language music radio station headquartered in Madrid, Spain, and founded in 1990. It is operated by Sociedad Española de Radiodifusión, S.L.U. (SERE), a wholly-owned subsidiary of PRISA (Promotora de Informaciones, S.A.), one of Spain's largest media groups. The station broadcasts across multiple national FM frequencies and operates three distinct programming formats — core Dial (contemporary pop), Dial Baladas (ballads), and Dial Latino (Latin music) — targeting Spanish-speaking music audiences in Spain. Cadena Dial produces a multi-platform content portfolio anchored by daily programs such as Dial al Día (music news), Atrévete (morning show with interactive game segments and cash prizes), Dial Tal Cual (Saturday artist interviews), ¿Qué Falló En Lo Vuestro? (late-night relationship stories), and Hoy Salimos (weekend entertainment). Beyond broadcast, the platform distributes original podcasts including ¿Qué Falló en el Sexo?, Mis amigas preguntan, Nutriziön con Zeta, and ¿Qué ceno hoy? across Spotify, Apple Podcast, Ivoox, and Podimo, and produces signature live events such as the Gira de Verano summer tour, Premios Dial Tenerife, Dial al Sol, and Escenario Dial.
The underlying technology is a conventional FM/AM broadcast stack coupled with owned digital streaming infrastructure at cadenadial.com, live audio streaming, on-demand clip playback, and RSS-based podcast distribution. There is no proprietary technology, application, or API product; Cadena Dial is a content brand monetized through advertising rather than a technology vendor. Revenue is generated almost exclusively through the sale of advertising space during radio broadcasts and on digital properties, with the centralized ad sales function handled by sister entity PRISA Media, S.A.U. Audience participation in interactive game segments (Atrévete's Todo o Nada and SuperDial) is free to listeners, with cash prizes funded through contest mechanics rather than listener fees. Marketing and distribution run through the station's own website, email newsletters, five active social media channels (Facebook, Twitter/X, YouTube, Instagram, Flipboard), and a portfolio of touring live events.
The customer base is horizontal consumer — Spanish-speaking pop, Latin pop, and ballad listeners in Spain, spanning younger demographics following current artists (Aitana, Pablo Alborán, OT 2025 contestants) and established pop audiences (Mónica Naranjo, Alejandro Sanz, David Bisbal, Manuel Carrasco). The advertiser customer base is not disclosed in the source material, and Cadena Dial's standalone financials are reported only at the parent PRISA level. The station employs 51-100 staff based primarily in Madrid.
Cadena Dial firmographics
Firmographics- Name
- Cadena Dial
- Legal name
- Sociedad Española de Radiodifusión, S.L.U.
- Website
- https://cadenadial.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cadena Dial is a Madrid-based Spanish-language pop music radio station and subsidiary of PRISA, broadcasting nationally across FM/AM and streaming online, with companion podcasts, live events, and three programming formats serving Spanish-speaking music audiences throughout Spain.
- Ownership category
- akta.pro rank
Cadena Dial industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Spanish-Language & Multicultural Radio Networks (MPABABAG)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Cadena Dial is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Cadena Dial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio advertising: Cadena Dial generates revenue primarily through the sale of advertising space during its radio broadcasts and on its digital platforms (website, streaming, podcast). The station's daily news program Dial Al Día features sponsored segments, and programs like Atrévete include interactive game show formats with cash prize giveaways (e.g., Todo o Nada, SuperDial) funded through contest mechanics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free radio broadcast - no listener subscription required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cadena Dial product offering
Product offeringCore offering
Cadena Dial is a Spanish-language radio station that broadcasts music programming over FM/AM frequencies nationwide in Spain, complemented by live streaming via its website and mobile platform, on-demand podcast distribution across Spotify, Apple Podcast, Ivoox, and Podimo, and a portfolio of branded live concert events and awards ceremonies. The station operates multiple formats including Dial, Dial Baladas, and Dial Latino, targeting Spanish-speaking pop and Latin music audiences with curated programming, artist interviews, interactive game show segments, and music news.
