What Point 11 does

Point11 is a Paris-based, 100% independent creative and communication agency founded in 1997, operating from a single headquarters at 60 Rue de Wattignies in the 12th arrondissement. Originally a small photogravure workshop, the firm has evolved over 25+ years into a full-service agency covering three integrated pillars: Stratégie (brand strategy, storytelling, social media), Création (visual identity, packaging, graphic design, content, campaigns, AI-assisted creative), and Production (in-house photo studios totaling 90 m², video/motion, retouching, pre-press, photogravure, and print fabrication). The agency runs two in-house photography studios (30 m² and 60 m²) equipped with independent workstations, enabling end-to-end visual production from pre-production through post-production, and has integrated generative AI tools as a creative complement within conception workflows.

The agency employs 44 collaborators led by 3 partners and serves 97 active clients, with a portfolio heavily skewed toward large French and international enterprise brands including YSL Parfums, L'Oréal, Lacoste, Carrefour, Swarovski, Pandora, Valeo, Air Liquide, Nexans, Bouygues Telecom, Saint-Gobain, FDJ, Motul, and BPCE. Revenue is generated through project-based professional services engagements with custom quote-based pricing tailored to scope and complexity; long-tenured relationships (15+ years with Motul; recurring tri-annual updates with Nuxe since 2019) anchor a meaningful portion of recurring work, complemented by bespoke projects across luxury, cosmetics, retail, industrial, telecom, publishing, and tourism verticals.

The go-to-market is sales-led and direct, with a dedicated direction commerciale and reliance on portfolio-driven referrals rather than performance marketing. Point11 is Ecovadis-certified since 2017 and has publicly committed to achieving BCORP certification within two years, positioning sustainability and eco-design (e.g., recycled-paper press kits, sustainable packaging) as a growing differentiator. Reported chiffre d'affaires stands at 5.2 M€ (FY2022), and the firm operates without external investors, parent company, or public funding — consistent with a founder/partner-controlled private company.

Name

Point 11

Legal name

Point11

Website

https://point11.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Point11 is a Paris-based, 100% independent creative agency offering integrated branding, packaging, visual identity, content, and production services to enterprise brands across luxury, cosmetics, retail, industrial, and telecom verticals.

Ownership category

akta.pro rank

Product category

Creative and Design Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Visual Identity & Brand Design Systems (BPAFAEAC), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand design agency
• Packaging design services
• Visual identity design
• Print production services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Point11 generates revenue through comprehensive creative agency services including branding, graphic design, packaging design, visual identity, content creation, 360-degree campaigns, and publishing/edition services. Revenue is project-based and service-oriented, typical of B2B creative agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Point11 is a 100% independent, full-service creative and communication agency based in Paris, founded in 1997. It delivers integrated branding, graphic design, packaging, photography, video, AI-assisted creative content, and print production services from strategic conception through final fabrication for enterprise brands. The agency operates two in-house photo studios and manages the full print chain, including pre-press, photogravure, and coordination with printer partners.

Product overview

Point11 is a full-service creative agency offering integrated design and communication services. The agency operates across three core service pillars: Stratégie (brand strategy, storytelling, social media), Création (visual identity, packaging, graphic design, content, AI creative, campaigns, retail experience), and Production (photo shooting with two in-house studios, video production, retouching, pre-press/photogravure, and print fabrication). Their integrated approach allows clients to work with a single agency from strategic reflection through final production delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie (Brand Strategy and Storytelling) Brand strategy, storytelling, communication planning, social media strategy, and brand activation services that define the right message for the right audience, available to enterprise brand clients.
• Création (Visual Identity, Packaging, and Design) Visual identity design, packaging, graphic design, copywriting, content and image creation, AI-assisted creative generation, campaign design, and retail experience design services for enterprise brands.
• Production (Photo, Video, Print) Photo shooting (with two in-house studios), video production and motion design, asset execution and production, retouching, pre-press and photogravure, and printing and fabrication services.
• Création IA (AI-Assisted Creative Generation) Generative AI creative services used as a lever for creativity and innovation, extending conception capabilities under human creative direction for brand strategy, visual culture, and production requirements.
• Packaging Design Creative and rigorous packaging design solutions ranging from simple labels to multi-reference, multi-language product launches, including prototype creation, served to consumer goods and luxury brand clients.
• Pré-presse / Photogravure Pre-press and photogravure services ensuring technical perfection with color fidelity, high-definition image management, fine retouching, and print preparation for enterprise brand clients.
• Impression / Fabrication (Print Management) Print management and fabrication services including printer selection, paper choice, formatting, storage, and delivery of all printed materials, with coordination through trusted printer partners.
• Shooting Photo (In-House Photo Studios) Two in-house photography studios (30m² and 60m²) equipped with independent workstations for product, campaign, and report photography, with on-set retouchers available to anticipate post-production needs.

Quantifiable outcome

• 5.2 M€ annual revenue
• +5 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• EcovadiscoreOthersPoint11 has been Ecovadis certified since 2017, demonstrating commitment to environmental and social responsibility. The agency aims to achieve BCORP certification within 2 years as part of its ongoing sustainability journey.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Romance: Paris-based independent creative agency providing brand strategy, advertising campaigns and content; competes for the same French enterprise creative briefs as Point11.
• Rosa Paris: Independent Paris creative agency combining advertising, design, editorial and content production — closely comparable scope and client positioning to Point11's integrated model.
• La Chose: Independent Paris creative agency offering advertising, brand content and digital campaigns for major French brands — directly comparable independent peer in the same competitive set.
• Air Paris: Independent Paris creative agency with integrated brand strategy, design and production capabilities serving luxury and premium clients — closely aligned to Point11's luxury-heavy book.
• Herezie: Independent Paris-based creative agency offering brand strategy, advertising and content creation for enterprise clients; comparable mid-sized independent competing in the same French creative marketplace.
• W&Cie: Independent Paris creative agency focused on brand strategy, design and 360° campaigns for major French and international brands — overlaps directly with Point11's strategy/creation pillar.
• Australie: Independent Paris creative and content agency serving major French and international brands across advertising and brand experience — directly comparable in scale, model and target client profile.
• BETC: Paris-based full-service creative agency (now part of Havas Creative Network) serving major French and global brands across advertising, design and brand strategy — directly comparable in offering, geography and client type to Point11.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company headquartered in Paris, with creative agencies that compete for the same enterprise brand work as Point11 at a much larger scale.
• Havas: Global Paris-headquartered communications group operating a network of creative agencies; competes with Point11 for the same major-brand creative mandates in France and internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/point-11
• Xx.com/agencepoint11

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point 11