LIFT Wisconsin
- Company typePrivate
- Founded2021
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
LIFT Wisconsin firmographics
Firmographics- Name
- LIFT Wisconsin
- Legal name
- LIFT Wisconsin
- Website
- https://liftwisconsin.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where LIFT Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LIFT Wisconsin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: LIFT Wisconsin is a nonprofit organization funded entirely through donations and grants. The website prominently features a donate button and the organization has received funding from multiple foundations and government entities. All services are provided free of charge to users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels13 records
LIFT Wisconsin product offering
Product offeringCore offering
LIFT Wisconsin provides free civil legal assistance to low-income Wisconsin residents through its flagship LegalTuneUp.org web platform, which aggregates data from four Wisconsin state agencies (Department of Corrections, Supreme Court, DOT, and DCF) to help users identify and resolve civil legal barriers including suspended driver's licenses, criminal records, eviction records, unmanageable child support orders, and consumer debt claims. The platform auto-fills legal forms, supports e-signing, and includes a built-in mailing feature, enabling users to complete processes without an attorney. LIFT also operates free in-person legal clinics across Wisconsin and runs a Legal Navigators training program that certifies community service providers to assist clients.
Product overview
LIFT Wisconsin operates as a single unified product organization built around the Legal Tune Up Tool (legaltuneup.org), which is the core platform. The platform provides a free, web-based single-entry point to solve economically harmful civil legal problems by aggregating public data from the Wisconsin Department of Corrections, Supreme Court of Wisconsin, Wisconsin Department of Transportation, and Wisconsin Department of Children and Families. The tool helps users determine if they have criminal records, eviction records, small claims cases, child support orders, or driver license suspensions, then supports issue resolution through guided navigation and form assistance. Supporting resources include a Municipal Courts Database covering 229+ municipal courts across Wisconsin.
Differentiator
Problem solved
Functional benefit
Brands
- Legal Tune Up: A free, online, DIY tool that makes it easy to identify and clear civil legal problems including changing child support orders, removing criminal records, clearing eviction records, addressing debt claims, reinstating driver's licenses, and removing background check records.
Products and services
- Legal Tune Up Tool (LegalTuneUp.org) A free, online, web-based self-service tool that helps low-income Wisconsin residents identify and resolve civil legal problems including driver's license suspensions, criminal records, eviction records, unmanageable child support orders, and small claims debt claims. Aggregates data from four Wisconsin state agencies, auto-fills legal forms for court filings, supports e-signing with a built-in mailing feature, and directs users to additional resources; tasks such as eviction record removal can be completed in under 10 minutes.
- In-Person Legal Clinics Free in-person legal assistance clinics held throughout Wisconsin counties (including Dane, Racine, and Jefferson counties), covering Driver's License Restoration, Child Support Legal Resource, Expungement, and Small Claims matters. Hosted with community partners such as the Urban League of Greater Madison, Southwest Madison Employment Center, Racine Public Library, and Jefferson County, providing direct attorney or volunteer assistance to individuals who need hands-on help with complex cases.
Quantifiable outcome
- $8.40 return for every $1 invested in legal services (increase economic opportunity and remove barriers)
- +10 more outcomes
Companies that use LIFT Wisconsin
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
LIFT Wisconsin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LIFT Wisconsin partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core founding partner, major clinic partner, community partner, major partner, partner, academic partner, government partner and data partner.
- Economic Justice Institute, Inc.core founding partnerA core founding partner of LIFT Wisconsin. LIFT Wisconsin is a collaboration between the Economic Justice Institute and other Dane County organizations. The Economic Justice Institute's Director (Mitch) serves as a founder/advisor to LIFT Wisconsin.
- Legal Action of Wisconsin, Inc.core founding partnerA core founding partner of LIFT Wisconsin. The organization assists low-income Milwaukee County residents and is listed as a collaborating partner for clinics, including co-hosting events and providing referral pathways.
