Magnard
Magnard (Éditions Magnard) is a privately held French educational publisher that produces curriculum-aligned print and digital textbooks, workbooks, and learning tools for teachers, students, and parents across all French school levels, from Maternelle to Lycée.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Magnard does
Magnard (legal entity: Magnard-Vuibert-Delagrave) is a privately held French educational publishing house headquartered in Paris, producing curriculum-aligned print and digital materials for the full French school system from Maternelle through Lycée. The catalog spans flagship methods (Outils pour le Français, Outils pour les Maths, Animaths, I Bet You Can, Hit the Road, De plumes et de pages, Nuevo Atrévete, Maths et tiques, Grevisse), the Sésamath collaborative math cahiers, the Classiques & Contemporains literary line, plus parascolaire (Cahier Jour Soir, Kimono, Graphilettre, Lutin Bazar, Brevet Pratique, Spécial Bac, EVARS) and the gamified CyberEmi app for digital citizenship.
Technology is centered on the Edulib digital distribution platform, with digital textbooks (Manuel numérique) integrating audio readings, animated video, Genially interactive activities, automated correctors, and a Banque de ressources of more than 300 teacher resources per collection. AI features include an exercise generator in Outils pour le Français, an AI Bac-revision coach ('Eliott'), and Vittascience-powered AI tools inside the Pix Orga digital-skills workbook; the company also publishes 'IA Génératives au service de l'enseignement' pedagogical resources. Accessibility is addressed through SONDO-adapted DYS versions, although the corporate website itself is declared non-conformant with accessibility standards.
The business model combines one-time print sales (manuals €15.90–€23.00, workbooks €5.20–€9.00, pedagogical guides up to €52.00) with a teacher prescriber program (Forfait Enseignant) that grants free multi-year digital licenses and a shared Magnard-Delagrave login. Acquisition runs through a national pedagogical-delegate force covering every French academy, supported by Live PédaGo webinars, conference presence (AGEEM, APMEP, KED), podcasts, and direct distribution via Edulib, school ENT systems, and French bookstores. Customers are primarily French teachers prescribing materials, with students and parents purchasing parascolaire supplements and schools procuring equipment-level textbook sets.
Magnard firmographics
Firmographics- Name
- Magnard
- Legal name
- Magnard-Vuibert-Delagrave
- Website
- https://magnard.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Magnard (Éditions Magnard) is a privately held French educational publisher that produces curriculum-aligned print and digital textbooks, workbooks, and learning tools for teachers, students, and parents across all French school levels, from Maternelle to Lycée.
- Ownership category
- akta.pro rank
Magnard industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Children’s Educational & Curriculum Publishing (MPAJAFAF)
- akta.pro secondary industries
- Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL), Math Intervention & Numeracy Materials (Special Education) (EDAGAMAI)
Keywords
Where Magnard is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Magnard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Textbook and educational material sales: Sales of printed textbooks, exercise books, teacher's guides, and pedagogical materials to schools and individual teachers across France
- Digital resource licensing: Digital textbooks, teacher resources, and student licenses distributed through Edulib platform and ENT school systems. Teacher prescriber licenses offered free for 5 years with minimum 20 paper copies purchased.
- Teacher prescription program (Forfait enseignant): Discounted pricing for registered teachers who prescribe Magnard materials to their classes, with additional benefits including free digital resources and specimen copies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Teacher pricing for Guide pédagogique |
| One time/ perpetual license | Pay-as-you-go | Student manual pricing |
| Subscription | Multi-year contract | Teacher prescriber offer |
| One time/ perpetual license | Pay-as-you-go | Exercise book pricing |
| One time/ perpetual license | Pay-as-you-go | Activity book pricing |
| One time/ perpetual license | Pay-as-you-go | Elementary student manual |
| One time/ perpetual license | Pay-as-you-go | Special education remediation manual |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Magnard product offering
Product offeringCore offering
Magnard is a French educational publishing house that produces and sells printed and digital school textbooks (scolaires), extracurricular study aids (parascolaires), and children's literature (jeunesse). It serves both institutional purchasers (schools and teachers, via its "Enseignant" catalog) and end consumers (students and parents, via its "Élèves & Parents" catalog), and complements its publications with digital platforms such as Manuel numérique Magnard, Edulib, and the AI-based Éval'IA and EVARS tools.
