What Beverly Center does

Beverly Center is a single-asset physical retail shopping center located at 8500 Beverly Blvd in the West Hollywood area of Los Angeles, California. The property operates as part of Simon Property Group's (NYSE: SPG) larger portfolio of US retail real estate assets and houses over 100 retail stores, restaurants, and entertainment venues under one roof. Its tenant mix is deliberately curated to span high-end luxury brands (Louis Vuitton, Dolce & Gabbana, Burberry, Salvatore Ferragamo, Roberto Cavalli) and contemporary labels (ZARA, Mango, Nike, adidas, Coach Outlet, Guess Factory), supplemented by beauty retailers (Sephora, Sokit Beauty, Sunglass Hut) and experiential operators such as Lucky Strike bowling and EoS Fitness.

The property is supported by a digital layer owned and operated by its parent. ShopSimon is an e-commerce marketplace that enables shoppers to purchase from mall tenants 24/7 with delivery, while Simon+ is a cross-portfolio loyalty program offering cash back, points, and exclusive offers. iOS and Android mobile applications provide directory, deal, and center information functionality. These platforms are managed centrally by Simon Property Group rather than being built specifically for Beverly Center.

Beverly Center generates revenue primarily through retail tenant leasing (recurring rental income from its diversified base of over 100 brand and dining tenants) and, secondarily, through transaction-based commissions earned on sales routed through the ShopSimon e-commerce marketplace. The GTM motion is event-driven: seasonal events, store openings, celebrity collaborations, and promotional giveaways (e.g., the 2025 adidas sweepstakes) are used to drive foot traffic and engagement, complemented by email, organic social on Facebook and Instagram, and the Simon+ loyalty program. Pricing is not publicly disclosed because individual tenants set their own retail pricing; lease economics are negotiated privately between Simon and each tenant.

Name

Beverly Center

Legal name

Beverly Center

Website

https://beverlycenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beverly Center is a single-asset luxury and contemporary retail shopping mall at 8500 Beverly Blvd in West Hollywood, Los Angeles, operated by Simon Property Group and housing over 100 tenants including Louis Vuitton, Apple, Sephora, and ZARA, supported by the ShopSimon e-commerce platform and Simon+ loyalty program.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping mall operations
• Retail real estate
• Luxury shopping center
• Tenant leasing
• Shopping center management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Beverly Center generates revenue by leasing retail space to various brands and stores. Tenants include luxury brands (Louis Vuitton, Dolce & Gabbana, Salvatore Ferragamo), contemporary brands (ZARA, Mango, Nike), and dining options (Lucky Strike bowling alley).
2. Transaction-based Sales Commission: Through ShopSimon e-commerce platform, the mall earns commissions on online sales made through the digital marketplace.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Beverly Center is a physical shopping mall in Los Angeles that leases retail space to a curated mix of over 100 luxury, contemporary, dining, and entertainment tenants (including Louis Vuitton, Apple, Sephora, ZARA, Nike, and Lucky Strike). The mall is complemented by Simon Property Group's ShopSimon e-commerce platform, which enables 24/7 online purchases from mall retailers, and the Simon+ loyalty program offering cash back and exclusive offers to shoppers.

Product overview

Beverly Center is a physical shopping mall operated by Simon Property Group. The center offers an integrated shopping experience combining physical retail locations with digital platforms. The core offering is the physical mall itself, complemented by ShopSimon (an online e-commerce platform for 24/7 shopping) and Simon+ (a loyalty and rewards program). These digital products enable customers to browse, shop, and earn rewards both in-store and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverly Center (Physical Mall)

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• adidasminorGTM or Marketing Partner · 1 January 2025adidas partnered with Beverly Center on a promotional sweepstakes offering a chance to win a limited-edition boxed set of 15 adidas match balls ($2,500 value) plus a $5,000 shopping spree. The partnership aimed to drive foot traffic and engagement during a promotional period.
• Simon Property GroupcoreOthersBeverly Center is owned and operated by Simon Property Group, one of the largest publicly traded retail real estate companies in the US. Simon Property Group provides the operational infrastructure, digital platforms (ShopSimon, Simon+), and marketing support for the mall.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aventura Mall: Major luxury and contemporary shopping center in Florida with high-end tenants including Louis Vuitton, Apple, and luxury department stores. Comparable as a high-traffic, luxury-anchored super-regional mall.
• The Galleria (Houston): Iconic luxury shopping center in Houston operated by Simon Property Group. Directly comparable as a Simon-operated luxury mall with department stores, high-end fashion, and dining anchoring.
• South Coast Plaza: One of the highest-grossing luxury shopping centers in the US located in Costa Mesa, CA. Directly comparable as a luxury-anchored, high-performing enclosed mall with similar premium brand mix and affluent customer base.
• The Mall at Short Hills: Luxury shopping destination in New Jersey operated by Taubman. Comparable as a premium-tier enclosed mall with luxury tenants (Louis Vuitton, Chanel, Gucci) serving an affluent regional customer base.
• Westfield Century City: Premium LA-area shopping center with a luxury and contemporary tenant mix including Apple, Nordstrom, and high-end brands. Directly comparable in customer base, tenant strategy, and LA luxury positioning.
• Roosevelt Field: Major Long Island shopping destination operated by Simon Property Group. Comparable as a high-traffic Simon-operated super-regional mall with a similar luxury and contemporary brand mix.
• The Grove: Adjacent premium open-air lifestyle center in Los Angeles with a similar mix of luxury, contemporary fashion, and dining tenants. Directly comparable as a high-end LA shopping destination competing for the same luxury shopper base.
• King of Prussia Mall: Largest shopping mall on the US East Coast, also operated by Simon Property Group. Highly comparable as a luxury/premium super-regional mall within the same parent portfolio, sharing Simon's digital ecosystem.
• Ala Moana Center: World's largest open-air shopping center in Honolulu, Hawaii, with a strong luxury tenant mix. Comparable as a luxury-anchored, high-performing destination mall benefiting from tourism and affluent local shoppers.

Broad incumbents

• Unibail-Rodamco-Westfield (Westfield US): Global operator of premium shopping destinations including Westfield malls in the US. Comparable as a large incumbent competitor to Simon Property Group in the premium mall operating space, with overlapping tenant relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beverlycenter
• Instagraminstagram.com/beverlycenter
• Xx.com/beverlycenter
• LinkedInlinkedin.com/company/abm-parking-svc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Center