- UW Law School's Civil Legal Clinicscore founding partnerA core founding partner. The UW Law School's civil legal clinics provide academic and clinical support, with faculty members (Marsha Mansfield, Distinguished Clinical Professor Emeritus) serving as founders/advisors.
- Center for Patient Partnershipscore founding partnerA core founding partner. The Center for Patient Partnerships provides health advocacy services integrated into the LegalTuneUp.org tool. Its Director (Sarah Davis) serves as a founder/co-director of LIFT Wisconsin.
- Employment and Training Association (EATA)core founding partnerA core founding partner. EATA provides free employment and training assistance integrated into the LegalTuneUp.org tool as an ally organization. The Association's Executive Director (Jon Danforth) is featured in LIFT Wisconsin Innovators photo.
- Urban League of Greater Madisonmajor clinic partnerA community partner and current clinic host. Co-hosts Child Support Legal Resource Clinics at the Urban League of Greater Madison location (2222 S Park St, Madison). Provides referrals and serves individuals seeking employment and housing.
- The Road Home - Dane Countycommunity partnerA community partner organization. The Road Home provides housing and support services; collaborates with LIFT Wisconsin on addressing legal barriers that impact housing stability for families.
- Milwaukee Justice Centercommunity partnerA community partner organization listed as a collaborator for free legal clinics in the Milwaukee area.
- EXPO (Wisconsin)major partnerA community partner that participates in the Legal Navigators partner program. EXPO staff have been trained as certified Legal Navigators and directly assist individuals with civil legal issues. EXPO and LIFT jointly received the Microsoft Justice Catalyst Grant.
- Racine Public Librarymajor partnerA partner organization in the Legal Navigators program. Racine Public Library staff have been trained as certified Legal Navigators, enabling the library to serve as a front-line resource for community members seeking help with driver's licenses, eviction records, criminal records, and debt issues.
- Meadowood Health PartnershippartnerA partner organization in the Legal Navigators program. Meadowood Health Partnership staff have been trained as Legal Navigators to assist their clients with civil legal issues.
- University of Wisconsin Law Schoolacademic partnerListed as an academic partner. UW Law School's civil legal clinics provide clinical education and support for LIFT's mission, with faculty serving as founders and advisors.
- University of Wisconsin-Madison Institute for Research on Povertyacademic partnerListed as an academic partner. Contributes research expertise on poverty and economic issues relevant to LIFT Wisconsin's mission of dismantling legal barriers to economic stability.
- University of Wisconsin-Madison Extensionacademic partnerListed as an academic partner providing extension services and community education relevant to LIFT's mission.
- Dane Countygovernment partnerA government partner. Dane County co-funds and collaborates on child support and other legal assistance initiatives, including hosting clinics and providing resources through the child support department.
- Marquette University Volunteer Legal Clinicacademic partnerListed as a community partner. Provides volunteer legal services and clinic support for civil legal matters in Wisconsin.
- Wisconsin Department of Correctionsdata partnerOne of four Wisconsin state agencies whose data is aggregated in the LegalTuneUp.org tool. The Department of Corrections data is used to help users identify and resolve legal barriers related to criminal records.
- Wisconsin Supreme Courtdata partnerOne of four Wisconsin state agencies whose data is aggregated in the LegalTuneUp.org tool. The Supreme Court's data includes court records used for criminal record, eviction record, and small claims case identification.
- Wisconsin Department of Transportationdata partnerOne of four Wisconsin state agencies whose data is aggregated in the LegalTuneUp.org tool. DOT data is used to identify suspended/revoked driver's licenses and help users reinstate them.
- Wisconsin Department of Children and Familiesdata partnerOne of four Wisconsin state agencies whose data is aggregated in the LegalTuneUp.org tool. DCF data is used to help users analyze and modify child support orders.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
LIFT Wisconsin competitors and assessment
Company assessmentEmerging players
- Lawyaw: A legal technology company offering automated document assembly and e-signing for legal aid attorneys — comparable to LIFT's automated form generation and e-signing capabilities, but serving attorneys rather than end users directly.
