Union Wood

What Union Wood does

Union Wood Co. is a privately held Canadian manufacturer of handcrafted wood and metal furniture, founded in 2009 and operating workshops in Vancouver and Winnipeg. The company designs and builds made-to-order products for shared environments, with a portfolio centered on conference and meeting tables ($6,685–$11,625 CAD), game/conversion tables ($7,345–$13,825 CAD), commercial seating ($875+ CAD), accent tables ($2,685–$4,125 CAD), and electrical integration add-ons ($195–$1,785 CAD). Core technical capabilities include FSC-certified North American hardwood construction, tambour wood-wrapped pedestal fabrication, Shou Sugi Ban charred-wood finishing, thermally modified exterior hardwood, and flush-mounted power/data boxes supporting USB-A, USB-C, HDMI, and Cat6 connectivity.

The business operates a dual-channel go-to-market: a Shopify-based direct-to-consumer e-commerce storefront for individual buyers and a Trade Program serving interior designers, architects, and landscape architects with project pricing, finish samples, and specification support. All units are made-to-order with typical lead times of 8–10 weeks for standard tables and 10–14 weeks for game tables. Customer testimonials and segments suggest a project-based commercial buyer base rather than enterprise contracts, with no disclosed anchor customers. Marketing is driven by organic social (Instagram, Facebook, TikTok, Pinterest, YouTube), a brand journal, and SEO.

Revenue mechanics are based on one-time unit sales in CAD with USD pricing displayed alongside. The company is independently owned with no disclosed institutional funding, no parent company, and no M&A activity. A sustainability partnership with Blue Green Planet Project commits the firm to planting 1,000+ trees annually, used as a brand and content asset. Headcount is reported at 1–10 employees, and no revenue, ARR, or growth figures have been disclosed.

Name

Union Wood

Legal name

Union Wood Co

Website

https://unionwoodco.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Union Wood Co. is a Canadian, made-to-order manufacturer of handcrafted wood and metal furniture for shared commercial and residential environments. Founded in 2009 with workshops in Vancouver and Winnipeg, it sells through DTC e-commerce and a Trade Program for interior designers, architects, and landscape architects.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Furniture Sales: Made-to-order handcrafted wood and metal furniture sold as one-time purchases. Products include conference tables, dining tables, game tables, seating, and accent tables. Typical lead times of 8-10 weeks for standard products, 10-14 weeks for game tables.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Union Wood Co. designs and manufactures made-to-order, handcrafted wood and metal furniture for shared environments, including conference and meeting tables, office game tables (ping pong and shuffleboard), commercial seating, accent tables, and integrated electrical add-ons. Production is carried out in Vancouver and Winnipeg using FSC-certified North American hardwoods and traditional techniques, with lead times of 8-10 weeks for standard tables and 10-14 weeks for game tables. The company sells through its own Shopify e-commerce storefront and a B2B Trade Program targeting interior designers, architects, and landscape architects.

Product overview

Union Wood Co. is a Canadian-made furniture company specializing in handcrafted wood and metal furniture designed for durability in shared environments. The product portfolio centers on conference and meeting tables (including Paned, Radius, Pier, Slant, Checkerboard, Rift, Column, Radius Pedestal, and Slab Conference Tables, plus round meeting table variants), complemented by game tables (ping pong and shuffleboard tables with conversion functionality), commercial seating (Terrace, Arc, Stacking Sled, Trace, and Vista Chairs), accent tables (end tables, nesting coffee tables, and coffee tables), and electrical add-on power boxes. All products are made-to-order in Vancouver and Winnipeg using FSC-certified North American hardwoods, with typical lead times of 8-10 weeks for tables and 10-14 weeks for game tables. The company offers a Trade Program for project pricing, finish samples, and specification support.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference and Meeting Tables

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Blue Green Planet ProjectcoreStrategic or Co-development Partner · 1 June 2023Union Wood Co. partners with Blue Green Planet Project (BGPP) to fund tree planting initiatives. The partnership supports reforestation efforts in Canadian forests devastated by wildfire or pest infestations. BGPP plants native 'incremental' trees in areas most affected by climate change, with verification and third-party audits. Union Wood Co. commits to planting 1,000+ trees per year, with costs of $1.25 per tree. BGPP is based in a British Columbia forest industry town approximately 1,000 km from Union Wood Co.'s workshop.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Haworth: Haworth is a large family-owned office furniture manufacturer with broad contract and architectural-walls offerings—an incumbent comparable to Union Wood's commercial/contract ambition but operating at vastly greater scale.
• MillerKnoll: MillerKnoll (owner of Herman Miller, Knoll, and Design Within Reach) is a diversified office and design furniture conglomerate—a relevant broad incumbent setting standards for commercial and design-led workspace products.
• West Elm: West Elm is a Williams-Sonoma-owned design-forward mass-premium home and office furniture retailer—a relevant broad incumbent benchmark for the price tier just below Union Wood's premium custom positioning.
• Steelcase: Steelcase is the world's largest office furniture manufacturer with deep dealer networks serving enterprise and contract customers—an incumbent that defines the scale and channel advantage Union Wood's trade program must compete against.
• Restoration Hardware (RH): RH is a luxury home furnishings retailer and contract brand selling oversized solid-wood tables and casegoods—an incumbent benchmark for the ultra-premium tier above Union Wood's handcrafted custom furniture.

Direct peers

• Janus et Cie: Janus et Cie is a premium outdoor and contract furniture manufacturer offering sculptural wood-and-metal pieces for hospitality and public spaces—directly comparable to Union Wood's outdoor Terrace Chair line and thermally modified hardwood outdoor furniture offerings.
• Room & Board: Room & Board is a U.S. premium home and office furniture retailer with a strong emphasis on solid wood and American-made craftsmanship—comparable to Union Wood's solid-hardwood, FSC-certified, handcrafted positioning for shared and commercial environments.
• Maiden Home: Maiden Home is a direct-to-consumer custom furniture brand selling made-to-order sofas, sectionals, and casegoods at premium price points—closely comparable to Union Wood's DTC custom-craftsmanship, made-to-order business model.
• Article: Article is a Canadian-headquartered direct-to-consumer modern furniture brand with mid-premium pricing and online-only sales—comparable to Union Wood's DTC Shopify channel and Canadian craftsmanship narrative.
• EQ3: EQ3 is a Canadian modern furniture retailer and manufacturer offering clean-lined wood and upholstery pieces for residential and contract use—directly comparable to Union Wood's premium, design-forward positioning for shared spaces in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzOrD-N_ixB65-T6L3QoISQ
• Facebookfacebook.com/unionwoodco
• Instagraminstagram.com/unionwoodco
• TikToktiktok.com/@unionwoodco
• Pinterestpinterest.ca/unionwoodco
• Xx.com/unionwoodco
• LinkedInlinkedin.com/company/unionwoodco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Wood