Bateeq

What Bateeq does

Bateeq is an Indonesian fashion brand founded in 2013 and operated under PT. Efrata Retailindo, which sits within the Dan Liris Group of textile/garment companies. The company produces modern batik-inspired ready-to-wear clothing for men, women, and children, alongside a home decor line branded 'Bateeq Home.' Headquartered at Equity Tower in Jakarta, Bateeq serves fashion-conscious Indonesian consumers and, since February 2020, Japanese online shoppers, with distribution across 85 owned retail outlets concentrated in shopping malls (flagship at Senayan City, Jakarta; eight-store cluster in Surabaya as the largest market), an owned e-commerce storefront at bateeqshop.com, and a Japan-specific online shop. Collections are produced at a high cadence — up to 24 per year — drawing on a library of traditional motifs (Kawung, Mega Mendung, Parang, Gringsing, Banji) reinterpreted through contemporary silhouettes.

The company's differentiation rests on a blend of design heritage and technical execution: a Trompe-l'oeil laser-cutting technique applied to batik motifs, integration of wayang kulit (shadow puppet) elements into collections such as Kelir FW2018, and the use of sustainable semi-synthetic fibers (Bemberg from Asahi Kasei; Tencel from Lenzing). Bateeq maintains deep artisan partnerships with home industries and SMEs in Klaten, Central Java, where elderly craftspeople hand-weave lurik fabrics — including from recycled cotton waste — supporting multiple collections including Sejari, Miwiti, and Serasi. Brand-building relies on participation in major fashion weeks (Jakarta, Seoul, London, Plaza Indonesia) and IP collaborations (Hasbro/My Little Pony in 2018, Trooper Custom 'Gana' in 2023, Balinese illustrator MONEZ on Subhumi SS22).

Bateeq monetizes through direct-to-consumer retail (physical stores plus bateeqshop.com e-commerce), home decor product sales under the Bateeq Home sub-brand, and Cut, Make, Trim (CMT) manufacturing services offered to third-party fashion brands via PT Efrata Retailindo's in-house production facilities. Pricing is positioned at mid-range fashion with no public price disclosure. Leadership is anchored by CEO and Creative Director Michelle Tjokrosaputro. The company is privately held with no disclosed outside funding; ownership sits within the Dan Liris Group conglomerate, providing manufacturing and capital backing rather than venture-style growth capital.

Name

Bateeq

Legal name

PT. Efrata Retailindo

Website

https://bateeq.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bateeq is an Indonesian fashion brand founded in 2013 under Dan Liris Group's PT Efrata Retailindo, offering contemporary batik ready-to-wear clothing and home decor through 85 retail outlets across Indonesia, the bateeqshop.com e-commerce platform, and a Japan online shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Fashion Sales: Direct-to-consumer sales of ready-to-wear batik clothing and accessories through owned retail stores and e-commerce platform bateeqshop.com. Products include dresses, shirts, blouses, pants for men, women, and children.
2. Home Decor Products: Sale of handmade home décor products including baskets, placemats, trays, cushions, and wall décor made from natural fibers like seagrass, water hyacinth, and rattan wood with batik art motifs.
3. CMT Services: Cut, Make, and Trim services provided through parent company Efrata Retailindo to support other fashion brands' designs with skilled workforce and in-house production facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bateeq is an Indonesian fashion brand that designs, manufactures, and sells modern batik-inspired ready-to-wear clothing for men, women, and children, plus handmade home décor products under the Bateeq Home sub-brand. The company produces up to 24 collections per year and distributes through 85 retail outlets across Indonesia, the bateeqshop.com e-commerce platform, and a Japan online storefront.

Product overview

Bateeq is an Indonesian fashion brand launched in 2013, offering a unified portfolio of modern batik-inspired ready-to-wear clothing for men, women, and children, alongside home décor products under the Bateeq Home sub-brand. The core product line features contemporary interpretations of traditional Indonesian batik motifs, producing up to 24 new collections per year through in-house manufacturing facilities in Central Java. Collections range from seasonal fashion lines (Padusan, Kelir, Sejari, Arung, Miwiti, Subhumi, Nostalgia, Serasi, Lurik, Kapahayu, Rinangga) to collaboration collections (My Little Pony with Hasbro, Gana with Trooper Custom). The company also provides CMT (Cut, Make, Trim) manufacturing services and operates e-commerce through bateeqshop.com, with 85+ retail locations across Indonesia and international availability in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Bateeq Home: Home decor product line offering handmade items such as baskets, placemats, trays, and decorative accessories made from natural fibers including seagrass, water hyacinth, and rattan wood.

