The AWO Schleswig-Holstein

What The AWO Schleswig-Holstein does

AWO Schleswig-Holstein (legal name: Arbeiterwohlfahrt Landesverband Schleswig-Holstein e.V.) is a registered non-profit welfare association (e.V.) and the Schleswig-Holstein state chapter of the national Arbeiterwohlfahrt federation, which was founded in 1919 and re-established in 1946 after wartime dissolution. The organization operates approximately 200 social facilities across the German federal state of Schleswig-Holstein with a workforce of about 5,000 employees, delivering a lifecycle-spanning portfolio of publicly funded social services: 62 kindergartens under Kindertagesbetreuung; 65+ youth and family-service facilities under Jugend- und Familienhilfe (including the Frauenhaus L\u00fcbeck, foster-care residential groups, socio-pedagogical family assistance, and cooperative school-training programs); 40+ elderly-care and assisted-living sites under Alter und Pflege; mother-child cure facilities at Louise-Schroeder-Haus on Sylt and Gertrud-V\u00f6lcker-Haus in Kellenhusen; psychosocial counseling covering debt, addiction, pregnancy, and violence support; migration counseling including MBE, JMD, and asylum-procedure advice; and the AWO Bildungscampus training division with locations in Preetz, Lauenburg, and Elmshorn serving 2,300+ customers annually through AZAV-certified nursing education, continuing professional development, coaching, and organizational consulting.

The service portfolio is delivered through direct facility operations rather than intermediaries, with a marketing stack that includes a website (awo-sh.de), Facebook and Instagram channels, a CleverReach-managed newsletter, and member/volunteer outreach through Ortsvereine and Kreisverb\u00e4nde. The technology stack is non-proprietary and operationally focused, comprising standard integrations (Vimeo, YouTube, Google Maps, easySoft Publish for the Bildungscampus course portal, Gradwerk for first-party analytics, and Garitz for application processing under Art. 28 DSGVO); no AI/ML capabilities are disclosed.

The revenue model is a non-profit, publicly funded mix: government contracts with Jugend\u00e4mter and Schul\u00e4mter, social-insurance reimbursements for care and cure services, member fees from the Ortsvereine membership base, donations, and employment-agency funding enabled by AZAV accreditation for training programs. As a member-governed e.V., the organization is owned by its members rather than shareholders; affiliated entities include the wholly owned AWO Bildungscampus and the Hannelore-Fojut-Stiftung charitable foundation established in 2023 with F\u00f6rde Sparkasse. No equity funding, M&A activity, or public listing is present, and geographic operations remain confined to Schleswig-Holstein.

Name

The AWO Schleswig-Holstein

Legal name

Arbeiterwohlfahrt Landesverband Schleswig-Holstein e.V.

Website

https://awo-sh.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Short description

AWO Schleswig-Holstein is a non-profit welfare association operating ~200 social facilities with ~5,000 employees in Schleswig-Holstein, Germany. It delivers publicly funded childcare, youth and family services, elderly care, psychosocial counseling, migration support, mother-child cures, and AZAV-certified training through its Bildungscampus.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Social welfare services
• Child daycare
• Elderly care
• Youth family support
• Vocational nursing training

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Social Welfare Services: Government-funded social services including child care, youth welfare, elderly care, and family support. Services are funded through public contracts, social insurance systems, and potentially member fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AWO Schleswig-Holstein operates a network of approximately 200 social facilities staffed by about 5,000 employees delivering welfare services across the full life cycle. Its service portfolio covers childcare at 62 Kitas, youth and family assistance at 65+ facilities, elderly care at 40+ locations, mother-child cure facilities, psychosocial counseling (debt, addiction, pregnancy, violence), migration and integration services, and vocational education and training through the AWO Bildungscampus at three locations.

Product overview

The AWO Schleswig-Holstein is a non-profit social welfare organization operating approximately 200 social facilities with 5,000 employees. Its product portfolio is organized into distinct service lines: Child Day Care (Kindertagesbetreuung) with 62 kindergartens promoting democratic participation; Youth and Family Services (Jugend- und Familienhilfe) with 65+ facilities offering both outpatient and inpatient assistance; Elderly Care (Alter und Pflege) at 40+ locations; Health Resort Facilities (Kureinrichtungen) on Sylt and Baltic Sea; Psychosocial Services (Psychosoziale Dienste) including counseling and support; and Migration Counseling (Migrationsberatung). The AWO Bildungscampus serves as an education and training division offering nursing education, continuing professional development, coaching, and team development programs. These services work together as an integrated social welfare ecosystem covering the entire life cycle from early childhood through elderly care.

Differentiator

Problem solved

Functional benefit

Brands

• Hannelore-Fojut-Stiftung: A charitable foundation promoting social justice and supporting social projects in Schleswig-Holstein, established in honor of former state chair Hannelore Fojut.
• AWO Bildungscampus

