Know Your Money
Know Your Money is a UK-based independent financial comparison website, founded in 2004 in Norwich, that helps consumers compare financial products. It operates as a small, privately held, founder-led firm.
- Company typePrivate
- Founded2004
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Know Your Money firmographics
Firmographics- Name
- Know Your Money
- Website
- https://knowyourmoney.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Know Your Money is a UK-based independent financial comparison website, founded in 2004 in Norwich, that helps consumers compare financial products. It operates as a small, privately held, founder-led firm.
- Ownership category
- akta.pro rank
Know Your Money industry classification
Industry- Product category
- Financial Comparison Services
- NAICS
- Activities Related to Credit Intermediation (5223), Web Search Portals and All Other Information Services (51929)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Know Your Money is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Know Your Money business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Know Your Money product offering
Product offeringCore offering
Know Your Money is an independent financial comparison website that helps consumers compare UK financial products and services. The platform presents financial product information to individual users to support comparison shopping across providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Product Comparison Service Independent online comparison of UK personal financial products (such as banking, savings, loans, and insurance offerings) for individual consumers performing pre-purchase research.
Companies that use Know Your Money
Customer profileIdeal customer profiles1 record
Know Your Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Know Your Money competitors and assessment
Company assessmentDirect peers
- Compare the Market: Major UK financial and insurance comparison website operating a similar lead-generation model across insurance, money, and home services products. Closely aligned on category, customer base, and monetisation.
- Moneyfacts: UK personal finance product data and comparison publisher covering savings, mortgages, loans, and credit cards. Directly comparable as an independent UK financial comparison and information source.
- Defaqto: UK financial product data, ratings, and comparison provider serving both consumers and advisers. Comparable as an independent UK financial comparison and product-information specialist.
- Uswitch: UK price comparison and switching platform covering broadband, energy, and personal finance products. Directly comparable as a consumer-facing comparison site monetising via provider referral economics.
- GoCompare: UK insurance and financial comparison site owned by GoCo Group, competing head-on in the same verticals. Highly comparable on product mix, customer segments, and comparison-led monetisation.
- MoneySupermarket Group: UK-listed financial price comparison platform covering insurance, money, energy, and travel. Directly comparable as a UK financial comparison destination serving consumers searching for the best deals on regulated products.
Regional players
- NerdWallet: US-focused personal finance comparison and advice platform. Comparable business model and verticals (credit cards, banking, loans, insurance) but does not directly compete in the UK market.
- Finder.com: Global financial comparison site with a UK presence covering banking, insurance, and investment products. Comparable on product and model, but primarily serves non-UK geographies with regional editions.
Broad incumbents
- MoneyHelper (formerly Money Advice Service): UK government-backed free, impartial money advice and comparison service. Comparable as a UK consumer-facing financial information and comparison resource, though operated as a public body rather than a commercial lead generator.
Emerging players
- ClearScore: UK-based credit and financial product comparison platform offering free credit scores alongside product matching. Comparable as a UK digital financial comparison destination focused on consumer credit products.
Market position
Customer concentration
Know Your Money social profiles
Digital presenceKnow Your Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Know Your Money leadership team
Management profileNumber of profiles
Profiles2 records
Know Your Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Know Your Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Know Your Money
What does Know Your Money do?
Know Your Money is an independent financial comparison website that helps consumers compare UK financial products and services. The platform presents financial product information to individual users to support comparison shopping across providers.
When was Know Your Money founded?
Know Your Money was founded in 2004. It employs 11 to 50 people.
Where is Know Your Money based?
Know Your Money is headquartered in Norwich, United Kingdom, in the Europe region.
Who are Know Your Money's main competitors?
Direct peers on record are Compare the Market, Moneyfacts, Defaqto, Uswitch, GoCompare and MoneySupermarket Group. Regional players are NerdWallet and Finder.com. MoneyHelper (formerly Money Advice Service) is listed as a broad incumbent. ClearScore is listed as an emerging player.
Does Know Your Money have an API?
No public API is recorded for Know Your Money.
What industry is Know Your Money in?
Know Your Money's product category is Financial Comparison Services. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5223 and its SIC code is 6282.