Hierros HB

What Hierros HB does

Hierros HB S.A. is a privately held Colombian construction materials distributor headquartered in Dosquebradas, Risaralda, operating six physical branch locations across Dosquebradas, Bogotá, Cali, Itagüí, Rionegro, and Barranquilla. Founded approximately 30-31 years ago (firmographic founding year 1991), the company sells steel and complementary construction inputs — including reinforcing bars, structural profiles, beams, pipes, cold-rolled sheets, drawn wire products (barbed, galvanized, black, and mesh variants), roofing tiles and covers, drywall systems with galvanized profiles and boards, and ancillary items such as cement, blocks, Sika additives, welding electrodes, and plastic tanks — to construction professionals, contractors, and individual builders across the agricultural, industrial, metalworking, and infrastructure segments.

The company's revenue model is hardware sales through the branch network, with quote-based pricing, online payment via the Wompi gateway, in-branch technical advisory, cut-and-bend to specification, and delivery to construction sites. Distribution is sales-led through the six branch network complemented by content marketing via blog and Instagram (@hierroshb), and direct quote handling via WhatsApp and email.

Technology plays no differentiated role: the company has no app, no public APIs, no proprietary platform, and no disclosed AI or automation capabilities. Its competitive positioning rests on the breadth of its product portfolio (positioned by the company as one of the widest in Colombia), national multi-branch coverage, certified material quality, and value-added physical services rather than technology.

Name

Hierros HB

Legal name

Hierros HB

Website

https://hierroshb.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Hierros HB S.A. is a Colombian construction materials distributor operating six branch locations nationwide, selling rebar, structural profiles, beams, pipes, roofing, drywall systems, and complementary construction inputs to contractors, builders, and individual homeowners across Colombia.

Ownership category

akta.pro rank

Product category

Construction Materials Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming) (CRAIAEAL)

akta.pro secondary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Steel distribution
• Construction materials
• Structural steel supply
• Rebar and beams
• Roofing and drywall

Headquarters

HQ city

Dosquebradas

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Construction Materials Sales: Hierros HB generates revenue through the sale of construction materials including iron bars, structural profiles, beams, pipes, sheets, drawn products, roofing tiles, and drywall systems. Sales occur through physical branch locations with online payment options available. The company serves contractors, builders, and construction professionals across Colombia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hierros HB distributes steel and construction materials in Colombia, offering steel rebar, structural profiles, beams, pipes, sheets, drawn wire products, roofing tiles/covers, drywall systems, and complementary construction supplies. Products are sold through six physical branches nationwide, with online payment, quote-based ordering, and delivery to construction sites. The company serves contractors, builders, construction professionals, and individual customers with technical advice and value-added cut-and-bend services.