- LegalZoom: An online legal services platform offering affordable document preparation and access to attorneys — comparable in self-serve online legal assistance delivery, but for-profit and serving a higher-income audience than LIFT.
Direct peers
- PALX (Public Benefits and Legal Services Navigator): A nonprofit tech platform helping users identify and apply for public benefits and legal services — comparable to LIFT's model of aggregating fragmented government data into a single user-friendly self-service tool.
- Pro Bono Net: A nonprofit that builds technology and resource platforms (including LawHelp.org and A2J Author) to expand access to civil legal aid — directly comparable to LIFT's model of using technology to democratize legal help for low-income individuals.
- Upsolve: A nonprofit tech platform that helps low-income Americans file Chapter 7 bankruptcy for free, with a self-serve web tool analogous to LegalTuneUp.org but focused on debt relief — a direct peer in the tech-enabled civil legal aid category.
Regional players
- Maryland Legal Aid: A state-level civil legal aid organization providing free legal services to low-income Maryland residents — comparable as a regional civil legal aid nonprofit serving similar populations, though without LIFT's proprietary multi-agency technology platform.
- Texas Legal Services Center: A statewide civil legal aid and technology nonprofit in Texas providing free legal services and tech tools — comparable as a regional legal aid organization that combines direct service with technology innovation, similar to LIFT's hybrid model.
Broad incumbents
- LawHelp.org: Pro Bono Net's national directory of free legal aid providers and self-help resources — comparable in mission to LIFT's resource database and legal navigation model, but operating at a national scale with different technology approach.
- Justia: A large-scale legal information platform offering free case law, statutes, and lawyer directories — a broader incumbent serving overlapping demand for free, accessible legal information, though without LIFT's state-agency data integration.
- Self-Help Centers (State Court System): Court-operated self-help centers and online portals that assist self-represented litigants with forms and procedures — a broader incumbent offering comparable self-service legal assistance, though typically less integrated across agencies than LIFT's tool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LIFT Wisconsin social profiles
Digital presenceLIFT Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIFT Wisconsin leadership team
Management profileNumber of profiles
Profiles7 records
LIFT Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIFT Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIFT Wisconsin
What does LIFT Wisconsin do?
LIFT Wisconsin provides free civil legal assistance to low-income Wisconsin residents through its flagship LegalTuneUp.org web platform, which aggregates data from four Wisconsin state agencies (Department of Corrections, Supreme Court, DOT, and DCF) to help users identify and resolve civil legal barriers including suspended driver's licenses, criminal records, eviction records, unmanageable child support orders, and consumer debt claims. The platform auto-fills legal forms, supports e-signing, and includes a built-in mailing feature, enabling users to complete processes without an attorney. LIFT also operates free in-person legal clinics across Wisconsin and runs a Legal Navigators training program that certifies community service providers to assist clients.
Is LIFT Wisconsin a public or private company?
LIFT Wisconsin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LIFT Wisconsin founded?
LIFT Wisconsin was founded in 2021. It employs 1 to 10 people.
Where is LIFT Wisconsin based?
LIFT Wisconsin is headquartered in Madison, United States, in the North America region.
How does LIFT Wisconsin make money?
One revenue line is on record: donations and Grants.
Who are LIFT Wisconsin's main competitors?
Emerging players on record are Lawyaw and LegalZoom. Direct peers are PALX (Public Benefits and Legal Services Navigator), Pro Bono Net and Upsolve. Regional players are Maryland Legal Aid and Texas Legal Services Center. Broad incumbents are LawHelp.org, Justia and Self-Help Centers (State Court System).
Does LIFT Wisconsin have an API?
No public API is recorded for LIFT Wisconsin.