Burch Family Wines

What Burch Family Wines does

Burch Family Wines, trading legally as Howard Park Wines Pty Ltd, is a privately held, family-controlled Australian wine producer founded in 1986 and headquartered in Subiaco, Western Australia. The company operates across multiple Western Australian wine regions — Margaret River, Pemberton, and Great Southern — and holds both producer and wholesaler licences, giving it vertical control over production and distribution. Its brand portfolio comprises Howard Park and MadFish as its principal Australian labels, Marchand & Burch (a Burgundian collaboration), and Champagne Franck Bonville as its French sparkling agency, spanning both still and sparkling categories.

The business monetises through a mix of wholesale distribution, direct-to-consumer e-commerce, a Wine Club subscription, gift voucher sales, and a physical Cellar Door in Margaret River that functions as both retail outlet and brand experience. Jeff Burch serves as Founder, Owner, and CEO, and the company employs 51–100 people. The model blends traditional wholesale revenue with DTC and tourism-driven channels, with the producer-and-wholesaler licence structure designed to retain margin across the value chain rather than cede it to third-party distributors.

No disclosed financials, funding rounds, or AI/technology stack details are available, so quantitative claims about revenue, growth rate, or digital maturity cannot be grounded in the input. The strategic posture evident from the data is one of portfolio diversification across regions and price tiers, supplemented by international agency representation, rather than scale-driven or technology-led expansion.

Name

Burch Family Wines

Legal name

Howard Park Wines Pty Ltd

Website

https://burchfamilywines.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Burch Family Wines is a privately held, family-controlled Western Australian wine producer (Howard Park Wines Pty Ltd) operating across Margaret River, Pemberton, and Great Southern, selling the Howard Park, MadFish, Marchand & Burch, and Champagne Franck Bonville brands via wholesale, DTC e-commerce, Wine Club, and a Margaret River Cellar Door.

Ownership category

akta.pro rank

Product category

Premium Wine Production and Retail

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Premium wine production
• Wine retail sales
• Wine club membership
• Cellar door tasting
• Western australian wines

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct sales of wines through e-commerce platform and physical cellar door. Customers purchase individual bottles or cases from brands including Howard Park, MadFish, Marchand & Burch, and Champagne Franck Bonville.
2. Wine Club Membership: Subscription-style membership offering exclusive member pricing, access to limited or pre-release wines, and invites to member-only events. Creates recurring customer relationship and predictable revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Burch Family Wines produces and sells premium wines from four Western Australian regions (Perth, Margaret River, Pemberton, and Great Southern) under four brands: Howard Park, MadFish, Marchand & Burch, and Champagne Franck Bonville. The company sells directly to consumers via an e-commerce storefront, a Wine Club membership program with exclusive pricing and pre-release access, and a physical cellar door in Margaret River. Operations are conducted through the legal entity Howard Park Wines Pty Ltd, which holds both producer and wholesaler licenses.

Product overview

Burch Family Wines is a wine retailer and producer operating a portfolio of wine brands. The company offers a unified e-commerce platform selling multiple sub-brands including Howard Park, MadFish, Marchand & Burch, and Champagne Franck Bonville. Additional offerings include a Wine Club membership with exclusive benefits and gift vouchers. The four sub-brands represent the core product portfolio, with the e-commerce platform serving as the unified sales channel.

Differentiator

Problem solved

Functional benefit

Brands

• Howard Park: West Australian wines brand operated by Burch Family Wines
• MadFish
• Marchand & Burch
• Champagne Franck Bonville

Products and services

• Howard Park Wines

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Champagne Franck BonvillecoreChannel Partner/ Reseller/ DistributorChampagne Franck Bonville is a French Champagne house whose products are distributed through Burch Family Wines. This partnership extends the company's portfolio beyond Western Australian wines to include premium French Champagne, providing customers access to both domestic and international premium wine offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Cape Mentelle: Margaret River winery now owned by Treasury Wine Estates, focused on premium Cabernet blends with cellar door experience. Comparable as a Margaret River producer competing in the same regional premium segment.
• Vasse Felix: Premium Margaret River winery with cellar door and DTC focus. Direct regional peer to Burch's Margaret River operations, competing in the same premium Margaret River segment and tourism channel.
• Leeuwin Estate: Premium Margaret River winery known for high-end Chardonnay and Cabernet, with cellar door operations. Direct regional peer to Burch in the premium Margaret River category.

Broad incumbents

• Treasury Wine Estates: Australia's largest wine company, owner of Penfolds, and operator of multiple brands across price tiers. Highly comparable to Burch Family Wines' multi-brand, multi-region Australian wine model, but at vastly greater scale and global reach.
• Pernod Ricard Winemakers: Global wine division of Pernod Ricard operating major Australian brands including Jacob's Creek and St Hugo. Comparable as a large multi-brand Australian wine operator, though operating at vastly greater scale and as part of a global spirits group.

Direct peers

• Brown Brothers: Family-owned multi-generational Australian winery operating across Victoria with a portfolio of brands at varying price points. Comparable to Burch as a family-controlled, multi-region, multi-brand Australian producer with DTC operations.
• De Bortoli: Family-owned Australian wine company with a portfolio including premium and entry-level brands across multiple regions. Comparable to Burch's family-owned, multi-brand, multi-region model and DTC strategy.
• Accolade Wines (Hardys): Large Australian wine producer with a portfolio of brands spanning value to premium tiers and distribution across multiple regions. Comparable as a multi-brand Australian wine operator, though much larger and PE-backed rather than family-owned.
• Yalumba Wine Company: Family-owned Australian winery operating across multiple South Australian regions with a multi-brand portfolio including premium and entry-level labels. Closely comparable to Burch's family-controlled, multi-region, multi-brand Australian wine model.
• Casella Wines: Australian family-founded wine producer behind Yellow Tail and other brands, operating multi-region production with strong DTC and export channels. Comparable as a multi-brand Australian wine company, though with greater export scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/burchwines
• LinkedInlinkedin.com/company/howard-park-and-madfish-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burch Family Wines