Product overview
Magnard is a French educational publisher offering a comprehensive portfolio across all school levels (Maternelle through Lycée), combining print textbooks with digital platforms. The core offerings include Outils pour les Maths and Outils pour le Français as flagship elementary methods, I Bet You Can and Hit the Road for English, De plumes et de pages for French literature, Sésamath collaborative math workbooks, and the Classiques & Contemporains pedagogical classics collection. Digital delivery occurs via Edulib platform with prescriber benefits, teacher resource banks, and AI-powered tools including exercise generators and coaching assistants. The company also provides professional development through webcasts and podcasts, serving teachers, students, and parents.
Differentiator
Problem solved
Functional benefit
Brands
- Sésamath: Mathematics textbook and exercise book collection created in partnership with Sésamath association, published under free/libre license
- CyberEmi
- Classiques & Contemporains
- Outils pour les Maths
- Outils pour le Français
- I Bet You Can
- Atrévete
- Grevisse
- Hit the Road
- De plumes et de pages
- Maths et tiques
- Lutin Bazar
- Mon petit cahier
- Cahier Jour Soir
- Graphilettre
- Animaths
- Kimono
- Unit Book
- Nouveau
- Grand Oral
Products and services
- Outils pour le Français French-language textbook series used in French primary and secondary schools, aligned with the national curriculum and designed to support teachers in teaching reading, writing, and grammar.
- Outils pour les Maths
- New I Bet You Can
- De plumes et de pages
- Cahier Sésamath
- New Hit the Road
- Classiques & Contemporains
- EVARS (Évaluation et Validation des Acquis en Responsabilité Sociétale)
- Animaths
- Grevisse
- Cahier Jour Soir
- Graphilettre
- Spécial Bac
- Brevet Pratique
- Nuevo Atrévete
- Pix Cahier
- Lutin Bazar
Quantifiable outcome
- Free teacher digital license for 5 years with minimum 20 paper copies
- +1 more outcomes
Companies that use Magnard
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Magnard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature3 records
Magnard partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Secours Populaire FrançaisminorSince several years, Magnard has been donating vacation workbooks and support notebooks to Secours Populaire Français actions across France. In 2025 for SPF's 80th anniversary, a solidarity partnership was established in bookstores with the promise: 1 workbook purchased = 1 donation to SPF. The 2026 partnership continues with numerous book donations.
- Bibliothèque Sans FrontièresminorSince 2007, Bibliothèque Sans Frontières works for access to education, culture, and information for all. Magnard provides pedagogical classics to enable vulnerable populations to access great literary works and quality learning tools.
- SONDOminorSince 2019, SONDO digital library serves schools to help teachers make books accessible to all students. Magnard provides adapted versions of books for DYS students (primary, collège, and lycée) in the SONDO digital library.
- SésamathcoreSésamath is a non-profit association (law 1901) created in 2001 providing free pedagogical resources and tools for mathematics teaching. Magnard independently prints and commercially distributes Sésamath cahiers for professional production. Sésamath has 1.3M website visits, 900,000 students on Labomep, and 14,000 registered math teachers. First Sésamath cahier published in 2008; 450,000 manuals and 400,000 exercise books distributed.
- Geek JuniorminorPartnership with Geek Junior for CyberEmi app development - a gamified application to educate students on digital citizenship and fight cyberbullying, designed by Mickaël Bertrand.
