Surf City Marina

Name

Surf City Marina

Legal name

Surf City Marina

Website

https://surfcitymarina.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine Dealership and Marina Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Marine dealership
• Personal watercraft sales
• Marina slip rental
• Boat service repair
• Marine parts accessories

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New & Pre-Owned Watercraft Sales: Revenue from sales of new and pre-owned personal watercraft (Sea-Doo, Yamaha, Kawasaki) and boats (Yamaha boats). The company carries a large selection of new and pre-owned inventory including various models ranging from entry-level to premium performance watercraft.
2. Trade-In Services: Accepts watercraft trade-ins as part of the sales process, enabling customers to upgrade to newer models.
3. Parts Sales: Sales of OEM and aftermarket parts and accessories for Yamaha, Sea-Doo, and Kawasaki watercraft.
4. Service & Repair: Full service department providing maintenance, repairs, engine replacements, battery sales/installation, power washing, spring service, winterization, and shrink wrap services.
5. Marina Slips & Storage: State of the art marina with 34 boat slips and 60 EZ Docks offering seasonal, annual, summer and winter storage facilities for trailers, skis and boats. Services include electric & water supply, bathrooms, and full service storage options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Surf City Marina is a family-owned marine dealership and full-service marina established in 1997 with locations in Ship Bottom and Surf City, New Jersey. The company retails new and pre-owned Sea-Doo, Yamaha, and Kawasaki personal watercraft plus Yamaha boats, and operates 34 boat slips and 60 EZ Docks alongside an on-site parts, service, and storage operation serving the Tri-State area.

Product overview

Surf City Marina is a family-owned full-service marine dealership and marina operating for over 25 years in Ship Bottom & Surf City, NJ. The company operates as a multi-brand boat and personal watercraft dealership selling new and pre-owned boats, Sea-Doo, Yamaha WaveRunners, and Kawasaki Jet Ski personal watercraft. As a Platinum Certified Sea-Doo Dealership and Yamaha Watercraft Dealership, the company offers complementary service and parts departments supporting all major PWC brands. The marina facility provides 34 boat slips and 60 EZ Docks with utilities, plus seasonal and winter storage services. BRP GO! is a companion mobile app offered by Sea-Doo/BRP for vehicle owners providing navigation and ride tracking features.

Differentiator

Problem solved

Functional benefit

Products and services

• New Sea-Doo Personal Watercraft Sales Retail sale of new Sea-Doo personal watercraft to individual recreational buyers, with Platinum Certified dealership service support.
• New Yamaha Personal Watercraft Sales Retail sale of new Yamaha personal watercraft to recreational buyers in the Long Beach Island / Tri-State market.
• New Kawasaki Personal Watercraft Sales Retail sale of new Kawasaki personal watercraft as part of a multi-brand PWC dealership lineup.
• New Yamaha Boat Sales Retail sale of new Yamaha boats to recreational buyers at the Ship Bottom / Surf City, NJ locations.
• Pre-Owned Watercraft and Boat Sales Sale of used personal watercraft and boats, including trade-ins accepted against new unit purchases.
• Marina Slips and Dockage Rental of 34 boat slips plus EZ Dock modular docking for seasonal and transient berthing at the Long Beach Island marina.
• Boat and Watercraft Storage Short- and long-term storage of boats and personal watercraft at the marina facility.
• Marine Service and Repair In-house mechanical service and repair for Sea-Doo, Yamaha, and Kawasaki PWCs and Yamaha boats, performed by certified technicians.
• Parts and Accessories Retail of OEM and aftermarket parts and accessories for PWCs and boats carried by the dealership.

Quantifiable outcome

• Served customers from all over the Tri-State area for over 25 years
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorPlatinum Certified Sea-Doo Watercraft & Sport Boat Dealership - the highest level of authorized dealer status for BRP's Sea-Doo brand. The dealership sells the full Sea-Doo lineup including Spark, GTI, GTX, GTR, RXT-X, RXP-X, Wake, FishPro, and Explorer Pro models. Also offers Sea-Doo promotional financing and warranty programs.
• Yamaha WatercraftcoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha Watercraft Dealership selling Yamaha WaveRunners including JetBlaster, VX, FX, and GP series models. Also carries Yamaha Boats including the 195S, 255 FSH Sport H, and 255XD models.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealership selling Jet Ski personal watercraft including Ultra 160LX, Ultra 160LX-S Angler, and Ultra 310LX models. The service department is equipped to service Kawasaki PWCs.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• West Marine: West Marine is the largest U.S. specialty retailer of boating parts, accessories, supplies, and apparel. While Surf City Marina's parts counter is smaller and integrated into a broader dealership, the two overlap meaningfully in marine accessories and consumables retail.

Direct peers

• Boat Country: Boat Country is a multi-location authorized boat and PWC dealer offering new and pre-owned sales along with service and parts. It competes with Surf City Marina in the authorized multi-brand PWC and small boat retail category.
• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating a multi-brand, multi-location dealership network with service, parts, and marina/storage offerings. It is the most directly comparable scaled analog to Surf City Marina's sales-plus-service-plus-marina model, just at national rather than single-region scale.
• OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with a network of dealerships across the U.S. offering new and pre-owned boat sales, service, parts, and storage/marina operations. Its integrated retail-and-marina structure mirrors Surf City Marina's, though at materially greater geographic scale.
• Galati Yacht Sales: Galati Yacht Sales is a large multi-brand yacht and sport boat brokerage and dealership with full service, parts, and marina operations. Its full-service dealer-and-marina model is structurally comparable to Surf City Marina's, but with a higher-ASP yacht focus.
• RIVA Motorsports: RIVA Motorsports is a multi-brand PWC and marine performance dealership specializing in Sea-Doo, Yamaha, and Kawasaki personal watercraft with service, parts, and performance modifications. It is one of the closest direct comps to Surf City Marina's PWC-focused multi-line dealer model.
• Skipper Bud's: Skipper Bud's is a multi-location family-owned boat and PWC dealer in the Midwest offering new and pre-owned sales, certified service, parts, and indoor storage. It is comparable to Surf City Marina as a family-led, integrated multi-brand marine retailer, though operating in a different geography.

Others

• Yamaha Motor Corporation, USA: Yamaha Motor Corporation USA is the OEM for WaveRunner PWCs and Yamaha boats sold by Surf City Marina. As the upstream supplier, it is the key channel partner whose authorized-dealer program directly governs the dealership's product access, allocations, and service certification.
• Kawasaki Motors USA: Kawasaki Motors USA is the OEM for Jet Ski personal watercraft sold and serviced at Surf City Marina. As one of the three authorized PWC brand partners, it is directly comparable in role to Yamaha and BRP and is an essential supplier to the dealership's product mix.
• BRP (Bombardier Recreational Products): BRP is the Canadian OEM parent of Sea-Doo and the Evinrude outboard brand. It controls the Platinum Certified Sea-Doo dealer program that underpins Surf City Marina's primary new-unit and service authorization, making it a critical upstream counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/surfcitymarina
• Instagraminstagram.com/surfcitymarina
• LinkedInlinkedin.com/company/surf-city-marina-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf City Marina