Affluence Financial Group
Affluence Financial Group is an independent, team-based financial advisory firm in Charleston, SC, offering comprehensive financial planning, investment advisory, insurance, and 401(k) services to high net-worth individuals, families, executives, and business owners across multiple U.S. states through the MML Investors Services (MassMutual) broker-dealer partnership.
- Company typePrivate
- Founded1993
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Affluence Financial Group does
Affluence Financial Group is an independent financial advisory firm headquartered in Charleston, South Carolina, founded in 1993 by Senior Partner Clark 'Corky' Ullom. The firm operates as a privately held, team-based practice offering comprehensive financial planning and wealth management services to high net-worth individuals, families, executives, and business owners, with an additional 401(k) and retirement plan service line targeted at small-to-medium businesses and non-profit organizations. Service categories span holistic financial planning, investment advisory, life and health insurance, and employer-sponsored retirement plans, delivered through an 8-person team holding CFP, CFS, CEPA and other designations.
The firm's underlying technology stack is entirely third-party rather than proprietary. It integrates eMoney as the financial planning foundation, eWealthManager as a wealth management client portal, Wealthscape for investment account access, and MassMutual as its insurance carrier partner. Securities and investment advisory services are offered through registered representatives of MML Investors Services, LLC (a MassMutual broker-dealer and OSJ located at 40 Calhoun St., Charleston), under a partnership arrangement in which Affluence Financial Group remains an independent firm and is not a subsidiary or affiliate of MML Investors Services. The firm holds multi-state licensing across dozens of U.S. states, enabling service delivery beyond its Charleston base.
The business model is a relationship-driven, fee-based advisory practice. Revenue streams include recurring financial planning fees, investment advisory fees, insurance commissions, and professional services fees for retirement plan work, all structured as subscription or recurring engagements with quote-based pricing for high net-worth and business clients. Distribution relies on direct field sales, referrals through the MML Investors Services network and external legal/tax advisors, and a website (affluencefinancial.com) as a top-of-funnel digital presence. The firm is privately held with no disclosed parent company, institutional investor, or external funding, and no public revenue figures are available.
Affluence Financial Group firmographics
Firmographics- Name
- Affluence Financial Group
- Legal name
- Affluence Financial Group
- Website
- https://affluencefinancial.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Affluence Financial Group is an independent, team-based financial advisory firm in Charleston, SC, offering comprehensive financial planning, investment advisory, insurance, and 401(k) services to high net-worth individuals, families, executives, and business owners across multiple U.S. states through the MML Investors Services (MassMutual) broker-dealer partnership.
- Ownership category
- akta.pro rank
Affluence Financial Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Affluence Financial Group is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Affluence Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Financial Planning Services: Comprehensive financial planning services for individuals, families, executives, and businesses
- Investment Advisory Services: Securities and investment advisory services offered through MML Investors Services, LLC, Member SIPC
- Insurance Products: Life and health insurance products through licensed agents covering multiple states
- 401K and Retirement Plan Services: Specialized 401(k) and retirement plan marketplace services for small to medium-sized businesses and non-profit organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comprehensive financial planning for high net-worth clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Affluence Financial Group product offering
Product offeringCore offering
Affluence Financial Group delivers holistic financial planning, investment advisory, life and health insurance, and 401(k)/retirement plan services to high net-worth individuals, families, executives, and business owners. The firm operates through a team-based, seven-step client-first process and delivers securities and advisory services through registered representatives of MML Investors Services, LLC, using third-party platforms eMoney, eWealthManager, and Wealthscape for planning and account access.
Product overview
Affluence Financial Group is a financial advisory firm, not a software product company. The firm offers comprehensive financial planning and wealth management services through a team-based approach, utilizing third-party platforms eMoney, eWealthManager, and Wealthscape as client portals. The core offering consists of advisory services for individuals, families, executives, and business owners, organized under service offerings for personal wealth management and business planning. The firm does not offer a proprietary software product or platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Financial Planning Services Holistic financial planning and wealth management services tailored to individual clients, families, executives, and business owners through a team-based approach with a seven-step client-first process, delivered since the firm's founding.
- Individual, Families & Executives Services Wealth management, asset protection, risk management, and legacy planning services for high net-worth individuals, families, and executives, utilizing a holistic approach to meet specific needs.
- Business Services Comprehensive business planning including succession planning, employee benefits coordination, and advisory services for business owners to ensure sustainability across generations.
- Investment Advisory Services Securities and investment advisory services delivered through registered representatives of MML Investors Services, LLC, providing portfolio management and investment solutions to clients of the firm.
- Life and Health Insurance Products Life and health insurance products provided through licensed agents covering multiple states, integrated into the firm's holistic wealth protection and risk management offerings.