Products and services

• Kindertagesbetreuung (Child Day Care) Day care and early childhood education services for children at 62 kindergartens and care facilities across Schleswig-Holstein, promoting democratic and inclusive participation.
• Jugend- und Familienhilfe (Youth and Family Services) Youth and family support services at more than 65 facilities staffed by approximately 500 employees, including ambulatory and stationary assistance, residential groups, women's shelter, educational counseling, and school support programs.
• Alter und Pflege (Elderly Care) Senior care services at more than 40 locations across Schleswig-Holstein, providing housing, nursing, and support services that enable independent living with tailored assistance.
• Kureinrichtungen (Mother-Child Cure Facilities) Mother-child health cure facilities at Louise-Schroeder-Haus on Sylt and Gertrud-Völcker-Haus in Kellenhusen, offering health-promoting programs for mothers, fathers, and children up to age 14.
• Psychosoziale Beratung und Betreuung (Psychosocial Services) Individualized psychosocial counseling and support services including debt counseling, pregnancy counseling, addiction counseling, violence support services, and integration assistance.
• Migrationsberatung (Migration Counseling) Migration counseling services including MBE (Migration Advisory Services), MBSH, youth migration service, asylum procedure counseling, and counseling against right-wing extremism.
• Kooperatives Schultraining (Cooperative School Training) Cooperative school training program in Pinneberg district for students with high support needs, combining special needs school, regular school, and AWO professionals to create new educational perspectives for grades 1-9.
• AWO Bildungscampus Education and training campus with locations in Preetz, Lauenburg, and Elmshorn, offering nursing education, seminars, leadership training, inhouse programs, coaching, and project management serving more than 2,300 customers annually. AZAV-certified provider.
• Ausbildung in der Pflege (Nursing Education) Vocational nursing training program at three AWO Bildungscampus campuses (Elmshorn, Lauenburg, Preetz) covering geriatric nursing assistant, Pflegefachfrau*mann, and external examination preparation.
• Fort- und Weiterbildung (Continuing Education) Continuing education and training programs for the social sector covering care, leadership development, organizational development, change management, coaching, and consulting.
• Teamentwicklung und Teamtage (Team Development) Team development and team day programs including team analysis, communication training, conflict management, strength-based team roles, and trust building, plus customized team days for social institutions.
• Coaching und Beratung (Coaching and Consulting) Individual and organizational coaching services for employees and executives in the social sector, including professional development, leadership coaching, and organizational consulting.
• Gemeinsam Prozesse gestalten (Agile Work in Social Economy) Agile working methods training series for the social economy, introducing agile mindsets and methods, and developing hybrid collaboration models across care, childcare, migration, and administrative sectors.

Quantifiable outcome

• Over 2300 customers served annually through Bildungscampus
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Public Youth Welfare Offices (Jugendämter)coreStrategic or Co-development PartnerAWO Schleswig-Holstein operates as a reliable and innovative partner for public youth welfare in Schleswig-Holstein, providing both ambulatory and stationary support services for children and families.
• School Authorities and Schools (Schulamt)coreStrategic or Co-development PartnerCooperative school training (Kooperatives Schultraining) is a jointly operated program with school authorities and youth welfare offices for students with high support needs in Pinneberg district.
• AWO BundesverbandminorStrategic or Co-development PartnerAffiliation with the national AWO (Arbeiterwohlfahrt) federation, following shared values and guidelines established at federal level.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• AWO Niedersachsen: AWO Niedersachsen is the AWO state association in neighboring Lower Saxony. It operates the same service mix (childcare, youth welfare, elderly care, psychosocial services) but in a different geography, providing a relevant regional benchmark for AWO Schleswig-Holstein's operational model.

Direct peers

• Volkssolidarität: Volkssolidarität is a German welfare association focused primarily on elderly care and family services, with regional state structures comparable to AWO. It competes for elderly-care contracts and membership-based support services in northern German states.
• Malteser: Malteser is one of the recognized German welfare associations offering elderly care, youth services, migration counseling, and social support. It is comparable to AWO in service mix and competes for similar public contracts across German federal states.
• Johanniter-Unfall-Hilfe: Johanniter is a recognized welfare association providing elderly care, youth services, and family support through regional structures. Its service portfolio overlaps significantly with AWO's, particularly in elderly care and migration-related services.
• Caritas Germany: The German Caritas Association is one of the six major Wohlfahrtsverbände and operates parallel childcare, youth welfare, elderly care, and psychosocial counseling services across Germany. It competes with AWO for the same municipal contracts and government funding pools.
• Deutsches Rotes Kreuz (DRK): The German Red Cross operates as a federal welfare association providing youth services, elderly care, migration counseling, and family support through regional chapters. Its service portfolio closely mirrors AWO's and it competes head-to-head for Schleswig-Holstein tenders.
• Paritätischer Wohlfahrtsverband: The Paritätische is the umbrella for non-confessional social organizations in Germany, offering a comparable multi-service welfare portfolio including childcare, family support, and psychosocial services. It competes with AWO across all major service lines.
• Diakonie Deutschland: The Protestant welfare association Diakonie provides the same suite of childcare, youth welfare, elderly care, and social counseling services as AWO, organized through regional state associations (Landesverbände). It is a direct peer competing for identical public-sector contracts in Schleswig-Holstein.
• Arbeiter-Samariter-Bund (ASB): ASB is one of the recognized German welfare associations providing elderly care, childcare, and family support services through regional structures. It is a direct competitor for public-sector contracts in Schleswig-Holstein's care market.

Broad incumbents

• AWO Bundesverband: The national AWO federation oversees all state-level AWO associations including AWO Schleswig-Holstein. While not a direct market competitor, it sets standards, provides shared branding, and represents the closest operational and governance peer for understanding AWO Schleswig-Holstein's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/awo.lv.sh
• Instagraminstagram.com/awo_sh
• Xx.com/awo_sh
• LinkedInlinkedin.com/company/arbeiterwohlfahrt-schleswig-holstein-ggmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The AWO Schleswig-Holstein