Product overview
Cadena Dial is a Spanish radio station specializing in Spanish-language music, operated by PRISA Media (Sociedad Española de Radiodifusión). The platform offers a multi-format content portfolio centered on its core radio broadcast, supplemented by live and on-demand programming including Atrévete (morning show with games and prizes), Dial Tal Cual (Saturday artist interviews), ¿Qué Falló En Lo Vuestro? (late-night relationship stories), and Dial al Día (daily music news). The product suite extends to a podcast network available across Spotify, Ivoox, Apple Podcast, Podimo, and RSS, covering topics from sexuality (¿Qué Falló en el Sexo?) to nutrition (Nutrizión con Zeta) and entertainment (Mis amigas preguntan). Cadena Dial also produces signature events including the Gira de Verano (summer tour), Premios Dial Tenerife (annual awards), Dial al Sol, Vive Dial, and Encuentros Dial, combining broadcast, digital streaming, and live entertainment into an integrated Spanish-language music platform.
Differentiator
Problem solved
Functional benefit
Brands
- Dial: Core brand identity used in programming and station branding
- Dial Baladas
- Dial Latino
- Dial al Día
- Dial Tal Cual
- Atrévete
- QFELV (¿Qué Falló en lo Vuestro?)
- Hoy Salimos
Products and services
- Cadena Dial Radio Broadcast 24/7 Spanish-language radio station broadcasting music, news, and entertainment content across FM/AM frequencies nationwide in Spain, with live streaming via cadenadial.com. Operates multiple formats including Dial (general pop), Dial Baladas (ballads), and Dial Latino (Latin music). Target audience is Spanish-speaking music fans in Spain.
- Dial Podcast Network On-demand podcast platform offering Cadena Dial's original podcasts including ¿Qué Falló en el Sexo?, Mis amigas preguntan, Nutrición con Zeta, and ¿Qué ceno hoy?, distributed via Spotify, Apple Podcast, Ivoox, Podimo, and RSS feeds for global consumption.
- Gira de Verano (Summer Tour) Annual summer concert tour featuring live performances by Cadena Dial artists across multiple Spanish cities. Ticketed live event providing experiential engagement with the station's music portfolio.
- Premios Dial Tenerife Annual music awards ceremony held in Tenerife celebrating excellence in Spanish-language music, featuring live performances and industry recognition.
- Vive Dial Ticketed live music event featuring continuous performances by Dial artists, branded as 'lo mejor de nuestra música en directo y sin interrupción'.
- Encuentros Dial Intimate meet-and-greet events with artists for Cadena Dial listeners, providing close-access fan experiences.
- Dial Únicas y Únicos Special music event featuring unique performances by Cadena Dial-associated artists for dedicated listeners.
Quantifiable outcome
- Buenas noticias para cadena Dial según el último EGM
Companies that use Cadena Dial
Customer profileSegments1 record
Ideal customer profiles1 record
Cadena Dial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Cadena Dial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PRISA (Promotora de Informaciones, S.A.)coreCadena Dial is a brand of Sociedad Española de Radiodifusión, S.L.U. (SERE), a wholly-owned subsidiary of PRISA (Promotora de Informaciones, S.A.), one of Spain's largest media groups. PRISA provides corporate infrastructure, advertising sales (via PRISA Media, S.A.U.), legal and regulatory compliance, and cross-media distribution across its portfolio including Cadena SER, Los 40, El País, and Santillana.
- Movistar (Movistar Arena, Movistar Plus)minorCadena Dial partners with Movistar for concert event access and media distribution. Notable collaborations include promoting events at Movistar Arena de Madrid (Mónica Naranjo's Greatest Hits Tour finale, Carlos Rivera's ¡Vida México! Tour, Mon Laferte's concert), and Movistar Plus for exclusive content distribution (e.g., the Hombres G documentary film 'Los mejores años de nuestra vida' premiere).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cadena Dial competitors and assessment
Company assessmentDirect peers
- Europa FM: Atresmedia's national Spanish-language music radio station targeting a similar contemporary pop / Latin audience. Competes directly with Cadena Dial for music listeners, ad budgets from entertainment and consumer brands, and exclusive artist premieres.