- 401(k) and Retirement Plan Services Specialized 401(k) and retirement plan marketplace services for small to medium-sized businesses and non-profit organizations, including plan representation, end-to-end worksite financial advice, and employee financial education.
Companies that use Affluence Financial Group
Customer profileSegments3 records
Ideal customer profiles3 records
Affluence Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Affluence Financial Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MML Investors Services, LLCcoreSecurities and Investment Advisory and Financial Planning Services are offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. OSJ located at 40 Calhoun St. Suite 310 Charleston, SC 29401. Affluence Financial Group is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.
- eMoneycoreFinancial planning platform used as the foundation for comprehensive wealth management service. eMoney helps align short and long term goals and scales planning to meet evolving needs, monitoring and management requirements.
- eWealthmanagercoreClient portal platform for account access and management, integrated into the client center offering.
- WealthscapecoreInvestment and wealth management platform for client account access and portfolio management.
- MassMutualcoreInsurance carrier partner; MassMutual logo displayed in client center as a provider of insurance products offered through the firm.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Affluence Financial Group competitors and assessment
Company assessmentDirect peers
- Creative Planning: Creative Planning is a large, planning-led RIA serving HNW individuals, families, and business owners with comprehensive wealth management. Directly comparable services to Affluence, though at significantly greater scale.
- Buckingham Strategic Wealth: Buckingham is a financial planning-led RIA focused on evidence-based investing and fiduciary advice for HNW clients. Closely aligned with Affluence on planning-first philosophy and HNW segmentation.
- Edelman Financial Engines: Edelman Financial Engines combines financial planning, investment management, and 401(k) plan services for individuals and corporate clients. Comparable to Affluence across planning, investment, and worksite retirement channels.
- Mariner Wealth Advisors: Mariner provides comprehensive wealth advisory, tax, retirement plan, and estate services to HNW individuals, families, and institutions. Comparable multi-disciplinary, team-based offering targeting the same HNW/executive segment.
- Carson Group: Carson Group is an RIA and partnership platform serving independent financial advisors with team-based planning, investment, and coaching support. Highly comparable to Affluence in financial planning-led RIA model and advisor support infrastructure.
- Sanctuary Wealth: Sanctuary Wealth is a partnership platform for elite independent advisors and teams, providing compliance, investment, and operations infrastructure. Comparable model of multi-advisor teams operating under shared back-office support.
Broad incumbents
- Commonwealth Financial Network: Commonwealth is a large independent broker-dealer and RIA support platform that provides back-office, technology, and product infrastructure to independent advisors, similar to Affluence's use of the MML OSJ.
- Cetera Financial Group: Cetera is a large financial advisory firm and broker-dealer network serving independent advisors with planning, investment, and insurance solutions across the U.S. Comparable HNW advisory services with broader geographic reach.
- Kestra Financial: Kestra Financial is an independent wealth management platform supporting RIAs and advisor teams with technology, compliance, and product access. Comparable role to MML Investors Services in Affluence's operating model.
Others
- Focus Financial Partners: Focus Financial Partners is a leading RIA consolidator that partners with independent wealth management firms, providing capital, infrastructure, and growth support. Relevant as a potential roll-up/partner for a firm like Affluence seeking inorganic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Affluence Financial Group social profiles
Digital presenceAffluence Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affluence Financial Group leadership team
Management profileNumber of profiles
Profiles8 records
Affluence Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affluence Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affluence Financial Group
What does Affluence Financial Group do?
Affluence Financial Group delivers holistic financial planning, investment advisory, life and health insurance, and 401(k)/retirement plan services to high net-worth individuals, families, executives, and business owners. The firm operates through a team-based, seven-step client-first process and delivers securities and advisory services through registered representatives of MML Investors Services, LLC, using third-party platforms eMoney, eWealthManager, and Wealthscape for planning and account access.
Is Affluence Financial Group a public or private company?
Affluence Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affluence Financial Group founded?
Affluence Financial Group was founded in 1993. It employs 1 to 10 people.
Where is Affluence Financial Group based?
Affluence Financial Group is headquartered in Charleston, United States, in the North America region.
How does Affluence Financial Group make money?
Four revenue lines are on record. Financial Planning Services are the primary driver. The others are investment Advisory Services, insurance Products and 401K and Retirement Plan Services.
Who are Affluence Financial Group's main competitors?
Direct peers on record are Creative Planning, Buckingham Strategic Wealth, Edelman Financial Engines, Mariner Wealth Advisors, Carson Group and Sanctuary Wealth. Broad incumbents are Commonwealth Financial Network, Cetera Financial Group and Kestra Financial. Focus Financial Partners is listed as an others.
Does Affluence Financial Group have an API?
No public API is recorded for Affluence Financial Group.
What industry is Affluence Financial Group in?
Affluence Financial Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers). Its NAICS code is 523940 and its SIC code is 6282.