- EdulibcoreEdulib is the digital platform hosting Magnard's demo libraries, resource distribution, and student license management. Magnard relies on Edulib infrastructure for all digital resource delivery and support (support.edulib.fr).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Magnard competitors and assessment
Company assessmentEmerging players
- Le Robert: French dictionary and language reference publisher with educational products used in French schools. Partially comparable as a French-language educational content provider with dictionary/grammar assets relevant to Magnard's Grevisse and Outils pour le Français lines.
Others
- Vuibert: French educational publisher (sister brand within the Magnard-Vuibert-Delagrave entity) focused on higher education, BTS, and concours preparation. Related via shared legal parent rather than direct K-12 competition.
Direct peers
- Belin Éducation: French educational publisher under the Humensis group, offering textbooks and pedagogical materials across primary, collège, and lycée levels. Comparable as a curriculum publisher serving the same French teacher prescriber base.
- Hatier: Major French educational publisher (part of Groupe Hachette) offering textbooks and pedagogical resources across primary, collège, and lycée. Direct competitor with overlapping subject coverage and similar teacher-led GTM.
- Retz: French educational publisher specializing in pedagogy and teacher resources, including school-level methods and remediation materials. Comparable as a France-focused teacher-facing educational publisher with overlapping subject areas.
- Bordas: French educational publisher producing textbooks and pedagogical resources from primary through lycée. Direct competitor with similar curriculum-aligned catalog and teacher prescription model.
- Hachette Éducation: Educational arm of Hachette Livre publishing textbooks, teacher's guides, and digital resources across the full French K-12 spectrum. Closely comparable in product breadth, brand position, and target teacher customers.
- Didier: French publisher producing language learning methods (English, Spanish, German) and literary educational resources. Direct competitor in the langues vivantes category where Magnard fields I Bet You Can, Hit the Road, and Atrévete.
- Nathan: Long-standing French educational publisher covering Maternelle through Lycée with textbooks, teacher's guides, and digital resources. Directly comparable as a full-spectrum K-12 curriculum publisher competing for the same teacher prescriber base in France.
- Foucher: French educational publisher focused on vocational, BTS, and bac pro curricula, part of Hachette Livre. Comparable as a France-based educational publisher operating in adjacent K-12/post-bac segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Magnard social profiles
Digital presenceMagnard compliance and trust
Trust signalCompliance1 record
Magnard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnard leadership team
Management profileNumber of profiles
Magnard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnard
What does Magnard do?
Magnard is a French educational publishing house that produces and sells printed and digital school textbooks (scolaires), extracurricular study aids (parascolaires), and children's literature (jeunesse). It serves both institutional purchasers (schools and teachers, via its "Enseignant" catalog) and end consumers (students and parents, via its "Élèves & Parents" catalog), and complements its publications with digital platforms such as Manuel numérique Magnard, Edulib, and the AI-based Éval'IA and EVARS tools.
Is Magnard a public or private company?
Magnard is a private company. It is classified as unknown and is currently operating.
When was Magnard founded?
Magnard was founded in -1. It employs 101 to 250 people.
Where is Magnard based?
Magnard is headquartered in Paris, France, in the Europe region.
How does Magnard make money?
Three revenue lines are on record. Textbook and educational material sales are the primary driver. The others are digital resource licensing and teacher prescription program (Forfait enseignant).
Who are Magnard's main competitors?
Le Robert is listed as an emerging player. Vuibert is listed as an others. Direct peers are Belin Éducation, Hatier, Retz, Bordas, Hachette Éducation, Didier, Nathan and Foucher.
Does Magnard have an API?
No public API is recorded for Magnard.
What industry is Magnard in?
Magnard's product category is Educational Publishing. Its primary akta.pro industry code is MPAJAFAF, Children’s Educational & Curriculum Publishing, with a secondary code of EDAFACAJ, Open Educational Resources (OER) & Curriculum Repositories. Its NAICS code is 611 and its SIC code is 2731.