Product overview

Hierros HB is a Colombian construction materials distributor offering a comprehensive portfolio of steel and building products. The core offerings include Hierros (steel bars/rebar), Perfiles y Estructurales (structural profiles), Vigas (beams), Tuberías (pipes), and Láminas (sheets including cold rolled). The product line extends to specialized categories including Trefilados (drawn wire products: barbed wire, galvanized wire, black wire, and various mesh types like welded, chain link, gabion, hexagonal, and screen meshes), Tejas/Cubiertas (roofing solutions including steel covers, trapezoidal tiles, standing seam, thermoacoustic, translucent polycarbonate, and fibrocemento), Drywall/SCS (dry construction system with galvanized profiles, gypsum boards, fiber cement boards, tapes, putties, and fasteners), and Otros para Construcción (cement, blocks, tools, Sika additives, welding electrodes, and plastic tanks). The company operates 6 branches nationwide (Dosquebradas, Bogotá, Cali, Itagüí, Rionegro, Barranquilla) and offers online payment integration, cut-and-bend services, and technical advisory. With over 30 years of experience, they serve the agricultural, industrial, metalworking, and infrastructure construction sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hierros (Steel Rebar and Reinforcing Rods) Steel bars and reinforcing rods (including corrugated bars from 1/4 inch to 1 inch diameter) for structural construction applications such as beams, columns, concrete posts, and horizontal reinforcement in masonry walls.
• Perfiles y Estructurales (Structural Profiles) Structural steel profiles including channels, angles, omegas, and viguetas used as frameworks in construction projects.
• Vigas (Steel Beams) Steel beams for structural load-bearing applications in construction projects.
• Tuberías (Steel Pipes) Steel pipes for water systems, sewage, irrigation, and industrial installations.
• Láminas (Cold Rolled Steel Sheets) Cold rolled steel sheets with smooth surface, excellent formability, and high mechanical resistance for metal carpentry, light structures, automotive parts, and appliances.
• Trefilados (Drawn Wire Products and Meshes) Drawn wire products including barbed wire, galvanized wire, black wire, expanded metal mesh, welded mesh, chain link mesh, gabion mesh, hexagonal mesh, and screen mesh for construction, agricultural, and erosion-control applications.
• Tejas y Cubiertas (Roofing Tiles and Covers) Roofing solutions including galvanized covers (La Guerrera), Techolit polypropylene sheets, trapezoidal architectural tiles, zinc tiles, Master 1000 tiles, Sevillana tiles, standing seam tiles, thermoacoustic tiles, PVA fibrocemento tiles, and translucent polycarbonate/PVC tiles, along with self-drilling screws and tie fasteners.
• Drywall (Dry Construction System) Dry construction system using cold-formed galvanized steel profiles and flat plates without wet conglomerates, offering faster execution, acoustic and thermal insulation, and compatibility with all construction types. Includes galvanized profiles, gypsum boards, fiber cement boards, tapes and meshes, putties, and drywall screws.
• Otros para Construcción (Other Construction Materials) Additional construction materials including Bloquelon bricks, construction carts (Carretas), cement (Cemento), cutting tools and abrasives, manual tools, Sika brand chemical additives, welding electrodes (Soldadura), and plastic water storage tanks (Tanques Plásticos).
• Online Payment Service (Wompi Checkout) Online payment service that allows customers to settle quotations issued by any of the 6 branches electronically, improving convenience and reducing in-branch transaction times.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Easy Colombia: Colombian home improvement and construction materials chain owned by Cencosud, selling steel, roofing, drywall, and complementary construction products to contractors and DIY customers at greater scale and with national footprint overlapping Hierros HB's branch regions.
• Sodimac Colombia (Homecenter): Colombia's largest home improvement and construction materials retail chain (part of Falabella), offering steel, roofing, drywall, and construction materials at national scale. Competes with Hierros HB on contractor and DIY customers but at much greater scale and with broader assortment beyond steel.
• Cementos Argos: Largest cement and concrete producer in Colombia and major regional player. While not a direct steel distributor, it is a key supplier and adjacent competitor in the construction materials channel serving the same contractor and infrastructure customer base as Hierros HB.
• Corona: Major Colombian manufacturer and multi-category distributor of building materials (ceramics, fixtures, paints, construction products). Larger and more diversified than Hierros HB but competes for overlapping contractor and builder spend in adjacent categories.

Direct peers

• Ferrasa: Colombian steel and construction materials distributor with multi-branch national coverage and a portfolio of rebar, structural profiles, beams, roofing, and complementary products. Closely comparable to Hierros HB in business model (wholesale/retail distribution), product mix (steel-heavy), and contractor customer base.
• Diaco (Gerdau Diaco): Colombian construction materials distributor (part of Gerdau group) offering a broad portfolio of steel products, roofing, drywall, and complementary construction supplies to contractors and builders nationwide — overlapping assortment and customer base with Hierros HB at greater scale.
• Hierros Aza: Colombian steel and construction materials distributor selling rebar, beams, profiles, sheets, and complementary construction products through multiple branches. Directly comparable to Hierros HB on steel-centric assortment, branch-based sales motion, and contractor/builder customer segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Instagraminstagram.com/hierroshb
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hierros-hb-s-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hierros HB