Minikura

What Minikura does

Minikura is a cloud-based, home-delivery storage-as-a-service platform operated by Terrada Warehouse Co., Ltd. (founded 1950, headquartered in Shinagawa-ku, Tokyo), launched in 2012. The service allows individual consumers across Japan to order storage boxes via a web portal, pack their belongings at home, schedule Yamato Transport courier pickup, and retrieve items on demand through the same portal — eliminating any need to visit a physical facility. The underlying technology combines a proprietary inventory management system (protected by Patents 5578581 and 5919351), photo-based item documentation under the MONO plan, 24-hour climate-controlled warehousing (below 28°C and 65% humidity), and integrations with Yahoo! Auction for direct-from-warehouse resale. Minikura monetizes primarily through recurring monthly subscriptions priced ¥320-¥660 per box, supplemented by cleaning add-ons, a bundled Cleaning Pack plan, professional organizing visits, document dissolution, an enhanced insurance option, and retrieval/delivery fees. Its go-to-market is direct-to-consumer and product-led, relying on SEO-driven content, testimonials, and a referral program rather than enterprise sales; customer segments include urban dwellers with limited closet space, relocating households, hobbyists and collectors (otaku), and families storing children's items.

Name

Minikura

Legal name

Terrada Warehouse Co., Ltd. (寺田倉庫株式会社)

Website

https://minikura.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Minikura is a Japan-based, home-delivery storage subscription service operated by Terrada Warehouse, letting individual consumers store belongings via box pickup and online retrieval from ¥320 per box per month.

Ownership category

akta.pro rank

Product category

Home Delivery Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Home delivery storage
• Box storage service
• Climate-controlled storage
• Trunk room service
• Storage as a service

Headquarters

HQ city

Shinagawa, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Box Storage Subscription: Monthly subscription fees charged per box based on plan type (MONO, HAKO, Closet, etc.) and size (Regular, Large, Wide). Fees range from 320円 to 660円 per box per month. Long-term discounts apply after 13 months of continuous storage.
2. Optional Services: Additional revenue from add-on services including clothing/shoe/bag cleaning (990円-4,180円 per item), futon cleaning (2,000円-4,400円 per item), Yahoo! auction listing service, donation service, document dissolution (550円 per box), and safety guarantee upgrade (55円 per box monthly)
3. Cleaning Pack Plan: Bundled service combining professional cleaning with 6-month storage for 12,100円, providing both initial revenue and lock-in for continued storage
4. Retrieval and Delivery Fees: Fees for retrieving items from storage, including per-item retrieval (495円 base + 55円 per item), box retrieval (1,100円 under 1 year, free over 1 year), and same-day delivery options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Minikura is a home delivery storage-as-a-service platform that picks up boxes from customers' homes, stores them in climate-controlled warehouses operated by Terrada Warehouse, and delivers items back on demand. It offers five core storage plans (MONO item-level with photo documentation, HAKO box-level, Closet hanging-garment, Cleaning Pack combined cleaning and storage, and Large Item) plus add-on services such as clothing/bedding cleaning, Yahoo! Auction listing, donation, document dissolution, enhanced insurance, and an in-home organization advisory service.

Product overview

minikura is a cloud-based storage-as-a-service platform operated by Terrada Warehouse. The portfolio spans five core storage plans—MONO plan (item-level management with photo documentation), HAKO plan (box-level bulk storage at lower cost), Closet plan (hanging garment storage), Cleaning Pack plan (dry-cleaning bundled with storage), and Large Item plan—supplemented by a professional home organization service and a suite of optional add-ons including clothing/bedding cleaning, Yahoo! Auction resale, charitable donation, enhanced insurance, and document dissolution. The platform is accessed entirely through a web-based customer portal (My Page) where users order boxes, schedule pickups, manage inventory with photo verification, request item-level or box-level retrieval, and activate optional services. All logistics are handled via Yamato Transport with no customer trips required.

Differentiator

Problem solved

Functional benefit

Products and services

• MONO Plan (\u30e2\u30ce\u30d7\u30e9\u30f3) Item-level storage plan where each item is individually photographed upon arrival at the warehouse and can be retrieved individually through the customer portal. Supports up to 30 items per box and is compatible with optional services such as cleaning, Yahoo! Auction resale, and donation. Designed for individual consumers who want flexible, item-level access to stored belongings.
• HAKO Plan (\u30cf\u30b3\u30d7\u30e9\u30f3) Box-level storage plan with no per-item photo documentation. Items are stored collectively by box at a lower price point and retrieval is box-by-box only. Designed for individual consumers seeking affordable bulk storage where item-level tracking is not required.
• Closet Plan (\u30af\u30ed\u30fc\u30bc\u30c3\u30c8\u30d7\u30e9\u30f3)

Quantifiable outcome

• 24-hour climate control maintains temperature below 28°C and humidity below 65%, preventing mold and damage
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Yamato Transport (ヤマト運輸)coreChannel Partner/ Reseller/ DistributorYamato Transport is the exclusive logistics partner handling all pickup and delivery services for minikura. This includes delivering empty boxes to customers, collecting packed boxes for storage, and delivering retrieved items to customers. The partnership enables minikura's core 'home delivery' storage model. Collection can be scheduled until 1pm for same-day pickup. Service available nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Public Storage: Public Storage is the largest US-listed self-storage REIT with a global brand. Like Extra Space Storage, it is a broad incumbent offering traditional self-storage units rather than home-delivery box service, but it defines the competitive landscape for personal storage.
• Extra Space Storage: Extra Space Storage is a US-listed large self-storage REIT. While it operates traditional fixed-location self-storage rather than home-delivery, it competes for the same consumer wallet and represents the dominant incumbent business model in personal storage.

Emerging players

• Neighbor.com: Neighbor is a US-based marketplace connecting people with spare space to those needing storage. While not identical to minikura's branded warehouse model, it represents an emerging alternative approach to consumer storage that could pressure traditional operators.

Direct peers

• Class100: Class100 is a Japanese self-storage operator offering both traditional fixed-location trunk rooms and box-based storage plans. Highly comparable to minikura in target customer (urban Japanese consumers with storage constraints) and competitive positioning in Japan's home storage market.
• Monkura: Monkura is a home-delivery box storage service operating in Japan with a similar online subscription model — pick up, store, retrieve on demand. It is one of minikura's closest direct competitors in the same Japanese trunk room category.
• MakeSpace: MakeSpace is a US-based home-delivery storage service with the same core model: customers schedule pickups, items are stored in a warehouse, and retrievals are delivered on demand. It is a strong international reference comparable for the box-based home storage subscription model.

Regional players

• Boxful: Boxful is an Asia-Pacific home-delivery storage service (Hong Kong origin, expanding across the region). It mirrors minikura's consumer-facing box subscription model and is the closest Asian cross-region comparable for the model.
• Addrex (Art Moving Center): Addrex is a Japanese moving company that also offers storage solutions, including box-based and long-term storage. Comparable as a Japanese household relocation+storage provider competing for the same post-move storage customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_minikura
• Facebookfacebook.com/minikura0925

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minikura