- Los 40: PRISA's flagship Spanish-language pop music radio brand and Cadena Dial's sister station. Both target Spanish pop audiences and overlap directly on artists (Aitana, Pablo Alborán, Dani Fernández) and advertiser categories, making them the closest head-to-head competitor within the PRISA portfolio itself.
- Cadena 100: COPE's national Spanish music radio station with a contemporary/religious pop format. Targets a similar Spanish-speaking adult audience and competes for the same ad categories (entertainment, retail, automotive) as Cadena Dial.
Broad incumbents
- COPE: Spanish national radio group that owns Cadena 100 and competes across the radio advertising market with Cadena Dial for both listeners and ad revenue at the holding-company level.
- iHeartMedia: Largest US radio operator with a comparable multi-platform model (terrestrial broadcast + digital streaming + podcasts + live events). Useful global comparable for Cadena Dial's monetization expansion path, though operating in a different market and language.
- Cadena SER: PRISA's flagship news/talk radio station and Cadena Dial's direct parent brand line. While format-different (news vs. music), it competes for the same ad inventory buckets and offers bundled cross-portfolio sponsorship deals that affect Cadena Dial's pricing dynamics.
- Onda Cero: Atresmedia's general-interest Spanish radio network. While primarily news/talk, it competes with Cadena Dial for the broader Spanish radio ad budget and listener share, and is owned by the same group as direct peer Europa FM.
Others
- Radio Marca: Spain's leading sports radio station, part of Unidad Editorial (Vocento group). Not a direct music-format competitor but draws from the same finite Spanish radio ad inventory pool and competes for time-spent-listening among the same national audience.
Regional players
- RAC1: Leading Catalan-language regional radio station. Comparable in editorial depth and event-driven programming model (festivals, live experiences) to Cadena Dial, but primarily competes in Catalonia rather than nationally.
Emerging players
- Spotify: Global audio streaming platform that competes for Spanish listeners' music consumption time and ad budgets. Cadena Dial distributes podcasts on Spotify, but Spotify's recommendation algorithms, personalization, and logged-in data represent the long-term substitution risk for linear radio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cadena Dial social profiles
Digital presenceCadena Dial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cadena Dial leadership team
Management profileNumber of profiles
Cadena Dial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cadena Dial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cadena Dial
What does Cadena Dial do?
Cadena Dial is a Spanish-language radio station that broadcasts music programming over FM/AM frequencies nationwide in Spain, complemented by live streaming via its website and mobile platform, on-demand podcast distribution across Spotify, Apple Podcast, Ivoox, and Podimo, and a portfolio of branded live concert events and awards ceremonies. The station operates multiple formats including Dial, Dial Baladas, and Dial Latino, targeting Spanish-speaking pop and Latin music audiences with curated programming, artist interviews, interactive game show segments, and music news.
Is Cadena Dial a public or private company?
Cadena Dial is a private company. It is classified as corporate owned and is currently operating.
When was Cadena Dial founded?
Cadena Dial was founded in 1990. It employs 51 to 100 people.
Where is Cadena Dial based?
Cadena Dial is headquartered in Madrid, Spain, in the Europe region.
How does Cadena Dial make money?
One revenue line is on record: radio advertising.
Who are Cadena Dial's main competitors?
Direct peers on record are Europa FM, Los 40 and Cadena 100. Broad incumbents are COPE, iHeartMedia, Cadena SER and Onda Cero. Radio Marca is listed as an others. RAC1 is listed as a regional player. Spotify is listed as an emerging player.
Does Cadena Dial have an API?
No public API is recorded for Cadena Dial.
What industry is Cadena Dial in?
Cadena Dial's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABABAG, Spanish-Language & Multicultural Radio Networks, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.