Products and services

• Bateeq Ready-to-Wear Clothing Modern batik-inspired ready-to-wear clothing for men, women, and children, featuring contemporary interpretations of traditional Indonesian batik motifs such as Kawung, Mega Mendung, Parang, and Gringsing. Pieces span dresses, shirts, blouses, pants, and occasion wear, with sustainable fabric options such as Bemberg and Tencel.
• Bateeq Home Handmade home décor product line (Bateeq Home sub-brand) including baskets, placemats, trays, cushions, storage compartments, and wall décor made from natural fibers such as seagrass, water hyacinth, and rattan wood, combined with batik art motifs.
• CMT (Cut, Make, Trim) Manufacturing Services Cut, Make, and Trim apparel manufacturing services provided through parent company PT. Efrata Retailindo, offering other fashion brands access to skilled workforce, in-house production facilities, advanced machinery, and stringent quality control for designs with intricate components.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Trooper CustomcoreStrategic or Co-development Partner · 1 January 2023Dynamic partnership with Trooper Custom, a leading creative motorcycle helmet brand established in 2015, to launch the 'Gana Collection' combining bateeq's batik motifs with Trooper's helmet design expertise. Marked Indonesia's Independence Day 2023 and illustrated the spirit of 'Reimagined Culture' while preserving Indonesian heritage through creative innovation.
• Ida Bagus Ratu Antoni Putra (MONEZ)minorStrategic or Co-development Partner · 1 January 2022Collaboration with Balinese illustrator to create the Subhumi SS22 collection featuring three prints (Palemahan, Segara, Paksi) representing land, sea, and atmosphere elements inspired by ancient Balinese philosophy.
• Ozzy JunseiminorStrategic or Co-development Partner · 1 February 2020Collaboration with Japanese designer Ozzy Junsei to create new and innovative pieces that bring together Japanese style with the distinctive bateeq aesthetic for the Japanese market.
• Fashion ScoutminorGTM or Marketing Partner · 16 February 2019Participation in Fashion Scout Autumn/Winter 2019 show held in London during London Fashion Week, UK's largest independent fashion show for emerging and established design talents.
• HasbrocoreStrategic or Co-development Partner · 21 March 2018Collaboration with American toy manufacturer Hasbro to create the bateeq x My Little Pony collection showcased at Plaza Indonesia Fashion Week 2018. The collection integrated Indonesian batik motifs (kawung, nitik rengganis, grinsing-alga) with My Little Pony characters for a contemporary and stylish ready-to-wear line for women and children.
• Indonesia Fashion Forward, Adidas, UBS GoldminorGTM or Marketing Partner · 1 October 2017Three fashion show collaborations at Jakarta Fashion Week 2018 with Indonesia Fashion Forward, Adidas, and UBS Gold, presented by CEO Michelle Tjokrosaputro.
• Klaten Home IndustriescoreStrategic or Co-development PartnerOngoing collaboration with local home industries in Klaten, Central Java where elderly craftsmen and women hand-weave lurik fabrics using non-machine looms with yarn made from recycled cotton waste, providing better wages through bateeq projects.
• Klaten SMEscoreStrategic or Co-development PartnerPartnership with local SMEs in Klaten for the Sejari campaign, producing Tenun Lurik from recycled cotton from production factory waste and continuing for multiple seasons including Miwiti and Serasi collections.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Zara: Global fast-fashion incumbent with Indonesian mall presence. Competes for fashion-conscious mid-market consumers that Bateeq targets, with faster trend-cycle responsiveness.
• Uniqlo: Global fast-fashion apparel retailer with significant Indonesian store footprint and recurring batik/Eastern-inspired capsule collections. Competes with Bateeq on price-tier accessibility and category breadth rather than batik specialization.
• H&M: Global apparel retailer present across Indonesian malls. Overlaps with Bateeq on accessible apparel retail and has released ethnic/Indonesian-inspired collections, competing on price and turnover speed.

Direct peers

• Cottonink: Indonesian contemporary fashion brand for women targeting similar fashion-conscious mid-market consumers. Both brands combine modern silhouettes with Indonesian aesthetic cues and operate retail + D2C channels.
• Populo Clothing: Indonesian contemporary menswear and womenswear brand. Comparable in offering modern, design-forward ready-to-wear apparel for Indonesian consumers through multi-channel retail.
• Batik Keris: Large-scale Indonesian batik specialty retailer with factory outlets and mall stores. Comparable multi-outlet batik retail model targeting Indonesian families and mid-market consumers.
• Iwan Tirta: Iconic Indonesian batik fashion house with heritage positioning. Both Bateeq and Iwan Tirta operate in Indonesian batik apparel retail targeting similar fashion-conscious consumers, though Iwan Tirta leans more heritage-traditional vs. Bateeq's modern-contemporary take.
• Danar Hadi: Major Indonesian batik manufacturer and retailer with extensive store network. Both companies sell batik apparel and home textiles to Indonesian mid-market and premium consumers with overlapping motif libraries.
• Erigo: Indonesian fashion brand with international reach and high-velocity collections. Comparable scale and ambition to Bateeq, both targeting young Indonesian consumers with frequent new drops and D2C-led growth.

Emerging players

• Mata Hari (Indonesian batik brand): Indonesian batik brand targeting younger consumers with contemporary designs. Comparable to Bateeq in modernizing traditional batik for everyday wear, but smaller in scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bateeqshop
• Xx.com/BateeqShop
• LinkedInlinkedin.com/company/bateeq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bateeq